Wars of attrition in experimental duopoly markets.
Mason, Charles F.
I. Introduction
Oligopolists often bear large fixed costs. These fixed costs can
change, for example through rising property rents, increased taxes, and
renegotiated labor contracts. In this paper, we imagine oligopoly market
structures that are identical except for the level of fixed costs. Does
this level influence the strategic behavior of firms? Since marginal
profits are unaffected by fixed costs, one answer is that there should
be no change in behavior. Alternatively, firms may seek more cooperative
outputs in order to maintain profits. Enough cooperation can even
generate bigger profits. But if fixed costs rise to a level where there
are too many firms in the market for any seller to earn an adequate
profit, a price war could result. Attrition leaves more profits for the
survivors and the higher fixed costs are an increased barrier to later
entry. Thus, it also can be argued that greater fixed costs engender less cooperation among rivals because agents are fighting over a smaller
profit pie.(1)
Through the use of experimental markets, this paper shows that fixed
costs do have an influence on the level of cooperation after they have
reached a relatively high level in a duopoly market structure. Subjects
(as rivals) engage in price wars. Outputs are kept large - larger than
the Cournot level - until a rival exits the market. By contrast, such
behavior does not take place when fixed costs are relatively low. This
difference in behavior at low and high fixed cost levels is
statistically significant. We emphasize that price wars are not observed
until fixed costs are relatively high. At low levels, i.e., periods of
relatively high profitability, a change in fixed costs seems to make
rivals slightly more cooperative, but this effect is not statistically
significant.
The experimental markets are in fact a repeated game in which two
symmetric quantity choosing agents face each other over numerous market
periods. Behavior is measured by the choices agents make on a payoff
table. Row values represent all the output choices rival i can make;
column values are the possible output choices of rival j. The
intersection of the ith row and the jth column determines the profit of
seller i. Agents simultaneously make choices from identical tables and
know their rival has the same table, so that payoffs are common
knowledge. Subjects are not told when the experiment will end, so the
games have an unknown endpoint.(2)
In these laboratory markets it is possible for agents to make
sufficiently high output choices that cumulative profits become negative
for at least one agent. If a subject's cumulative profits become
negative they are excused from the experiment and the surviving rival is
allowed to then behave as a monopoly.(3) Because of bankruptcy, low
profitability alters the dynamic payoff structure to agents. In
particular, bigger fixed costs reduce the time necessary to drive a
counterpart out of the market, and increase the number of periods for
monopoly earnings. But other types of behavior can be observed between
subject pairs. It is possible that, rather than causing a "war of
attrition," larger fixed costs have no impact on choices, as
already suggested, or they may even encourage firms to seek higher joint
payoff levels. In the latter case, restricted market outputs raise the
profits of both sellers, which counteracts the higher costs. We believe
oligopoly behavior in the face of rising fixed costs is an empirical
issue; the equilibrium of a game may be left unchanged or altered in a
number of ways.
Different fixed costs, and the resulting levels of profitability, do
not affect the oneshot Nash solution of the game, i.e., the Cournot
equilibrium, but this is not to say that agents either do or will
exhibit Cournot behavior under any cost conditions. Indeed, it is widely
known that the Nash outcome of the stage game is not a good predictor of
behavior in a repeated game. The "Folk Theorem" suggests many
outcomes that Pareto-dominate the Cournot solution can be an equilibrium
of the supergame [7; 10]. In theory, this is accomplished by players
cooperating until cheating on an implicit agreement occurs. Following
such a defection, each player moves to a punishment phase, where each
receives lower payoffs for a period of time, which may be for the
duration of the game.(4) It is possible in this context that defection
triggers a war of attrition. Thus, an agent may depart from a
cooperative strategy in order to drive the other from the market, or the
punishment phase of the strategy may leave only one survivor.
II. War of Attrition Models
Tirole [33] argues that modern analysis on wars of attrition
originated in the theoretical biology literature with Maynard Smith [31]
and Bishop, Cannings, and Smith [3]. The fundamental idea, beginning
with Darwin [5], is that when the survival of a species is threatened,
attrition leaves only the most fit, and it is the most fit that hasten the demise of the weak in order to survive. With respect to markets,
this idea may have preceded Darwin's treatise. For example, in
their classical works on markets, Adam Smith [30] and David Ricardo [23]
noted in different contexts that low cost producers will naturally drive
out high cost producers as competition fosters market efficiency. Later,
Joseph Schumpeter [28] wrote that entrepreneurship would leave even the
most secure monopolies vulnerable to obsolescence. In effect, no firm is
safe from threatened extinction.
Several papers provide technical models of wars of attrition,
starting with Kreps and Wilson [17] and Fudenberg and Tirole [9]. In
Tirole [33, 311-15, 380-84] fixed costs play a crucial role in the
firm's decision to continue with the status quo or fight to the
death over greater control of the market. Modeling the exit decision,
Tirole shows that the higher is a firm's fixed cost, the sooner
will there be a war of attrition and the more quickly a weaker firm will
exit as a casualty. Relatively high fixed costs move duopolists toward
war because profits are low and survival is threatened. Also because it
takes less time to force a rival's exit, there are greater
discounted returns for the survivor provided there is no threat of
future entry.
