标题：Rotinas e estratégias dos news promoters na cobertura política nacional: o cotidiano da Secretaria de Imprensa e Divulgação da Presidência da República
摘要：In this paper we investigate the strategies employed by the Presidency Press and Publishing Office in setting the agenda for journalists that cover the Planalto Palace. We followed the office’s daily work for four days between January 11th and January 14th. We concluded that the Presidency Press Office build its credibility by producing trustworth information consonant with journalistic routimes.
关键词：Agendamento;Acessoria de imprensa;Cobertura política;Agenda-setting;Press assistence;Political covering
