Does the environment influence the employment growth of SMEs?
Janssen, Frank
Introduction
Since the publication of Birch's work in 1979, an impressive
number of studies have been devoted to the role of small and
medium-sized enterprises (SMEs) in job creation. In a book published in
1987, Birch observed that most employment was created by a tiny
proportion of companies (i.e. fast-growing companies). Several other
studies from both Europe and America confirm this phenomenon
(O'Farrell, 1984; Dunkelberg, William and Cooper, 1982; Storey and
Johnson, 1987; McMullan and Vesper, 1987; Gallagher and Miller, 1991;
OECD, 1999; Julien, 2000).
Growth has been measured on the basis of an impressive number of
variables, but the two indicators that are most widely used in
literature are employment and sales. We decided to limit the scope of
this paper to employment growth. Apart from the fact that it is a
measure of economic growth (Kirchoff, 1991), it can serve as an
indicator of the entrepreneur's success and, for society as a
whole, it represents a measure of the firm's economic contribution
to the common good (Dunkelberg, William and Cooper, 1982). That is why
this criterion has been used by many economists and sociologists, even
though it seems that companies themselves prefer to measure their
success in terms of sales growth (Hughes, 1998; Donckels, 1990), and
that the latter criterion has been favoured by researchers in management
sciences (Weinzimmer, 1993). Furthermore, according to Child (1973),
employment is an appropriate criterion for measuring the size of an
organization, as it is primarily human beings that are
"organized". Finally, since managers generally wait for demand
to stabilize before recruiting personnel, employment is, in theory, a
less volatile measure of growth than sales (Delmar, 1997). In some
European countries, such as Belgium, the stability of this criterion is
reinforced by rigidities on the labour market, linked to restrictive
social legislation. (1)
Two competing theoretical approaches designed to explain the causes
of performance and growth have been developed in the field of management
sciences (Weinzimmer, 1993). The first approach, which we can call the
"external" model, studies the influence of environment on
organizations. The source of this external perspective goes back to the
industrial economy movement, the so-called structuralist movement, which
postulates that industrial structures determine the conduct of firms and
hence their performance (Julien and Marchesnay, 1997). According to this
movement, the performance of a company should tend towards that of the
industry as a whole under the effect of competition. The structuralist
school has influenced the strategic thought movement referred to by
Mintzberg, Ahlstrand and Lampel (1999) as the environmental school,
which came to the fore primarily due to the work of population
ecologists (Hannan and Freeman, 1977). This school maintains that the
conditions found in a company's external environment are the
principal determining factors in its survival. The second approach, in
other words the "internal" model, is chiefly concerned with
studying the internal characteristics of a company and the way in which
an organization adapts to its environment and attempts to shape it. The
initial source of this internal approach is to be found in the
industrial organization movement, also known as the
"behaviorist" approach and, ultimately, in strategic
management. The industrial organization movement believes that an
industry is made up of companies that not only pursue their own personal
strategies, but also build up the basic structures of the industry,
along with other companies, by means of these strategic decisions on
matters such as investment, technology, markets and products (Julien and
Marchesnay, 1997). The resource-based theory (Barney, 1986; Wernerfelt,
1984) is consistent with the internal approach movement. According to
Lohmann (1998), studies that are concerned with the impact of
entrepreneurs' own characteristics should come under this
theoretical movement. By the same token, it is possible to say that
economic models of human capital (Oi, 1983; Lucas, 1978) and
entrepreneurial learning (Audretsch, 1994; Jovanovic, 1982) may be
regarded as an "internal" type of approach.
Growth is a complex and multidimensional phenomenon (Weinzimmer,
1993), so it goes without saying that a purely external or internal type
of approach will inevitably be over-simplistic. However, within the
limited context of this paper, we have decided to concentrate on the
external approach and specifically on the influence of
environment-related factors on growth. (2) We are aware that this
decision ignores the predictive potential of internal variables linked
to the manager (Janssen, 2006), (3) the firm and its strategies, and
does not take the interactions between different types of variables into
account (Janssen, 2002).
