摘要：The existence of Regional Bank in every province in Indonesia is increasing and getting stronger which support the formation of Regional Development Bank Assosiation (RDBA) /Asosiasi Bank Pembangunan Daerah (Asbanda). There are some facts phenomenon happen on the Regional Bank found through RDBA, such as: limited capital, low brand awareness, innovation and lack of human resource competence. Making a study and discussing the direction of the organization development and the changing which is done by the Regional Bank in Indonesia is the purpose of this research. Quantitative and qualitative data collection method are being used to get the data needed followed by doing descriptive analyzing and focus group discussion to know the changing that happen on the Regional Bank. The summary of the research findings are: there is a changing on the purpose, structure, culture and human resource so the Regional Bank will be able to increase its core capital, enlarge the society brand awareness, apply some innovations in banking system and also proffesional human resource. This finding could be used as the guidance for other Regional Banks which haven’t done a changing to be able to increase the competitive advantage in facing the ASEAN Economic Community 2015.
其他摘要：The existence of Regional Bank in every province in Indonesia is increasing and getting stronger which support the formation of Regional Development Bank Assosiation (RDBA) /Asosiasi Bank Pembangunan Daerah (Asbanda). There are some facts phenomenon happen on the Regional Bank found through RDBA, such as: limited capital, low brand awareness, innovation and lack of human resource competence. Making a study and discussing the direction of the organization development and the changing which is done by the Regional Bank in Indonesia is the purpose of this research. Quantitative and qualitative data collection method are being used to get the data needed followed by doing descriptive analyzing and focus group discussion to know the changing that happen on the Regional Bank. The summary of the research findings are: there is a changing on the purpose, structure, culture and human resource so the Regional Bank will be able to increase its core capital, enlarge the society brand awareness, apply some innovations in banking system and also proffesional human resource. This finding could be used as the guidance for other Regional Banks which haven’t done a changing to be able to increase the competitive advantage in facing the ASEAN Economic Community 2015.
