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  • 标题:Las relaciones públicas internas como factor de gestión empresarial
  • 本地全文:下载
  • 作者:Antonio Castillo Esparcia
  • 期刊名称:Anàlisi : Quaderns de Comunicació i Cultura
  • 印刷版ISSN:0211-2175
  • 出版年度:2006
  • 期号:34
  • 页码:193-208
  • 语种:Spanish
  • 出版社:Universitat Autònoma de Barcelona
  • 摘要:Internal communication has not been properly present among public relations activities. However, it plays an essential role in communication strategies aimed at employees and constitutes a fundamental tool in relations between the organization and publics. This article investigates the strategy and the techniques of internal communication and argues for its inclusion among the functions of public relations.
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