But wars of attrition are inherently risky ventures. The time at
which one firm will exit is generally unknown because the financial
reserves and resolve of the weaker firm are unknown. Market demand and
future costs also may be subject to random shocks. Finally, if we
consider a game theoretic setting, play could be finite with a random
endpoint reflecting a number of real market risks. Such risks include
the uncertain nature of the product life cycle or an unexpected
innovation that suddenly reduces market size. Thus net gains from a war
of attrition may plausibly be regarded as stochastic, and so risk averse agents will require a large expected premium over current returns before
they instigate a war of attrition. Nevertheless as survival is
threatened by increasing fixed costs, a war of attrition becomes a more
likely event in an industry [33, Chapters 8 and 9].
Wars of attrition bear a resemblance to predatory behavior.(5) Both
concepts involve one firm attacking another firm to induce exit from the
market. Both suggest that the period of war (or predation) be carried
out in the short run. Otherwise the future gains may not be sufficient
to cover the wartime losses. One important difference between predatory
behavior and wars of attrition, however, is that predation by definition
entails a dominant firm driving smaller firms (or entrants) from the
market in order to protect or build upon market share. A war of
attrition is a fight for survival that could take place between any
rival firms, be they of the same or different size. Before the war
begins no agent has high or above-normal profitability. It is the dismal future that prompts the war.
It has been difficult for the theoretical literature to describe the
market conditions that cause wars of attrition. Furthermore, it is not
clear that such wars have been observed in naturally occurring markets
[21]. Indeed there is noticeable skepticism among economists that wars
of attrition or acts of predation should ever be observed among market
rivals [32]. Carlton and Perloff [4] review several cases, and conclude
the evidence supporting any sort of price war behavior is weak. On the
existence of these wars they write [4, 407] that allegations "often
reflect the complaint of one rival about another's fierce (and
socially desirable) competition." The motivation for selling large
quantities at low prices generally can be attributed to fiercely
competitive behavior; after all, competition is a fight for survival. In
uncontrolled market environments there can be many reasons for different
levels of competitive behavior, and the level of competitive behavior
itself can be difficult to observe and measure from field data.
We believe the effective use of field data to study the market
conditions that induce aggressive behavior on the part of rivals is
hindered by a variety of factors that cannot be controlled. For just one
example, shifts in underlying basic demand or cost conditions can be
both deterministic and random, and so present substantial difficulties
for constructing good estimators. An alternative to collecting field
data is to obtain data from laboratory markets. Our laboratory markets
are based on a simple design that captures the essential ingredients of
an oligopoly environment; the environment is controlled. In these
markets there are no shocks to the system, no vertical or horizontal
influences, no escalations in cost or changes in technology, no threat
of entry. By using a sufficiently simple framework, the effects
resulting from a change in some preselected treatment variable across
markets can be isolated. As we explain below, this allows the rigorous
testing of hypotheses relating to the behavior of agents as fixed costs
are altered.
III. Data From Controlled Duopoly Markets
We examine the actual behavior of decision makers when payoff entries
differ by the addition or subtraction of a constant in this section of
the paper. The choices made by 116 subjects, or 58 duopoly pairs, are
tracked. Subject pairs are presented with payoff tables that have
entries differing only by a fixed cost. The payoff tables have been
designed to capture the essential features of a duopoly market
environment with fixed costs. The payoff entries for player i are
derived from the profit function:
[[Pi].sub.i] = [q.sub.i][(1800 - 15([q.sub.i] + [q.sub.j]))/289] - F,
(1)
where the term in brackets is inverse demand.(6) The output choices
made by players i, j = 1, 2 are [q.sub.i] and [q.sub.j]. Fixed costs (F)
are symmetric and set at five different levels ranging between 46.647
and 90.830. Earnings, as quoted in the payoff tables for subjects, were
measured in a fictitious currency called tokens. Tokens were exchanged
at the rate of 1,000 tokens = $1.00 at the end of the experiments. This
allowed earnings during the experiment to be measured to the tenth of a
cent.
This profit function can be easily solved to determine the joint
profit maximizing output choices, the symmetric Cournot/Nash choices,
and the zero profit choice level. A perfectly collusive pair of
subjects, acting as a single monopoly, would make choices summing to 12;
the symmetric combination is (6,6). The symmetric one-shot Cournot/Nash
equilibrium entails the combination (16,16).(7) While both of these
combinations are independent of the level of fixed costs, the zero
profit outcome does depend on fixed costs. At the lowest fixed cost
level of 47.647, the choice combination (27,27) would yield the
symmetric zero payoff. At the highest level of 90.830, the zero payoff
would occur at (11,11). Because the Cournot choice levels remain at
(16,16), Cournot behavior would give subjects negative earnings when
fixed costs were 90.830. A reduced copy of one table is attached at the
end of this paper. This table has fixed costs set at 63.426; subjects
earn zero profits if they choose (23,23), and a number of choice pairs
give one or both of the players a negative payoff.
All of the experimental markets were created by using identical
instructions and procedures. Subjects were recruited from beginning
economic classes at the University of Wyoming. They reported to one of
two reserved classrooms, where the instructions were read aloud as
everyone followed along with their own copy. Questions were taken and
one practice period was conducted with a sample payoff table different
from the one actually used in the experiment. In the practice period a
monitor chose the counterpart value while all subjects simultaneously
chose their row value from a sample payoff table.
