An exploratory study of international commitment by nascent and existing firms.
Clercq, Dirk De ; Bosma, Niels
Introduction
Literature in the domain of international entrepreneurship assumes
certain aspects unique to the internationalization process of new
ventures and considers it of interest to examine how entrepreneurial
firms with high international commitment differ from those with low
international commitment (McDougall and Oviatt, 2000). For example,
extant research focuses on the "born-global" phenomenon to
examine international new ventures (McDougall et al., 1994; Oviatt and
McDougall, 1994) or committed internationalists (Bonaccorsi, 1992).
According to this research, a complete understanding of firms'
early internationalization must include multiple theoretical
perspectives, integrated in both a holistic and pluralistic manner
(Jones and Caviello, 2005). That is, because internationalization by
entrepreneurial firms can best be understood by integrating different
theoretical frameworks, an emerging field such as international
entrepreneurship should benefit from conceptual models that are
sufficiently flexible to accommodate the range of conditions that might
influence and explain internationalization decisions by specific types
of firms (Coviello and McAuley, 1999; Jones and Coviello, 2005).
Similarly, Buckley and Chapman (1996) suggest that the study of
international entrepreneurship could benefit from flexibility in the
conceptual frameworks used, as long as these frameworks are suitably
grounded by the phenomena under study. In short, for international
entrepreneurship to move forward as a field of study, it must build on
the prior achievements of international business, entrepreneurship, and
other fields (Buckley, 2002).
In this study, we address two related research questions. First,
how are firms that internationalize different from those that do not?
Second, among the firms that internationalize, how are firms that choose
high-risk entry modes different from those that choose lowrisk entry
modes? Our conceptual contribution pertains to examining these research
questions with regard to two separate sets of firms, that is, nascent
firms (which remain in the set-up process and are not yet operational)
and existing firms (which have recently been set up), which enables us
to apply two complementary theoretical frameworks (Jones and Caviello,
2005). To explore the internationalization of nascent firms, we draw on
the theory of planned behavior (Ajzen, 1991); to explore the
internationalization of existing firms, we draw on the new venture
theory of internationalization (McDougall and Oviatt, 2000; McDougall et
al., 1994). Thus, we examine whether factors related to firms'
level of international commitment act in the same way before and after
the companies become established.
First, the theory of planned behavior (Ajzen, 1991) attempts to
explain choices for future behavior and has been applied in various
contexts including health (Armitage and Conner, 2001) and exercise
(Hagger et al., 2002), as well as areas more related to entrepreneurship
literature, such as growth intentions (Wiklund, 2001, 2006) and
micro-angel investing (Maula et al., 2005). We add to
internationalization literature by applying the theory of planned
behavior to the context of nascent firm internationalization. Because
this theory posits that the intention to undertake a behavior depends on
factors such as attitudes toward the behavior (i.e., favorable
evaluations) and perceived behavioral control (i.e., ease of execution),
we focus on two categories of factors related to nascent firms'
international intentions: firm attitude (i.e., entrepreneurial attitude)
and perceived behavioral control over international activities (based on
firm resources and individual entrepreneur characteristics). More
specifically, we explore how nascent firms that plan to exhibit high
versus low international commitment differ in terms of their growth
orientation, their team size and level of innovation, and the
educational level and age of the individual entrepreneurs. (1)
Second, the new venture theory of internationalization (McDougall
and Oviatt, 2000; McDougall et al., 1994) argues that a firm may
internationalize early in its existence, if it has the necessary
competencies to engage in international activities and can pursue new
combinations of key resources across national borders. Such literature
also emphasizes the importance of an individual entrepreneur's
skills and resources during the internationalization process (Manolova
et al., 2002; McDougall and Oviatt, 2000; Williams and Chaston, 2004)
and determines the firm's entrepreneurial character on the basis of
its decision to enter the international arena and devote substantial
resources to foreign markets (Child, 1972; Fillis, 2004; McDougall and
Oviatt, 2000). Similar to our examination of nascent firms, we use the
new venture theory of internationalization to explore how existing firms
with high versus low international commitment differ in the following
categories: their entrepreneurial attitude, their resources, and the
individual entrepreneur's characteristics.
