Behavioural accident law and economics.
Faure, Michael
1 INTRODUCTION (1)
1.1 Example 1: The Cyclist
Assume a fanatic cyclist rides his race machine through a populated
neighbourhood, thereby creating the risk of hitting and hence causing
harm to a pedestrian. Traditional economic analysis of tort law assumes
that the cyclist will know what the probability is that by adapting his
speed and taking other care measures he may hit the pedestrian. The
basic idea behind the economic thinking as it has been developed since
the early 1970s is that on the basis of his potential exposure to
liability our cyclist will be given incentives to reduce his speed in an
efficient manner, more particularly to the level where the marginal
costs of prevention (reducing his speed) equal the marginal benefits (in
reducing the probability that he will hit the pedestrian). Assuming away
for a moment some technical differences between various liability rules
the bottom line is that the cyclist will, on the basis of the available
information, take a rational and moreover efficient decision to take
preventive measures.
1.2 Example 2: The Homeowner
Assume someone owns a nice house situated close to a river. This
rational house owner knows that these usually nice and romantically
looking rivers can, after heavy rains or unexpectedly quick melting of
snow and ice in the higher mountains, quickly change into devastating
streams which could cause substantial losses to the house owner and his
family. The traditional economic theory of insurance assumes that the
house owner is willing to maximize his expected utility and will hence,
at least in countries where this is available, seek insurance coverage
against flooding on a competitive insurance market.
1.3 Example 3: The Judge
Assume a judge who must decide on an accident caused by the racing
cyclist, who drove at reasonable speed but whom, after turning a curve,
was confronted with an old lady walking on the bicycle path. The lady,
not being visible from before the curve, could unfortunately not be
avoided by our cyclist. As a result, an accident is caused which leads
to substantial damage to the expensive bicycle and to the lady, of
course. The judge is confronted with a liability suit brought by the old
lady who claims compensation for her losses. Economic analysis of tort
law assumes that the judge will put himself in the ex ante position and
hence ask whether the costs of additional care by our cyclists could
have led to a favourable reduction of the accident risk. Given that the
cyclist drove at a reasonable speed and that the lady was an
unobservable object who (to complicate things a little) moreover walked
on the bicycle path, we may assume that the judge will not find the
cyclist liable.
1.4 Reality?
Since the examples are hypothetical, one can of course never be
sure, but there is a great likelihood that in reality the results may be
different than those just presented, based on the predictions of classic
economic analysis of accident law. The cyclist from the first example
may or may not take efficient preventive measures, but if he does so it
is unlikely that he will only do so on the basis of a rational
cost-benefit calculus and out of fear for an expected liability. As to
the second example, that of the home owner, there is ample evidence that
in fact even in countries where flooding insurance is available home
owners often fail to take insurance coverage, even though this would
have increased their expected utility ex ante. (2) The so called flood
of the century of the Elbe in 2002 and a few years later Katrina
provided dramatic evidence of this. Also the judge of example 3 may not
come to the optimal determination of efficient care by the cyclist, as
one had hoped on the basis of the economic model. The mere fact that the
accident happened and that the old lady suffered personal injury damage
may create a bias against the cyclist as a result of which judges will
often hold that the mere fact that the accident occurred, sufficiently
proves that the cyclist apparently did not take efficient care. These
examples, which could easily be enlarged with many others, show that in
reality the parties involved in the accident setting, injurers, victims,
potential insurance takers and judges, do not always react in the way in
which it was assumed by the economic models.
1.5 Basic assumptions
The examples, which could easily be enlarged with many others, show
that in reality, the parties involved in the accident setting, injurers,
victims, potential insurance takers and judges, do not always react in
the way in which it was assumed by the economic models. The neoclassic
models of accident law have always assumed that injurers and victims (in
short the participants in an accident setting) are rational individuals,
who base their decisions (for example, levels of care and activity upon
an objective) whilst weighing of costs and benefits, trying to maximize
their utility according to their preferences. on the basis of this
assumption the economic analysis of law has, now for a period of more
than 40 years, (3) developed extensive models to explain how tort rules
can be developed to contribute to a reduction of accident costs. Within
this framework it is, moreover, also assumed that rational and
well-informed judges will equally apply the applicable tort rules in an
effective way, striving towards such a reduction of accident costs.
Moreover, based on theories of utility maximization insurance theory has
shown that risk-averse individuals may increase their expected utility
by taking out insurance coverage. Depending upon the applicable
liability rules either victims will have a demand for first party
insurance or potential injurers will seek third party liability cover.
1.6 Lessons from cognitive psychology
However, meanwhile (and for an equally long period), a different
literature has developed, starting with the seminal work of Kahneman and
Tversky, showing that many individuals in fact suffer from a variety of
cognitive heuristics and biases as a result of which decision-making may
take place in a different way than neoclassic economic models assume.
(4) Psychological theoretical literature, but moreover convincing
empirical evidence, has shown that individuals suffer from so-called
heuristics and biases. Heuristics affect our judgement, whereas biases
affect our choice.
In recent years law and economics and the insights from behavioural
sciences have met into the new domain referred to as 'behavioural
law and economies'. The importance of this encounter is well
described by another pioneer of tort law and economics, Richard Epstein:
'There is little doubt that the major new theoretical approach
to law and economics in the past two decades does not come from either
field, but from the adjacent discipline of cognitive psychology, which
has now moored into behavioural economics'. (5)
1.7 Importance of behavioural accident law and economics
Increasingly, the behavioural law and economics literature is also
concerned with the consequences of these new insights for traditional
economic theories of accident law. (6) However, even though some
attention to this behavioural literature is paid, the consequences for
existing models of accident law are not that clear yet. It seems
interesting to pay more detailed attention to this question since some,
especially lawyers, may suppose that this literature has important
implications for the traditional model of accident law. For instance
when there is indeed a systematic error by individuals both as far as
the estimation of probabilities and expected damage is concerned, the
question arises what the consequences are of these misperceptions for
the economic model of tort law and more particularly for the choice of
an efficient liability rule. The question for instance arises whether
these misperceptions have a more important effect on the negligence rule
than on strict liability or whether they arise under strict liability as
well. Moreover, the psychological literature equally indicates that in
tort cases there can be misperceptions by judges as well, e.g. leading
to a wrong assumption about a high probability of an accident, simply
based on recent incidents (availability heuristic). The result may be an
inefficiently high care level required from defendants in a tort case
(like with the cyclist from example 3). A related important question is
of course whether the mentioned misperceptions with participants in the
accident setting (and potentially the judiciary) are an argument in
favour of regulation. if that would be the case the question equally
arises why regulation would be better able to deal with these heuristics
and biases than tort law. Also for the field of insurance behavioural
law and economics may have important consequences. The behavioural
literature for example shows that for a variety of reasons and
differently than assumed by traditional models, individuals do not take
out insurance coverage even if it would maximize their expected utility.
This hence raises again the question if these cognitive biases could be
an argument in favour of a regulatory intervention leading e.g. to
mandatory insurance coverage in particular fields such as damage caused
by natural disasters. in this contribution, i would like to examine the
potential impact of behavioural law and economics (if any) on the
traditional economic models of accident law. (7) By focussing on
'accident law I mainly deal with the economics of liability law and
insurance and only to some extent briefly with safety regulation as
well. (8) Moreover, given the limited scope of this contribution, I can
of course only focus on the main results of the meanwhile very rich
behavioural literature and its consequences for accident law. (9)
1.8 Structure
In order to examine the potential impact of the behavioural
literature for the economics of accident law I will first briefly review
the assumptions underlying the traditional models of accident law (2).
Next, some of the most important findings of behavioural law and
economics (in as far as relevant for liability and insurance) will be
addressed (3). The main questions are of course what the consequences
are of this literature for the economic model of tort law (to be
addressed in 4) and insurance (5). A few concluding remarks finish this
contribution.
