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文章基本信息

  • 标题:A Qualitative Analysis of Customer Repeat Purchase Behaviour in the UK Mobile Phone Market
  • 本地全文:下载
  • 作者:Dr. Muhammad Turki Alshurideh
  • 期刊名称:Journal of Management Research
  • 电子版ISSN:1941-899X
  • 出版年度:2014
  • 卷号:6
  • 期号:1
  • 页码:109-125
  • 语种:English
  • 出版社:Macrothink Institute
  • 摘要:By analysing mobile customer retention behaviour using a qualitative study, the determinants of customer retention are identified in the UK mobile telephone market. The probability that a subscriber will retain the same carrier is dependent on the interaction of behaviour setting and their positive experiences with anticipated positive utilitarian benefits.
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