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文章基本信息

  • 标题:Concepto y elementos de las relaciones públicas
  • 本地全文:下载
  • 作者:Sara Magallón
  • 期刊名称:Anàlisi : Quaderns de Comunicació i Cultura
  • 印刷版ISSN:0211-2175
  • 出版年度:2006
  • 期号:34
  • 页码:103-109
  • 语种:Spanish
  • 出版社:Universitat Autònoma de Barcelona
  • 摘要:Although not excessively abundant in Spain, university research into public relations must assume its commitments and meet the needs of the sector. A theoretical reference framework that explains, on one hand, the object and method of public relations; and on the other, provides a systematic procedure for the identification and definition of the «publics» of an organization, giving rise to a plausible paradigm for interpreting the phenomenon of public relations, which meets the needs of the most thorough research, while at the same time helping with professional practice.
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