2 ASSUMPTIONS OF THE TRADITIONAL ECONOMIC MODELS OF TORT AND
INSURANCE
2.1 Tort law: starting points
Classic economic analysis of law starts from the assumption that by
exposing parties to the costs of their activities via liability rules
they will be given appropriate incentives for taking optimal care to
prevent accidents. Taking optimal care would be the way to reduce the
total social costs of accidents since it is the level of care where the
costs of prevention and the expected damage costs are minimised. (10)
The desired incentive effects of course assume that all parties have
information about the applicable tort law regime, but equally about the
probability that their behaviour may create a certain accident risk,
about the magnitude of the damage that may occur in case of an accident
and about the optimal preventive measures that could efficiently reduce
the accident risk. Moreover, traditional models of tort law equally
assume that the parties involved not only have this information
available, but that they equally are able to process this information,
in other words, to make objective and correct assessments of all of
these elements. Economic analysis of tort law hence crucially follows
the rationality assumption underlying economic analysis of law. This
idea, also referred to as the 'rational choice model holds that a
rational actor can rank alternatives according to his preferences. (11)
In the words of Posner it is assumed that man 'is an rational
maximiZer of his ends in life. (12) Also, economic analysis of tort is
hence based on this rationality assumption, assuming that the decision
maker has stable, well-ordered preferences. (13)
Information and the ability to process this information correctly
is indeed a crucial assumption of the traditional economic analysis of
tort law. The basic assumption is indeed that on the basis of all of
this available information parties will adapt their behaviour and thus
contribute to reducing accident risks in an efficient manner. (14)
Following upon example 1 from the introduction this means that the
cyclist will be assumed to take preventive measures based on information
on costs and benefits of these measures, equally taking into account the
deterrent effects a liability rule may have.
2.2 Nuances in law and economics
Of course the law and economics literature has clearly indicated
that it is by no means necessary that all of this would take place as a
cognitive process whereby the cyclist would be aware of this calculus.
(15) Many persons will implicitly and without much cost-benefit
calculation do the right thing and adapt to a speed by which they can
avoid to hit the pedestrian. However, a basic assumption of the economic
literature is that it is the exposure to liability law that plays a
crucial role in giving the cyclist incentives for taking preventive
measures (reducing his speed). Nevertheless, also the economic
literature of course recognises that the incentives for speed reduction
do not only come from the exposure to tort law: the injurer may fear
that in case of an accident he could be hurt himself or he may simply
suffer discomfort by the thought of causing harm to a victim. These are
in the literature considered as additional but not sufficient motives
for the injurer to reduce his speed. in the absence of law (and in
situations where private bargaining is not possible) (16) economics
assumes that the injurer will not reduce his speed optimally and that
thus an internalisation of the externality does not take place.
2.3 Critics
This traditional economic model of tort law has received a lot of
criticism from various strands of literature. Scholars belonging to the
so called critical legal studies movement (CLS) have, since the
beginning of the economic analysis of law, launched several attacks on
law and economics. The main representative of this movement, Duncan
Kennedy, launched a serious attack on the use of cost-benefit analysis
to determine entitlements and more particularly to internalize
externalities. (17) Richard Abel, who also associates himself with CLS,
formulates a criticism on 'capitalist tort law, thereby also
criticizing the fact that tort law has turned to the language of
economics, replacing moral judgement with concern for the efficient
allocation of resources. (18) He also criticized 'the scientific
facade of this economic formulation (more particularly of the Hand
formula) which would conceal 'a number of fundamental theoretical
flaws and empirical problems'. (19) More interesting for the topic
of this contribution is that Abel also criticized the fact that
economics assumes that tort liability stimulates the potential
tortfeasor to the optimum level of safety on the basis of a correct
cost-benefit analysis by the judge and an evaluation of all possible
safety precautions by potential tortfeasors. (20) In addition, Abel
argued that 'the efficacy of tort liability in encouraging safety
rests on several dubious assumptions about economic rationality and
market conditions. Some actors are not profit maximizers in any
simplistic sense'. (21)
Also tort lawyers have challenged the assumption that potential
injurers in an accident setting would change their behaviour on the
basis of an exposure to liability. Tort law is not about the rationality
of certain precautions (compared to the costs) but about interpersonal
reasonableness, so it was held inter alia by Keating in an attack on the
utilitarian approach to tort law defended by law and economics. (22) A
related criticism is that according to some traditional lawyers tort law
would have as main goal to compensate accident victims, not to provide
deterrence, let alone that this were possible. Critics also held that
there would be little to no empirical evidence that people would
actually change their behaviour as a result of an exposure to liability.
(23) The latter point remained an important weakness of the economics of
tort law: notwithstanding some modest successes in specific areas it
remained generally difficult to find a strong empirical backing for the
statement that potential injurers would in all cases change their
behaviour as a result of an exposure to liability. (24) in addition,
many activities are subjected to extensive safety regulation, which
makes it often difficult to distinguish the preventive effects of
regulation from the deterrent effect of tort law. (25)
2.4 Strict liability versus negligence
The economic literature moreover makes a distinction between strict
liability and negligence. In a case where only one party (usually
referred to as the injurer or tortfeasor) influences the accident risk
(a so-called unilateral accident case) the literature generally holds
that both negligence and strict liability provide incentives for
efficient care; strict liability would, however, have a preference if
also an efficient activity level needs to be respected. (26) Within the
context of this contribution it is, however, important to indicate that
there is a difference between strict liability and negligence as far as
the necessary information is concerned. in case of strict liability both
prevention and damage costs are shifted to the injurer. it is hence the
injurer himself who will have to balance these costs and benefits and
fix the optimal care standard. All information costs about the elements
that underlay the efficient working of tort law, mentioned above, in
this case fall on the injurer. (27) In case of negligence there is a
division of labour as far as the necessary information is concerned.
Under negligence it is the judge who will determine the efficient care
standard. Therefore the judge will need information on the costs of
preventive measures and will have to weigh these against the probability
that additional investments would reduce the expected damage. This will
hence be translated in a due care standard to be followed by the
potential injurer. Under negligence the injurer only needs information
about the due care required by the court on the basis of case law.
In the law and economics literature it is recognised that in this
respect problems can arise. The first one to recognise the importance of
cognitive biases and bounded rationality for accident law was
undoubtedly the founding father of the economic analysis of tort law,
Guido Calabresi. In a 1972 article in the Yale Law Journal Calabresi and
Hirschoff argue that the choice between different liability regimes
should 'depend not on their theoretical ability to optimise
accident costs given certain assumptions, but on the degree to which the
particular assumptions required by each devise actually do obtain'.
(28) This quote is followed by an interesting footnote (17) that holds
inter alia:
'These assumptions relate, inter alia, to the cost of
information to each party, the absence of psychological or other
impediments to acting on the basis of available information, the
administrative costs of shifting losses, and the extent to which parties
actually bear the costs which the particular tests impose upon
them'.
Here one notices an explicit reference to psychological impediments
that may be decisive in the choice between negligence and strict
liability. Even tough Calabresi's work dates from before the
behavioural literature, his model for allocating liability seems to
allow taking into account the cognitive abilities of all parties
involved in the accident setting. Thus Calabresi even holds that account
should be taken of the 'likelihood of foolish behaviour by the
victim or the unusual sensitivity of some victims. (29) In these and
other publications of Calabresi it becomes clear that the balanced
approach he proposes thus provide the scope to incorporate the
consequences of human errors--now referred to as cognitive biases--in
the decision on the allocation of the accident risk. In that respect
Calabresi can even be referred to as a 'behaviouralist avant la
lettre'. (30) Also Shavell discussed under the heading of
"factors bearing on the determination of negligence that there is
the danger that either the actual care of the injurer can be too high or
too low, since he misperceives the legal standard or the legal standard
set by the judge can be either too high or too low because of
misperceptions by the judge. (31) The result is of course that the
actual care taken by the injurer may not match the due care set by the
legal system. This can on the one hand lead to liability cases where the
injurer is found negligent (under a perfectly working negligence rule
this should normally not be the case since the injurer always has
incentives to take due care); on the other hand it may also lead to
inefficiencies (also in cases where the injurer is not found negligent).
