Factors influencing behavioral intentions for Leave No Trace behavior in National Parks.
Lawhon, Ben ; Newman, Peter ; Taff, Derrick 等
Introduction
Public land managers face a myriad of complex challenges. From
invasive species to inadequate funding and staffing to increasing
recreational use, land managers must strike a balance between resource
protection and the provision of recreational opportunities in a manner
consistent with the law and agency policies. In many protected areas,
including those with a multiple use mandate, resource degradation due to
inappropriate visitor behavior continues to be a significant concern for
managers (Leung & Marion, 2000; Taff, Newman, Bright, & Vagias,
2011; Vagias & Powell, 2010). Given the fact that even nominal
recreational use can cause considerable impacts, particularly since some
impacts are cumulative over time, park and protected area managers must
utilize a variety of strategies to minimize these impacts (Hammitt &
Cole, 1998; Leung & Marion, 2000).
Land managers primarily address visitor use issues through one of
two approaches: indirectly through visitor education or directly through
enforcement or sanctions (Manning, 2003; Marion & Reid, 2007).
Direct management approaches including enforcement of regulations and
intensive site management such as fencing or hardening of recreation
sites tend to be costly and can limit visitors' sense of freedom
(Marion & Reid, 2007). Indirect management approaches such as
visitor education have become a primary and effective method used to
minimize depreciative behaviors of protected area visitors (Hammitt
& Cole, 1998; Hendee & Dawson, 2002; Manning, 1999; 2003; Marion
& Reid, 2001). This has led to the development of several
educational initiatives aimed at minimizing recreation-related impacts
including Codes of Conduct, Leave No Trace, and Guidelines for Tourists
(Marion & Reid, 2007). Although there is some variation between the
programs, their overarching intent is to raise awareness, reduce
depreciative behaviors, increase knowledge, influence attitudes, and
enhance the visitor's experience (Vagias, 2009). In many parks and
protected areas, managers provide minimum-impact visitor education in
the form of the seven Leave No Trace principles for responsible use of
lands. The Leave No Trace concepts and principles have become one of the
most frequently used methods for encouraging responsible use of
recreational resources (Harmon, 1997; Marion & Reid, 2001; Vagias
& Powell, 2010).
In spite of recent advances towards understanding attitudes and
behaviors related to Leave No Trace of backcountry recreationists, there
is a dearth of information pertaining to the attitudes frontcountry
visitors have towards Leave No Trace-related behaviors and recommended
practices (Taff, 2012). Frontcountry, as defined by The Leave No Trace
Center for Outdoor Ethics (The Center), includes areas that are easily
accessed by car and mostly visited by day users as well as developed
campsites used for overnight car camping (Leave No Trace Center for
Outdoor Ethics, 2012a). In many parks and protected areas, park managers
direct most visitors to frontcountry locations (Kuentzel, Laven,
Manning, & Valliere, 2008). This study investigated day-use visitor
knowledge, behavioral intent, and beliefs concerning recommended Leave
No Trace practices in the Bear Lake corridor of Rocky Mountain National
Park. The study findings offer insight for improving educational
messages targeting depreciative behaviors that could be applied to the
Bear Lake corridor and other similar frontcountry, day-use areas in
other national parks.
Leave No Trace
Leave No Trace is the most prevalent minimum-impact visitor
education program in use in parks and protected areas in the U.S.
(Vagias & Powell, 2010). The intent of the Leave No Trace program is
to educate recreationists about the nature of their recreational impacts
with the goal of resource protection (Leave No Trace Center for Outdoor
Ethics, 2013). Leave No Trace is particularly appealing to land managers
because it offers a more light-handed approach to visitor management as
opposed to more heavy-handed management strategies (Vagias, 2009). The
Leave No Trace concept dates back to the 1960s, when the USDA Forest
Service began promoting the notion of "pack it in, pack it
out" to outdoor enthusiasts (Marion & Reid, 2001). The program
was further developed through the 1970s, and began to take shape as a
minimum-impact camping message. As recreation increased through the
1980s, the effort gained additional attention as more focus was being
placed on recreation impacts by the federal land management agencies. In
the early 1990s the USDA Forest Service forged a partnership with the
National Outdoor Leadership School (NOLS), to begin jointly promoting a
science-based approach to minimum impact recreation. This resulted in
the development of numerous publications detailing minimum-impact
recreational practices (Hampton & Cole, 2003; Marion & Reid,
2001; McGivney, 2003; Swain, 1996).