To get the experiment underway subjects were randomly split into two
groups of equal size. One group was moved to another room and these
people became an anonymous counterpart to those who stayed. During each
choice period a subject wrote his or her choice on a record sheet and a
colored piece of paper. The colored slips were then exchanged between
rooms, and earnings for the period were tabulated from the payoff
tables. Subjects were not told the number of periods in the game nor how
much time the experiment would take.(8)
Every subject was given a starting cash balance on their record sheet
to cover potential losses. This balance was $3.00 in experiments 1
through 5. In experiment 6 it was $5.00, because so few players survived
in the experiment 5 market; we elaborate on this point below. If a
subject's balance went to zero or below, then he or she was asked
to leave the experiment with a $2.00 participation fee, which was paid
to every person regardless of their earnings. The instructions made it
clear that the remaining player in the game would then select both the
row and column value and collect the earnings of the player who was
forced to leave in addition to their own. The player who was left in the
game was free therefore to behave as a monopolist that controlled two
identical production plants. In all payoff tables the remaining
player's payoff was maximized at (6,6).(9)
[TABULAR DATA FOR TABLE I OMITTED]
Allowing a player to be driven out of the market gave subjects an
opportunity to effectively enter a price war. In the short-run a subject
in these experiments could choose large values incurring zero or
negative payoffs for both players. The player who did not match this
move or had a lower balance was forced out of the market. This strategy
was not seriously employed in the first four experiments. But in
experiment 5, when subjects faced payoff tables with high fixed costs
and negative Cournot profits, a number of subjects were forced from the
market. In this experiment half of the 12 subjects who started the
experiment were forced to leave before the end of the treatment; in one
of the markets two subjects reached a zero or negative balance in
exactly the same period. This experiment was terminated earlier than the
other previous four experiments. The balances of those subjects who had
not gone bankrupt by period 14 were low. We believe that if this
treatment had continued through to period 25 all of the markets would
have had one or zero agents left.
Since only one subject pair from experiment 5 remained at the end of
period 14, we were left with an inadequate data set. For time series
analysis we desired more observations. A way to keep subjects in the
market longer is to raise the beginning balance. Of course, giving
subjects deeper pockets could influence the decision to begin a price
war. But if there was an effect, it would most likely be to discourage
the aggressive behavior observed in experiment 5, since the bigger
balance combined with an unknown endpoint in the game reduces the
probability of a successful war. In the interest of obtaining a data set
of satisfactory length, we chose to run experiment 6 using the same
payoff table as in experiment 5, but giving subjects a $5.00 starting
balance. The data show there were still price wars, but the deeper
pockets given to players in experiment 6 led to a smaller proportion of
subjects leaving the experiment. In period 19 one of the twenty-two
subjects was forced to leave the experiment before its end; this was the
only subject bankrupted. Aside from the potential influence on the
frequency of price wars, the reader may wonder if these deeper pockets
might affect a subject's choice behavior in general. If this were
the case, we would expect a notable difference in the mean choices in
experiments 5 and 6. As we show in Table I, this was not the case.
Table I summarizes the fixed cost levels used in each experiment, the
starting balance, the number of periods subject pairs made choices from
the payoff table, the average choice for subject pairs during that
experiment, and the standard deviation of those choices.(10) In
experiments 1 through 4 subjects faced relatively low levels of fixed
costs, while subjects faced high fixed costs in Experiments 5 and 6. The
last two columns in Table I show that choice behavior in the first four
experiments is similar, but that it differs from behavior in the last
two experiments. Average choices are large in experiments 5 and 6,
indicating the presence of price wars. In addition, choices in
experiments 5 and 6 are quite similar on average, which suggests that
the higher balance given to subjects in experiment 6 did not
substantially alter behavior. In particular, it does not appear to have
created a more cooperative environment.
A more detailed view of the data from the first four experiments is
summarized in Figure 1. Average choices for all subject pairs are
plotted in each period through period 25. In the figure we use the
notation "AV" to refer to average choice, while
"FC1" through "FC4" correspond to the fixed cost
levels in Table I. The data show that experiments 1 through 4 have much
in common. Average market choices in a period begin relatively high,
close to the Cournot choice level of 32. In all of the experiments a 95%
confidence interval would include the Cournot choice for some of the
beginning periods. But the average choice levels steadily move downward
over time. They settle somewhere between the Cournot and monopoly
(collusive) choice level of 12 units after about period 15, and remain
there for the duration of the experiment. For nearly all periods after
period 15 a 95% confidence interval would not include the Cournot or
collusive levels; the bounds would be somewhere in between these
possible equilibria. No discrete shifts in behavior are noticeable
across the time series as fixed costs are raised across these first four
experiments, and they all have a trend such that over time the average
paired choice declines. This pattern of increased cooperation and
stability in the market is supportive of the assertion that subjects
reach an implicit agreement that is more cooperative than the one-shot
Nash choice.