(32)
The consequences of relaxing the rationality assumption in
analyzing tort law have been explicitly addressed by Cooter and Ulen.
They also suggest a corrective measure when that assumption is violated
and more particularly refer to the example of product liability for a
defective power tool. If a consumer would err in the probability of an
accident and hence take too little precautions, this would make the
accident situation unilateral, rather than bilateral and would thus,
according to Cooter and Ulen be an argument in favour of strict
manufacturer liability. (33) They add:
'These thoughts raise concerns about whether tort liability
induces the appropriate precautionary action by potential injurers and
victims. We shall tentatively maintain the rationality assumption but
shall be ready to amend our conclusions about efficient tort rules when
there is sound evidence that the appropriate decision-makers are not
behaving rationally'.
2.5 Liability versus regulation
it should, moreover, be stressed that law and economics scholars
have paid attention to particular circumstances under which liability
rules may fail to have a deterrent effect. in the so-called public
interest theory of safety regulation, again largely developed by
Shavell, criteria have been developed indicating that under particular
circumstances regulation may provide better results in an efficient
reduction of the accident risk than tort law. (34) one relevant
criterion in this respect is precisely the availability of information.
it is held that when public authorities can better obtain information on
the probability of the accident, the expected damage and the efficient
preventive measures to reduce the accident, regulation would be
preferred over liability. Another argument in favour of regulation is
generally that when (for a variety of reasons) liability suits can be
expected to have no deterrent effect it is better to rely upon
regulation. The latter can for example be the case when there is a long
time lapse between the tort and the emergence of the damage (so-called
latency) or when causation problems exist. one could hence argue that
when behavioural studies would show that potential parties in an
accident setting (injurer, victim or judge) lack appropriate information
or when there are other reasons to believe that tort law may lack a
deterrent effect, alternative solutions to provide incentives for care
should be examined. However, public choice scholars have powerfully
presented the private interest theory of regulation, arguing that
regulatory failure may cause serious inefficiencies in safety regulation
as well. (35)
2.6 Insurance
Traditional economic theory of insurance starts from the assumption
of risk aversion and holds that individuals suffer disutility as a
result of being exposed to risk. The theory holds that the expected
utility can be increased when risk is removed from individuals and
traded for certainty. (36) The basis for this 'expected
utility' hypothesis in explaining insurance is therefore that
individuals can increase their utility by trading an uncertain risk
(being e.g. exposed to the risk of flooding) for a certain loss (the
payment of a premium).
Basic assumptions of this expected utility hypothesis (relevant for
this topic) are that individuals are aware of the risks they are exposed
to, being both of the probability that the event may occur and of the
magnitude of the damage and that they are aware of the availability of
insurance. (37) The expected utility hypothesis assumes that based on
this information (and the availability to process it) individuals will
rationally decide to purchase insurance when it increases their utility
(38) and if insurance companies are willing to supply cover on a
competitive insurance market.
Of course traditional insurance theory also requires that other
conditions of insurability are met. In this respect it is for example
necessary that both the dangers of moral hazard and adverse selection
can be controlled. one of the remedies proposed in the literature is
exposing the insured partially to risk (thus providing incentives for
care); another remedy is an adaptation of premium conditions in
accordance to the behaviour of the insured. (39) This type of risk
differentiation of course assumes that the insured is aware of the
policy conditions and is able to process this information and react
appropriately to it with a behavioural change. In other words: also the
expected utility hypothesis as a starting point for insurance theory
assumes the ability of individuals to adapt their behaviour to different
incentives given to them via the insurance policy.
There are alternative explanations for insurance, inter alia based
on transaction costs, (40) but they can remain undiscussed, since they
are less relevant for this topic. (41)
3 BEHAVIOURAL LAW AND ECONOMICS: MAIN FINDINGS
3.1 General
Since the early writings of Kahneman and Tversky a rich behavioural
literature has emerged challenging the assumptions of neo-classic
economics. (42) To some extent the limits of the traditional assumptions
(availability of and capacity to process information, rationality) were
well-known to law and economics scholars. (43) Ulen even notices that it
is striking that the behavioural literature seems to be better known to
lawyers than to economists. (44) For example, some concepts, such as
bounded rationality, pointing at the limits of individuals to make
rational choices, have been well-known and were earlier documented in
the law and economics literature. However, increasingly also
psychological experiments, both in laboratory and in real life have
challenged some of the assumptions underlying the economic analysis of
accident law. Behavioural law and economics has been the subject of a
lot of controversy. Hence, already the previous statement, that
behavioural studies would constitute a challenge to the assumptions
underlying classic law and economics, has been the subject of
controversy. Cass Sunstein, in his well-known provocative style, indeed
argues in the many papers he devoted to behavioural law and economics
that 'economic analysis of law has proceeded on the basis of
inaccurate understandings of decision and choice'. (45) His
co-author Christine Jolls, also well-known for her writings in this
domain, however clearly argues that 'behavioural law and economics
is not a critique of law and economics'. (46) Tom Ulen, also a
prolific writer in this domain, seems to agree with Jolls that
'behavioural law and economics does not attempt to undo any of the
remarkable accomplishments of law and economics. Rather, it is an
attempt to refine' (47) The founding father of law and economics,
Richard Posner, is not surprisingly critical of the behavioural
approach, at least in the way it is presented in a paper by Jolls,
Sunstein and Thaler (48) to which Posner reacts. His point of view, to
which I will come back in more detail below, is that some insights that
are ascribed to behavioural economics are already a part of economic
analysis of law and that the problem moreover is that no definition is
provided of what behavioural law and economics exactly means. Posner
criticizes the fact that the behavioural approach is only defined
negatively like: it is law and economics 'minus the assumption that
people are rational maximizes of their satisfactions'. (49) It is
not my intention to pronounce a final judgement on the usefulness of
behavioural law and economics. However, these quotes already show that
it has been subject of controversy and this will of course also affect
the central question of this article, being to what extent its findings
have implications for the economic analysis of accident law.
Meanwhile, the entire body of literature in this domain has become
so rich that it is impossible to review it entirely within the scope of
this contribution. (50) Many scholars distinguish a variety of possible
cognitive problems, sometimes under different names and headings. (51) I
will now briefly address some of the main cognitive issues in as far as
they can potentially be relevant for accident law.