In 1993, three of the other primary federal land management
agencies (Bureau of Land Management, National Park Service, and the U.S.
Fish and Wildlife Service) adopted Leave No Trace as their chief
minimum-impact educational program (Marion & Reid, 2001). Soon
thereafter, an outdoor recreation summit in Washington D.C. led to the
creation of a national 501(c)(3) non-profit Leave No Trace, Inc. Now
known as the Leave No Trace Center for Outdoor Ethics, the organization
has continued to advance and grow the Leave No Trace program, which has
been adopted by most parks and protected areas in the U.S., as well as
numerous international land management agencies. The center has the
following mission: "To teach people how to enjoy the outdoors
responsibly" (Leave No Trace Center for Outdoor Ethics, 2012b). The
seven Leave No Trace principles (Figure 1), which are the foundation of
the program, can be seen in many parks and protected areas. These
principles are routinely used on signage, in educational and promotional
materials, and included in interpretive information and programs.
The center has a variety of education, training, and outreach
programs designed to educate the recreating public about enjoying the
outdoors responsibly. The center and its partners offer formal Leave No
Trace courses ranging from a one-day course to a five-day, intensive
field-based course known as the Leave No Trace Master Educator Course
(Leave No Trace Center for Outdoor Ethics, 2012d). The organization has
a current focus on three key programmatic areas: youth, frontcountry,
and local efforts (Leave No Trace Center for Outdoor Ethics, 2013).
Figure 1. Seven Principles of Leave No Trace
(adapted from the Leave No Trace Center for
Outdoor Ethics, 2012c)
Leave No Trace Principles:
1. Plan Ahead and Prepare
2. Travel and Camp on Durable Surfaces
3. Dispose of Waste Properly
4. Leave What You Find
5. Minimize Campfire Impacts
6. Respect Wildlife
7. Be Considerate of Other Visitors
Previous Research
Two primary scientific disciplines form the foundation of the Leave
No Trace literature base: recreation ecology and human dimensions of
natural resources. Recreation ecology research, "a field of study
that examines, assesses, and monitors visitor impacts, typically to
protected natural areas, and their relationships to influential
factors" (Leung & Marion, 2000, pg. 23), has provided the
foundation for Leave No Trace messaging because of its focus on
recreational impacts (Cole, 2004; Hammitt & Cole, 1998; Hampton
& Cole, 2003; Leung & Marion, 2000). Recreation ecology has
dominated most minimum-impact research, and reviews suggest that there
have been more than 1,000 recreation ecology articles published within
recent decades (Monz, Cole, Leung, & Marion, 2010). Yet, the
behavior of recreationists is perhaps the largest determinant of impact,
and human dimensions research, which focuses on the sociological,
psychological, cultural, and economic aspects of recreationists (Ewert,
1996), is limited but growing with regard to Leave No Trace-related
studies (Taff, 2012).
The majority of human dimensions research related to Leave No Trace
has evaluated educational efficacy through various communication
strategies in an effort to increase knowledge and influence behavioral
change (Marion & Reid, 2007). For example, studies have evaluated
communication strategies to mitigate human and wildlife conflict
(Hockett & Hall, 2007; Lackey & Ham, 2003), reduce litter
(Cialdini, 1996), minimize removal of natural objects (Widner &
Roggenbuck, 2000; Widner & Roggenbuck, 2003), or deter off-trail
hiking (Winter, 2006). Few studies have addressed Leave No Trace
specifically, instead focusing on minimum-impact behaviors, and even
fewer studies have evaluated the most common user-group, frontcountry
visitors (Taff, 2012). More recently, however, social scientists have
explored concepts such as knowledge, attitudes, beliefs, values, and
behaviors of outdoor enthusiasts in the context of Leave No Trace
practices (Marion & Reid, 2007; Vagias, 2009, Vagias & Powell,
2010), and have begun examining the perceptions of frontcountry visitors
(Jones, 1999; Jones & Bruyere, 2004; Leung & Attarian, 2003;
Mertz, 2002; Taff, 2012; Taff et al., 2011). This study adds to this
body of social science research by evaluating frontcountry visitor
attitudes toward Leave No Trace.