The analysis of the relationship between environmental
characteristics and company growth has already given rise to numerous
empirical studies. However, the vast majority of research on growth has
only studied the impact of a limited number of variables. Moreover, most
of this work has a relatively weak theoretical basis. The concept of
growth is only rarely justified in theoretical terms. This area of
research is highly fragmented, accentuated by the fact that too much
attention is paid to the manufacturing sector, and that there is
considerable variety in terms of the time period studied and of the way
in which growth is measured (Janssen, 2002). It is also regrettable
that, with the exception of Swedish and British scholars, few European
researchers have taken any interest in this issue.
Several authors (Grinyer, McKiernan and Yasai-Ardekani., 1988;
Miller and Friesen, 1984) agree that the impact of a large number of
variables needs to be tested simultaneously in order to arrive at a
global and more realistic picture of the growth phenomenon. To our
knowledge, no research project to date has attempted to provide an
exhaustive list of all the independent variables examined by previous
studies.
Based on a state-of-the-art study of the research on
environment-related growth determinants, we formulate 15 hypotheses.
These hypotheses use all the determining factors that we have identified
in the literature on growth. Rather than making value judgments on the
relative importance of particular variables, which would have left us
with only a limited number of hypotheses, we will test all these
variables, as several recent empirical studies have demonstrated the
surprising importance of factors that may, at first sight, seem to be of
minor interest (e.g. see Gartner and Bhat, 2000).
Environmental Impact Hypotheses
From an economic point of view, the environment corresponds to a
set of exogenous determinants, i.e. pre-determined or set (Pearce,
1997). Mintzberg (1979) classified the environmental aspects identified
by research on the basis of four major characteristics: generosity,
dynamism, complexity and market integration.
The environment can be generous or hostile. Generosity represents
the extent to which an environment is liable to stimulate sustained
growth (Starbuck, 1976). A hostile environment, on the other hand, curbs
growth. The environment may also be stable or dynamic. Dynamism is
related to the degree of instability of a market. Dynamism is the result
of unforeseen factors that it is not possible to plan for in advance,
such as unpredictable changes in demand or competition, or rapidly
changing technology. These factors give rise to uncertainty, which makes
it more difficult for managers to process all the information (Dess and
Beard, 1984). Moreover, the environment may be simple or complex.
Complexity arises from the company's need to gather large
quantities of information and facts about its products or customers. If
this knowledge can be rationalized, in other words, broken down into
sub-groups that are easy to grasp, the environment can be regarded as
simple (Mintzberg, Ahlstrand and Lampel, 1999). According to Child
(1972), complexity is due to the variety and range of activities carried
out by an organization. Finally, a company's markets may be
integrated or diversified. This can also be expressed as homogeneity or
segmentability. According to Dess and Beard (1984), this aspect of the
environment is contained within the notion of complexity. Environmental
aspects can therefore be reduced to three categories: generosity,
dynamism and complexity (Dess and Beard, 1984).
Generosity
Of all the environmental variables that influence growth and that
have been considered by empirical studies, generosity is by far the most
widely examined. These studies have particularly looked at variables
such as sectoral growth rate, level of concentration, entry barriers,
public aid, economic policies, degree of unionization, the crime rate
and the appearance of the area in which the company is located, the
proximity of university institutions, whether or not the company is
based in a science or industrial park and the regional economic
environment.
As a general principle, industry growth means that existing
companies do not necessarily suffer if newcomers take a share of the
market. This also reduces the likelihood of retaliation by these
existing companies (Porter, 1980). Theoretically, a growth market offers
more opportunities, especially for newcomers since, by definition,
demand within the market is growing (Eisenhardt and Schoonhoven, 1990).
Weinzimmer (1993) notes the existence of a positive relationship between
the generosity of the environment and growth in sales, assets and
employment. According to this author, this would tend to demonstrate
that the growth of a company could simply be due to the fact that it
belongs to a "generous" sector. Such an environment would
allow companies to grow without having to acquire resources or market
shares at the expense of their competitors. This positive effect of
industry growth is confirmed by Audretsch (1995) and Audretsch and
Mahmood (1994). Other studies highlight considerable sectoral
differences in terms of firm growth rates (Brush and Chaganti, 1999;
Storey, 1994b; Siegel, Siegel and MacMillan, 1993; Eisenhardt and
Schoonhoven, 1990; Dunkelberg, William and Cooper, 1982). (4) Medium or
high-tech sectors appear to have a higher percentage of fast-growing
SMEs than other sectors (Calvo and Lorenzo, 2001; Philips and Kirchoff,
1989). High-growth firms would rather be found in growing sectors
(Woywode and Lessat, 2001; Davidsson and Delmar, 2001). On the basis of
theoretical arguments and empirical results, we would put forward the
hypothesis of a positive link:
H1: the sectoral growth rate has a positive influence on the
firm's growth.
