Interrelatedness, interdependencies, and domain learning in alliance portfolios.
Sukoco, Badri Munir
I. RESEARCH BACKGROUND
IBM generated more than one-third of its revenues through their
alliance portfolio (Feder, 2001; Parise and Casher, 2003). Heimeriks,
Klijn, and Reuer (2009) also report that Cisco's alliance portfolio
generated more than 13 percent of its total business activity in the
2000s. An alliance portfolio is a firm's collection of direct
alliances with partners (e.g., Hoffmann, 2007; Lavie and Miller, 2008),
and the collection averagely increased from four to more than thirty
partners over the 1990s (Lavie, 2007).
One of the primary activities of an alliance portfolio is learning,
which enables a firm to access and acquire new knowledge residing
outside its boundaries and to collaboratively leverage existing
knowledge with partners (e.g., Beckman, Haunschild, and Philips, 2004).
Previous studies approach such learning from the function, structure,
and other peripheral attributes involved in the alliance (Lavie and
Rosenkopf, 2006; Lin, Yang, and Demirkan, 2007), or by examining
process-based learning inside the alliance (e.g., Kale and Singh, 2007).
There has been rapid progress in the study of the interorganizational
learning, and most research undermines the fact that a firm may also
learn by forming alliance that is different from or similar to its core
business--domain learning.
This study argues that domain learning is the learning strategy of
a firm to maintain an alliance portfolio to conform the relatedness and
dependencies toward partners' resources. The resource-based theory
(Barney, 1991; Das and Teng, 2000) suggests that greater relatedness
leads to convergence learning due to similar bases of knowledge (e.g.,
Makri, Hitt, and Lane, 2010), while less relatedness leads to divergence
learning due to less-redundant knowledge (e.g., Baum, Calabrese, and
Silverman, 2000). Another perspective suggests that it is difficult for
similar partners to work together within one domain, because their use
of similar resources can make them compete against each other (e.g.,
Chen, 1996) and offer less new skills and knowledge for the other party
to learn (e.g., Wang and Zajac, 2007).
This study further argues that these inconsistencies can be
resolved by considering the nature of relationships between a firm and
its partners in an alliance portfolio. Resource dependence theory
(Emerson, 1962; Pfeffer and Salancik, 1978) suggests that the level of
interdependence toward partners could explain firm behavior.
Specifically, convergence learning is adopted by a firm when there are
asymmetrical dependencies toward partners in an alliance portfolio in
order to access and exploit partners' knowledge (Grant and
Baden-Fuller, 2004). In contrast, a firm tends to employ divergence
learning when there are balanced dependencies toward partners, as
greater incentives to exchange valuable resources exist (Casciaro and
Piskorski, 2005), and there is a stronger relational orientation (Gulati
and Sytch, 2007), which stimulates a firm to experiment with its
existing capabilities in different industries. In addition, this study
proposes that the interaction between these perspectives could explain
when the ambidextrous learning mode, rather than divergence or
convergence, is chosen.
The contributions of this study are as follows: First, this study
introduces the concept of convergence/divergence learning as an
extension of the exploitation/ exploration concept of March (1991), and
empirically tests the viability of this concept. Second, this study
extends RBV (Barney, 1991; Das and Teng, 2000) to organizational
learning (Levinthal and March, 1993) by relating a firm's resources
with the alliance portfolio that they have. Third, this study extends
resource dependence theory (Pfeffer and Salancik, 1978) by asserting
that differential dependencies determine a firm's learning
decisions. Fourth, this study enriches the ambidexterity hypothesis
(e.g., He and Wong, 2004) by integrating the arguments of resource-based
and resource dependence theory.
II. THEORETICAL BACKGROUND
A. Alliance Learning
Organizational learning theory (March, 1991; Levinthal and March,
1993) posits that the goal of strategic alliances is to acquire the
knowledge of partners that firms do not possess. This perspective has
been integrated by Grant and Baden-Fuller (2004) into the idea that
learning activities in alliances are rooted in two activities: accessing
and acquiring knowledge. Accessing knowledge refers to alliance
activities that deploy existing knowledge to create value (Grant and
Baden-Fuller, 2004), which is similar to the March's (1991) concept
of "exploration." Acquiring knowledge refers to alliance
activities that pursue new knowledge (Grant and Baden-Fuller, 2004), in
which March (1991) termed "exploration."
Domain learning represents learning activities that are undertaken
by configuring an alliance portfolio that is similar to or different
from firm's domain. Firms could acquire new knowledge by composing
their alliance portfolio further away from their own domain, termed as
divergence learning. Divergence learning enables a focal firm to
discover new opportunities and build new competencies (Koza and Lewin,
1998; Nooteboom, 1999) by composing an alliance portfolio in different
industries. In contrast, firms could access partners' knowledge by
configuring their portfolio closer to their own domain, and termed as
convergence learning. Convergence learning enables a focal firm to
leverage existing capabilities and join existing competencies
(Rothaermel and Deeds, 2004) with their partners in the industry where
they operate.
