摘要：In the first section of this article the main sociodemographic internet studies in Mexico are presented. I highlight some of their main methodological differences and proceed to analyze some key results in these recent studies. Based on the seventh edition of the Online Advertising Expedinture Study in Mexico, the second section demonstrates the weight of internet advertising in Mexico today.
关键词：Internet research;Sociodemographic information of Internet in Mexico;Internet investigación;Información sociodemográfica de Internet en México Resumo;Internet, investigación, información sociodemográfica de Internet en México