A high rate of concentration and high entry barriers do, in
principle, protect existing firms from the arrival of newcomers and
should therefore stimulate their growth (Hamilton and Shergill, 1992).
The intensity of competition restricts access to resources for a
recently established business or a newcomer (Romanelli, 1989). A
considerable degree of competition also implies lower prices and profit
margins than in a more concentrated structure, which could have a
negative effect on growth. However, less concentration should, in
theory, allow more companies to grow (Eisenhardt and Schoonhoven, 1990).
An American study observes a positive link between the concentration
rate of a sector and growth in sales and employment (Weinzimmer, 1993).
This is confirmed by Geroski and Toker (1996). Along the same lines, a
Swedish research notes that there is a negative link between competition
intensity and growth (Delmar, 1997). (5) We also presuppose a positive
influence:
H2: the level of market concentration has a positive influence on
growth.
Some researchers studied a specific aspect of concentration, i.e.
the impact of entry barriers on company growth. Entry barriers are said
to exist when, in a given market, companies are capable of maintaining
monopolistic prices and profits without attracting newcomers. These
entry barriers may be linked to the capital intensity of a sector or to
the promotion or R&D expenditures of existing companies. The
promotion expenditures of existing firms create expenditure thresholds
below which promotion no longer has any impact (Comanor, Kober and
Smiley, 1981) and increases the loyalty of consumers to the existing
firms (Scherer, 1980). In order to build up a reputation, a newcomer
would have to consider a disproportionately high outlay in order to
attract consumers. Considerable R&D expenditure can also be an entry
barrier (Comanor, 1967). This actually increases the initial outlay that
newcomers have to make and increases the complexity of the knowledge
base they have to acquire. In certain industries, R&D is used as a
defensive weapon allowing companies to file patents that are not
necessarily used. Companies that already have a footing in the market in
question should benefit from these entry barriers and grow more rapidly
than they would if these barriers did not exist. These barriers actually
reduce the numbers of newcomers or prevent their entry to the market and
allow these firms to make monopolistic profits. One study notes that
there is a positive link between the scale of the entry barriers
resulting from R&D and promotion, on the one hand, and sales growth
(Weinzimmer, 1993). We formulate the same hypothesis for employment
growth:
H3: the existence of entry barriers linked to capital intensity and
R&D or promotion expenditure has a positive influence on growth.
Governmental support ought to help stimulate growth. A study
conducted in Quebec reports that government subsidies, particularly in
the R&D and export fields, have a positive effect on growth (Julien,
2000). Still on the subject of economic policies, high fiscal pressure,
restrictive social legislation or difficult industrial relations, which
are generally perceived as curbing growth, could have a negative effect
on growth (Gibb and Davies, 1990). These variables do, as a general
rule, correspond to hostile policies as far as businesses are concerned.
We thus put forward the following hypotheses:
H4: obtaining public aid has a positive influence on growth.
H5: restrictive fiscal and social policies have a negative
influence on growth.
The degree of unionization of the company or the sector to which
the company belongs is also liable to affect growth. Wooden and Hawke
(2000) note that a majority of Anglo-Saxon authors with an interest in
the impact of unions on employment and growth in employment feel that
the degree of unionization generally has a negative effect for three
main reasons. First, salaries in highly unionized companies tend to be
much higher than in those that are not. As a result, these companies
would employ fewer workers than a similar company with less
unionization. Second, the effect of unionization on productivity would
tend to be negative or fairly low. Third, unions tend to favour the
salaries of their members to the detriment of the employment situation.
A fourth reason provides a possible explanation for this potentially
negative link: unions seek to minimize opportunities for reducing the
workforce, which is in turn liable to discourage recruitment. Several
studies conducted in the United States, Canada, the United Kingdom and
Australia observe that the employment growth rate in unionized companies
is two to four percent lower than in non-unionized companies (Wooden and
Hawke, 2000; Blanchflower and Burgess, 1996; Long, 1993; Leonard, 1992).
