摘要：Purpose of the research is to study consumer behavior purchasing travel services offered by UTB Meridian. The main objectives of the research are: pre-purchase stage, the stage of purchase, post-purchase stage of the tourist product offered, having regard to the customer structure in terms of socio-professional category, age, income, gender. The collectivity investigated is represented by individuals from which the information were obtained, that is the tourists military personnel who have purchased services at UTB MERIDIAN - Eforie Nord. This collectivity is the population from which the sample will be drawn on which the investigation will be applied and the crowd on which the results of research will be generalized. To obtain the information direct contact is used by an investigator for better control of conditions under which the investigation is conducted. Based on this analysis, it appears that the main components of the "mix" of marketing on which we can act to attract tourism consumers and to determine a certain purchase behavior are: product policy, promotional policy and human resources.