This study regards that convergence and divergence are two ends of
a continuum, because of the incompatibility of both with respect to a
firm's scarce resources and the different types of capabilities and
knowledge that each requires (March, 1991). In addition, this study
adopts ambidexterity as learning capability to simultaneously configure
an alliance portfolio convergently and divergently with equal dexterity
(Lubatkin, Simsek, Ling, and Veiga, 2006).
B. Resource-based View on Alliances
RBV is firm focused and concerned with the management of internal
resources for achieving competitive advantage (Barney, 1991). The
resource-based view posits that a firm accesses another firm's
critical resources by establishing a strategic alliance (Das and Teng,
2000) and creating value by pursuing the potential synergy between them
(Wang and Zajac, 2007). Synergy refers to the condition where the
combination of two firms' resources is potentially more efficient
than that of either firm operating independently (St John and Harrison,
1999). When a partner's business is highly related to the focal
firm, the resources are highly similar due to similarities in products,
markets, and technologies (Wang and Zajac, 2007).
Similar firms typically have greater duplication in assets and
operations, and by eliminating these redundancies the combined firm is
likely to be more efficient (Wernerfelt, 1984; Dussauge, Garrette, and
Mitchell, 2000). By configuring an alliance portfolio convergently, a
firm has less redundancy (e.g., Makri et al., 2010), greater absorptive
capacity (Cohen and Levinthal, 1990), tends to engage in a refinement
process (March, 1991) and pursue greater efficiency (Dussauge et al.,
2000). As reported by Mowery, Oxley, and Silverman (1996), firms tend to
form alliances within domain when there are significant similarities in
technological capabilities due to their greater absorptive capacities.
Therefore:
H1a: The higher resource relatedness between a focal firm and its
partners in an alliance portfolio, the greater the likelihood of the
convergence learning mode being used.
As noted by Balakrishnan and Koza (1993), diverse resources among
partners increases information asymmetry, making it difficult to assess
the value of the resources that each contributes in an alliance. In this
situation, Inkpen (2002) argues that the ratio of private to common
benefits is higher, and this induces more competitive behavior from
partners. Consequently, it is best for a firm to configure its alliance
portfolio divergently to avoid being contested by the formed
alliance--coopetition (e.g., Brandenburger and Nalebuff, 1996). By doing
so, a firm could generate new knowledge (Grant and Baden-Fuller, 2004)
and maintain parity with competitors (Garcia-Pont and Nohria, 1999).
Moreover, the divergence learning mode provides non-redundant
sources--structural holes--that enable a firm to access new markets and
knowledge (Burt, 2004) and exploit opportunities brought by less similar
partners (D'Aveni, 2004). Therefore:
H1b: The lower resource relatedness between a focal firm and its
partners in an alliance portfolio, the greater the likelihood of the
divergence learning mode being used.
C. Resource Dependence Perspective on Alliances
Interdependencies between two organizations exist when one
party's interests cannot be achieved without the other party's
resources, and an alliance is necessary to achieve their desired goals
(Pfeffer and Salancik, 1978). Many studies consider that constraint
absorption among interdependent actors is grounded in the interrelated
notion of power (e.g., Casciaro and Piskorski, 2005, Gulati and Sytch,
2007), which is closely linked to the theory of power-dependence
relations (Emerson, 1962). The theory posits that there are two types of
interdependencies, asymmetrical and balanced (Emerson, 1962). Dependence
asymmetry refers to power differences of one party over the other or the
difference between two parties' dependencies (Casciaro and
Piskorski, 2005), in which a focal firm could be more or less dependent
toward partners in the alliance portfolio. Balanced dependence refers to
the equal dependencies between a focal firm and its partners in the
alliance portfolio.
As discussed by Wang and Zajac (2007), a pair of firms heightens
their value-claiming concerns when there are asymmetries of information
and incompatible economic interests between them. The more dependent
firm in an asymmetrically dependent alliance portfolio tends to
stabilize their alliance processes and utilize network resources as
optimal as they can, since their partnerships might easily be dissolved
by their more powerful partners (Casciaro and Piskorski, 2005). Although
the benefits of a highly dependent firm might be misappropriated by its
partners (e.g., Katila, Rosenberger, and Eisenhardt, 2008), the
advantages of being endorsed by having an alliance with stronger
partners still outweigh the disadvantages (e.g., Castellucci and Ertug,
2010). On the other hand, a more powerful firm tends to utilize
convergence learning to appropriate higher private benefits relative to
its partners (Dyer, Singh, and Kale, 2008). The reason is that a
firm's particular power resides only in its own industry, and this
power is not of equal magnitude in other industries. Therefore:
H2a: The greater asymmetrical dependencies between a focal firm and
its partners in an alliance portfolio, the greater the likelihood of the
convergence learning mode being used.
An alliance has collective strengths and joint power when the two
allied firms are equally dependent on each other (Gulati and Sytch,
2007). Collective strengths provide opportunities for partners to
experiment and create new products (Lavie and Rosenkopf, 2006). As
discussed by Casciaro and Piskorski (2005), a balanced dependency
between two allied firms provides substantial incentives for each to
exchange their valuable resources and develop innovative products.