We compare the level of international commitment by both nascent
and existing firms on the basis of (1) their decision to
internationalize (Bloodgood et al., 1996; McDougall et al., 1994) and
(2) the type of foreign entry mode chosen when the decision to
internationalize has been made (Bell, 1995; Johanson and Vahlne, 1990;
Zacharakis, 1997). In examining the decision to internationalize,
research traditionally pays more attention to the international
activities of established firms rather than emerging firms (Aharoni,
1966; Zaheer and Mosakowski, 1997), perhaps because international
activities appear less common among young ventures that focus instead on
the local domestic market (Acs et al., 1997). The lack of financial,
human, and informational resources indeed might restrict a new
venture's decision to enter international markets (Johanson and
Vahlne, 1990), but increasing global competition, falling barriers to
trade, and improved networks push many new ventures to compete in
international markets (Chetty and Campbell-Hunt, 2003; McDougall et al.,
1994; McDougall and Oviatt, 2000). Furthermore, for firms in countries
with relatively small domestic markets, entry into international markets
might be essential, not just desirable, for the firm's survival and
success (Autio et al., 2000).
After firms make the decision to enter the international arena, the
entry mode they choose may reflect their potential for new opportunities
and viability (Acs et al., 1997; Burpitt and Rondinelli, 2000). In
general, firms can limit their foreign activities to exporting and
importing or embrace entry modes that involve more committed activities,
such as joint ventures or foreign direct investment in wholly owned
subsidiaries (Eriksson et al., 1997; Johanson and Vahlne, 1977, 1990).
These divergent entry modes reflect different levels of resource
commitment or surrender of control and therefore different levels of
risk (Johanson and Vahlne, 1990). Prior research indicates that the
least risky entry modes, such as export and import, provide the
predominant alternatives for many young entrepreneurial firms (Bell,
1995; Burpitt and Rondinelli, 2000; Lindqvist, 1991).
Hypotheses
We develop several hypotheses pertaining to these two aspects of
international commitment, namely the decision to internationalize and
the choice of high- versus low-risk foreign entry modes. For both, we
argue that the observed differences between firms result from
differences in their entrepreneurial attitudes, resources, and the
characteristics of the individual entrepreneurs.
Firm Entrepreneurial Attitude: Growth Orientation
An important facet of firms' growth orientation pertains to
their capacity to create jobs. By associating internationalization with
this particular aspect of entrepreneurial attitude, we align with the
prevailing view in the literature that job creation represents a key
dimension by which entrepreneurial activity contributes to economic
growth (e.g., Acs, 1998; Autio, 2005; Davidsson and Henrekson, 2002;
Storey, 1994; Westhead and Cowling, 1995). We reason that firms'
plans to grow and gain in critical job mass may indicate their
propensity to undertake a continuous search for opportunities,
especially opportunities that do not pertain to the firms' current
activities--such as new foreign opportunities (Lumpkin and Dess, 1996).
Furthermore, all else being equal, growth-oriented firms likely believe
they can benefit more from foreign opportunities because of their
expanded base of human capital (Cooper et al., 1994; Manolova et al.,
2002). As a result, we associate firms' attitude toward growth with
their international activities, for both nascent and existing firms.
In particular, the theory of planned behavior suggests that nascent
firms that plan to internationalize embrace the favorable appraisals of
activities and new opportunities that involve risk and therefore have
more positive attitudes toward growth (Ajzen, 1991). Similarly, nascent
firms that plan to choose high-risk entry modes, after they
internationalize, probably will be more growth oriented than their
counterparts that prefer low-risk entry modes.
Hypothesis 1a: Among nascent firms, plans to internationalize are
positively associated with growth orientations.
Hypothesis 1b: Among nascent firms that plan to internationalize,
the choice of highrisk entry modes is positively associated with growth
orientations.
Among existing firms, according to the theory of new venture
internationalization, some will be more willing than others to search
for opportunities outside the realm of their current markets (Fillis,
2004; Lumpkin and Dess 1996; McDougall et al., 1994). This theory builds
on the strategic choice view of organizational decision making, in that
it focuses on the firm's pursuit of specific goals as an important
factor associated with the nature and pace of internationalization
(Child, 1972). We reason that firms oriented toward growth are more
willing to undertake risky decisions and therefore more readily accept
the uncertainty inherent to cross-border activity (Lumpkin and Dess,
1996). Evidence also suggests that entrepreneurs' motivations for
employment growth reflect an overall attitude, rooted in non-economic
concerns, about their firm's strategic posture (Wiklund et al.,
2003). Consequently, we hypothesize that firms' decision to
internationalize and choose high-risk entry modes relates positively to
their growth orientation.
