摘要：The aim of this study is to analise and reflect about the speech of the presenter José Luiz Datena of the broadcast Brasil Urgente from Rede Bandeirantes. The journalist, along the program, has an opinative posture, showing himself capable of judging the main social events and the attitudes of pertinent authorities. The spectacularization and dramatization are part of Brazil Urgent's day-by-day and mix with the journalistic practices. Datena's eloquent posture gives subsides so we can consider him as a live example of spectacle. The French Analysis of Speech has been used as the methodological support of this work. As object of studies, we analysed an eddition of the program, that has been presented on TV in May 2006.
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