Theoretical Orientation
The Theory of Reasoned Action (TRA) and its successor the Theory of
Planned Behavior (TPB), which was used to orient this research, are
general theories of social psychology that seek to explain human
behavior through an understanding of the determinants of said human
behavior (Ajzen, 1991; Fishbein & Ajzen, 1975). Both theories have
been applied to investigations into the human dimension of natural
resource management science generally (Fishbein & Manfredo, 1992;
Manfredo, Teel, & Bright, 2004; Marion & Reid, 2007; Vagias
& Powell, 2010) and to Leave No Trace investigations specifically
(Taff, 2012; Vagias, 2009). The overarching assertion of these theories
is that individuals are rational creatures and that their behavior is
largely determined by their intention to engage in a particular behavior
(Ajzen, 1991; Fishbein & Ajzen, 1975). Behavioral intentions are
determined by attitudes, the influence of others (norms), perceived
behavioral control (Ajzen, 1991), and potentially other factors such as
values and emotions (Kollmuss & Agyeman, 2002).
Both theory and previous research suggest that while numerous
factors can influence behavior, one's specific attitude towards a
particular behavior is a determinant factor in governing his or her
actions (Ajzen, 1991; Ajzen & Fishbein, 1980; Fishbein &
Manfredo, 1992; Ham & Krumpe, 1996). Eagly and Chaiken (1993)
described an attitude as an individual's evaluation of a particular
object. Once an evaluation has taken place, and a specific attitude has
been formed, it is stored in memory and can be drawn on to guide
behavior (Ajzen, 1991). Thus, behavior in terms of Leave No Trace is
theoretically determined in part by attitudes (positive or negative)
towards specific Leave No Trace recommendations and guidelines.
Therefore, if attitudes can accurately predict behavioral intention,
then to the extent attitudes can be modified, park and protected area
managers can alter visitors' behaviors by changing the salient
attitude or belief (Vagias, 2009). Thus, in order to create effective
visitor education and communication tactics that can minimize overall
recreational impact by influencing visitor behavioral intent,
understanding visitor attitudes related to Leave No Trace is paramount.
Based on the TPB and previous research, we hypothesized that future
Leave No Trace behavioral intent would be influenced by:
* Attitudes towards Leave No Trace
* The perceived effectiveness of Leave No Trace practices
* The perceived difficulty of practicing Leave No Trace
* Self-reported knowledge of Leave No Trace practices
The Theory of Planned Behavior was used to orient this research,
but this study did not test the theory directly, nor did it measure
either the perceived behavioral control or the influence of norms
components of the TPB. It should be noted that some theorists
conceptualize perceived behavioral control as multidimensional,
consisting of two discrete dimensions: perceived control and perceived
difficulty (Traifmow, Sheeran, Conner, & Finlay, 2002). Ajzen (2002)
defined perceived behavioral control as "the perceived ease or
difficulty of performing the behavior" (p. 665), which could be
interpreted as two separate constructs. Despite the potential
differentiation of perceived behavioral control, the variable in this
study that measured perceived difficulty of Leave No Trace practices was
not operationalized to measure the construct in terms of the TPB.
Therefore, based on previous investigations of Leave No Trace
behavioral intentions (see Vagias & Powell, 2010), the primary
component of the TBP under investigation in this research was attitude.
According to Manfredo, Vaske, and Decker (1995), "It is important
to measure attitudes because they are believed to cause human
behavior" (p. 19).
Methods
Data were collected between July 15 and August 15, 2009, in the
Bear Lake corridor of Rocky Mountain National Park, a heavily visited
and predominately day-use area of the park. Respondents were
specifically targeted at the Glacier Gorge and Bear Lake trailheads,
both of which offer numerous day-use recreational opportunities. These
trailheads are two of the most heavily trafficked areas in the Bear Lake
corridor due to the availability of parking for personal vehicles and
the regular and convenient shuttle service to the area provided by the
National Park Service (Park, Lawson, Kaliski, Newman, & Gibson,
2010; Taff, 2012).
The survey instrument explored social psychological and knowledge
variables related to six of the seven Leave No Trace Principles. The
survey did not address the fifth Leave No Trace Principle Minimize
Campfire Impacts due to the park regulations that prohibit fire in the
Bear Lake corridor. The researchers used a stratified random sampling
procedure and asked visitors if they would be willing to participate in
a "visitor opinion study." Data were collected at both
trailheads with sampling designed to take place over a 16-day period,
segmented equally between weekday and weekend, A.M. and P.M. sampling
times. All surveys were completed by a single individual regardless of
group size, and were completed on site. Sampling locations at both
trailheads were near park interpretive signage that displayed the Leave
No Trace principles. For this reason, two methodological adjustments
were made. First, the phrase "Leave No Trace" was not seen in
the survey form until the last few questions. Second, researchers only
approached those individuals or groups exiting trailheads to decrease
the likelihood they recently viewed the signage.