Market behavior in experiments 5 and 6 is considerably different than
the first four experiments. Recognizing that the beginning balances are
different, the dashed plot (AV56) in Figure 2 is the average choice
level for all subject pairs in experiments 5 and 6 (the choices of
monopoly agents are not included). In both of these experiments the
average subject earns losses. Also, a 95% confidence interval would
cover the Cournot choice level in all periods. There is no discernable
downward trend in the choice levels. Indeed, average choices increase
with time in these experiments. These data suggest that when fixed costs
are relatively high, many subjects decide the market is too small for
both agents. The contrast in choice behavior between experiments 5 and 6
on the one hand, and the first four experiments on the other hand, are
highlighted in Figure 2. The lower broken schedule (AV1234) in the
figure is the average choice for all subjects in experiments 1-4.
Comparing this with average choices in experiments 5 and 6 (the solid
schedule AV56), the data show that subjects pairs begin by choosing
about the same outputs, but then after about period 5 behaviors become
different as evidenced by the schedules pulling apart.
We want to be careful about attributing motives to participants as we
review these data. The claim we make is that subjects in experiments 5
and 6 engage in price wars and suffer losses as a consequence. The
average subject could experience losses in some periods as part of
learning the game; however, we believe they would be so small relative
to the starting balance that bankruptcy would not result. Another
explanation for negative returns is that subjects simply become losers
through some kind of strategic behavior. Actually, numerous reasons for
the negative payoffs in experiments 5 and 6 could be suggested, neither
large choices nor negative payoffs were observed in the first four
experiments. Indeed, if the average quantity choices made in experiments
1-4 had been made in experiments 5 and 6, there would have been no
bankruptcies in these markets.(11) We maintain the change in fixed costs
caused behavior to be different in these last two experiments. As Figure
2 shows, subjects in experiments 5 and 6 were on average choosing
quantities well above the Cournot choice after period 5. These are not
reasonable actions for the duration of a repeated game with any
strategy. Because of this observed behavior we conclude that in
experiments 5 and 6, many subjects decided their long run interests were
best served by becoming the only agent in the market.
Some subject pairs in experiments 5 and 6, however, avoid a price
war. Focusing on experiment 6, we define non-warring (NW) subjects pairs
to be those with choices at or below 40 for thirteen of the first
fifteen periods of the experiment.(12) We identify seven pairs that fit
this definition and their average choices are graphed in Figure 2 as the
schedule (AV56NW). These pairs have a choice pattern that closely
parallels the pattern of average choices in experiments 1 through 4. It
therefore appears from the data that behavior is dichotomous. For some
subject pairs a critically low profit threshold was passed, leading to a
war of attrition. But for other subject pairs the war was avoided in the
interest of implicitly seeking more cooperative outcomes as shown by the
downward trend in choice behavior like that in experiments 1 through 4.
IV. Econometric Analysis
While the discussion presented in section II provides some useful
benchmarks, there are reasons to doubt that any behavioral model is a
perfect description of human agents. Bounded rationality, for example,
will limit the ability to calculate optimal strategy choices in a
period. Furthermore, even if one player attempts to infer a rival's
likely actions, he or she is unlikely to be sure of the rival's
rationality. For these reasons, we do not expect to see agents instantly
computing, and then selecting outputs corresponding to, subgame-perfect
equilibria. Nevertheless, there is good reason to believe that agents
will converge to an equilibrium given sufficient time [16; 19]. Over
time subjects move toward stable behavior and this has implications for
the econometric analysis we discuss in this section.
We use two distinct econometric models to evaluate the impact of
fixed costs. In subsection A, we compare market choices across fixed
cost treatments and test for differences. Taking the perspective that
market behavior is the relevant statistic, we analyze paired choices.
For this model, we interpret the data set as a pooled
cross-section/time-series sample, where the dependent variable is
subject pairs' choice. This analysis reveals significant
differences between the four sessions with low fixed costs and the high
cost treatment. Further, a comparison across the low fixed cost
experiments indicates that behavior does not differ significantly across
relatively low fixed cost levels. The second study, presented in
subsection B, focuses on the high fixed cost treatment. We use a two-way
contingency analysis to determine if there is a significant relation
between the frequency of attrition wars and the level of fixed costs.
With a high degree of confidence, we conclude that such a relation does
exist. Then, using a time series model, we explore the nature of this
difference. We find no significant difference in behavior between those
pairs in the high fixed cost treatment that did not engage in price wars
and subject pairs in the low fixed cost sessions.
Paired Choice as the Dependent Variable
In this section we first estimate subject pair behavior, comparing
the four experiments where fixed costs are small enough that wars of
attrition apparently do not occur against the sessions with high fixed
costs. To this end, we regard our data set as a pooled cross-section
time-series sample. Each subject's choice in period t is likely to
be linked to the rival's choice in t - 1 [8]; this yields a dynamic
reaction function:
[q.sub.i](t) = A + B[q.sub.j](t - 1), j [not equal to] i = 1, 2.