Hypothesis 1c: Among existing firms, internationalization is
positively associated with growth orientations.
Hypothesis 1d: Among existing firms that internationalize, the
choice of high-risk entry modes is positively associated with growth
orientations.
Firm Resources
International commitment across firms may differ according to two
knowledge-related firm resources, namely management team size and level
of innovation. Whereas prior research considers various aspects of
resources associated with early internationalization, such as
firms' dynamic capabilities and the extent to which their resources
can be deployed for alternative uses (Sapienza et al., 2006), we focus
on team size and innovation as two key factors behind international
commitment (Autio et al., 2000; Chetty and Campbell-Hunt, 2003).
Team size. The skills and competencies of the management team can
be considered determinants of firms' decision making and success
(Chandler and Hanks, 1994). Compared with single-founder firms, firms
with more initial partners can draw on wider social and business
networks (Chetty and Campbell-Hunt, 2003; Lipparini and Sobrero, 1994)
and accumulate a wider variety of knowledge (Grant, 1996). Consequently,
firms with larger teams probably gain more access to resources and
knowledge relevant to their internationalization, relative to firms with
smaller teams.
In nascent firms, the members of the founding team play pivotal
roles in terms of future strategic plans (Davidsson and Honig, 2003),
and many decisions related to international business activities are
centralized with these persons. Because planning international
activities demands significant amounts of knowledge and resources, small
emerging teams may be constrained in their intentions to become
international players. According to the theory of planned behavior,
nascent firms with larger teams should feel that their high
international commitment will pay off in the long run (Ajzen, 1991),
both in terms of whether the firm internationalizes and which entry mode
it chooses. That is, large teams may provide better resources to manage
the plans for internationalization successfully and therefore increase
perceived behavioral control over international activities. We
hypothesize:
Hypothesis 2a: Among nascent firms, plans to internationalize are
positively associated with team size.
Hypothesis 2b: Among nascent firms that plan to internationalize,
the choice of high-risk entry modes is positively associated with team
size.
Similarly, for existing firms, the members of the established
management team may provide a primary source of the knowledge necessary
to decrease the uncertainty related to foreign entry and subsequent
international commitments (Cohen and Levinthal, 1990; Grant, 1996). For
example, Reuber and Fischer (1997) find that the knowledge and
experience of the management team of a small business represents a
critical resource for the firm's early exporting and
internationalization activities.
Hypothesis 2c: Among existing firms, internationalization is
positively associated with team size.
Hypothesis 2d: Among existing firms that internationalize, the
choice of high-risk entry modes is positively associated with team size.
Level of innovation. We also examine the relationship between
innovation and international commitment. The theory of planned behavior
suggests that the likelihood of international activities increases for
nascent firms that perceive higher levels of behavioral control,
including a dominant belief about their capability to benefit from
international activities (Ajzen, 1991). Nascent firms that plan to bring
highly innovative products or services to market may recognize the high
potential for innovative changes to existing technology in an
international market arena (Oakey, 1993). Furthermore, because
innovation implies that the firm undertakes more knowledge-intensive
preliminary activities (Cohen and Levinthal, 1990), the intense
processing of knowledge may improve the expected efficiency of
information retrieval in new environments, which should encourage
(high-risk) cross-border activity (Autio et al., 2000; Bell et al.,
2004).
Hypothesis 3a: Among nascent firms, plans to internationalize are
positively associated with the level of innovation.
Hypothesis 3b: Among nascent firms that plan to internationalize,
the choice of high-risk entry modes is positively associated with the
level of innovation.
Similarly, innovative, existing firms may possess a
technology-based global market advantage and benefit from making
substantial international commitments. A firm that attempts to gain a
competitive advantage through knowledge renewal and innovation often
must maneuver rapidly to avoid competitive moves and imitation (Autio et
al., 2000; Bell et al., 2004). To anticipate such potential imitation,
firms may engage in substantial international activity (Franko, 1989).
In this sense, existing firms that focus on innovation may be highly
motivated to make international commitments, because those commitments
enhance their ability to anticipate competitive responses and build
market share across different countries.
