摘要：The success of a company isn’t entailed just to the success of its products or services. It is the result of a small successes series in a complex of articulations chain, people’s relationships and the way they lead their process inside and outside the company. Everyone, indiscriminately – employees, suppliers, customers, community and environment – they form an interdependence network which is the support basis for a successful organization. In this context, this study aims a discussion concerning the importance of the corporative social responsibility as a competitive differential for the organizations success, taking it as an item of their strategy. The result of this bibliographically based piece of research show that the organizations that develops social responsibility actions differ from their competitors and arevalued by their clients.
关键词：Competitive advantage. Organizations and civic image. Social responsibility.;Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva.