3.2 Bounds to human behaviour
In contrast to the standard economic theory, which assumes that
people will maximize their utility, behavioural economics argues that
people's behaviour often violates such an assumption. Behavioural
economics tries to explore the actual human behaviour, by stressing the
importance of 'bounds' on human behaviour. (52) The notion
'bounded rationality' is of course not new to behavioural (law
and) economics but was introduced by Herbert Simon to show that actors
often take shortcuts in making decisions that frequently result in
choices that fail to satisfy the utility maximization prediction. (53)
In addition to bounded rationality Jolls, Sunstein and Thaler also
identify bounded willpower and bounded self-interest as other
'bounds' to human behaviour. According to Jolls et al.,
bounded willpower occurs because people often make decisions that they
know to be in conflict with their long-term interests. on the other
hand, the authors state that bounded self- interest occurs because
people are willing to be treated fairly; hence they will treat others
fairly as long as these others treat them fairly. As a result, in some
situations, people care about others, even strangers, or act as if they
care. (54)
In the literature two main reasons are indicated for a
decision-making that does not maximize expected utility, being
complexity and ambiguity. The limits of human cognitive abilities make
it in some (rather complex) situations impossible to follow a utility
maximizing strategy. This is the process that Simon refers to as
'satisficing', namely that people's decisions do not
choose the option that maximizes their utility, but rather they choose
one that satisfies their aspiration. (55) In addition to complexity also
ambiguity concerning the consequences of various alternatives can lead
to suboptimal decision-making from the perspective of maximization of
expected utility. This ambiguity problem plays more particularly a role
when decisions concern the estimation of various likelihoods, e.g. that
one's house will be damaged as a result of an earthquake. (56)
3.3 Probability neglect
Another deviation from the standard model identified in behavioural
studies refers to the fact that people tend to pay more attention to the
absolute outcomes than to the probability that this adverse event may
occur. The impact of the probability on people's feeling depends
strongly on the characteristic of the particular outcome. As a result
small probabilities can be largely over-estimated, resulting from the
strong feelings about fears for negative outcomes or hopes for a
positive outcome. People tend therefore to focus more on the absolute
outcomes rather than on the probability that this may occur. (57)
In a broader example, the probability neglect is also indicated by
societal concerns about hazards, such as nuclear power and exposure to
extremely small amounts of toxic chemicals, which still fail to recede
even after the society is provided with the information showing that the
probabilities of such hazards to occur are very small. (58)
3.4 Availability heuristic
People usually do not use statistics to judge the likelihood of a
future event. Instead, they use their memory to judge the likelihood of
a similar accident to recur. In this case, rather than evaluating the
likelihood based on how often the accident has occurred in the past,
people usually think an accident is about to happen because a similar
accident that occurred in the past is readily available in people's
memory, enabling them to easily remember such an accident. The easier
this memory comes to the people's mind, the more likely the
accident seems to occur. This phenomenon is referred to as the
'availability heuristic'. It is a mental shortcut that
individuals use on the basis of which they assume that memorable events
are memorable precisely because they are common or have recently
occurred. However, these estimates based on 'availability' can
be biased and be largely unrelated to the objective statistical
probability of certain events occurring. (59) As a result of
availability heuristic errors will occur whereby the likelikhood of some
incidents (like a nuclear accident) is (wrongly) perceived as high,
whereas others (like a stroke) as relatively low. (60)
The availability heuristic is not only affected by the distance of
the past events, but also by the imaginability of the future events.
Moreover, several studies have shown that risks from dramatic or
sensational causes of death tend to be greatly overestimated. (61) The
availability heuristic could explain why judged frequencies of highly
publicised causes of death (e.g., accidents, homicides, fires,
tornadoes, and cancer) were relatively overestimated and underpublicised
causes (e.g., diabetes, stroke, asthma, and tuberculosis) were
underestimated. (62)
Thus, if media coverage has given prominence to a particular event
individuals may attribute a greater probability to the event recurring
than is objectively justified. (63)
One factor contributing to the formation of the availability
heuristic is the social amplification risk. Kasperson, et al. argue:
'Social amplification of risk denotes the phenomenon by which
information process, institutional structures, social-group behaviour
and individual responses shape the social experience of risk, thereby
contributing to risk consequences'. (64) Thus, the experience of
risk is not only related to the physical harm, but is also a product of
a social process by which groups or individuals learn to create the
interpretations of risk. (65) This phenomenon is referred to as a
'ripple' effect, because of its analogy of dropping a stone
into a pond. The ripple effect can illustrate how a risk event can first
affect the directly concerned victims and then spread outward to other
levels and potentially even future generations. (66)
One should, however, notice that the term 'availability'
has been used to explain quite different reasons for distorted
perceptions concerning probability judgements. Gigerenzer therefore
argues that first the empirical evidence has to be examined carefully to
establish what the term 'availability' exactly refers to
before any conclusions are drawn upon it. (67)
3.5 Status quo bias
This bias, related to the so called 'endowment effect'
relates to the fact that individuals often place a higher monetary value
on items they own than on those they do not own yet. Many experiments
have provided evidence of this phenomenon. (68) Experiments also show
that, all things being equal, individuals will prefer a status quo
outcome. (69) This for example explains continued risky behaviour such
as smoking in which individuals have engaged in for a number of years
apparently without significant adverse effects. (70) As a result of the
status quo bias individuals may disregard objective information (e.g. on
the riskiness of their behaviour) but may also not be willing to explore
alternatives to familiar choices. (71)
A related point is the phenomenon of so called 'loss
aversion', meaning that persons are more displeased with losses
than they are pleased with equivalent gains. An implication is,
according to Sunstein, that the allocation of legal entitlements does
matter since those who are initially allocated an entitlement are likely
to value it more than those without the entitlement. (72) Not everyone
is, however, convinced that this endowment effect shows an empirical
failure of rational-choice economics. Posner for example argues that
anyone who owns a good, will value it above the market price. If they
did not, they would sell it to non-owners. Hence, he argues that the
endowment effect makes perfect sense from a straightforward
rational-choice perspective. The fact that you value something more
because you possessed it for a long time may, according to Posner
illustrate the operation of habit and is not irrational at all. (73)
3.6 Selective optimism and overconfidence
Many experiments also provide evidence of selective optimism of
individuals: they tend to generalize information based on highly
selective examples that suit them well. (74) Jolls reports that nearly
(200) studies have shown that individuals believe that good things are
more likely than average to happen to them. Bad things are more likely
than average to happen to the others. (75) Many experiments have
provided evidence of this selective optimism. (76) This optimism seems
to be stronger when the individual has a degree of control over the
event like in the case of a car driver: a study showed that 90% of
drivers thought that they drove more safely than the average driver.
(77) Unrealistic optimism leads to an underestimation of the probability
that unpleasant events will happen to oneself. (78)
This selective optimism is, so many studies show, not weaker with
laymen than with experts. Experiments have for example shown that there
is a strong so called self-serving bias in the analysis of the chances
of winning a law suit by lawyers. As a result lawyers systematically
anticipate their trial prospects as being better than they objectively
are. (79) Slovic, Fischoff and Liechtenstein also discuss many examples
of overconfidence by experts. They refer for example to studies showing
that the reactor safety experts had greatly overestimated the precision
with which the probability of a core meltdown could be assessed. Another
case discusses the unwarranted confidence of engineers who were certain
to have solved many serious problems during the construction of the
Teton dam which eventually collapsed in 1976.(80) In another paper the
same authors summarize several other studies identifying common ways in
which experts may overlook pathways to disaster. (81)
Many other studies show so called 'calibration errors',
being mistakes in estimating probabilities. These especially occur when
experts have to assess risks in the absence of precise data. Moreover,
the errors do not seem to diminish once the experts have become familiar
with the problem. The 'learn ability' of risk assessment seems
therefore to be low. (82)
A particular type of judgement error in probabilistic assessment
(also of experts) is the so called 'hindsight bias'. This is
the simple tendency of individuals to overestimate the ex ante
prediction of an event on the basis of the knowledge that the event
actually occurred. The hindsight bias plays a role with physicians (83)
but also with judges and more particularly in tort cases as well.
Experiments showed that the knowledge that an accident actually occurred
has a dramatic influence on the appraisal of whether (on the basis of
the Learned Hand formula) the accident could have been prevented by
taking additional precautionary measures. (84)
3.7 Criticisms
The brief introduction to a few cognitive problems which have been
identified in the behavioural literature (and which could easily be
extended by discussing many others) shows that individuals may behave
differently than what is assumed on the basis of the utility
maximization hypothesis. However, not all scholars are to the same
extent enthusiastic about this literature, especially when it comes to
the central question of the implications of the mentioned studies for
traditional law and economics. (85)
First, Posner argues that many of the behavioural findings are
based on experimental settings. Selection effects suggest that the
real-world environment could be systematically different than the
experimental one. (86) Many of the findings of behavioural studies are
based on experiments with students, as a result of which Posner argues
that the empirical evidence for the claim of the behaviouralists is
weaker than is often held. (87) He suggestively adds: Fn interesting
study would be to compare the subsequent career paths, and earnings, of
students who score high in rationality in experiments conducted by
behavioural economists with those who score low.