The structural model we utilize in our analysis is obtained by
aggregating the dynamic reaction functions for the two agents, and
allowing for noise:
[Mathematical Expression Omitted], (2)
where [Q.sub.k](t) is pair k's period t choice and
[[Epsilon].sub.k](t) is a residual capturing variations about the
equilibrium. There are a host of reasons to expect serial correlation in
this structure. Any attempts at signalling a desire to cooperate hinge
on an intertemporal connection [29]. Similarly, any learning implies a
connection between current and preceding choices [16]. These concerns
suggest serially correlated disturbances, which we model as a first
order autoregressive process.(13) Assuming this to be the case,
[[Epsilon].sub.k](t) = [[Rho].sub.k2][[Epsilon].sub.k](t - 1) +
[[Mu].sub.k](t), (3)
where the residual [[Mu].sub.k](t) is white noise (i.e.,
E[[Mu].sub.k](t) = 0, E[[[Mu].sub.k](t)[[Mu].sub.k](s)] = 0 for t [not
equal to] s and [Mathematical Expression Omitted]. Equations (2) and (3)
imply the relation:
[Q.sub.k](t) = [[Beta].sub.k] + [[Rho].sub.k1][Q.sub.k](t - 1) +
[[Rho].sub.k2][Q.sub.k](t - 2) + [[Mu].sub.k](t). (4)
The parameter restrictions [absolute value of [[Rho].sub.k1]] [less
than] 1, [absolute value of [[Rho].sub.k2]] [less than] 1, and [absolute
value of [[Rho].sub.k1] + [[Rho].sub.k2]] [less than] 1 are necessary
for choices to converge [6], in which case we may interpret
[[Alpha].sub.k] = [[Beta].sub.k]/(1 - [[Rho].sub.k1] -
[[Rho].sub.k2]) (5)
as the steady state, or equilibrium, choice for subject pair k. In
turn, this indicates that [[Alpha].sub.k] may be viewed as the natural
parameter to focus on when asking questions about the equilibrium of the
system.
Our approach to estimating the parameters in (4) is to regard the
residuals [[Mu].sub.k](t) as generated from a multi-variate
distribution. Estimation then follows standard techniques for analyzing
pooled cross-section/time-series data, once the covariance structure is
specified. We shall allow for different variances across subject pairs,
and assume that no cross-equation covariance exists:
E[[[Mu].sub.k](t)[[Mu].sub.h](s)] = 0, for k [not equal to] h.
The first hypothesis we wish to analyze is that there is no
difference between behavior in the four sessions with low fixed costs
and the two sessions with high fixed cost. Because most of the subject
pairs did not survive to the end of session five, and there are only
fourteen observations for the one pair that did survive, we limit this
analysis to experiments 1 through 4 and experiment 6. With a pooled
cross-section/time-series approach we require the same number of
observations from each subject pair and so consider the first nineteen
choice periods from each experiment.(14) The hypothesis of interest is
that subject pairs' choices were not significantly different
between the first four experiments and the sixth experiment; the
alternative is that behavior was different in the sixth experiment. This
hypothesis may be tested by a Chow test. To facilitate this test, we
estimated equation (4) for the entire sample, and then re-estimated it
separately for the two sub-samples. There are 41 subject pairs from
experiments 1 through 4 and 11 subject pairs from experiment 6; with 17
observations per pair this yields 697 observations from the first group
and 187 observations from the second group, for a total of 884
observations.(15)
Table II. Analysis of Subject Pair Behavior - the Impact of High
Fixed Costs
Parameter Estimate Standard Error
1. All five sessions
[Alpha] 25.4307 .2634
[[Rho].sub.1] .4213 .0108
[[Rho].sub.2] .1997 .0110
[R.sup.2]: .2845
Durbin-Watson Statistic: 1.9328
2. Sessions 1-4
[Alpha] 24.1087 .2619
[[Rho].sub.1] .4096 .0123
[[Rho].sub.2] .1716 .0125
[R.sup.2]: .2534
Durbin-Watson Statistic: 2.0840
3. Session 6
[Alpha] 31.2247 .6587
[[Rho].sub.1] .3935 .0232
[[Rho].sub.2] .2436 .0236
[R.sup.2]: .2889
Durbin-Watson Statistic: 1.9218
Test statistic for Chow test: 4.6870
1% critical value ([F.sub.3,878]): 3.78
The results from these three regressions are presented in Table II.
Under the null hypothesis of no structural change, the test statistic
will have the F distribution with 3 and 884 degrees of freedom; our test
statistic exceeds the 1% critical value, and so we reject the null
hypothesis of no behavioral change with great confidence.
Having concluded that there are significant differences between the
low fixed cost sessions and the high fixed cost session, we now ask if
behavior differs with the level of fixed cost across experiments 1
through 4. Within these sessions we want to identify any clear pattern
of change in equilibrium choices as a result of changes in fixed costs.
We assume that [[Alpha].sub.k], [[Rho].sub.k1], and [[Rho].sub.k2] are
the same for all subject pairs in a given experiment, and that any
variation across pairs is captured by the respective residual terms. The
parameter vectors are thus assumed to be
[Mathematical Expression Omitted].
This system may be efficiently estimated by feasible generalized
least squares, yielding the efficient estimator vector ([b.sub.n],
[r.sub.n1], [r.sub.n2]) for ([[Beta].sub.n], [[Rho].sub.n1],
[[Rho].sub.n2]), n = 1, 2, 3, 4. We may then consistently estimate
[[Alpha].sub.n] by
[a.sub.n] = [b.sub.n]/(1 - [r.sub.n1] - [ r.sub.n2]). (6)
Under plausible assumptions, [a.sub.n] may be regarded as the maximum
likelihood estimator. The results of this estimation procedure are given
in Table III, where we report the estimates and standard errors for
[a.sub.n], [r.sub.n1], and [r.sub.n2] for each experimental design.(16)
We observe that in each design, the parameter restrictions on the
[[Rho].sub.n]s are met, so that the estimates of [[Alpha].sub.n] may
properly be regarded as maximum likelihood estimates of the equilibrium
values in the respective designs. The hypothesis of interest is that
there is no difference between the equilibrium values in the four
designs, i.e., [H.sub.0] = [[Alpha].sub.1] = [[Alpha].sub.2] =
[[Alpha].sub.3] = [a.sub.4]. This is tested by means of an F-test, with
resultant test-statistic well below the 5% critical value. We conclude
that fixed costs did not influence behavior within the first four
experiments.
