摘要:Digital technology has invaded the media. There is a need to face up to this in order to understand the current situation of both traditional and new media. The odour of digitalisation is penetrating practically every kind of media and is relentlessly advancing. It has also made it possible to create other different ones, on new supports and based on technological convergence and also, why not, media convergence. In whatever case, this is an open debate that needs to be extended over time, but also one where there is an urgent need for action. Crisis and change form a consubstantial part of the journalistic profession.