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文章基本信息

  • 标题:Competitive intelligence: a case study on Qoros automotive manufacturing
  • 本地全文:下载
  • 作者:Hamed Ahmadinia ; Muhaimin Karim
  • 期刊名称:Journal of Intelligence Studies in Business
  • 电子版ISSN:2001-015X
  • 出版年度:2016
  • 卷号:6
  • 期号:2
  • 语种:English
  • 出版社:Halmstad University
  • 摘要:In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.
  • 关键词:Qoros automotive, competitive intelligence, market analysis
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