Second, Posner equally argues that much of the empirical evidence
which is presented as proof of criticism of rational choice theory in
fact is proof of rational behaviour of individuals. Sunstein and
co-authors had, in various publications, criticized the fact that the
highly publicized rash of illnesses of people living near Love Canal
gave rise to the superfund law. It made according to Sunstein et al. a
legislative response nearly inevitable, irrespective of the actual
facts. (88) The example is provided as anecdotal evidence of the above
mentioned 'availability heuristic'. Posner to the contrary
argues that it is entirely rational for people to rely on anecdotal
evidence in the absence of better evidence. 'Limited information
must not be confused with irrationality', so he continues. The fact
that people sometimes overreact to highly publicised events may be the
result of lacking information to form a correct assessment of the risk,
not of irrationality. (89)
Third, another problem with the broad behavioural literature is
that the findings do not always clearly point in one direction as far as
the deviation from the objective standard of cost-benefit analysis is
concerned. Some elements of the behavioural literature may point in one
direction (systematic underestimation of risks) whereas others may point
in the opposite direction (overestimation of risks). For example due to
bounded rationality and limited capacity to process information some
risks may be systematically underestimated (probability of being victim
of a hurricane or earthquake) whereas other research shows that for
example because of high publicity concerning the same risks the
availability heuristic could point in the direction of an overestimation
of the same risks due to 'social amplification'. Also:
probability neglect and availability heuristic may lead to overpessimism
and thus overprecaution, whereas selective optimism and overconfidence
could lead to overoptimism and thus underprecaution. It is, in other
words, not always clear whether the behavioural literature points in the
direction of systematic over- or underestimation of risks. (90) Jolls,
however, argues that it would be wrong to infer from this that
behavioural deviations could go either way. Underestimations of the
general probability of an accident tend to be more frequent when
individuals are injurers, like car drivers. Highly available events
which to the contrary lead to overestimation of the risk tend to involve
firms, not individual liability. (91) If one were thus to draw
conclusions on the basis of the behavioural studies it is certainly
possible to differentiate between these (and other) situations, even
though it obviously makes the analysis more complicated as well.
A fourth problem is that the many studies in social psychology can
provide evidence that individuals may act differently than assumed in
traditional economic models, they do not yet offer an alternative
integrated theory which would replace traditional law and economics.
(92) Korobkin and Ulen therefore rightly hold that since 'law and
behavioural science' still lacks a single, coherent theory of
behaviour there is no reason to replace the rational choice theory
through an alternative paradigm. (93) Gigerenzer also points at the fact
that behavioural (law and) economics has been criticized 'for
merely listing anomalies without providing a theory (94) and--not
surprisingly--also Posner holds that behavioural (law and) economics is
undertheorized "because of its residual, and in consequence purely
empirical, character (95) Posner moreover holds that behavioural
economics does not invite to formulate a theory. "'Faced with
anomalous behaviour, the rational-choice economist, unlike the
behavioural economist, does not respond, 'of course, what do you
expect?', but would rather be challenged and would rather
'wrack his brains for some theoretical extension or modification
that will accommodate the seeming anomaly to the assumption of
rationality (96)
Fifth, again others have held that behavioural economics may point
at a variety of human errors but that these should not necessarily lead
to regulatory interventions (through aggressive regulation) but to
examine how individuals are themselves capable to remedy (partially)
these errors by learning in order to improve their situation. (97) For
example John List has on the basis of various experiments shown that as
participants gain experience in market transactions some of the
cognitive biases disappear. (98) More generally some have held that
debiasing can counteract cognitive and motivational distortions although
many of those debiasing strategies have their own disadvantages and
limitations as well. (99)
This literature therefore does not deny the findings of the
behavioural economics, but is rather critical of the normative
implication that regulation would be necessary to correct for these
human errors. This raises more generally the question to the implication
of the behavioural literature discussed in this section for the
traditional economic analysis of tort and insurance as presented in
section 2.
4 IMPLICATIONS FOR LIABILITY LAW
4.1 Relevance of the behavioural literature
4.1.1 Increased integration of behavioural into traditional law and
economics
First of all it should be repeated (100) that even traditional
economic analysis of accident law never took a completely naive view of
potential parties in the accident setting assuming e.g. that they would
be consciously calculating individuals constantly making decisions on
the basis of a weighing of prevention costs versus the expected damage.
Take the first example mentioned in the introduction of the cyclist
deciding on what measures to take to avoid running over the pedestrian.
Even tough law and economics scholars would generally assume that this
decision- making takes into account the fact that there may be an
exposure to liability, no scholar ever held that the cyclist would
actually make a conscious calculation of costs and benefits taking into
account the existence of liability rules. That is not what traditional
law and economics claims and also not necessary for the predictions of
the economic model to work. In the words of Posner: "rational
choice need not be conscious choici. (101)
However, it can not be denied that the behavioural law and
economics literature presented in Section 3 showed that potentially both
individuals in an accident setting and judges, having to examine ex post
an accident situation, may be exposed to a variety of heuristics and
biases which may affect the assumptions underlying the traditional
economic model, especially concerning the way in which these individuals
are expected to behave. However, since the early work of Herbert Simon,
Tversky and Kahneman, these insights have, perhaps slowly, but still
increasingly been incorporated into the law and economics literature as
well. Sunstein still held in (1997) that 'economic analysis of law
has proceeded on the basis of inaccurate understandings of decision and
choice'. (102) That seems, however, no longer correct. Major
handbooks of law and economics now take the behavioural literature
seriously and include the results in the economic analysis, even though
admittedly some authors seem to be more convinced of its relevance (103)
than others. (104) Posner himself could therefore rightly argue that
some of the insights that are ascribed to behavioural economics are
already a part of economic analysis of law 'which long ago
abandoned the model of hyperrational, emotionless, unsocial, supremely
egoistic, non-strategic man or woman' that some appear to ascribe
to it. (105) It can therefore certainly not be held that a pure rational
choice theory would still be the mainstream paradigm of law and
economics. (106)
4.1.2 Prescriptive and predictive analysis
The importance of the behavioural literature for the economic
analysis of liability law and accident law more generally could be
analysed from different angles. A first question that could arise is
whether the behavioural literature is better able to prescribe more
actually how parties in an accident setting will behave and whether it
also allows to make better predictions about how parties will react e.g.
to an exposure to liability rules. If that were the case the use of the
results of the behavioural literature would certainly be useful since it
could improve the prescriptive and predictive value of economic models
of accident law. This is the way in which for example Jolls tries to
present the behavioural literature to seduce law and economic scholars.
Behavioural law and economics, so she argues 'is not a critique of
law and economics', 'its goal is to offer better predictions
and prescriptions about law based on improved accounts of how people
actually behave'. (107) If this is what behavioural literature
does, no law and economic scholar could object against its, use since it
would allow to make prescriptions and predictions about the functioning
of accident law which are closer to reality. However, here again Posner
would react that many of the insights presented under behavioural
economics in fact already are part of law and economics and moreover,
'need not derail rational-choice economics'. (108) Taking
again the cyclist from the introduction: one does not need cognitive
psychology to know that the cyclist will not make conscious calculations
of costs and benefits of preventive actions taking into account the
applicable liability law. However, an advantage of the behavioural
studies is that they undoubtedly provide possibilities to come to a
further refinement of existing models of accident law, thus allowing
better predictions e.g. on reactions of potential injurers or victims
taking into account the biases that may affect their behaviour. However,
as I will argue below, one can question to what extent these insights
were not already largely present in traditional models of accident law
as they were e.g. developed by Shavell, or at least to what extent the
existing models allow to incorporate these new behavioural insights,
without fundamentally changing them.