Other authors also note that the degree of unionization in a sector has
a negative influence on the growth of SMEs (Acs and Audretsch, 1990).
Along the same lines, Grinyer, McKiernan and Yasai-Ardekani (1988)
report a negative relationship between the manager's perception of
pressure from the unions and growth. However, this negative perception
must be treated with caution. It may equally well result from the
manager's need to justify low growth by putting it down to
exogenous factors over which he/she has no control, as from real growth
inhibitors such as excessive pay demands, repeated production stoppages
or a rigid and aggressive union policy (Grinyer, McKiernan and
Yasai-Ardekani, 1988). On the basis of theoretical arguments and
corroborative conclusions from empirical studies, we put forward the
hypothesis of a negative link:
H6: a high rate of unionization has a negative influence on growth.
The location of a company is also liable to influence growth, be
this with regard to the area itself, the immediate vicinity or the
region in which it is situated.
As far as the immediate geographical environment of the company is
concerned, a study (Gartner and Bhat, 2000) reports that the crime rate
in a particular area, as well as its appearance in terms of upkeep and
cleanliness of streets, pavements and buildings, have a significant
correlation (negative and positive, respectively) with the growth
forecasts of the company manager. These results confirm the results of
other studies (Bull and Winter, 1991).
H7: the crime rate in the area where the company is located has a
negative influence on growth.
H8: the appearance of the area where the company is located has a
positive influence on growth.
In addition, the proximity of university institutions is also
liable to have a positive effect on growth (Snuif and Zwart, 1994). This
proximity allows companies easier access to scientific expertise and to
the results of certain research programs, thus making it easier to
market these research results (Colombo and Delmastro, 2002). Similarly,
the fact that the company is based in a science or industrial park may
also have a copycat effect of stimulating growth. These parks may be
defined as public and/or private property initiatives that aim to
promote the start-up and development of businesses by providing
logistical, technical, administrative and/or managerial services,
technology transfer and network development between the firms based in
the park, as well as between these firms and universities or public
bodies. These parks allow businesses to benefit from agglomeration
economies associated with interactions between companies that are
concentrated within a restricted space (Marshall, 1922). Unlike science
parks, industrial parks focus less on high-tech activities or activities
that are associated with the use of scientific results and are
characterized by weaker or non-existent links with academic institutions
or research centres (Colombo and Delmastro, 2002). A British study
(Westhead and Storey, 1994) shows that location in a science park has a
positive effect on growth. These results are confirmed by an Italian
study that examines both science and industrial parks (Colombo and
Delmastro, 2002). We have formulated identical hypotheses:
H9: the proximity of university institutions has a positive
influence on growth.
H10: the fact that the company is based in a science or industrial
park has a positive influence on growth.
As far as the regional geographical environment is concerned, it is
possible to make a distinction between rural and urban areas. In a rural
area, the resources required for growth, such as specialized production
factors, may be harder to find than in an urban area. For example, a
rural area is more likely to have shortages of specialized or managerial
staff (O'Farrell and Hitchens, 1988). The population density in an
urban area also provides a larger potential demand than would be the
case in a rural area (Woywode and Lessat, 2001). On the basis of these
arguments, we formulate the hypothesis that an urban location has a
positive effect:
H11: the fact that the company is located in an urban area has a
positive influence on growth.
Being located in a region that is considered more economically
developed or more dynamic than another region could also influence
growth. The extent of development of the means of communication within a
region can have an impact on growth. In principle, the more developed
the road infrastructure, means of transport and communication networks,
the greater the effect on growth. Macroeconomic conditions can also vary
from one region to another and some regions may experience lower
economic growth rates and/or lower income levels that might inhibit
company growth (Gabe and Kraybill, 2002). Some regions attract more
economic activities than others. In addition, regions compete with one
another to attract national or foreign investment. However, in Quebec,
Julien et al. (1997) do not observe any systematic influence on company
growth associated with being located in a particular region. On the
basis of theoretical arguments, we put forward the hypotheses of
positive links:
H12: a sufficiently developed road infrastructure, means of
transport and communication networks have a positive influence on
growth.
