期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2016
卷号：7
期号：3
页码：p36
DOI：10.5430/ijba.v7n3p36
语种：English
出版社：Sciedu Press
摘要：This study examined the relationship between branding and firm’s financial performance within Vietnamese small and medium-sized enterprises (SMEs) in food and beverage industry. Analyzing data from 135 Vietnamese SMEs, the study provided an evidence for the positive relationship between branding management and business performance. The study also provided a deep insight on how Vietnamese entrepreneurs think and develop their brands; therefore, made some recommendations for businessmen, policy makers and branding service providers in Vietnam.
其他摘要：This study examined the relationship between branding and firm’s financial performance within Vietnamese small and medium-sized enterprises (SMEs) in food and beverage industry. Analyzing data from 135 Vietnamese SMEs, the study provided an evidence for the positive relationship between branding management and business performance. The study also provided a deep insight on how Vietnamese entrepreneurs think and develop their brands; therefore, made some recommendations for businessmen, policy makers and branding service providers in Vietnam.
