摘要：In this paper we approach the relationship between children’s food consumption and the strategies of marketing and media. From the perspective of cultural studies, we prepared a documental overview of the issue in Brazil today, articulating the views of parents, educators, organized civil society, government, legislators, professionals of industry and media. Finally, we discuss aspects that balance the views of vulnerability and children strength in front of this theme.
关键词：Childhood;Consumption;Media;Advertising;Food;Infancia;Consumo;Medios de comunicación;Publicidad;Alimentos;Infância. Consumo. Mídia. Publicidade. Alimentos.