Moreover, the interaction between the two parties in a strategic
alliance has a higher interaction level when their dependencies are
equal, which leads to a stronger relational orientation and engenders
greater trust (e.g., Gulati and Sytch, 2007). Balanced dependencies also
may generate a higher level of commitment to the alliance and, as a
result, a long-term relationship orientation can be expected while the
immediate fulfillment of self-interest will be reduced (Rusbult,
Verette, Whitney, and Slovik, 1991). Therefore:
H2b: The more balanced dependencies between a focal firm and its
partners in an alliance portfolio, the greater the likelihood of the
divergence learning mode being used.
D. Toward Theoretical Integration
Prior studies show that the sources of greater bargaining power in
an alliance are rooted in the unavailability of alternative resources or
less replaceability of a partner (e.g., Brass, 1984). This power remains
in place when a firm configures its alliance convergently, since in any
particular industry there may not be many alternatives available to ally
with. Moreover, a less dependent firm can easily dissolve current
partnerships and form new alliances with others in the same industry
(Casciaro and Piskorski, 2005). Thus, for a less dependent firm
configuring an alliance portfolio convergently is part of isolating the
power mechanism to maintain dominance over its partners.
To reduce misappropriation from a highly dependent and less related
partner, a less dependent firm tends to broaden its alliance portfolio
by using ambidextrous learning. Moreover, broadening an alliance
portfolio allows a less dependent firm to avoid being contested in its
own domain by a less related partner. As reported by Castellucci and
Ertug (2010), a highly dependent partner obtains status spillover and
endorsement benefits by partnering with a less dependent firm. The
effect is even higher when the alliance is formed in the industry where
the less dependent firm belongs. Consequently, configuring an alliance
portfolio ambidextrously when the partners are less related is the
optimal choice for a less dependent partner if it wants to avoid being
contested by its counterparts in the future. By doing so, a less
dependent firm remains able to appropriate greater value from the
within-domain alliances and at the same time access new market
opportunities that are easily entered (Khanna, Gulati, and Nohria, 1998;
Jensen, 2003). Therefore:
H3: Interrelatedness will interact with interdependencies such that
for a focal firm that is less dependent on its partners, high
relatedness increases the likelihood of the convergence learning mode
and low relatedness increases the likelihood of the ambidextrous
learning mode being used in an alliance portfolio.
Having relationships with less-related partners engenders
inter-partner learning (Inkpen, 2002) in which each party competes to
learn and acquire knowledge asymmetrically. Khanna et al. (1998) suggest
that having alliances with less related partners increases the ratio of
private to common benefits, and induces competitive behavior. But these
consequences imply when the alliance is formed in the focal firm's
industry, and the tension could be minimize by configuring an alliance
portfolio divergently. Although forming alliances in different
industries is risky due to unfamiliarity and different knowledge bases,
balance dependencies create situations conducive to the exchange of
valuable resources (Casciaro and Piskorski, 2005) and avoid learning
competition and asymmetric alliance outcomes (Dussauge, Garrette, and
Mitchell, 2004).
Balanced dependencies lead to a stronger relational orientation
(e.g., Gulati and Sytch, 2007) and minimize the immediate fulfillment of
self-interest (Rusbult et al., 1991). However, the potential value
creation will not be at the optimal level when alliance portfolio
activities mostly configure divergently, since a firm needs sometime to
understand every aspect of an alliance portfolio that is different from
their competencies. By configuring alliance portfolio ambidextrously, a
firm is able to simultaneously engage in different learning modes based
on the relatedness of the resources. As suggested by Benner and Tushman
(2003), structurally independent units with different learning modes,
one to acquire knowledge and one to apply it, could optimize the
opportunities embedded in a balanced dependency situation. Therefore:
H4: Interrelatedness will interact with interdependencies such that
for a focal firm that is balanced dependent with regard to its partners,
high relatedness increases the likelihood of the ambidextrous learning
mode and low relatedness increases the likelihood of the divergence
learning mode being used in an alliance portfolio.
Resource dependence theorists (Pfeffer and Salancik, 1978) suggest
that a firm will be highly dependent on its partners due to the
unavailability of alternative resources (e.g., Brass, 1984). In order to
offset this, a firm may choose to broaden its alternatives as part of
its defense mechanisms (Katila et al., 2008). The divergence learning
mode can also reduce the magnitude of exchange between a highly
dependent firm and its stronger partners. Previous studies noted that a
greater magnitude of exchange toward partners weakens the bargaining
power of a firm (e.g., Burt, 1982; Casciaro and Piskorski, 2005), since
its exchanges are mostly related to a particular partner. In order to
alleviate this, a firm may compose its alliance portfolio in diverse
industries to reduce the risk of misappropriation by stronger partners
(e.g., Bae and Gargiulo, 2004).
