The social effect system of Weibo public opinion.

Zou, Li

References:

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(6) Lamey, Lien, Deleersnyder, B., Dekimpe, M. G., & Steenkamp, J.-B. E. "How Business Cycles Contribute to Private-Label Success: Evidence from the U.S. and Europe", Journal of Marketing, 71, 2007, p. 1-15.

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(1) Picard, R.G. "Effects of Recessions on Advertising Expenditure: An Exploratory Study of Economic Downturns in Nine Developed Nations", The Journal of Media Economics, vol.14(1), 2001a, p. 1-14.

(2) Deleersnyder, Dekimpe Marnik G., Steenkamp Jan-Benedict E.M., and Leeflang Peter S.H. "The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents", Journal of Marketing Research, vol.46(5), 2008, p. 623-636.

(3) Picard, R. G. "Economic Growth and Advertising Expenditures in Different Media in Different Countries", Journal of Media Economics, vol.21, 2008, p. 28-52.

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Li Zou

(Central South University)