H13: the dynamism of the region in which the company is located has
a positive influence on growth.
Dynamism and Complexity
Very few studies have examined the impact of the dynamism and
complexity of environment on growth.
According to Weinzimmer (1993), dynamism, at least if it is the
result of innovation, could be a source of growth opportunities for
companies that already have a hold in the marketplace. In addition,
growth makes it possible to reduce the uncertainties associated with
market dynamism. However, empirical studies have found no significant
influence of environmental dynamism on growth (Wiklund, 1999;
Weinzimmer, 1993). However, on the basis of the theoretical arguments,
we will assume that the many market opportunities available in a dynamic
environment are likely to stimulate growth and, hence, that a positive
effect should prevail.
H14: the dynamism of the environment has a positive influence on
growth, where such dynamism is defined as a market that is experiencing
rapidly changing technology.
Some researchers have observed that a complex or unstable economic
environment and, in more specific terms, the perceived difficulty of
predicting economic conditions, has a negative impact on growth
(Grinyer, McKiernan and Yasai-Ardekani, 1988). We can assume that this
complexity slows down the decision-making process. Based on this
empirical result, we put forward the hypothesis of a negative link:
H15: a complex environment has a negative influence on growth,
where such an environment is defined as being the degree of complexity
associated with collecting data and/or facts regarding a firm's
products or customers, or the difficulty of predicting economic
conditions that affect the market. (6)
Methodology
Population, Sample and Representativeness
A database compiled by ING Bank (Internationale Nederlandse Groep)
that includes all firms established in Belgium that have delivered their
annual accounts to the Accounts Central of the Belgian National Bank was
used in order to determine the population of SMEs to be analyzed. We
have retained all firms that were active over the period studied
(1994-2000) for which we have data on employment for 1994 and 2000 and
which corresponded in 1994 to the definition of an SME given by the
European Commission. (7) Insofar as numerous firms in Belgium have been
created purely for fiscal reasons (8) and do not really undertake
activities, we have eliminated firms that were already active in 1994,
but that still employed less than five people in 2000.
On the basis of these criteria, the population was composed of
11,481 firms. We randomly selected 788 firms, while at the same time
ensuring proportions of micro- (less than 10 people), small- (between 10
and 49 people) and medium-sized (between 50 and 249 people) firms
identical to those of the total population. In order to allow a dynamic
analysis, this size criterion was checked at the beginning of the period
studied, in 1994. We also kept the proportions of firms from the three
regions of the country (Flanders, Wallonia, Brussels) identical to those
of the population.
Out of the 788 firms, 331 refused to participate in the survey and
186 were not available during the interview period. For 121 other firms,
the telephone number in the database was incorrect or corresponded to a
fax number. Our study therefore focused on a sample of 150 firms.
According to Harris (1985), the size of the sample must exceed the
number of predictors by at least 50. Our sample of 150 observations
respects this rule. (9)
In order to determine the representativeness of our sample in
relation to the original population, we compared the average growth (10)
of the sample firms to the one of the population (11) using a bilateral
t-test. One of the application conditions underlying this test on two
independent samples is the homogeneity of variances (Howell, 1998). We
first used Levene's test to check that there is no significant
difference in the variances (F = 1.476 and sign. = 0.224), and then
tested the difference between the averages of employment growth for the
two groups. The results of the bilateral t-test (t = -0.823; d.f. =
11.479; sign. = 0.411) indicate that the average employment growth of
the firms in our sample is not significantly different from that of the
firms of the overall population.
As our sample was composed on the basis of size and regional
location constraints characteristic of the population, it is no longer
necessary to examine the representativeness of the sample in relation to
the population with regard to these two criteria. Finally, we also
examined the percentages of independent firms within the population and
the sample. These are also identical (66.7%). These particular elements
of comparison were chosen because they appear in the initial database.
Data Collection Method and Measure of the Dependent Variable
The data published by Belgian firms do not make it possible to test
the vast majority of the hypotheses developed in our research. Hence, we
opted for a telephone survey. (12) We first established a questionnaire
consisting of closed questions that we had pre-tested on several SME
managers. The managers of 150 SMEs were interviewed by phone in November
2001.
