摘要：The National Evaluation System of Higher Education (from Brazilian Portuguese Sistema Nacional de Avaliação da Educação Superior evaluation component of the Sinaes, for the adoption of social responsibility in university strategic management in Brazil. As part of the process of institutional evaluation, each higher education institution (HEI) has to create an evaluation commission, with the attribution of guiding the self-evaluation process of the HEI. This paper presents contributions for the Sinaes concerning the concept of social responsibility, on the basis of a broad and relational perspective for social responsibility, recommending, on one hand, the incorporation of suppliers’ and environment dimension and, on the other hand, a relational governance based on ethical challenges as strategic elements of university management.
关键词：Institutional evaluation. Relational governance. Social responsibility. Strategic management. University management.;Avaliação institucional. Gestão estratégica. Gestão universitária. Governança relacional. Responsabilidade social.