The capabilities of a stronger partner to appropriate tend to be
modest when the resources are less related. In this situation, a highly
dependent firm should employ ambidextrous learning to maintain an
excessive cognitive distance (Nooteboom, 1999) when composing an
alliance portfolio divergently with less related partners. Moreover,
configuring an alliance portfolio ambidextrously maintains the
coordination costs due to unrelated resources (Goerzen, 2005). As
discussed previously, less relatedness reduces the absorptive capacity
(Cohen and Levinthal, 1990), and it thus needs frequent interactions and
comprehensive assessment methods to ensure alliance learning activities
perform as expected. Therefore:
H5: Interrelatedness will interact with interdependencies such that
for a focal firm that is highly dependent on its partners, high
relatedness increases the likelihood of the ambidextrous learning mode
and low relatedness increases the likelihood of the divergence learning
mode being used in an alliance portfolio.
III. RESEARCH METHODS
A. Empirical Setting
The sample companies are 500 firms that appeared in the S&P 500
from 2000-2008 to examine the effects of within- and across industry, as
prior studies mainly emphasize within a single industry (e.g.,
Rothaermel and Deeds, 2004; Lavie and Miller, 2008). The data sets can
also approximate the interdependencies of these enlisted firms with
their partners. Moreover, the alliance portfolios formed and managed by
these large companies have greater legitimacy for others to conform to
(DiMaggio and Powell, 1983). In addition, the sample is highly
representative, since these 500 firms consistently accounted for about
11.40% of the market capitalization of the companies listed on the New
York Stock Exchange (NYSE) from 2000-2007.
B. Sample and Data
This study includes only those firms with at least 70 percent of
their business in one sector. Diversified firms are excluded because the
strategic consideration of these companies is considerably more complex
and more likely to be at the business level rather than the corporate
one (Wang and Zajac, 2007). If a firm is acquired or went out of the
S&P 500 list during the sampling period (2000 - 2007), it is dropped
out of the sample in the following year.
This study selects this sampling period because of the so-called
alliance wave of the early 2000s, in which most companies increased
their number of alliance partners (Lavie, 2007). Moreover, prior studies
mainly use data prior 2000, and thus lack of recency, which this study
can provide. This period also allows this study a reasonably long time
to examine these activities, while also having a five-year period to
control for the history of the alliance activities of the firms. All
alliance activities conducted by these firms from 1995 to 2007 are
collected from the SDC Platinum Database. Any ambiguities were resolved
by consulting alternative sources, such as Lexis/Nexis and other
reliable sources (e.g., corporate web sites). Firm-specific financial
data were collected from COMPUSTAT.
Following the procedure used by Casciaro and Piskorski (2005),
which was inspired by Burt (1982, 1983), this study operationalizes the
notion of dependence between firms in different industries based on
input-output patterns of transactions across economic sectors. The data
is generated from the Benchmark Input-Output (I-O) accounts for the U.S.
economy developed by the Bureau of Economic Analysis (BEA), which are
released every five years. Moreover, this study matches four digits of
the Standard Industrial Classification (SIC) codes that are used in SDC
with six-digit I-O codes from BEA. This study identifies the four
largest firms in each sector, sums their sales, and divides the sum by
the total volumes of sales for the sector reported in the input-output
table (Casciaro and Piskorski, 2005). To obtain annual measures of
exchanges between industries for the period 2000-2007, this study
linearly extrapolates the measures over the three available accounts for
1997, 2002, and 2007, and this does not have any significant effect on
the annual measures or regression results due to the only slight changes
over any five-year period (Burt, 1983).
C. Measures
Dependent variables: domain learning. This study employs the
Standard Industrial Classification (SIC) codes. Even though the SIC
approach has some limitations (Robins and Wiersema, 1995), it is still
considered as an effective way to map out the relatedness between firms
(e.g., Villalonga and McGahan, 2005). This study sets divergence
learning as 1 when the first four digits of the SIC code of an alliance
are dissimilar to those of the focal firm, 0.75 if the first digit of
the SIC code between a focal firm and an alliance is the same, 0.5 if
the first two digits are the same, 0.25 if the first three digits are
the same, and 0 if all four digits are identical. High values indicate
divergence, whereas low values indicate the convergence learning mode.
Independent variables. First, interrelatedness of resources.
Following prior studies (e.g., Lavie, 2007; Lin et al., 2009), this
study employs the SIC code. This study sets business similarity of two
firms as 1 if the first four digits of the two firms' SIC codes are
identical, 0.75 if the first three digits are the same, 0.5 if the first
two digits are similar, 0.25 if the first digit is the same, and 0 if
the first digit are different. Second, interdependencies. Following
Casciaro and Piskorski (2005), this study measures interdependencies
based on the economic exchange (I-O accounts) of interindustry flows.