Hypothesis 3c: Among existing firms, internationalization is
positively associated with level of innovation.
Hypothesis 3d: Among existing firms that internationalize, the
choice of high-risk entry modes is positively associated with level of
innovation.
Individual Entrepreneur Characteristics
Prior research shows that individual entrepreneurs play a pivotal
role in the internationalization of their firms and in determining the
strategic direction of their companies (Chandler and Hanks, 1994;
Manolova et al., 2002; McDougall et al., 1994). Various individual
factors may relate to internationalization, such as entrepreneurs'
general managerial or international working experience (Sapienza et al.,
2006), but we focus on two important demographic
characteristics--entrepreneurs' educational level and age--that are
instrumental for early-stage companies (e.g., Davidsson and Honig, 2003;
Reynolds et al., 2005; Van Gelderen et al., 2005).
Educational level. Prior research directly relates
entrepreneurs' educational level to internationalization by their
companies. Cavusgil and Naor (1987) examine determinants of
entrepreneurs' export behavior and find that owners of
export-oriented companies have more education than owners of
non-exporting companies. This finding also is consistent with previous
research by Simpson and Kujawa (1974), which indicates a positive
association between entrepreneurs' educational level and their
firms' export orientation. However, limited attention centers on
whether educational background relates to the international commitment
of nascent and established companies.
Following the theory of planned behavior, we posit that nascent
entrepreneurs' behavioral intentions relate to their perception of
control over their activities (Ajzen, 1991). Consequently, all else
being equal, highly educated entrepreneurs should feel more in control
of their planned international activities, because they likely believe
their educational background will help them achieve success in these
activities.
Hypothesis 4a: Among nascent firms, plans to internationalize are
positively associated with entrepreneurs' educational level.
Hypothesis 4b: Among nascent firms that plan to internationalize,
the choice of highrisk entry modes is positively associated with
entrepreneurs' educational level.
For existing firms, the reasoning is similar to that pertaining to
nascent entrepreneurs. Westhead (1995) suggests that firms owned by
founders who have earned a higher educational degree tend to have higher
expectations about potential returns from international activities and
to be more aware of business opportunities in foreign markets.
Hypothesis 4c: Among existing firms, internationalization is
positively associated with entrepreneurs' educational level.
Hypothesis 4d: Among existing firms that internationalize, the
choice of high-risk entry modes is positively associated with
entrepreneurs' educational level.
Age. Finally, we develop hypotheses pertaining to the relationship
between entrepreneurs' age and the international commitment of
their venture. Extant literature is somewhat ambiguous; higher age may
reflect a lower risk propensity and therefore lower tendency to engage
in international activities (Davis and Harveston, 2000), but
entrepreneurs' age also represents an important personal
characteristic positively associated with firms' export behavior
(Westhead, 1995). We argue that the theories of planned behavior and new
venture internationalization actually indicate a positive association
between entrepreneurs' age and international commitment. The theory
of planned behavior suggests that nascent entrepreneurs who are older
maintain higher international commitment because they have had more
opportunity to build confidence in their ability to undertake
international activities successfully (Ajzen, 1991).
Hypothesis 5a: Among nascent firms, plans to internationalize are
positively associated with entrepreneurs' age.
Hypothesis 5b: Among nascent firms that plan to internationalize,
the choice of high-risk entry modes is positively associated with
entrepreneurs' age.
In existing firms, the entrepreneur's age may provide a crude
proxy for the overall competencies necessary to pursue new combinations
of key resources across national borders (McDougall et al., 1994). In
this sense, older entrepreneurs would be in a better position to benefit
from high levels of international commitment, compared with their
younger counterparts (Westhead, 1995).
Hypothesis 5c: Among existing firms, internationalization is
positively associated with entrepreneurs' age.
Hypothesis 5d: Among existing firms that internationalize, the
choice of high-risk entry modes is positively associated with
entrepreneurs' age.
Methods
Sample
We base our analysis on a representative sample of the adult
populations of two countries, Belgium and the Netherlands, and thus
study internationalization in two similar countries--that is,
geographically small countries located in the heart of the populous
Western European subcontinent. Although prior research uses a different
context--primarily focused on the United States (e.g., McDougall and
Oviatt, 1996) or Scandinavia (e.g., Eriksson et al., 1997)--we believe
that our research setting is appropriate and extends prior research by
examining the extent of variation of international commitment among
ventures, even when those ventures are located in countries with a small
domestic market size--that is, a setting in which internationalization
is more common. In other words, our specific country selection provides
a more conservative test of our hypotheses, because entrepreneurs in
small countries may view crossing country borders as simply a matter of
survival. Yet even in these circumstances, we argue that variations in
the factors we examine may lead to variations in firms' decision to
internationalize and their choice of foreign entry modes.