A total of 390 completed surveys were collected providing a
response rate of 74%. Because of the large sample size and high response
rate, non-response bias was deemed to not be a concern. Based on sample
size and visitation to these trailheads there is 95% confidence that
these findings are accurate to +/- five percentage points (Vaske, 2008).
There were no significant differences found between the Glacier Gorge
and Bear Lake responses so results have been combined for analysis
purposes.
Variable Measurement
The dependent variable was behavioral intent to perform recommended
Leave No Trace practices in the future (Table 5), operationalized as how
likely or unlikely visitors were to engage in Leave No Trace behavior in
the future for each of the following categories: planning ahead; staying
on designated trails; packing out all waste; leaving natural objects in
place; not feeding, following, or approaching wildlife; and taking
breaks away from trails and other visitors.
The independent variables consisted of the following: attitudes
towards Leave No Trace practices (how appropriate or inappropriate
practices are perceived; Table 1), perceived effectiveness of Leave No
Trace practices (Table 2), perceived difficulty of Leave No Trace
practices (Table 3) and self-described Leave No Trace knowledge (Table
4). All variables were measured on a 7-point scale.
Results
Descriptive Findings
Attitudinal statements were used to analyze how park visitors felt
about the appropriateness of specific Leave No Trace practices. The
results (Table 1) indicate that many visitors are either unfamiliar with
or simply misunderstand some Leave No Trace practices. In particular,
the majority of respondents (55%) felt that it was very appropriate (M =
4.64) to leave food scraps behind as a food source for animals.
Similarly, the majority of respondents (61%) felt that taking breaks
along the edge of the trail was very appropriate (M = 5.48). These
results indicate that visitor may not fully understand the Leave No
Trace principles Dispose of Waste Properly and Be Considerate of Other
Visitors, which recommend packing out all waste including food scraps
and taking breaks away from trails on durable surfaces such as rock,
bare ground, gravel, etc. when available to not impact the experience of
others. Though limited in number, previous studies have found similar
shortcomings in visitors understanding of these Leave No Trace concepts
(see Taff et al., 2011; Vagias & Powell, 2010). For all other
attitudes measured, mean scores were less than M = 2.62 indicating that
respondents understood and had attitudes consistent with land manager
recommendations towards these practices.
Survey respondents were asked to rate whether certain Leave No
Trace practices would reduce impact in the park. The concept of
perceived effectiveness of Leave No Trace practices is important because
it is possible that practices that are perceived as ineffective are
likely to be practiced less than those with a higher perception of
effectiveness. The majority of practices (Table 2) were perceived to
reduce impact every time (M [greater than or equal to] 6.02), indicating
that respondents felt impact would be reduced by following these
practices. One practice, taking breaks away from the trail and other
visitors, had a lower mean score (M = 4.57) indicating that respondents
felt that this practice would only be effective at reducing impact
sometimes.
Respondents were asked to rate the level of difficulty in
performing the same practices asked about previously. None of the
practices received a mean score higher than M = 2.65 indicating that the
practices were not viewed as being extremely difficult (Table 3). If
specific practices are perceived as being too difficult, there is a
greater likelihood that these recommended practices might not be
followed.
Survey respondents were asked to rate their knowledge of Leave No
Trace on a 7-point scale (0 = no knowledge to 6 = expert). The mean
score was 3.45, with nearly 60% reporting above average to expert in
terms of their Leave No Trace knowledge (Table 4).
Respondents were asked how likely they were to engage in future
Leave No Trace behaviors and practices (Table 5). On all survey items
but one, the majority of respondents indicated that they were extremely
likely to practice Leave No Trace in the future. The one exception was
taking breaks away from the trail and other visitors (M = 4.87),
indicating that visitors were only moderately likely to follow this
recommendation. In all other categories, mean scores (M [greater than or
equal to] 5.95) indicated that respondents were moderately to extremely
likely to practice Leave No Trace in the future.
Regression Analysis
Six separate linear regression models were run. For each of the
models, one item from Table 5 served as the dependent variable.
