出版社：Nigde University School of Physical Education and Sports
摘要：This study was made for the purpose of researching the effects of personality traits of sports-health center personnel on service orientation in province of Ankara. As data collection tool, “Five Factor Personality Inventory” developed by Goldberg in 1990 and a version of “Customer Centricity Scale” developed by Brown et al. (2000), which was localized and tested for validity-reliability by Serçeoğlu (2013), were used. In the mentioned scale, the factor load values representing the structure validity of items constituting the service orientation change between 0,85 and 0,97. Cronbach Alpha reliability coefficient calculated for the reliability of the scale was calculated as 0,98 (Serçeoğlu, 2013). Data collected from 201 participants working at 19 businesses were analyzed by processing in SPSS-21 package software. The conclusion of personality traits of personnel working at sports-health centers having a significant effect on the service orientation, also personality traits sub-factors having a significant effect on service orientation was reached. When the effect of personality traits of sports-health business employees’ belonging to sub-factors of five factor personality inventory on service orientation is looked at; the sub-factors of agreeableness, responsibility and being open to new ideas are seen to have significant effect, the sub-factors of extroversion and emotional balance are seen not to have significant effect. The conclusion of significant difference between the personality traits and service orientation of the participants according to their status in the department they are employed was reached. It was identified that there were no significant difference between personality traits and service orientation according to gender, marital status and duration of working in the industry of the employees. Key Words: Sports-health centers, Service orientation, Service Centricity, Personality Traits.