Analysis of High Fixed Cost Designs
The next hypothesis of interest, and the crux of our analysis, is
that wars of attrition were more prevalent when fixed costs became
relatively large. Here, we analyze the effect of a treatment on the
frequency of wars of attrition, where we contrast between the low-fixed
cost designs, experiments 1 through 4, and the high-fixed cost design,
experiments 5 and 6. The data indicate price wars are observed in
experiments 5 and 6, but not in experiments 1 through 4.
The comparison of these two sets of sessions is most readily done by
use of a two-way contingency table. The conditions we use to separate
the data are low versus high fixed costs, which determines the column in
the contingency table, and whether or not a price war was observed,
which determines the row. Results of this analysis are summarized in
Table IV. Under the null hypothesis that the row and column treatments
are not correlated, the test statistic is distributed as a central
chi-squared variate with one degree of freedom. In the application at
hand, the test statistic is far larger than the critical value, and so
we reject the null hypothesis in favor of the hypothesis that a war of
attrition was much more likely when fixed costs were set at the high
level.
For seven subject pairs in experiment 6, fixed costs were not
sufficiently high as to trigger what we define as a price war (see
footnote 12). For these pairs, we would expect behavior to parallel that
of subjects in the first four sessions. To test this conjecture, we
estimated the econometric model in equations (2)-(5) for these seven
pairs. Results are reported in Table V. The hypothesis of interest is
that the estimate of steady state pair choice for this cohort,
[[Alpha].sub.nw], is equal to the estimated steady state for subject
pairs in the first four sessions, which is reported in Table III as
[Alpha]. Our estimates confirm the maintained hypothesis, that
[[Alpha].sub.nw] = [Alpha], as the resultant t-statistic is
statistically insignificant at conventional levels. We also estimate the
model for the four remaining subject pairs, for whom price wars were
observed. The steady state estimate for this group is 39.3113, which is
significantly different from the steady state for non-warring pairs in
experiments 1 through 4 and experiment 6.
Table III. Parameter Estimates under First Four Treatments
Parameter Estimate Standard Error
Treatment 1 (F = 63.4256)
[[Alpha].sub.1] 21.9156 1.7540
[[Rho].sub.11] .3245 .0608
[[Rho].sub.21] .3689 .0597
[R.sup.2]: .4418
Durbin-Watson statistic: 2.1160
Treatment 2 (F = 47.6471)
[[Alpha].sub.2] 24.4036 1.5814
[[Rho].sub.12] .5095 .0685
[[Rho].sub.22] .1327 .0680
[R.sup.2]:. 3861
Durbin-Watson statistic: 1.9872
Treatment 3 (F = 70.0692)
[[Alpha].sub.3] 20.9095 1.7433
[[Rho].sub.13] .5270 .0596
[[Rho].sub.23] .2153 .0582
[R.sup.2]: .5430
Durbin-Watson statistic: 2.1337
Treatment 4 (F = 55.9516)
[[Alpha].sub.4] 23.4143 1.3489
[[Rho].sub.14] .3938 .0598
[[Rho].sub.24] .2058 .0590
[R.sup.2]: .3793
Durbin-Watson statistic: 2.0024
All Treatments Pooled
[Alpha] 23.1776 .8354
[[Rho].sub.1] .4255 .0302
[[Rho].sub.2] .2601 .0304
[R.sup.2] :.4421
Durbin-Watson statistic: 2.0439
Test statistic on [H.sub.0] : [[Alpha].sub.1] = [[Alpha].sub.2]
= [[Alpha].sub.3] = [[Alpha].sub.4] : 1.1718; 5% critical value:
2.01
V. Conclusion
Our experiments show that high fixed costs can significantly alter
behavior by inducing agents to enter a war of attrition with a rival.
The differences in behavior between subject pairs in the first four
experiments (with lower fixed costs) and the last two (with high fixed
costs) is remarkable. At high levels of fixed costs duopoly markets
exhibited strong tendencies toward price wars. The promise of monopoly
returns is realistic in such an environment. In a market environment
where the Cournot returns are negative, players see ample opportunity to
eliminate their counterpart by choosing large values and causing both to
receive negative payments for awhile. Agents judge that sufficient time
exists to later recoup. When fixed costs are relatively low this
opportunity is not apparent to subjects.