The data collected are part of the 2003 Global Entrepreneurship
Monitor (GEM); we focus particularly on those respondents identified as
owner-managers of a nascent or existing firm (for an extensive
assessment of GEM and its methodology, see Reynolds et al., 2005). The
respondents belong to a nascent firm if they are involved in concrete
activities to establish a new business, without having paid salaries to
themselves or others for more than three months. Respondents that belong
to an existing firm own and manage a business that is at least three
months old. Our final sample consists of 106 nascent firms and 234
existing firms.
Measures
To assess firms' international commitment, the survey asked
respondents whether they were planning to internationalize (nascent
firms) or had already internationalized (existing firms). Next,
respondents who answered affirmatively to that question indicated which
entry modes they were planning to choose (nascent) or had chosen
(existing) when entering foreign markets. The respondents could choose
from the following categories (in order of increasing commitment):
import/export, licenses abroad, detachment of personnel abroad,
international joint ventures, and international branch office (Eriksson
et al., 1997; Hisrich and Peters, 2002; Johanson and Vahlne, 1977,
1990). The respondents also could mark more than one foreign entry mode.
On the basis of their choices, we assign respondents to either the
high-risk entry mode category or the low-risk entry mode category.
Respondents in the former marked at least one entry mode other than
import/export. Those that only marked the import/export entry mode enter
the low-risk entry mode category. (2) Among the nascent firms, 50 of 106
(47%) indicated they planned to internationalize, and among the existing
firms, 88 of 234 firms (38%) already had internationalized. (3)
To assess growth orientation, we compare the firms' future
employment base with their employment base at the time of the data
collection. Although alternative measures for entrepreneurs' growth
orientation exist, such as sales growth, we choose job growth on the
basis of Birch's (1987) seminal finding that new firms account for
a substantial amount of new job creation in the United States, a finding
subsequently confirmed for other countries as well (e.g., Acs, 1998;
Davidsson and Henrekson, 2002; Storey, 1994; Westhead and Cowling,
1995).
Team size refers to how many people, including the respondents,
would own and manage the business (nascent firms) or currently owned and
managed the business (existing firms). The measure of innovation asks
respondents how many of their (potential) customers consider their
firms' product or service new and unfamiliar. The respondents could
choose among three categories, ranging from "not new to any
customers" to "new to all customers."
Education indicates the respondents' highest educational
degree using a three-level response choice; we also ask for the
respondents' age.
To determine whether factors other than those we formally
hypothesize also are associated with international commitment, we
include additional control variables in our models. First, we consider
entrepreneurs' gender. Second, we include two external variables
that capture respondents' perceptions of the level of competition
in their environment and whether their firm is active in a
technology-based sector, regardless of the level of innovation by their
specific firm (Bell and Young, 1998; Coviello and McAuley, 1999). Third,
we add a country dummy variable to assess country differences between
Belgium and the Netherlands.
Analyses
In terms of the methodology used, our study is exploratory, because
we test our research hypotheses with relatively small subsamples. More
specifically, the small size of the subsamples, especially for the
nascent firms (N = 56 for non-international, N = 50 for international, N
= 31 for international with high-risk entry modes, and N = 19 for
international with low-risk entry modes), means the condition of
normality is not fulfilled for most of our variables. (4) Therefore, we
test our hypotheses using nonparametric comparative analyses, which
forgo traditional assumptions of normality. Furthermore, prior research
shows that nonparametric procedures are more efficient and accurate for
testing statistical differences in small samples (Hollander and Wolfe,
1999). Therefore, to test for significant differences between firms that
are high versus low in international commitment, we perform a
Mann-Whitney test to compare the observations from two groups on the
basis of relative ranks (Hollander and Wolfe, 1999).
