摘要：The present paper refers back to media communication studies in relation to traditions presented in their theories in which its classical scheme (emitter-message-receiver) presents itself as a privileged one. Also, it establishes a critic to the scheme and it moves towards a proposal made by the language sciences. Such proposal has its origins in the uneasiness provoked by questioning: why does the communication field, such a stimulating and wide research field, so often gets closed in sterile or monotonous discussions in search of a supposed ‘scientificity’ (between brackets because based on a certain model of science) and losing sight of so many peculiar and challenging aspects that belong to the dynamism of its reflection field? Discourse concept is taken here in a lacanian sense, as a social bond.
关键词：Comunicação;Linguagem;Discurso;Laço Social;Communication;Language;Discourse;Social Bond
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