出版社：Faculdade de Psicologia, Pontifícia Universidade Católica do Rio Grande do Sul
摘要：This paper examines how university subjects’ bodies are seen in contemporary media. We take into consideration a research work analysing the ‘Caderno Vestibular/ZH’, a supplement Zero Hora newspaper targets to subjects entering university. In theoretical terms, the research is close to French philosopher Michel Foucault’s studies, particularly those works about governmentality. In analytical terms, we point out that, under the American neoliberalism, university subjects are led to manage their bodies to become more apt to success in their personal and professional lives, so that this management works closer to control and regulation rather than to discipline. Thus we point out that the construction of a successful university student includes managing his/her body, a body that is regulated and controlled to compete freely and individually in the neoliberal labour market.
关键词：University students;body management;governmentality;neoliberalism.;Universidad;gestión de los cuerpos;gubernamentalidad;neoliberalismo.;Universitários;gestão dos corpos;governamentalidade;neoliberalismo.
