摘要：This article presents a research made between August 2005 and July 2006 about the mass media power to construct the social reality. This work shows how the elections in Pernambuco became newspapers’ leading issue two years before the oficial campaing beginning, constructing a politcs image that is based on conflict between parties.
关键词：Jornalismo político;Eleições;Construção social da realidade;Political Journalism;Elections;Social Construction of Reality