Results
Tables 1 and 2 provide the results for the nascent and existing
firms, respectively. The left-hand part of Table 1 compares nascent
firms that plan to internationalize with those that do not and reveals
that firms that plan to internationalize have a higher growth
orientation (in support of Hypothesis 1a) and a higher level of
innovation (in support of Hypothesis 3a). However, we find no difference
between the two groups in terms of the size of the management team or
the entrepreneur's educational level or age. The right-hand portion
of Table 1 compares high-risk international nascent entrepreneurs with
low risk firms. We find no significant differences between these two
groups in terms of any of the variables included in our study. In other
words, nascent firms' decisions about how they plan to
internationalize do not appear related to their entrepreneurial
attitudes or resources, nor to their entrepreneurs'
characteristics.
Table 2 first compares existing firms who have internationalized
with those that have not; those that have internationalized indicate a
higher growth orientation (in support of Hypothesis 1c) and a larger
management team (in support of Hypothesis 2c).We also find that Belgian
firms are more likely to go international than their Dutch counterparts,
which may correspond to the slightly smaller size of the Belgian
domestic market. Finally, the right-hand part of Table 2 compares
international existing firms that choose high-risk entry modes with
those that choose low-risk entry modes. Contrary to our findings for the
nascent firms, significant differences emerge between the two groups.
Existing firms that choose high-risk entry modes are somewhat more
growth oriented (in support of Hypothesis 1d), and they differ in terms
of their individual-level factors. Specifically, consistent with
Hypotheses 4d and 5d, we find that firms that choose high-risk entry
modes tend to be run by older entrepreneurs with higher educational
degrees, compared with firms that choose low-risk entry modes. We also
observe that high-risk entry models are more likely to be chosen by male
entrepreneurs than by their female counterparts.
Discussion
We use an integrative approach to explain the internationalization
of entrepreneurial firms. Consistent with prior recommendations for
holistic conceptual frameworks that apply different complementary
theories to the study of international entrepreneurship (Buckley and
Chapman, 1996; Coviello and McAuley, 1999; Jones and Caviello, 2005), we
include two different theories that we believe are appropriate for
examining internationalization by different types of firms. Thus, we use
arguments from the theory of planned behavior to explain differences in
terms of the international intentions of nascent firms, whereas we draw
from the new venture theory of internationalization to explain
differences in the current internationalization of newly established
firms. Furthermore, we extend extant research by examining two important
aspects of firms' international commitment in a single study, that
is, the decision to enter the international arena (Bloodgood et al.,
1996) and the subsequent decision of which foreign entry mode to use
(Zacharakis, 1997). We base our analysis on a set of nascent and
existing owner-managed firms located in Belgium or the Netherlands.
The limited sample size, which dictates the exploratory nature of
our results, means great caution is needed when interpreting these
results. However, we posit that our findings offer further insights into
the internationalization of entrepreneurial companies. Perhaps the
biggest contribution of this study is that, in terms of firms'
decision to internationalize, the results for nascent versus existing
firms, though similar, are not identical.
First, for both nascent and existing firms, those that are active
in the international arena or plan to do so reveal a strong
entrepreneurial attitude in their growth orientation. Therefore, our
findings support the notion that firms' entrepreneurial attitudes
represent an important aspect that relates to their international
activities (Calof and Beamisch, 1995; McDougall et al., 1994). Despite
the numerous hurdles related to pursuing international activities,
firms' attitude toward the creation of new jobs appears to be
related to their international commitment. Prior research even suggests
that if this attitude is not established early on, the path-dependent
nature of business decisions may make it difficult to develop
international capabilities (Autio et al., 2000; McDougall et al., 1994).
In other words, our study identifies the willingness to create jobs as a
key factor associated with whether entrepreneurs, both nascent and
existing, engage in cross-border activities.
Second, we find some differences between nascent and existing firms
with respect to the type of resources associated with their decision to
internationalize. Whereas access to innovation resources helps
discriminate between nascent firms that plan to internationalize and
those that do not, among existing firms, the size of the management team
differentiates international versus non-international firms. The finding
that nascent firms that plan to internationalize also have--or plan to
have--relatively high levels of innovation may indicate that the
knowledge intensity embedded in innovative activities may increase the
expectation, perhaps too optimistically, that future international
activities will provide short-term payoffs (Forbes, 2005; Van Gelderen
et al., 2005). The lack of a similar finding for existing firms may
indicate that these firms are more realistic in terms of whether their
international activities always benefit from high levels of innovation.
