摘要：This article's goal is to study the first televised program in Brazil, which established a new rhetorical discourse that would be gradually introduced in several tv shows. From this moment, it was possible to see the inaugural transformation of the mass media into a contemporary space in the production of rituals. Our main objective is to identify the spectators of these shows, the roles suggested to the public, the manner these roles are accepted of refused by this public, and to analyze the significance of the model of transmission for the construction of the fundamental bond between the public and the mass media.
