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  • 标题:Virtual Focus Groups: New Frontiers in Research
  • 本地全文:下载
  • 作者:Lyn Turney ; Catherine Pocknee
  • 期刊名称:International Journal of Qualitative Methods
  • 印刷版ISSN:1609-4069
  • 电子版ISSN:1609-4069
  • 出版年度:2008
  • 卷号:4
  • 期号:2
  • 页码:32-43
  • 语种:English
  • 出版社:SAGE Publications
  • 摘要:New information and communication technologies in the form of learning management systems provide unique and inventive opportunities for qualitative researchers. Their intrinsic ability to record discursive data in text format accurately and to provide safe, secure, and anonymous environments for participants makes them amenable for use as advanced research tools. In this article, the authors report on a collaborative project that tested the potential of online discussion boards for use in virtual focus groups. What the researchers found was that not only was the method theoretically sound, it actually enhanced their ability to connect with difficult-to-access populations that were disparately spread.
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