The dependencies of industry i on its partners in an alliance portfolio
will be:
[Interdepen denciesi.sub.i[left and right arrow]j] = [absolute
value of [n.summation over (t=1)][E.sub.jkm[right arrow]i] -
[E.sub.i[right arrow]jkm]]
where n refers to the number of partners related to a firm in
industry i, j refers to partners of a firm in industry i, k refers to
partners related to a firm in industry i, m refers to each partner of
the firm, and t refers to the year of the alliance was formed. In
contrast to Casciaro and Piskorski (2005), this study regards a value of
zero (0) as representing balanced dependence between partners, while a
negative value indicates that a focal firm has less dependence on its
partner(s) and this is coded as minus one (-1), and a positive value
shows that a focal firm is highly dependent on its partner(s) and this
is coded as positive one (1).
D. Control Variables
This study controls sixteen variables that might confound the
expected results and categorizes into firm-, portfolio-, and industry
levels. The measurement of each variable is presented on Table 1.
E. Descriptive
For each alliance, this study retrieves the information related to
the date of announcement, pre-specified duration or termination date
(most were unavailable), number of participating partners,
partners' names, public status and countries of origin, whether the
alliance was a joint venture (JV), amount of equity contribution (if it
was a JV), and classification of agreement (R&D, sales, licensing,
marketing and so on). This study extracts firm-specific data, such as
historical SIC code, total assets, total sales, and price-close monthly
of the stock price from Compustat database for the years 1999 to 2007.
By regarding firm-year as the operational unit of analysis, this
study pools the data on the 1,792 alliances in each focal firm's
portfolio in a given year, producing 453 firm-year observations. This
sample excludes pre-2000 records, which are eliminated because of the
time frame setting and the lagging of a control variable (firm
uncertainty) by one year relative to the dependent variable. A focal
firm participated in 3.956 alliances on average during the time frame of
the study, and engaged with 1.275 partners. Most of the firms in this
sample operated in the manufacturing industry (50.5%), followed by
financial services (150 firms, 13%) and information industry (149 firms,
12.9%) (see Table 1). There are no significant differences among years
use in this study, in which ranging from 119 (2004, 10.2%) to 176
firm-year observations (2007, 15.2%). On average, a focal firm owned
$35,730 million in assets and had $61,781 million in sales. The
correlation matrix also indicates that the results provide validation
for the proposed hypotheses. Interrelatedness and interdependencies have
a negative correlation with regard to domain learning, while functional
learning has a significantly positive correlation with domain learning.
IV. RESULTS
This study tests the models using hierarchical regression (Table
2). The first hypothesis posits that interrelatedness has a negative
relationship with domain learning, in which greater relatedness leads to
the use of the convergence learning mode and less relatedness leads to
the use of divergence learning. The regression results reveal that
interrelatedness is negatively related to domain learning, as expected
([beta] = -0.269, p < 0.001, M1; [beta] = -0.265, [beta] < 0.001,
M3; and [beta] = -0.268, p < 0.001, M4). Specifically, the results
indicate that higher relatedness has a positive relationship with the
convergence learning mode, while lower relatedness has a positive
relationship with divergence learning. Thus, H1a and H1b are supported.
The second hypothesis predicts that interdependencies have a negative
relationship with domain learning in which greater asymmetry leads a
firm to employ convergence learning, while balanced dependencies lead to
the use of divergence learning. The regression results give the expected
results ([beta] = -0.092, p < 0.001, M2; [beta] = -0.081, p <
0.01, M3; and [beta] = -0.244, p < 0.001, M4). Specifically, the
results indicate that asymmetry dependencies have a significant positive
relationship with convergence learning, while balanced dependencies are
positively and significantly related to the decision to employ the
divergence learning mode in an alliance portfolio. Therefore, [H.sub.2a]
and [H.sub.2b] are supported. Hypotheses 3 to 6 posit that
interrelatedness and interdependencies interact, and the regression
results indicate that the interaction of these variables is significant
([beta] = -0.177, p = 0.008; [DELTA][R.sup.2] = 0.005, [DELTA]F =
7.102).
Further results indicate that some control variables are
significantly related to domain learning. Specifically, relative sales
negatively relate to domain learning, which indicates that greater sales
lead firms to employ convergence learning to exploit current market
opportunities. Moreover, some industries prefer to configure their
alliance portfolio within-domain, such as natural resources and mining,
transportation, information, financial services, professional and
business services, and the leisure and hospitality industry. In
contrast, greater relative assets, more prior partnerships, and higher
societal status relative to partners positively relate to the decision
to configure an alliance portfolio divergently.
Following the procedure of Aiken and West (1991), Figure 1 depicts
these interaction effects. This study adopts the operationalization of
Lin et al. (2007) that learning activities categorized as exploitation
when the score is below 0.200, above 0.800 is categorized as
exploration, and ambidextrous learning ranges from 0.200 to 0.800.