Consistent with the hypotheses, the analysis revealed that future Leave
No Trace behavioral intent was influenced at varying levels by
attitudes, perceived effectiveness, perceived difficulty, and
self-reported Leave No Trace knowledge (Table 6). The analysis explained
the most variance ([R.sup.2] = .34) in respondent's future
likelihood of staying on designated or established trails. The next
highest level of explained variance ([R.sup.2] = .29) was
respondent's future likelihood of preparing for all types of
weather, hazards, or emergencies. The smallest amount of variance was
explained ([R.sup.2] = .12) for the variable taking breaks away from
trails and other visitors. Perceived effectiveness of Leave No Trace
practices was the strongest predictor ([beta] > .21, p < .001, in
all cases) of future Leave No Trace behavioral intent. Despite the high
level of self-reported knowledge of Leave No Trace, it was not shown to
be a significant predictor ([beta] < .17, p [greater than or equal
to] .05, in all cases) of future Leave No Trace behavioral intent. While
attitudes towards Leave No Trace practices and perceived difficulty of
Leave No Trace practices were statistically significant in some of the
models (p < .05, in some cases), they were weaker predictors of
future behavioral intent than perceived effectiveness. Taken together,
these results indicate a need for park education and interpretation
staff to focus messages on the effectiveness of recommended Leave No
Trace practices in order to influence future behavioral intent in park
visitors.
Discussion
This study examined the influence of attitudes, perceived
effectiveness, perceptions related to the difficulty of following
practices, and self-reported knowledge on future Leave No Trace
behavioral intent in Rocky Mountain National Park. Of particular
interest was determining which of these variables has the most influence
on future visitor behavioral intent. Across all respondents, the
majority indicated that they were moderately to extremely likely to
practice Leave No Trace in the future. However, behavioral intent does
not necessarily equate to actual behavior. Therefore, this study
attempted to determine which variables most influence future Leave No
Trace behavioral intent in national park visitors. If specific
influences can be determined, park managers can effectively message to
visitors in Rocky Mountain National Park, as well as in other park and
protected areas, about how to minimize their recreation-related impacts.
Data from this study indicate that perceived effectiveness of Leave No
Trace practices is a significant predictor of future Leave No Trace
behavioral intent.
Of particular interest is the level of self-reported Leave No Trace
knowledge. Nearly 60% of respondents rated their knowledge as above
average to expert (Table 4), indicating that park visitors feel they
have extensive experience with Leave No Trace skills and ethics. This is
consistent with results from previous Leave No Trace-related
investigations but in the absence of actually testing knowledge, the
accuracy of self-reported knowledge is inconclusive (see Taff et al.,
2011; Vagias & Powell, 2010). However, the results of the
attitudinal measures (Table 1) suggest that some park visitors are
either unfamiliar with or do not clearly understand recommended Leave No
Trace practices. It is also plausible that visitors do not agree with
certain Leave No Trace practices and therefore have a negative
evaluation (attitude) of those practices. Furthermore, visitors may
perceive some level of inconsistency among the Leave No Trace practices.
This may be particularly likely with respect to recommendations to
refrain from traveling off-trail yet at the same time recommending that
visitors do travel off-trail to take breaks away from other visitors to
minimize social impacts. These seemingly conflicting messages likely
warrant further investigation in future studies, and suggest that the
center consider providing additional detail concerning the purpose of
these recommendations.
In order to minimize depreciative behavior, protected area managers
often rely on educational strategies both to inform visitors and attempt
to change visitor behavior (Cialdini, 1996; Ham, 2007; Manning, 2003;
Marion & Reid, 2007; Vagias, 2009). Heimlich and Ardoin (2008) noted
that for some environmental education efforts, "the ultimate
purpose ... is to affect individuals' behaviors" (p. 215).
However, education efforts that focus solely on providing new knowledge
do not always result in attitude or behavior change (Hwang, Kim, &
Jeng, 2000; Kollmuss & Agyeman, 2002; Petty, McMichael, &
Brannon, 1992). Data from this research supports the assertion that
knowledge does not necessarily equate to behavioral intent, and suggests
that focusing on the effectiveness of Leave No Trace practices at
reducing impacts to the landscape may lead to increased Leave No Trace
behavior in the future.