The value of the dependent variable was calculated using the
initial database. The choice of an appropriate growth index has given
rise to a number of theoretical discussions (Wooden and Hawke; 2000;
OECD, 1998; Birch, 1986). As none of the proposed measures is neutral
(Julien, Morin and Gelinas, 1998), we decided to use a simple measure,
namely the relative variation "([E.sub.t] -
[E.sub.t-1])/[E.sub.t-1])," as this is the most frequently used
index in studies on growth determinants (Delmar, 1997). In our case,
this measure reads: ([E.sub.2000] - [E.sub.1994]/[E.sub.1994]).
In order to carry out a logistical regression (see infra), these
dependent variables were split into "high growth" (code 1) and
"low growth, stagnation or regression" (code 0). We defined
"high growth" as being growth above or equal to 50% over the
period studied. A total of 34.3% of the firms in our sample can be
considered as having undergone high growth. (13)
Previous studies differ enormously in terms of the time period
studied. In order to identify irregular short-term tendencies and to
allow for a reliable estimation of organizational performances, the time
period studied should be at least five years (Weinzimmer, Nystrom and
Freeman, 1998). On the basis of the constraints of our database, we have
measured growth over a period of seven years, stretching from 1994 to
2000. (14)
So as to avoid static measures, when growth is essentially a
dynamic phenomenon, we have excluded firms that were established during
the period studied.
Data Processing
In order to test our hypotheses, we have carried out a binomial
logistic regression. This method presents certain advantages in
comparison to the standard multiple regression that is subject to more
restrictive application conditions (Garson, 2001; Howell, 1998). (15)
Among these advantages, we could draw particular attention to the fact
that, contrary to standard regression, logistic regression does not
presuppose a linear relationship between the dependent variable and the
independent variables, and does not require a normal distribution of the
variables. We had observed that our dependent variable did not present a
normal distribution. The logistic regression also made it possible to
integrate dichotomous or polytomous and metrical predictors into one
single model. Each modality of an original variable gave rise to a dummy
variable coded 1 if the characteristic was realized and 0 in the
opposite case. In order to avoid a linear relation between the
independent variables, for each original variable one of the binary
variables created was excluded from the model. In the case of
"filtering," in other words when part of the sample is not
concerned by a question, we created a dummy variable composed of the
firms not concerned.
Results and Discussion
Prior to the regression, we compared the growth averages of firms
that had responded to our survey with those of the firms who had refused
to respond by using a bilateral t-test. The growth averages for the
firms that had responded to the survey were not significantly different
from those of the firms that had refused to respond. We then compared
the size, independence and regional location of the firms of the two
groups using Pearson's [chi square] test. Whether the firm had
responded or not to the survey is independent of its size at the start
of the period, its independence or dependence and also of its regional
situation.
The statistically significant results at the 5% threshold (p <
0.05) of the logistic regression analysis of employment growth against
environment-related variables are given in Table 1. Only two out of 15
variable have a significant effect on employment growth.
In accordance with our tenth hypothesis, the fact that the company
is located in a science or industrial park increases the chances of
employment growth. This result confirms the conclusions of other
European studies (Colombo and Delmastro, 2002; Westhead and Storey,
1994). Given a copycat effect, development of networks, easier access to
a wide range of resources and/or scientific research, or agglomeration
economies, these companies grow more rapidly. However, this result does
have a potential double selection bias linked to the auto-selection
processes and/or the selection process implemented by the body
responsible for managing the park (Storey, 1998). Indeed, it is possible
that only companies with reasonable growth prospects might opt to set up
business in such a park. Furthermore, it may be that the organization
managing the park might only select companies with a certain growth
potential. Be that as it may, this type of initiative is the only
environmental variable that has a positive influence on growth.
We have put forward the hypothesis that being located in a region
that is regarded as more dynamic than another region could have a
positive influence on growth. We measured the impact of regional
location by means of objective and subjective criteria. The actual
region in which companies are located (Wallonia, Flanders, Brussels)
does not have any significant influence on their growth prospects, which
is in line with the results of other studies (Julien et al., 1997). The
macroeconomic conditions that prevail in a region and the measures taken
by a region's decision-makers in order to attract capital or
businesses do not therefore have a significant impact on growth, in
contrast to more local initiatives such as the creation of science or
industrial parks. Moreover, looking at Table 1, we are forced to
recognize that if a manager perceives that his/her company is part of an
economically dynamic region, this has a negative effect on employment
growth. It is possible that these companies might tend to "rest on
their laurels" on the basis of this perceived regional dynamism at
the expense of the real growth of their company.