Hypothesis 3 posits that a firm with low dependencies tends to employ
convergence learning when its business is highly related to its
partners, but turns ambidextrous learning when its business is less
related to its partners. The results indicate that less dependencies
with high relatedness lead to convergence learning ([bar.X] = 0.169),
while ambidextrous learning is used when the resources have low
relatedness ([bar.X] = 0.739), which is supports H3. Hypothesis 4
predicts that a firm tends to compose its alliance portfolio
ambidextrously when the resources are highly related to its partners,
and configure it divergently when the relatedness is low. The results
show that ambidextrous learning is adopted by a firm when its
dependencies are balanced and resources are highly related to its
partners ([bar.X] = 0.470), becoming divergent when the resources are
less related ([bar.X] = 0.838), which supports H4. Finally, Hypothesis 5
suggests that a firm with high dependencies tends to compose its
alliance portfolio ambidextrously when its resources are highly related,
and employs divergence learning when its resources are less related. The
results indicate that low relatedness leads a firm to employ divergence
learning under high dependence situations ([bar.X] = 0. 907), and
ambidextrous learning when its resources are highly related to its
partners ([bar.X] = 0. 741), thus supporting [H.sub.5].
[FIGURE 1 OMITTED]
V. DISCUSSION AND CONCLUSIONS
The findings indicate that greater resources relatedness between a
firm and its partners in an alliance portfolio increases the likelihood
of the convergence learning mode being used. This is in line with the
arguments of resource-based theory (Barney, 1991; Das and Teng, 2000)
that similar resources facilitate the synergy of highly related firms by
engaging them in activities that focus on refinement processes -
exploitation (March, 1991) and pursuing greater efficiency (Dussauge et
al. 2000). Moreover, the decision to configure an alliance portfolio
convergently increases a firm's absorptive capacity (Cohen and
Levinthal, 1990), due to the similar knowledge bases. In contrast, less
resources relatedness leads firms to configure an alliance portfolio
divergently. High information asymmetry (Balakrishnan and Koza, 1993) of
diverse resources increases the difficulty of assessing the contributed
resources. At the same time, convergence learning increases the tendency
of unrelated partners becoming future competitors (e.g., Brandenburger
and Nalebuff, 1996). By configuring the alliance portfolio divergently,
a firm thus avoids future competition and at the same time has greater
opportunities to access new markets (D'Aveni, 2004).
The second finding is that different interdependencies explain
different domain learning modes employed by a firm. Based on resource
dependence theory (Pfeffer and Salancik, 1978), this study shows that
asymmetric dependencies lead a firm to configure an alliance portfolio
convergently. For a highly dependent firm, the need for resources and
lack of alternative sources encourage it to stay in the alliance (Gulati
and Sytch, 2007), although they increase the opportunities of the
firm's benefits being misappropriated by a stronger partner (e.g.,
Katila et al., 2008). For a less dependent firm, configuring an alliance
portfolio in its own domain means that it can retain power over its
partners and has greater abilities to appropriate higher private
benefits from the weaker firms (Dyer et al., 2008). In contrast,
balanced dependencies give a firm greater confidence that its partners
contribute equally valuable resources (Casciaro and Piskorski, 2005) and
this engenders trust (e.g., Gulati and Sytch, 2007). Consequently, a
firm has a greater tendency to configure its alliance portfolio
divergently by experimenting existing with its knowledge and
capabilities in different domains.
The third finding is that a less dependent firm should employ
isolating mechanisms to retain their comparative advantage over partners
by configuring a convergent alliance portfolio. Fewer alternative
sources (e.g., Brass, 1984) and greater magnitude of economic exchange
(e.g., Pfeffer and Salancik, 1978) remain the power sources when the
industry is the same, since these sources are highly embedded in a
particular industry. Therefore, convergence learning is the rational
choice for a less dependent firm and provides greater abilities to
appropriate higher private benefits due to similar resource bases (Dyer
et al., 2008). However, when the partners' resources are less
related, a less dependent firm should employ an ambidextrous learning
mode. By doing so, a firm could minimize the chance of their partners
becoming competitors in the future, and at the same time retain power
over them.
The fourth finding suggests that a highly dependent firm should
employ defense mechanisms to counter the misappropriation behaviors of
stronger partners. When the stronger partners' resources are highly
related, configuring an alliance portfolio divergently could minimize
their comparative advantage. In addition, broadening an alliance
portfolio in different industries increases the alternative sources
(Katila et al., 2008) and minimizes the magnitude of exchange with
stronger partners (Casciaro and Piskorski, 2005). When the
partners' resources are less related, configuring an alliance
portfolio ambidextrously is the best choice, as minimizing the
coordination costs due to diverse partners is the main concern (Goerzen,
2005), although an excessive cognitive distance can endanger the
appropriation capabilities of the focal firm (Nooteboom, 1999).
Finally, balanced dependencies offer greater confidence to
partners, and lead a firm to configure its alliance portfolio
divergently when the resources are less related. Although diverse
resources induce competitive behavior (Dussauge et al., 2000, 2004),
equal power could mitigate the negative effects of the competition,
increase the learning from partners and open up opportunities in new
markets (D'Aveni, 2004). When the resources are highly related, a
firm could employ ambidextrous learning learn with partners (Inkpen,
2002), ad could configure some alliances within-domain to leverage
existing knowledge, while also operating some alliances in different
industries to explore new opportunities--i.e., utilize structural
ambidexterity (Benner and Tushman, 2003).