Despite robust educational efforts by Rocky Mountain National Park,
recreation-related impact continues to be a concern for park managers
(National Park Service, 2012). Many park visitors may be unaware of both
the nature of their impacts and Leave No Trace practices to reduce those
impacts or they simply disagree with the recommended practices. As shown
by this study, perceived effectiveness of Leave No Trace practices is a
meaningful predictor of future Leave No Trace behavioral intent.
Therefore, park managers and the Leave No Trace Center for Outdoor
Ethics should consider focusing educational efforts on how effectively
Leave No Trace practices minimize impacts to the landscape. While this
study found that that knowledge is not a significant predictor of future
behavioral intent, park visitors do need to be made aware of the
recommended Leave No Trace practices for Rocky Mountain National Park
and other similar protected areas. However, and perhaps more
importantly, park visitors need to better understand why certain Leave
No Trace practices are recommended, and why those practices are
effective at reducing impacts.
For the past decade, the Leave No Trace Center for Outdoor Ethics
has encouraged its educators to emphasize the effectiveness of
recommended Leave No Trace practices in order to bolster understanding
and compliance. This recommendation has largely been based on anecdotal
evidence and feedback from course and workshop participants (Dana Watts,
personal communication, August 10, 2012). However, this research suggest
that education efforts specifically focused on the perceived
effectiveness of Leave No Trace practices may prove more effective at
modifying visitor behavior in order to minimize recreation-related
impact in parks.
Study Limitations and Future Research
This study has several limitations that warrant further
investigation in future studies. First, this study only examined one
component of the TPB--attitudes. It is clear that other factors
influence behavioral intent such as norms and perceived behavioral
control (Vagias, 2009), neither of which were under investigation in
this research. Second, reported behavioral intent was used as a proxy
for actual behavioral intent, which has limitations in terms of making
valid predictions about future behavioral intent. In the absence of
testing of actual behavior through behavioral observation or other
methods, it remains unclear in this context how well reported behavioral
intent determines actual behavior. Third, anticipating and avoiding
biasing effects from particular wording of survey questions is often
challenging (Babbie, 2008; Vaske, 2008). Due to the structure of the
Leave No Trace principles and how survey questions were crafted to
address those principles, there is the possibility of inadvertent
research-induced bias. Future studies of this kind should strive to
minimize this potential bias to the extent possible. Lastly, this study
did not examine other possible mediating variables of behavioral intent
such as weather conditions. Despite the limitations of this study, the
results confirmed the importance of visitor perceptions of the
effectiveness of recommended practices in terms of behavioral intent to
practice Leave No Trace in national parks.
Some past Leave No Trace-focused studies have utilized increased
knowledge as a measure of efficacy (Daniels & Marion, 2005; Vagias,
2009). While there are issues with these kinds of knowledge evaluations,
the primary concern is that an individual's behavior is largely
determined more by factors such as attitudes, norms, perceived
behavioral control, and perhaps other factors, than by knowledge (Ajzen,
1991). According to Kaiser, Wolfing, and Fuhrer (1999), attitudes are
far more important than knowledge in environmental contexts. This study
and previous research (Vagias, 2009) indicate a need to undertake
studies that address attitudes, norms, perceived behavioral control,
values, beliefs, and perceptions about the effectiveness of Leave No
Trace behaviors in question rather than knowledge of specific Leave No
Trace practices. Studies that focus specifically on Leave No Trace in
frontcountry contexts may be most beneficial to both the Leave No Trace
Center for Outdoor Ethics and land managers as trend data indicate that
a continued increase in frontcountry recreation is likely to occur in
the future (Cordell, 2012; Outdoor Industry Foundation, 2012).
Conclusion
Resource impact due to uninformed visitor behavior continues to be
a chief concern for land managers, and effective educational messages
such as those promoted through Leave No Trace, which target these
behaviors, are essential. This study examined how psychological and
knowledge variables influence future Leave No Trace behavioral intent of
visitors in Rocky Mountain National Park. The results suggest that
perceived effectiveness of Leave No Trace practices is a meaningful
predictor of future behavioral intent. Education efforts are likely to
be successful at influencing future behavioral intent if they focus on
why certain Leave No Trace practices are recommended and why those
practices are effective at reducing impacts.
