摘要：The objective of this article is to show a new conception of administration that goes beyond the modern notion, which justifies the profession only from a pragmatic point of view. Neglecting not only the philosophical and speculative possibilities, but also the scientific development in an autonomous and original way. The influx of this imaginary, determined for the administration serious epistemological and ethics deficiencies that led to the origin of a new debate that actually is making to rethink the knowledge systems and the pedagogic processes. This polemic has allowed to understand that this disciplinary pragmatism should be redesign through the incorporation of direction and strategic knowledge as the base and support of the discipline.
关键词：Administration, direction and strategy, management and productivity, organizationalsustainability.;administración, dirección y estrategia, gerencia y productividad, perdurabilidad.