These findings have important implications for alliance managers.
First, the decision to configure an alliance portfolio within- or
across-domain should not be based solely on the interrelatedness of
resources with partners. By better understanding the nature of
relationships with partners, managers can select the type of domain
learning that will minimize the costs and at the same time offer new
opportunities for their firm. Second, managers can apply isolating
mechanisms by configuring an alliance portfolio convergently when their
firm's position is less dependent and partners' resources are
highly related. However, when the partners' resources are less
related, managers can configure an alliance portfolio ambidextrously to
maintain their superior position toward highly related partners and thus
access new capabilities and the markets of unrelated partners. Third,
when the position of a focal firm is highly dependent, composing an
alliance portfolio divergently is the defense mechanism to counter
misappropriation behaviors from a stronger partner. In addition,
ambidextrous domain learning should be chosen when partners'
resources are less related to reduce high coordination costs. Finally,
balanced dependencies provide better opportunities for a firm to
configure its alliance portfolio divergently to acquire new knowledge
and capabilities with less misappropriation when the partners'
resources are less related. However, when the relatedness is high,
ambidextrous learning is the best choice for managers to optimize the
learning outcomes of an alliance portfolio. This study examines also the
antecedents of particular modes of domain learning chosen by a firm, but
many other aspects should also be considered. In other words, simply
applying divergence learning per se in an alliance portfolio may not
produce the expected value, unless the focal firm has the capabilities
to manage it effectively (Hoffmann, 2007).
Besides these managerial implications, this study has several
theoretical implications. First, this study extends the organizational
learning literature by introducing the concept of domain learning. Even
though many extensions have been made following the concepts of
exploitation/exploration presented in March (1991), the issue of forming
alliance which converges or diverges from the focal firm's domain
has received relatively little attention, particularly in the context of
alliance portfolios. Second, this study also empirically tests how the
degree of resource relatedness between a firm and its partners (Barney,
1991; Das and Teng, 2000) can determine the learning type chosen by
extending the logic of RBV. Third, this study extends the resource
dependence theory literature that is rich in theoretical discussion but
lacking in empirical testing (Pfeffer and Salancik, 2003). Finally, this
study also extends the ambidexterity hypothesis that mostly relates to
internal or external dynamisms (e.g., Lavie and Rosenkopf, 2006; Lin et
al., 2007) by integrating the concepts of interrelatedness and
interdependencies in an alliance portfolio.
Despite some compelling arguments, this study has several inherent
limitations. First, this study focuses on large companies that are part
of the S&P 500. Although these firms' strategic behaviors are
critical (Perrow, 1986), the findings are highly contextualized in this
sample. Due to their size, such firms do not need resources as much as
smaller firms. Second, this study mainly examines domain learning simply
by considering the differences that exist between a firm's business
and its alliance partners. Future studies could further examine whether
alliances are part of a firm's strategy to orchestrate its network
resources vertically or horizontally (e.g., Gulati, 1998; Villalonga and
McGahan, 2005). Finally, this study operationalizes interdependencies at
the industry level (Burt, 1982, 1983; Casciaro and Piskorski, 2005),
which might not represent the true I/O exchange between a focal firm and
its partners. Approaching interdependencies from the corporate or
business unit level could overcome this limitation.
Badri Munir Sukoco
Senior Lecturer, Department of Management, Airlangga University
Surabaya, Indonesia 60286
badri@feb.unair.ac.id
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Table 1
Variables and measurement
Variables Empirical Measurement Sources
Control
variables
Firm level:
Industry A natural log of a firm's Wang and
concentration total assets relative to Zajac (2007)
industry's asset (t)
Relative size A natural log of a firm's Lavie (2007)
total sales relative to
industry's assets (t)
Firm uncertainty Stock price volatility Baker (1984),