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Ben Lawhon
Education Director, Leave No Trace Center for Outdoor Ethics
P.O. Box 997
Boulder, CO, 80306, USA
Email: Ben@LNT.org
Phone: 303-442-8222 x104
Fax: 303-442-8217
Peter Newman
Associate Dean of Warner College of Natural Resources
Associate Professor of Human Dimensions of Natural Resources
Colorado State University, Fort Collins, CO, USA
Derrick Taff
Postdoctoral Researcher in Human Dimensions of Natural Resources
Colorado State University, Fort Collins, CO, USA
Jerry Vaske
Professor of Human Dimensions of Natural Resources
Colorado State University, Fort Collins, CO, USA
Wade Vagias
Management Assistant, Yellowstone National Park
Yellowstone, WY, USA
Steve Lawson
Director, Resource Systems Group, Inc.
White River Junction, VT, USA
Christopher Monz
Associate Professor in Environment and Society
Utah State University, Logan, UT, USA
Author Note
Facts and views expressed in this paper are the responsibility of
the authors and do not necessarily reflect the opinions of the Leave No
Trace Center for Outdoor Ethics.
Table 1.
Attitudes towards frontcountry Leave No Trace practices
N Mean S.D. Percentage (a)
How APPROPRIATE or
INAPPROPRIATE do you
think the following Very
activities are for a Inappropriate
visitor to do in Rocky
Mtn. National Park... 1 2
Experience nature by 388 2.51 1.9 46 19
not preparing for
weather/hazards
Travel off trail to 388 2.62 1.9 43 18
experience nature
Carry out all litter, 388 4.64 2.7 27 6
leaving only food
scraps
Keep a single item 388 2.25 1.6 49 17
like a rock, plant,
stick or feather as a
souvenir
Drop food on the 388 1.43 1.2 82 10
ground to provide
wildlife a food
source
Take a break along the 387 5.48 1.6 3 3
edge of a trail
N Mean S.D. Percentage
(a)
How APPROPRIATE or
INAPPROPRIATE do you
think the following Neutral Very
activities are for a Appropriate
visitor to do in
Rocky Mtn. National 3 4 5 6 7
Park...
Experience nature by 388 2.51 1.9 11 7 6 4 8
not preparing for
weather/hazards
Travel off trail to 388 2.62 1.9 9 11 8 5 6
experience nature
Carry out all litter, 388 4.64 2.7 5 3 3 5 50
leaving only food
scraps
Keep a single item 388 2.25 1.6 12 11 5 3 3
like a rock, plant,
stick or feather as
a souvenir
Drop food on the 388 1.43 1.2 2 2 1 1 3
ground to provide
wildlife a food
source
Take a break along 387 5.48 1.6 5 15 13 27 34
the edge of a trail
(a.) Percentages may not equal exactly 100% due to rounding.
Table 2.
Perceived level of effectiveness of Leave No Trace practices
N Mean S.D. Percentage
(a)
Participating in Never
the following
activities in
Rocky Mtn.
National Park
would reduce
impact... 1 2
Prepare for all 387 6.02 1.16 1 0
types of weather,
hazards and
emergencies before
getting on trail
Stay on designated 382 6.38 0.97 1 0
or established
trails
Carry out all 386 6.65 0.71 3 0
littler, even crumbs,
peels or cores
Never removing 387 6.05 1.51 3 1
objects from the
area, not even a
small item like
a rock, plant or
stick
Never approach, 388 6.19 1.54 5 2
feed or follow
wildlife
Take breaks away 387 4.57 1.88 10 8
from the trail and
other visitors
N Mean S.D. Percentage (a)
Participating in Sometimes Every
the following time
activities in
Rocky Mtn.
National Park
would reduce
impact... 3 4 5 6 7
Prepare for all 387 6.02 1.16 1 13 14 23 48
types of weather,
hazards and
emergencies before
getting on trail
Stay on designated 382 6.38 0.97 1 4 10 22 62
or established
trails
Carry out all 386 6.65 0.71 0 2 3 9 85
littler, even crumbs,
peels or cores
Never removing 387 6.05 1.51 2 10 7 17 60
objects from the
area, not even a
small item like
a rock, plant or
stick
Never approach, 388 6.19 1.54 1 6 5 16 66
feed or follow
wildlife
Take breaks away 387 4.57 1.88 9 21 15 20 18
from the trail and
other visitors
(a.) Percentages may not equal exactly 100% due to rounding.
Table 3.
Perceived difficulty of practicing Leave No Trace
N Mean S.D. Percentage
(a)
Please indicate how
DIFFICULT you think Not at
each of the following all
would be for a visitor Difficult
to do in Rocky Mtn.