To the extent behavioural studies allow to improve the predictive
and prescriptive economic analysis of law its use will hardly be
disputed. One problem is, however, as Posner indicated, that the more
one takes the behavioural literature into account and the more the
description of actual behaviour becomes more accurate, the less economic
models become predictive. In the words of Posner "descriptive
accuracy is purchased at a price, the price being loss of predictive
power. (109) The rational choice model may irrealistically assume
rational behaviour, but by relying on what rational men would do in a
given situation, economic models have at least a higher predictive
value. (110)
4.1.3 Normative implications?
The enthusiasm for the behavioural literature, however, disappears
when at the normative level behavioural literature is used to formulate
policy recommendations. (111) ogus rightly pointed at the fact that one
should be careful with paternalistic interventions based on cognitive
biases since notwithstanding the biases there may still be welfare
maximization and hence no need for regulatory intervention. Moreover, if
such an intervention takes place the question still arises whether the
benefits outweigh the costs. (112) Second, Korobkin and Ulen rightly
pointed at the fact that in some cases more empirical research is needed
for policymakers to be able to make effective use of the insights
provided by behavioural literature (113) and that in some other cases
the legal implications of a particular behavioural phenomenon may not be
that clear cut. (114) That is why warnings are especially formulated at
the normative use of behavioural law and economics. (115)
4.1.4 Various consequences
With these limitations in mind, I will simply examine how relaxing
the behavioural assumptions of rational choice based on the behavioural
literature may affect the traditional economic model of tort law. (116)
In this respect we can meanwhile refer to a large body of literature
where these consequences have also been examined. (117) There are in
fact many more potential consequences of behavioural literature for the
economics of accident law which go beyond the scope of this study.
Sunstein for example claims that one important consequence of loss
aversion and the endowment effect is that the Coase theorem is in one
respect quite wrong for the simple reason that the allocation of the
initial entitlement may well matter. (118) As I, however, mentioned
above this endowment effect is highly criticised by Posner. (119)
I will first address the importance of the behavioural literature
for the efficient care by injurers (4.2), then address the possibility
of errors with the judiciary (4.3) and analyse the consequences for the
choice between negligence and strict liability (4.4). I then discuss
whether the cognitive problems addressed in section 3 can be interpreted
as a case for regulation (4.5).
4.2 Efficient care by injurers
A question which of course arises as a result of the behavioural
literature is how these findings affect a crucial assumption of the
standard economics of tort law, being that injurers will react with
efficient care to efficient standards set by judges (under negligence)
or will find themselves the efficient care-level on the basis of a
weighing of costs of prevention and benefits in reducing the accident
risk (under strict liability). (120) The question therefore arises how
human errors by potential injurers and judges may affect the economics
of tort law. The question arises what can go wrong, in the sense of what
the deviations are from the standard model and what the implications may
be.
4.2.1 Nnderdeterrence
Many of the cognitive limitations described in section 3 can
influence the care taken by injurers. It is remarkable that some of
these limitations point in the direction of injurers taking higher care
(overprecaution) whereas others point in the direction of injurers
taking lower care (underdeterrence). Starting with the latter, some have
indicated that bounded rationality will lead to systematic misperception
of individuals in the probability of accidents. One reason is the
well-known affect heuristic: if an individual considers a certain
activity as useful and pleasant, the likelihood that he will realise
that the consequences of the activity are damaging will be lower than
when he dislikes or disapproves of the activity. (121) Also the
presentation of the facts and social acceptance may have an influence on
the estimation that the activity will lead to damage. (122) Jolls,
Sunstein and Thaler also point to overoptimism as a source for
miscalculations of the probability of a bad outcome of certain events.
Such overoptimism may lead to underdeterrence of potential tortfeasors.
(123) Especially with respect to car accidents there is overwhelming
evidence of the so called optimism bias as a result of which drivers
underestimate their absolute as well as their relative (to other
individuals) probability of being involved in a car crash. (124)
4.2.2 Overprecaution
Other cognitive limitations (or even the same) may lead to injurers
taking higher care than would be efficient (overdeterrence). A typical
problem leading to a potential overdeterrence is the so-called
probability neglect: overweighing of small probabilities because of fear
of negative outcomes. (125) Focussing more on the outcome than on the
probability of such an outcome potential injurers may take excessive
care against low probability high damage events. (126) The same danger
exists with the so-called availability heuristic. When a danger has
materialised and thus is 'available' the probability of that
negative outcome may be overestimated. This availability heuristic can
be strengthened by negative publicity concerning particular types of
accidents. (127) Excessive care can thus be the result. (128)
Moreover, bounded willpower can also explain why in some situations
people care about others, even strangers, or act as if they care. The
importance of this bounded willpower for accident law is clear: it may
explain why potential tortfeasors (e.g. the cyclist from the example in
the introduction) may simply whish to avoid inflicting harm on the
pedestrian. (129)
4.2.3 Various directions
So far a problem with the consequences of this literature for
injurer behaviour is that, of course depending upon the circumstance,
the results go in various directions: some problems like overoptimism
may lead to underdeterrence, whereas others such as the availability
heuristic may lead to precisely the opposite result.
The interesting question is of course to which conclusions this
leads as far as the economic analysis of liability rules is concerned.
Ulen rightly notes that cognitive limitations should not necessarily
affect liability rules. If it for example appears that as a result of
limitations drivers take insufficient care one solution may be the
installation of passive restrains like airbags which operate
independently of a judgment made by the driver. (130)
Cognitive problems may not only affect potential injurers, but can
also have an influence on the judiciary.
4.3 Errors with the judiciary?
Given that errors with injurers are multidirectional the question
arises whether similar problems arise when the judge has to fix the
standard of due care in the context of the determination of negligence.
There seems to be no evidence that judges systematically do better than
laymen. (131) First of all it is not clear whether judges in fixing a
standard of care in a negligence case are really 'experts'.
They deal with a lot of different cases and compared especially to
corporate defendants, it is not difficult to argue that the likelihood
that judges misinterpret the efficient care standard is larger than that
defendants do so. There is overwhelming evidence that also judges are
subject to cognitive limitations which influence their judgement. Biases
that played a role in the assessment of probabilities and risks for
laymen can equally play a role when similar assessments are undertaken
by judges. Hence, the judges may also overweigh small probabilities and
hence fix a too high standard of care for activities which, if they
result in an accident, cause high damage. Also the availability
heuristic can influence the judiciary: highly publicised causes of death
(through particular accidents) could thus lead to higher estimations
concerning the danger of those activities by the judiciary. In the
literature various methods have been proposed to educate the judges e.g.
by developing guidelines for communicating statistical information in
court. (132) These remedies may of course help, but may not completely
remove cognitive limitations of the judiciary in dealing with accident
cases. As a consequence the due care level set through case-law could be
either higher or lower than the efficient one and under- or
overdeterrence could follow.
Judges may also suffer under the representativeness heuristic,
which considers a previous performance as typical for a future
performance. Willem van Boom provides an interesting example of this
based on a case before the Netherlands Supreme Court. The case concerned
the following facts: Wendy Jansen helps her sister Monique Jansen moving
a cupboard up the staircase to Monique's apartment. It considers
two cupboards of each 180 cm height and 60 cm breadth. Moving the first
cupboard nothing goes wrong. However, when the second cupboard is
brought up the staircase Monique loses her balance, is in danger of
falling down with the cupboard and in a reflex she pushes the cupboard
up. As a result of that Wendy's arm is squeezed between the
cupboard and a door and suffers serious injury. Wendy files a claim
against her sister based on tort. The Hoge Raad refuses to accept
liability inter alia based on the argument that the sisters had just
before brought a similar cupboard up the staircase without apparent
problem. (133) Van Boom rightly argues that this reasoning of the Hoge
Raad provides a good example of a representativeness heuristic: the mere
fact that the first act did not cause any damage does not say anything
at all about the dangerousness of the particular activity as such. Van
Boom argues that from a statistical point of view staircases are an
important source of death and personal injury: 70% of all accidents in
the house take place on staircases, many of which have a fatal outcome.