Both of these variables are linked to the generosity of the
environment. Other variables associated with generosity--sectoral growth
rate, level of concentration in the market, the existence of entry
barriers, obtaining public aid, the perception of fiscal and social
pressures, the crime rate and the appearance of the area in which the
company is located, the proximity of university institutions, location
in an urban area and the extent of development of the road
infrastructure, means of transport and communication networks--do not
have any significant effect. Finally, neither dynamism nor environmental
complexity appears to be statistically significant predictors.
Over and above this observation, this tends to show that
environment, at least if it is studied independently of other variables,
only has an extremely limited influence on employment growth of SMEs.
Other research that simultaneously examines the impact of internal and
external variables and the coherence between variables indicates that
environment does have a significant influence when studied in
interaction with internal variables (Janssen, 2002). Therefore, these
results lead us to doubt the ability of purely external approaches to
explain employment growth. Our results also argue in favour of adopting
an integrative model and an integrative approach in order to study
growth. As far as employment growth of SMEs is concerned, this shows the
limits of the explanatory potential of the structuralist theories or
environmental school theories, such as population ecology of
organizations.
Conclusions
The impact of a company's environment on its growth has
prompted considerable empirical research. However, most of this work
focused on the analysis of one or a few predictors. Furthermore, no
research has provided an exhaustive list of all variables previously
analyzed. We have tried to fill this gap and have tested the potential
influence of 15 environmental variables on employment growth.
Our results show that only two factors linked to the generosity of
the environment have a significant effect on employment growth--the fact
that the company is located in a science or industrial park (positive)
and the way in which the manager perceives the economic dynamism of the
region in which the company is located (negative). Other variables
associated with generosity and variables that are concerned with the
dynamism and complexity of the environment do not represent
statistically significant predictors of employment growth. This
observation leads us to question the validity of purely external
approaches to examining growth and to argue in favour of a method that
includes both external and internal determinants and considers the fit
between them.
The results of our research are subject to certain limitations.
First of all, this study is solely concerned with individual companies.
However, some organizations are likely to grow due to creation of
franchises. We did not use groups as our analysis unit, so this type of
growth was inevitably ignored. Furthermore, we measured growth on the
basis of data relating to the start and end of the period. However,
growth does not necessarily follow a regular pattern. The development
process may in fact be full of ups and downs. Nevertheless, our study
does not take this phenomenon into consideration, because it does not
take into account intermediate data. Moreover, the type of survey
conducted and the questions asked prevented us from obtaining
longitudinal data for a number of variables. Finally, the methodology
that we chose to follow--to test most of the variables simultaneously
and not to exclude factors that might seem to be of minor importance at
first sight--does theoretically dilute the potential contribution of the
various predictors. Another research option that might help overcome
this problem would be adopting a more selective approach based on the
results of this research.
As far as future research paths are concerned, subsequent studies
on the link between environment and employment growth could explore two
different avenues, possibly even at the same time. Firstly, since our
research showed that only one more local environmental variable (i.e.
location in an industrial or science park) has a significant positive
impact on growth, while more macroeconomic variables--at least if these
are analyzed in isolation--do not produce significant results, it would
seem appropriate to analyze the impact of more microeconomic variables
on growth. Secondly, our results show that a purely external approach
leads to results that are not particularly convincing. Other relatively
isolated studies (Weinzimmer, 1993; Eisenhardt and Schoonhoven, 1990)
observe that environment does have an influence on growth when its
interaction with certain internal variables is studied. These
interactions may, for example, be concerned with the fit between
entrepreneurial variables and variables associated with the dynamism of
the environment, between the latter and the organizational structure or
between the aggressiveness of the company strategy and the generosity of
the environment. We therefore feel that it is of paramount importance to
adopt a method incorporating these interactions and extending beyond the
external model.
Acknowledgements
This study was conducted with the financial support of the ING
Bank.
