摘要：The objective of this work is to rescue the contribution of the journalist and professor Adelmo Genro Filho in Brazil's communicational thought, specifically the journalistic one. Most of his intellectual production focuses "militant and reflexive Marxism" and is from this theoretical referential that he analyzes the daily press journalism and proposes an innovative reading of the informative text, taking as base the philosophical categories of the singular, particular and universal. Thus, Genro discloses "the secret of the pyramid".
关键词：Marxism – Informative journalism – Reverse pyramid – Communicational thought in Brazil.;Marxismo – Periodismo informativo – Pirámide reversa – Pensamiento comunicacional en Brasil.;Marxismo – Jornalismo informativo – Pirâmide invertida – Pensamento comunicacional no Brasil.