Table IV. Contingency Analysis of Effects of Fixed Costs
Fixed Cost
Below Cournot Profits Above Cournot Profits Row Sum
price war
yes 0 10 10
no 41 7 48
column sum 41 17 58
Test statistic = 29.4122; 5% critical point = 6.99
Table V. Analysis of Warring and Non-Warring Pairs in Experiment 6
Parameter Estimate Standard Error
[[Alpha].sub.nw] 25.9242 1.9599
[[Rho].sub.1nw] .3710 .0903
[[Rho].sub.2nw] .1828 .0918
[R.sup.2]: .2600
Durbin-Watson Statistic: 2.0518
[[Alpha].sub.w] 39.3113 1.5580
[[Rho].sub.1w] .0044 .1231
[[Rho].sub.2w] .0850 .1288
[R.sup.2]: .1074
Durbin-Watson Statistic: 1.9415
Test statistic on [H.sub.0]([[Alpha].sub.nw] = [Alpha]) : 1.2896;
Test statistic on [H.sub.0]([[Alpha].sub.nw] = [[Alpha].sub.w]) :
5.3271; Test statistic on [H.sub.0]([[Alpha].sub.w] = [Alpha]) :
9.1262; 5% critical value = 1.96.
While we are unable to reject the hypothesis that subjects behaved
the same in the first four experiments, there is a pattern of increased
cooperation as fixed costs rise. Table III shows that the estimated
equilibrium output falls monotonically as we consider experiments with
progressively larger fixed costs. Although the differences in these
choice levels are not statistically significant, this pattern is
consistent with the Hay and Kelley [13] hypothesis that higher fixed
costs make rivals more collusive. The caveat is that this pattern of
cooperative behavior is observed in markets for which profitability is
relatively high.
The aggressive behavior observed in experiment 5 was not dispelled by
giving players deeper pockets. The endowment in experiment 6 was
increased by 66% from that of experiment 5. This effectively relaxed the
liquidity constraint and increased the amount of time it would take a
firm to drive a rival from the market. Yet without knowing when the
experiment would end, subjects continued to believe it was generally in
their best interest to drive their rival out of the market. Hence, the
behavior observed in these experiments is fairly robust. However, it
must be recognized that the conditions under which these price wars are
generated are stylized. There are two [TABULAR DATA OMITTED] identical
firms with complete information, and they are fully aware that there is
no threat of entry even if one of them should exit. Strategies may
change by further altering the liquidity constraint, changing the
relative market shares, allowing the threat of entry in the market, or
altering the information given to players. These are only several of
many factors that can influence the decision to undertake a war of
attrition in the face of declining profits. We suspect as the market
resembles less a tightly held oligopoly that wars of attrition would
become less frequent. In loose oligopolies, the impact of one firm
choosing large outputs upon rivals' profits is diluted, so that it
becomes more costly to drive a rival out. At the same time, the
potential gain of one rival exiting the market must be shared by all
remaining firms, so that the benefits from dispatching a rival are
diminished.
The implications of these results are that relatively high fixed
costs can lead to the eventual domination of the market by one firm, and
at such high levels fixed costs form a barrier to future entry. At
relatively low levels variations in fixed costs have no significant
impact on the strategic behavior of duopolists. Their increase, for
example through increasing taxes, government regulation, or shifts in
technology, does not make rivals substantially more or less cooperative.
In our first four experimental market structures, profits at the Cournot
level range between a high of 354 tokens (when fixed costs are 47.6471)
to a low of 130 tokens (when fixed costs are 70.0692). Despite this 63%
decrease in profitability, there is no significant difference in
strategic behavior. Nevertheless, if high fixed costs correspond to very
low industry profits and firms have no expectation of higher profits in
the future, we conclude that competitive behavior of the extreme sort
exhibited in our laboratory markets can result.
The authors have made equal contributions to the article. Helpful
comments were received from anonymous referee. Any remaining errors in
the work are the responsibility of the authors. This material is based
upon work supported by the National Science Foundation. Any opinions,
findings, and conclusions or recommendations expressed in this paper are
those of the authors and do not necessarily reflect the views of the
National Science Foundation.
1. An increase in fixed costs will cause industry profits to decline,
and there are discussions in the industrial organization literature
about how declining industry profits in general affect the behavior of
oligopolists. Scherer [26] presents the widely accepted arguments that
firms are less cooperative during times of low profitability, and
therefore price wars between rivals are a more likely event. Green and
Porter [11] show that price wars break out when demand, and consequently
profit, is unexpectedly low. Porter [21] later found support for this
model with data from a railroad cartel in the 1880s. When profitability
is cyclical, Rotemberg and Saloner [24] argue that price wars are more
likely during industry booms (rather than busts) in a business cycle.
During good times the benefit from cheating on an implicit agreement is
greater than when profits are down, and if future punishment comes
during periods of low profits the cost of cheating is relatively small.
This model depends on periods of booms and busts and creates them with
random demand shocks that are uncorrelated over time. By contrast,
Haltiwanger and Harrington [12] analyze a model for which demand shocks
are positively correlated. They also find that firms have the strongest
incentive to cheat on implicit price agreements when profits are high,
but specifically when the cycle has passed a boom peak and is beginning
to turn down.
2. With a finite horizon, the probability that the game will continue
may be interpreted as the discount factor. If the factor is sufficiently
large, more cooperative outcomes than Cournot/Nash can occur in an
equilibrium. The discount factor may also include the belief there is a
positive probability that a rival is irrational, as in Kreps and Wilson
[17] or Fudenberg and Maskin [10].
3. Choosing to invoke a price war places agents in a war of
attrition, which have multiple asymmetric subgame perfect Nash
equilibria. These equilibria call for agents to plan on exiting at
different moments, so that ultimately one firm exits and one does not.