National Park... 1 2
Prepare for all types 387 2.65 1.56 33 21
of weather, hazards
and emergencies before
getting on trail
Stay on designated 383 1.62 1.14 66 20
or established
trails
Carry out all littler, 386 1.14 0.96 78 12
even crumbs, peels or
cores
Never removing objects 386 1.52 1.10 74 14
from the area, not even
a small item like a rock,
plant or stick
Never approach, feed 387 1.61 1.22 71 14
or follow wildlife
Take breaks away from 386 2.12 1.39 49 19
the trail and other
visitors
N Mean S.D. Percentage (a)
Please indicate how
DIFFICULT you think Moderately Extremely
each of the following Difficult Difficult
would be for a visitor
to do in Rocky Mtn.
National Park... 3 4 5 6 7
Prepare for all types 387 2.65 1.56 13 22 7 3 2
of weather, hazards
and emergencies before
getting on trail
Stay on designated 383 1.62 1.14 8 3 1 2 1
or established
trails
Carry out all littler, 386 1.14 0.96 5 3 1 1 1
even crumbs, peels or
cores
Never removing objects 386 1.52 1.10 4 5 2 1 1
from the area, not even
a small item like a
rock, plant or stick
Never approach, feed 387 1.61 1.22 7 4 1 2 1
or follow wildlife
Take breaks away from 386 2.12 1.39 12 14 4 1 1
the trail and other
visitors
(a.) Percentages may not equal exactly 100% due to rounding.
Table 4.
Level of self-described Leave No Trace knowledge
N Mean S.D. Percentage
No Very Limited Average
Knowledge Limited
0 1 2 3
383 3.45 1.74 11 7 7 16
N Mean S.D. Percentage
Above Extensive Expert
Average
4 5 6
383 3.45 1.74 27 25 7
Table 5.
Behavioral intentions to practice Leave No Trace in
the future
N Mean S.D. Percentage
(a)
Please indicate how Not at
LIKLEY you are to do all
the following activity Likely
in the future...
1 2
Prepare for all types 384 5.95 1.34 1 1
of weather, hazards
and emergencies before
getting on trail
Stay on designated or 382 6.22 1.18 1 1
established trails
Carry out all littler, 378 6.70 0.89 1 0
even crumbs, peels or
cores
Never removing objects 379 6.09 1.60 4 3
from the area, not
even a small item like
a rock, plant or stick
Never approach, feed 380 6.00 1.74 7 2
or follow wildlife
Take breaks away from 380 4.87 1.79 8 5
the trail and other
visitors
N Mean S.D. Percentage (a)
Please indicate how Moderately Extremely
LIKLEY you are to do Likely Likely
the following activity
in the future...
3 4 5 6 7
Prepare for all types 384 5.95 1.34 2 15 11 19 51
of weather, hazards
and emergencies before
getting on trail
Stay on designated or 382 6.22 1.18 1 10 8 21 59
established trails
Carry out all littler, 378 6.70 0.89 2 3 2 8 85
even crumbs, peels or
cores
Never removing objects 379 6.09 1.60 2 10 5 11 66
from the area, not
even a small item like
a rock, plant or stick
Never approach, feed 380 6.00 1.74 2 6 6 14 63
or follow wildlife
Take breaks away from 380 4.87 1.79 5 23 18 16 24
the trail and other
visitors
(a.) Percentages may not equal exactly 100% due to rounding.
Table 6.
Predicting future Leave No Trace behavior (a)
Future Behavior Appropriateness Effectiveness Difficulty
Preparing for all -.11 * .36 ** .17
types of weather,
hazards and
emergencies
Staying on -.25 ** 40 ** -.07
designated or
established trails
Carrying out all -.07 .33 ** -.19 *
litter, including
food scraps
Not removing -.19 ** .21 ** -.14 *
natural objects
from the area
Not feeding, -.08 .26 ** -.12 *
following or
approaching
wildlife
Taking breaks away -.03 .25 ** -.16 **
from trails and
other visitors
Future Behavior Knowledge [R.sup.2]
Preparing for all .17 .29
types of weather,
hazards and
emergencies
Staying on .06 .34
designated or
established trails
Carrying out all .01 .18
litter, including
food scraps
Not removing .12 * .17
natural objects
from the area
Not feeding, .14 * .15
following or
approaching
wildlife
Taking breaks away .13 * .12
from trails and
other visitors
(a.) Cell entries are standardized regression
coefficients - * p<.05, ** p< .001