(134) The Hoge Raad apparently assumes that the previous performance
(nothing happened on the staircase) was typical for the future
performance and made the methodological mistake of ignoring the
objective probability that during this type of activity personal injury
would emerge. (135)
A well documented problem, which may play a role in case of
decision making by the judiciary, is the so called hindsight bias, being
the tendency of decision-makers to attach an excessively high
probability to an event simply because it ended up occurring. (136) It
is related to the fact that judges will ex post always take their
decision on the basis of the information that the accident happened and
that therefore the particular activity was apparently risky. The result
of this hindsight bias is that the decision on whether the defendant
took appropriate care to avoid the accident will always be biased
against the defendant: the fact that the accident occurred apparently
shows that he did not take sufficient care, whereby a debate on the
objective question whether from an ex ante perspective the defendant
took efficient care is not asked anymore: 'hindsight bias Will lead
juries making negligence determinations to find defendants liable more
frequently than if cost-benefit analysis Were done correctly--that is,
on ex ante basis. Thus plaintiffs Win cases the; deserve to lose'.
(137)
In a lengthy study Rachlinski, however, shows that the situation
should not necessarily be as negative as sketched at first sight. Many
judicial opinions explicitly recognise the prejudicial aspects of
judging in hindsight and judges have developed specific tools to avoid
the hindsight bias. For example when a reliable ex ante assessment of
reasonable care is available, such as custom in a medical malpractice
case, courts will rely on that rather than on their own independent
assessment of reasonable care. (138) This implies that judges being
aware of the hindsight bias should for example in negligence cases
suppress evidence of subsequent remedial measures because it reflects
the defendant's understanding after an accident, not before. (139)
Also in the Netherlands the Hoge Raad has repeatedly held that the
lawfulness of particular behaviour of a defendant in a tort case should
be judged according to the standards applicable at the time of the
behaviour. The Hoge Raad applies this for example in employer's
liability cases for asbestoses (140) but also on the domain of
professional liability of notaries. (141) These examples show that even
though some biased judgements may still be unavoidable courts are often
aware of the problem, have responded to concerns about the hindsight
bias by suppressing post-event information and may thus to some extent
be able to mitigate the adverse consequences. (142)
4.4 Strict liability versus negligence
After having established that according to this literature human
errors may affect the judgement of potential injurers in a tort case the
next question is of course what the consequences may be for the economic
model of tort law (and more particularly for the choice of the optimal
liability rule). one way of approaching this problem is to return to the
classic distinction in tort cases, mentioned above, (143) between
unilateral and bilateral accidents. Ulen suggests that cognitive
problems related to dealing with uncertain outcomes may be a factor in
determining whether precaution was unilateral or bilateral. For example
in product related accidents one could argue that if it is more likely
that consumers err as far as their abilities in taking care are
concerned and assuming that producers remain reliably rational, the
situation is in fact one of unilateral precaution which would be an
argument in favour of a strict liability rule. (144)
However, the choice between strict liability and negligence is not
only related to the question whether care is unilateral or bilateral. An
important difference also relates to whether cognitive problems are more
serious with potential injurers than with judges. If that were indeed
the case it would be an argument in favour of a negligence rule and
against strict liability. Indeed, strict liability assumes that injurers
weigh costs and benefits and thus apply efficient care, whereas
negligence assumes that the judge determines the due care standard.
There are, however, a number of problems with this reasoning: first, the
behavioural evidence showed that there are both problems with potential
injurers and with judges that can lead to misperceptions and thus to
inefficient care standards. There is no a priori reason to argue that
judges would in that respect do better than injurers. Second, even if
one would move to a negligence rule, judging that the judiciary is
better able to fix a due care standard, problems can still arise under
negligence since potential injurers may still have various
misperceptions either concerning the actual care they should take or
concerning the due care required by the judiciary, which can lead to
inefficiencies. Third, it might be dangerous to move to a negligence
rule simply on the basis of behavioural arguments (even though it is not
clear in which direction they go), thereby neglecting that an
overwhelming economic literature has pointed at other advantages of
strict liability with respect to internalisation of risks. (145)
Problems of course arise in the negligence determination as well.
The consequences can go in various directions and depend on whether the
judiciary alone, the potential injurer or both err. However, these
imperfections of the negligence standard are well-known in the
traditional doctrine and have been described in detail by Shavell. (146)
The consequences of the various cognitive limitations for the
economic model of liability law have recently also been analysed in
detail in papers by respectively Eric Posner (147) and Teitelbaum. (148)
Teitelbaum explicitly analyses the unilateral accident model under
ambiguity (explicitly referring to the behavioural literature). He
argues that neither strict liability nor negligence is generally
efficient in the presence of ambiguity and that the injurers level of
care decreases with ambiguity when he is optimistic and increases when
he is pessimistic. Teitelbaum argues that in case of optimism negligence
leads to better results than strict liability in some cases and that in
case of pessimism negligence leads to better results than strict
liability in all cases. On the basis of this study it could therefore be
concluded that in case of ambiguity the negligence rule should be
preferred. However, in his study Teitelbaum merely focuses on ambiguity
on the side of the injurer and therefore assumes that the judge is able
to set an efficient level of care (essential for the efficiency of the
negligence rule). The result may be different when also biases on the
side of the judiciary are taken into account such as the hindsight bias,
which I discussed before. Korobkin and Ulen argue that the hindsight
bias casts doubt on the ability of juries (and the judges) to reach a
proper negligence determination because they are likely to believe that
precautions that could have been taken would have been more
cost-effective than they actually appeared ex ante. Since this bias does
not occur under a strict liability regime they argue that the hindsight
bias points towards favouring strict liability. (149)
Eric Posner also comes to differentiated conclusions on the optimal
liability rule depending on whether injurers are either overoptimistic
or pessimistic which is again related to their exposure to various
cognitive limitations. (150) Posner comes to the counter intuitive
conclusion that under specific conditions optimism concerning the
probabilities of an accident could lead to higher levels of care both
under strict liability and negligence. Posner hence argues that optimism
could result in too little care because of an underestimation of the
expected liability, but that under strict conditions the individual
could also think that little extra care will have a dramatic effect on
the probability of a bad event occurring as a result of which too high
care would follow. (151) He therefore argues that the optimism with the
potential injurer can lead to various effects depending 'on the
relationship between the probability distribution, the level of harm and
the care function'. (152)
The least one can say looking briefly at the way the results of
behavioural studies have been incorporated into the literature on tort
law and economics and more particularly as far as the choice between
strict liability and negligence is concerned, is that it has certainly
not become easier to identify an efficient liability rule. In that
respect the finding of Jason Scott Johnston is also rather compelling,
being that the behavioural problems do not have a clear direction and
that both under- or overdeterrence relative to the correct application
of the cost-benefit standard is possible. (153)
Teitelbaum equally argues that ambiguity leads to the result that
neither strict liability nor negligence is generally efficient, but
shows, focussing on injurers care, a slight preference for the
negligence rule. When, however, the hindsight bias is taken into account
as well, like Korobkin and Ulen do, a strict liability rule seems to be
preferred. If one were therefore to take into account the result of this
literature in the economic models of tort law, it would lead to a highly
elaborated and differentiated system whereby the efficient liability
rule would depend upon the nature of the biases (pessimism or optimism)
with either the injurer or the judiciary. It may be clear that, as
Korobkin and Ulen indicated, one can wonder whether sufficient empirical
evidence is already available to provide clear guidance as far as the
choice of an efficient liability rule is concerned. The available
studies so far point towards a highly differentiated system of which the
administrative costs may substantially outweigh the benefits in
differentiation. (154) It was a point already made by Calabresi. As far
as the choice between strict liability and negligence is concerned he
argued in his 1975 paper 'on optimal deterrence and
accidents', (155) that the relevant question is 'who is best
suited to make the cost-benefit analysis between accident costs and
accident avoidance costs? In other words, it could ask who could bear
the incentive to decide correctly'. (156) He adds that this
decision 'is a matter of empirical judgements, not theory. (157)
However, Calabresi equally recognised that a detailed differentiation on
the basis of the (cognitive) abilities of the potential parties involved
in an accident setting has the clear disadvantage that 'the
administrative costs of making such individualised judgements would
presumably be too great. (158) In other words, the costs of taking the
refinements, offered by the behavioural literature, into account, may
simply be too high.
