摘要：This work analyzes the fundamental emergence and evolution elements of the competitive paradigm. The point of beginning of the presentation is in Darwin’s thought, given the importance and transcendence of his ideas not only in the area of the biology but besides the social sciences. Particularly, the sociobiology, the economy and the management, they are discussed in the course of this text, showing the different forms in which the speech of the evolution turned into fundamental element of each one of them. The work tries to illustrate the paradigm, but in addition to present the principal implications that it has had for the society across the speeches and the practices of the economy and the management.
关键词：Competition, competitiveness, competitive advantage, struggle for existence, survival of the most suitable, social Darwinism, economic Darwinism.;competencia, competitividad, ventaja competitiva, lucha por la existencia, supervivencia del más apto, darwinismo social, darwinismo económico.