There also exists a unique symmetric mixed strategy, wherein each firm
plans on exiting with a given probability (equal to the rival's
chosen probability of exit) in each period. See the surveys by Fudenberg
and Tirole [9, Chapter 4]; Rasmusen [22, Chapter 3]; and Tirole [33,
311-14 and 380-84].
4. For more description of the trigger strategy see Friedman [7,
85-103] and Tirole [33, 246]. Shorter punishment periods than the Nash
choice for the duration of the game are possible. Friedman discusses
viable trigger strategies for repeated games with both an infinite and
finite horizon. Most of these models assume the game has an infinite
horizon, though. Benoit and Krishna [2] also describe how trigger
strategies can support cooperative outcomes in a game with a finite
horizon. Rasmusen [22] points out that when the endpoint is uncertain
the game is similar to one with an infinite horizon. It can be argued
that because the endpoint in our experiments is unknown and carries a
subjective probability of ending, our experiments are not stationary games. In other experimental designs we have altered the information
given subjects about the end of the game in two ways: (1) subjects are
told that after a specified period (e.g., period 35) the experiment has
a known probability p of continuing to the next period, and (2) at the
outset subjects are informed there is some small fixed probability of
ending in each period. For the same payoff tables we have not observed
changes in behavior as the instructions about the game regarding the
endpoint have changed [18].
5. Predatory behavior occurs when "the firm forgoes short-term
profits in order to develop a market position such that the firm can
later raise prices and recoup lost profits." This definition is in
Janich Bros. v. American Distilling Company, 570 F 2d 848 (9th Cir.
1977), cet. denied, 439 U.S. 829 (1978). Alternative interpretations of
predation can be found in Areeda and Turner [1], Joskow and Klevorick
[15], Saloner [25], Scherer [27], and Williamson [34]. Isaac and Smith
[14] could not generate predatory pricing behavior for 11 subject pairs.
Rather than using payoff tables, their design had subject pairs choose
quantities without knowing demand and in most cases without knowing a
rival's cost.
6. Our use of payoff tables represents incentives to players in terms
of the normal form for the stage game. James Friedman draws close
parallels between repeated games and duopoly market environments, and as
a consequence has used game theory to develop the theory of strategic
behavior in duopoly and oligopoly markets. For more reading see Friedman
[8, Chapter 9] and Friedman [7]. All choices in the payoff tables were
scaled to integers between 1 and 30, but represented output levels of 25
to 54 in the profit function. The function in eq. (1) gives payoffs in
cents; to convert these into payoffs in tokens we multiplied by 10.
7. Because of rounding, there are two additional (asymmetric) Cournot
equilibria: (15,17) and (17,15). Our view is that the symmetric
combination is focal.
8. Indeed subjects were really facing the end of a treatment. After
the number of periods shown in Table I, the experiment did not end, but
subjects were given new tables. This change in payoffs was unannounced
and designed to study other behavioral propositions, i.e., the
importance of history to current strategies. The initial games last
approximately one hour. During this time average earnings were about
$13.00. Subjects were seated for a total of two hours in each
experiment.
9. This design feature is a relatively simple way to provide subjects
with monopoly opportunities. An alternative would be to include a column
for 0 output and to expand the number of rows to include the monopoly
output. While this could have introduced more flexibility to monopoly
payoffs, allowing for returns to scale, it also would significantly
increase the size of the payoff table.
10. Calculation of this average is straightforward: We summed all
pair choices in the session and divided by the total number of choices.
In the experiments without any bankruptcies the number of observations
used equals the number of pairs times the number of periods. In the
experiments where bankruptcies occurred, we retained only those
observations where both subjects were still present. In both
applications, the procedure is equivalent to forming the mean choice for
each subject pair across all retained observations, and then computing
the average of these means across all subject pairs in the experiment.
11. The average subject could experience losses in some periods.
However, these would be so small relative to the starting balance that
bankruptcy would not result.
12. This level is well above the Cournot/Nash market choice of 32. So
a choice of 40 cannot be mistaken as Nash behavior. Also, symmetric
losses at (20,20) are nearly twice what they are at the symmetric Nash
choice of (16,16), - 155 compared to - 78. This difference in earnings
also distinguishes a price war from Nash behavior. Finally, using this
definition, for those pairs that do not go to war we estimate in section
IV that average choice behavior is 25.9242, and for those pairs that
enter a price war average choices are 39.3113. So this definition is
consistent with the econometric model introduced below.
13. In a similar experimental setting Mason, Phillips, and Redington
[20] argue that market choices are best described by an AR(2) process.
This is equivalent to assuming that the disturbances
[[Epsilon].sub.k](t) follow an AR(1) process in our model.
14. The length of the time series analyzed is dictated by the
shortest series. Since one subject in experiment 6 was bankrupted in
period 19, we use the first 19 observations in this part of our
analysis.
15. Because choices are lagged twice, we base our analysis of eq. (4)
on t = 3, . . ., 19. This gives us 17 observations for each pair.
16. As we noted in footnote 15, the number of observations is
dictated by the shortest time series. Here, all subjects made 25
choices. Since our model has two lags, the estimation is based on 23
observations from each of 41 subject pairs.
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