However, our research design does not allow us to test whether these
expectations among nascent firms are realized in practice; future
longitudinal research is necessary in this regard. Furthermore, the
finding that the management team generally is larger among existing
firms that have internationalized but not among nascent firms that plan
to internationalize (compared with their respective non-international
counterparts) may indicate an ongoing relationship between firms'
incremental progress through the internationalization cycle on the one
hand and the capabilities available in their management team on the
other.
In terms of the decision to choose high- versus low-risk entry
modes, we find very few differences along the dimensions we
hypothesized. One speculative explanation for these non-findings among
nascent firms, other than the relatively small size of the subsamples,
may relate to their position in the set-up process, which means they
have no clear insight yet into exactly how they plan to
internationalize, including which entry mode(s) they will use to enter
the foreign markets. For example, plans about specific entry modes may
rely more on "gut feelings" rather than sound reasoning about
their current capabilities or strategic goals (Van Gelderen et al.,
2005). However, for existing firms, we find some differences between the
high-risk and low-risk entry mode categories, mainly in terms of
entrepreneurs' individual characteristics. Specifically,
entrepreneurs who have higher educational degrees, who are older, and
who are male tend to be more likely to choose high-risk entry modes.
We acknowledge that our research design is exploratory in nature
and therefore that great caution is needed when interpreting our
findings. As a result, the study limitations open extensive avenues for
further research. First, the small sample size prevents us from
simultaneously relating firms' international commitment to the
combined set of the studied variables. Additional studies that use a
larger data set might examine, for instance, the extent to which
internal factors (e.g., firm resources) versus external factors (e.g.,
perceived competition) prevail in influencing international commitment.
Second, though in some cases the rationale for our hypotheses implicitly
assumes causal relationships, the cross-sectional design of our study
does not allow us to test for such causality. For example, the
relationship between innovation and internationalization may work in two
directions. Our initial argumentation suggests that the
knowledge-intensive character of innovative activity is more likely to
occur in firms that are committed to international markets; implicitly,
we reason that more innovation leads to more international commitment.
However, we also could argue that firms' level of innovation may
change after they enter international arenas, or in other words, that
the level of international commitment affects subsequent innovation.
Therefore, interpretations regarding the directionality of our results
remain tentative, and researchers should collect data about, for
example, knowledge-based factors and commitment to international
activities at different points in time.
Furthermore, one of the goals of this study is to examine whether
different factors underlie the internationalization of nascent versus
existing firms. Further research should follow up on these nascent firms
to determine whether they remained persistent in their efforts and
possibly overambitious intentions to engage in international activity
(Forbes, 2005). Finally, additional research could include a wider set
of countries to examine how cultural factors (e.g., acceptance of
uncertainty) or economic factors (e.g., level of foreign direct
investment in the domestic market) relate to the extent to which a
country's firms make international commitments. Although our choice
of two countries with small domestic markets offers a conservative test
of our hypotheses--as variations in the levels of international
commitment across entrepreneurs likely are more limited in our research
setting--the inclusion of a myriad of countries could provide a more
complete picture of how firm- and individual-level factors relate to
entrepreneurs' commitment to internationalize their activities.
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(1.) Although the theory of planned behavior originally was
developed to examine individuals' characteristics and behavioral
intentions, we extend its application to the firm level, with the
reasoning that, given the limited size of nascent firms, the nature of
the planned activities will be determined largely by the individual
characteristics of the critical lead entrepreneur (Chandler and Hanks,
1984; McDougall and Oviatt, 2000).
(2.) This categorization is consistent with literature that
suggests import/export entry modes entail substantially less risk than
other entry modes, because they allow for relatively high control over
foreign activities (Eriksson et al., 1997; Hisrich and Peters, 2002).
For example, licensing may be a useful internationalization tool when
entrepreneurs lack foreign production capabilities, but the entrepreneur
must give up control to a foreign partner that gains the right to use a
technology or production process in return for a royalty payment.
Similarly, with a joint venture, the entrepreneur gives up control by
allowing a third party to make an equity investment in a foreign entity.
Ample research supports the notion that import/export is the predominant
entry mode among young entrepreneurial firms (Burpitt and Rondinelli,
2000; Campbell, 1996; Moini, 1995; Ogbuehi, and Longfellow, 1994;
Seringaus, 1993). Finally, our definition of import/export as the
low-risk entry mode category is consistent with the recommendation to
include both outward and inward patterns when studying
internationalization (Welch and Luostarinen, 2000).