relative to mean (t-1) Beckman
et al. (2004)
Portfolio level:
Functional Scope of alliance Lavie and
learning activities (t) Rosenkopf (2006)
Portfolio size Total number of a firm's Ahuja (2000),
alliances relative to Baum et
total assets (t) al. (2000)
Partner's Social-status of partners Lin et
social status relative to a focal al. (2009)
firm (t)
Multi-partner Average number of partners Lavie (2007)
alliance involved in each
alliance (t)
Prior Sequential partnerships Ahuja (2000)
partnerships with a particular partner
(t-5 [right arrow] t-1)
Nation of Percentage of foreign Lavie and
participants partners in a firm's Miller (2008)
alliance portfolio (t)
Location Proportion of foreign Lavie and
alliances that are Miller (2008)
operated relative to
domestic ones (t)
Joint ventures Proportion of equity-based Lavie (2007)
alliances relative to
total portfolio (t)
Ownership Equity contribution made Reuer and
by a focal firm for the Ragozino (2006)
entire portfolio (t)
Industry level:
Popularity A firm's number of Wang and
of alliances alliances relative to the Zajac (2007)
total number of alliances
in the industry (t)
Market Volatility of net sales Lin et
uncertainty of a firm relative to al. (2007)
the industry (t)
Industry sector A dummy variable for Wang and
each industry (t) Zajac (2007)
Year A dummy variable for Wang and
each year (t) Zajac (2007)
Independent
variables
Interrelatedness Similarity between a firm Lavie (2007),
and its partners in an Lin et
alliance portfolio (t) al. (2009)
Interdependencies Dependencies between a Casciaro and
firm and its partners in Piskorski (2005)
an alliance portfolio (t)
Dependent
variables
Domain learning Similarity between a Developed in
firm's industry with this study
alliance formed (t)
Table 2
Interrelatedness and interdependencies on domain learning
Research Variables Dependent Variable: Domain Learning
M 0 M 1 M 2
Control variables
Relative assets 0.444 ** 0.375 * 0.443 **
Relative sales -0.416 ** -0.353 * -0.417 **
Firm uncertainty -0.033 -0.041 -0.022
Functional learning 0.041 0.056 * 0.041
Portfolio size -0.056 -0.053 -0.046
Multi-partner alliance 0.009 0.010 0.007
Partners' social status 0.054 (+) 0.050+ 0.057 *
Prior partnership 0.059 * 0.051+ 0.064 *
Nation of participants 0.026 0.013 0.031
Location -0.065 -0.037 -0.068 (+)
JV -0.104 -0.093 -0.104
Ownership -0.105 -0.084 -0.108
Popularity of alliances 0.037 0.026 0.038
Market uncertainty -0.054 -0.061 -0.049
Industry 1 -0.184 *** -0.158 *** -0.180 ***
Industry 2 -0.049 -0.058 -0.045
Industry 3 -0.020 -0.049 0.001
Industry 4 -0.071 * -0.070 * -0.062 (+)
Industry 5 -0.075 (+) -0.093 * -0.062
Industry 6 -0.229 *** -0.210 *** -0.240 ***
Industry 7 -0.089 * -0.127 *** -0.094 *
Industry 8 -0.130 *** -0.122 *** -0.128 ***
Industry 9 -0.048 -0.049 -0.043
Industry 10 -0.065 * -0.084 ** -0.056 (+)
Industry 11 -0.035 -0.040 -0.037
Year 1 0.048 0.052 0.044
Year 2 -0.076 * -0.063 (+) -0.073 *
Year 3 0.020 0.028 0.022
Year 4 0.039 0.060 (+) 0.037
Year 5 -0.038 -0.020 -0.035
Year 6 -0.077 (+) -0.054 -0.075 (+)
Year 7 -0.091 * -0.063 -0.090 *
Main effects
Interrelatedness -0.269 ***
Interdependencies -0.092 ***
Interaction effects
Interrelatedness x
Interdependencies
[R.sup.2] 0.177 0.177 0.177
[DELTA][R.sup.2] 0.065 0.008
[DELTA]F 7.452 94.760 10.198
p 0.000 0.000 0.001
Dependent Variable:
Research Variables Domain Learning
M 3 M 4
Control variables
Relative assets 0.375 * 0.369 *
Relative sales -0.354 * -0.349 *
Firm uncertainty -0.032 -0.032
Functional learning 0.056 * 0.058 *
Portfolio size -0.045 -0.041
Multi-partner alliance 0.008 0.008
Partners' social status 0.052 (+) 0.049 (+)
Prior partnership 0.055 * 0.057 *
Nation of participants 0.018 0.022
Location -0.040 -0.044
JV -0.093 -0.092
Ownership -0.086 -0.087
Popularity of alliances 0.027 0.027
Market uncertainty -0.056 -0.055
Industry 1 -0.154 *** -0.155 ***
Industry 2 -0.055 -0.054
Industry 3 -0.031 -0.035
Industry 4 -0.061 (+) -0.060 (+)
Industry 5 -0.082 * -0.082 *
Industry 6 -0.219 *** -0.222 ***
Industry 7 -0.131 *** -0.130 ***
Industry 8 -0.120 *** -0.119 ***
Industry 9 -0.045 -0.045
Industry 10 -0.077 * -0.079 *
Industry 11 -0.041 -0.042
Year 1 0.049 0.049
Year 2 -0.060 (+) -0.061 (+)
Year 3 0.029 0.031
Year 4 0.058 (+) 0.061 (+)
Year 5 -0.017 -0.015
Year 6 -0.053 -0.049
Year 7 -0.063 -0.060
Main effects
Interrelatedness -0.265 *** -0.268 ***
Interdependencies -0.081 ** -0.244 ***
Interaction effects
Interrelatedness x -0.177 **
Interdependencies
[R.sup.2] 0.177 0.245
[DELTA][R.sup.2] 0.071 0.005
[DELTA]F 52.012 7.102
p 0.000 0.008
Note: (+) represents p < .10, * represents p < 0.05;
** represents p < 0.01, *** represents p < .001