Contact Information
For further information on this article, contact:
Frank Janssen, Holder of the Brederode Chair in Entrepreneurship,
Universite catholique de Louvain, Louvain School of Management, CRECIS,
1, Place des Doyens, 1348 Louvain-la-Neuve, Belgium
Tel.: +32 10 47 84 28/Fax: +32 10 47 83 24
E-mail: janssen@poge.ucl.ac.be
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Frank Janssen, Holder of the Brederode Chair in Entrepreneurship,
Universite catholique de Louvain, 1, Place des Doyens, 1348
Louvainla-Neuve, Belgium
(1.) Of course, it is possible to increase sales without recruiting
additional employees (Delmar, 1999), for instance through
subcontracting. However, such a decision would have a positive impact on
employment at the macroeconomic level.
(2.) For an analysis of a complete causal growth model, see Janssen
(2002).
(3.) In this other paper, published in the same journal, we
concentrated on the impact of entrepreneurial variables on employment
growth.
(4.) A few studies have found no impact of sectoral growth rate on
companies' growth (Wiklund, 1999; Kalleberg and Leicht, 1991).
(5.) Two other studies observe no significant link between these
variables (Kalleberg and Leicht, 1991; Einsenhardt and Schoonhoven,
1990).
(6.) See Grinyer, McKierman and Yasai-Ardekani (1988).
(7.) According to the European Commission's Recommendation of
April 3, 1996 (OJEC, L 107/4, 1996), the following firms must be
considered as SMEs:
--those employing less than 250 people; the number of people
employed corresponds to the number of annual work units.
--those whose either turnover does not exceed 40 million EUR., or
the annual balance sheet total does not exceed 27 million EUR.
--those that respect an independence criteria. Independent firms
are those which are not owned as to 25% or more of the capital or the
voting rights by one or several large firms. We have not used this
criterion, given that one of our hypotheses presupposed that the fact
that a firm is dependent on another firm would have a positive influence
on the growth of the former.
The Commission also distinguishes medium-, small- and micro-sized
enterprises. The small firm is that which employs less than 50 people.
This respects the independence criterion defined above and for which
either the turnover does not exceed 7 million EUR, or the annual
balance-sheet total does not exceed 5 million EUR. A firm is considered
to be micro-sized if it has less than 10 workers.
(8.) The fiscal regime for companies is in fact more advantageous
than the regime for physical persons. As a result many people create
"empty" firms only in order to deduce expenses. These empty
shelves do, of course, not grow.
(9.) According to other authors (Bernard, 1999), a minimum of 10
observations per predictor is necessary. Harris (1985) underlines that
this principle is not based on any empirical proof. Others suggest more
liberal rules than Harris and consider that the number of observations
must only exceed the number of variables by 40 (see Howell, 1998).
(10.) For the measure of this variable, see next section.
(11.) From which we withdrew firms that belonged to the examined
sample.
(12.) The major advantage of this method in relation to personal
surveys or by post is its rapidity. In comparison with the personal
survey, it also presents a lower risk of bias linked to the person of
the interviewer (Lambin, 1990). Finally, it allows for the immediate
codification of the responses, thus reducing risks of error.
(13.) The cutoff point of 50% has been chosen in order to generate
a proportion of high-growth firms (34.3%) important enough to generate
significant results.
(14.) During this period, the average annual growth rate of the
Belgian GDP in constant prices has been of 2.68% (Banque Nationale de
Belgique).
(15.) This also represents certain advantages in comparison to the
discriminant analysis that can also be used when the dependent variable
is dichotomized. Apart from the fact that the discriminant analysis
involves a normal distribution of the variables, it can give rise to
"impossible" probabilities of success situated outside the 0-1
range (Howell, 1998).
Table 1. Statistically significant predictors of the binomial logistic
regression of employment growth on environment-related variables
Independent variables Coeff. SE Wald
Hypothesis 10: location in a 0.799 0.451 3.143
science or industrial park
Hypothesis 13: economically -1.022 0.503 4.126
dynamic region
Independent variables D.F. Sig. Exp.
(b)
Hypothesis 10: location in a 1 0.076 2.224
science or industrial park
Hypothesis 13: economically 1 0.042 0.360
dynamic region
[chi square] of the model: 21.316 Sign.: 0.379 Degree of concordance
between the predicted values and the observed values: 69.9%