(3.) Our sample comprises the entire economic sector.
(4.) We apply a Kolmogorov-Smirnov test based on the largest
difference (in absolute value) between the observed and theoretical
cumulative distribution functions. The null hypothesis that our
explanatory variables emerge from a normal distribution is rejected for
all variables except age.
Contact Information
For further information on this article, contact:
Dirk De Clercq, Brock University, Faculty of Business, 500
Glenridge Avenue, St. Catharines,
Ontario L2S 3A1
Telephone: (905) 688-5550
E-mail: ddeclercq@brocku.ca
Niels Bosma, Utrecht University, Faculty of Geosciences, P.O. Box
80115, 3508 TC Utrecht, The
Netherlands
Telephone: +31 30 253 1995
E-mail: n.bosma@geo.uu.nl
Dirk De Clercq, Brock University, St. Catharines, Ontario
Niels Bosma, Utrecht University, Utrecht, The Netherlands
Table 1. Mann-Whitney Test for Nascent Firms
Nascent Entrepreneurs: Planning to
Internationalize
Significance
YES (N = 50) NO (N = 56) level
Mean rank Mean rank (two-tailed)
H1a-b: Growth 65.7 42.6 0.00 ***
orientation
H2a-b: Team size 54.8 48.7 0.27
H3a-b: Innovation 58.3 49.2 0.09 +
H4a-b: Educational 54.2 48.7 0.65
level
H5a-b: Age 54.3 51.9 0.61
Gender (male = 0, 48.2 58.3 0.04 *
female = 1)
Perceived competition 55.4 51.8 0.52
Technology sector 55.4 51.8 0.25
Country (BE = 0, 49.8 56.8 0.17
NL = 1)
International Nascent Firms:
Planned Entry Modes
High risk Low risk Significance
(N = 31) (N = 19) level
Mean rank Mean rank (two-tailed)
H1a-b: Growth 27.2 22.8 0.30
orientation
H2a-b: Team size 24.8 22.8 0.60
H3a-b: Innovation 27.9 21.6 0.11
H4a-b: Educational 25.3 25.8 0.91
level
H5a-b: Age 25.2 26.0 0.84
Gender (male = 0, 24.0 27.9 0.21
female = 1)
Perceived competition 25.8 25.0 0.85
Technology sector 25.2 25.9 0.78
Country (BE = 0, 24.7 26.8 0.55
NL = 1)
*** Significant at p [less than or equal to] .001; ** Significant
at p [less than or equal to] .01; * Significant at p [less than
or equal to] .05; + Significant at p [less than or equal to] .10.
Table 2. Mann-Whitney Test for Existing Firms
Existing Entrepreneurs: Currently
International
Significance
YES (N = 88) NO (N = 146) level
Mean rank Mean rank (two-tailed)
H1c-d: Growth 132.4 108.5 0.01 **
Orientation
H2c-d: Team size 131.4 108.9 0.01 **
H3c-d: Innovation 123.5 113.9 0.17
H4c-d: Educational 121.3 115.2 0.46
level
H5c-d: Age 120.0 116.0 0.66
Gender (male = 0, 107.6 123.5 0.04 *
female = 1)
Perceived competition 125.3 116.0 0.24
Technology sector 120.7 118.8 0.57
Country (BE = 0, 109.1 122.5 0.07 +
NL= 1)
International Existing Firms:
Current International Modes
Significance
High risk Low risk level
(N = 37) (N = 51) (two-tailed)
H1c-d: Growth 49.9 40.6 0.08 +
orientation
H2c-d: Team size 48.1 41.1 0.18
H3c-d: Innovation 46.5 43.0 0.43
H4c-d: Educational 49.3 41.0 0.09 +
level
H5c-d: Age 50.7 40.0 0.05 *
Gender (male = 0, 39.8 47.9 0.06 +
female = 1)
Perceived competition 48.1 42.8 0.29
Technology sector 43.7 45.9 0.32
Country (BE = 0, 42.0 46.3 0.35
NL= 1)
*** Significant at p [less than or equal to] .001; ** Significant at
p [less than or equal to] .01; * Significant at p [less than or equal
to] .05; + Significant at p [less than or equal to] .10.