期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2012
卷号：3
期号：1
页码：p21
语种：English
出版社：Sciedu Press
摘要：Innovation is an inexhaustible force for the prosperity of one nation, and also the life source of enterprises. However, the high-risk characteristics of innovation activities make enterprises to perform scientific and effective innovation risk management. Based on a general introduction of Bayestian Risk Decision-making Theory and practices of product innovation in enterprises, the author discusses how to use the theory to achieve quantitative innovation-risk management, providing references for scientific decision of innovation activities in enterprises.
