期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2016
卷号：7
期号：2
页码：p60
DOI：10.5430/ijba.v7n2p60
语种：English
出版社：Sciedu Press
摘要：This study examined the impact of corporate governance on the quality of marketing audit in Jordanian Industrial Public Shareholding Companies listed in Amman Stock Exchange. The researchers used a questionnaire composed of 38 items. Each marketing manager in a random sample 60 companies received one questionnaire and 49 valid questionnaires were collected (81.67% of the study’s sample).By using SPSS program, the study concluded that Jordanian industrial public shareholding companies are interested in implementing marketing audit and complying with corporate governance principles. Also, the study shows that corporate governance has a significant impact on the quality of marketing audit.The study suggested many recommendations such as: activating the role of marketing audit function in Jordanian industrial companies through reconsidering its position in the organizational structure, to focus on the transparency of financial statements disclosure, and to offer more training courses in marketing audit directed to marketing managers in the industrial sector.
其他摘要：This study examined the impact of corporate governance on the quality of marketing audit in Jordanian Industrial Public Shareholding Companies listed in Amman Stock Exchange. The researchers used a questionnaire composed of 38 items. Each marketing manager in a random sample 60 companies received one questionnaire and 49 valid questionnaires were collected (81.67% of the study’s sample).By using SPSS program, the study concluded that Jordanian industrial public shareholding companies are interested in implementing marketing audit and complying with corporate governance principles. Also, the study shows that corporate governance has a significant impact on the quality of marketing audit.The study suggested many recommendations such as: activating the role of marketing audit function in Jordanian industrial companies through reconsidering its position in the organizational structure, to focus on the transparency of financial statements disclosure, and to offer more training courses in marketing audit directed to marketing managers in the industrial sector.
