期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2015
卷号：6
期号：5
页码：p37
DOI：10.5430/ijba.v6n5p37
语种：English
出版社：Sciedu Press
摘要：This paper aimed to get the insights of consumer behavior in formula milk market. By implementing a survey with sample size of 97, the research investigated the factors influencing behavior of formula milkbuyer. Research examined and approved that all 4 factors (cultural, social, personal and psychological factor) equally influence on purchasing formula milk for babies in Hanoi. Research also concluded that domestic formula milk producers should attain their customers by committing high quality, adding more values for nurturing babies, setting right price, and providing sufficiently information.
其他摘要：This paper aimed to get the insights of consumer behavior in formula milk market. By implementing a survey with sample size of 97, the research investigated the factors influencing behavior of formula milkbuyer. Research examined and approved that all 4 factors (cultural, social, personal and psychological factor) equally influence on purchasing formula milk for babies in Hanoi. Research also concluded that domestic formula milk producers should attain their customers by committing high quality, adding more values for nurturing babies, setting right price, and providing sufficiently information.