4.5 A case for regulation?
A general finding of the behavioural literature is of course that
potential tortfeasors may react less appropriately to incentives given
by the tort system than expected by the economic model and also judges
may not always be able to set the standards correctly. These errors of
course raise the question whether, within Shavell's criteria for
safety regulation (159) these constitute arguments for a stronger
reliance on regulation than on liability rules.
Many have been critical of using human errors as a reason for
regulatory intervention. (160) For example Glaeser argues that bounded
rationality will often increase the costs of government decision making
relative to private decision making. (161) However, this criticism
largely applies in a context where there is consumer choice. Even
Glaeser argues 'after all there have always existed plenty of
grounds, like market failures and externalities, for government
intervention in the economy'. (162) In the cases discussed here
third parties suffer harm and externalities are hence real. A regulatory
intervention should thus not necessarily be classified as paternalism,
suggesting that it would be an unnecessary intervention. If it could be
argued that government is better able to assess specific risks than
individuals (potential tortfeasors or judges) there is a simple case in
favour of safety regulation based on the superior information of the
regulatory authority. (163) A distinction in this respect is of course
to be made between on the one hand the question whether the individual
has adequate information on certain risks and on the other hand the
question whether, even if adequately informed, the individual is able to
respond rationally to adequate information. The human errors we
discussed in section 3 of course belong more to the second category.
(164) In that case Ogus argued that a paternalist goal of increasing
social welfare can justify regulation on the basis that the regulator
assumes what would have been the preferences of individuals if they had
responded rationally to full information. (165) Ogus provides the
following criteria to evaluate paternalistic regulation:
'-are there plausible traditional justifications
(externalities, information failure, inadequate competition) for the
measure, operating independently of paternalism?
-if not, and taking account of the insights of socialpsychology, is
the regulated activity one with regard to which a significant proportion
of the agents make decisions that are unlikely to reflect their real
preferences?
-if so, are the likely costs of the regulatory measure
proportionate to the likely benefits and/or could the same be reached at
lower cost by an alternative instrument?'. (166)
Many scholars argue indeed that some of the behavioural biases can
be considered as arguments in favour of regulation. (167 For example
Korobkin and Ulen argue that the hindsight problem with the judiciary
can be an argument in favour of broader ex ante regulation of safety by
administrative agencies. (168) They also defend the mandatory use of
seat belts or the instalment of airbags in cars as a rational decision
by government to remove safety decisions from individual actors, given
cognitive biases. (169) Camerer et al. defend regulation as
'asymmetric paternalism' since e.g. a device which would
disable a car in case the driver would have a too high alcohol level
would regulate behaviour of those whose driving and decision making is
assumed to be undermined, whereas it would be completely unobtrusive for
those who don't need it (the drivers who are not drunk). (170 171)
However, many may question whether standards set by government are
necessarily a superior reaction to the tort system, even under bounded
rationality. Public errors are as realistic a problem as private errors
(172) and moreover public choice scholars have powerfully shown that
public regulation always runs the risk of inefficiencies caused by
private interests. 'Paternalism has been abused by governments
responding to special interests or seeking to aggrandize their own
authority. (173) It is well-known that thus regulatory interventions can
often have effects that are counterproductive for the goals they aim to
achieve.
To counter inter alia these risks economists have proposed the use
of cost-benefit analysis for risk regulation precisely since also
regulation runs a serious risk of providing merely a response to
irrational social fears. (174) This is also related to the debate on
whether the well-known precautionary principle can be a useful tool in
risk regulation, an issue which goes beyond the scope of this
contribution. (175)
In sum safety regulation can be advanced if there are reasons to
believe that the regulator will be better able to make an adequate risk
assessment and hence to set standards closer to the efficient care
levels than that private parties (under strict liability) or the
judiciary (under negligence) would. Cost-benefit analysis can be used to
guarantee that regulators will not be subject to the same cognitive
problems as individuals. (176)
5 IMPLICATIONS FOR INSURANCE
5.1 Criticism of 'expected utility' theory
Behavioural experiments have first of all been critical of the
descriptive adequacy of the traditional expected utility theory to
explain insurance. Many experiments showed preferences which run counter
to utility theory. one such problem which is hard to explain by
traditional utility theory is the preference which appeared from an
experiment for low-deductible insurance policies, notwithstanding the
proportionality high premiums; another one refers to the failure of
individuals to purchase insurance even when the premiums have been
highly subsidised. (177) Some (30-40) % of insurance decisions of many
residents of hazard-prone areas were inconsistent with predictions from
the theory. (178) Jolls also discusses experiments suggesting that under
particular circumstances people are risk seeking rather than risk averse
towards probabilistic losses of moderate size. (179) Again this is not
what is usually assumed in insurance theory. Hence, Slovic, Kunreuther
and White offer an alternative, 'description decision theory'
based on bounded rationality which takes into account the cognitive
limitations that the decision maker is exposed to as alternative to the
expected utility hypothesis. (180) The cognitive limitations discussed
in section (3) may indeed also seriously limit the possibility of an
individual to take an efficient insurance decision based on his ability
to judge his probability of being exposed to a risk, the potential
damage and the corresponding premium. (181)
Some of the problems become especially clear when it concerns the
ability of individuals to make a decision to take insurance protection
against natural hazards. one problem is the status quo bias and the
closely related problem of inertia. Individuals may not be prepared to
incur even trivial costs of exploring beneficial alternatives to
customary choices. (182) Behavioural experiments also have shown that
low probability events like the risks of natural hazards are
systematically misjudged. (183) Experiments show evidence of the
mentioned probability neglect: individuals systematically ignore low
probability, high damage events. (184) occupants of flood prone areas
reduce uncertainty by various means of denial. (185) It is related to
the inability of individuals to conceptualise floods that have never
occurred. (186) The result of these phenomena is that individuals will
often take an 'it will not happen to me' attitude. (187)
Jolls indicates that the fact that many people still take insurance
is in fact surprising. Given the fact that many people often
underestimate the probability of negative events, why would they then
take insurance against them? She argues that one reason may be a high
level of risk aversion toward large losses, despite their
underestimation of the probability that such losses will occur. Jolls
concludes that in fact we simply do not know why people on the one hand
appear to be unrealisticly optimistic but on the other hand often
purchase insurance. (188) Moreover, other psychological experiments have
shown that ex ante people may prefer uncertain losses rather than the
certain loss of having to pay a premium. Kunreuther showed that because
insurance is considered as an investment, some people will refuse to
insure against low probability, high damage events (such as flooding)
because there is a likelihood of never receiving any return during a
lifetime. (189) These types insurances provide a low expectation of a
return on the 'investment' and hence there is a corresponding
low demand. The fact that insurance is seen as an investment again is at
odds with the expected utility hypothesis. (190) To be clear: many of
the deviations found from standard theory do not necessarily constitute
evidence that the rational choice theory would be wrong. Underestimation
of e.g. the risks of natural hazards may be the result of a lack of
information and is in that sense not irrational. Perhaps more
interesting than examining whether the experiments falsify the rational
choice theory or not is what their influence may be for actual behaviour
of both insured and insurers.
5.2 Result 1: underinsurance
An obvious result of the underestimation of low probability events
is that individuals will purchase too little insurance. (191) As a
result also in countries where voluntary first-party insurances for
catastrophic losses (such as the ones caused by e.g. flooding) are
available, (192) victims apparently do not insure, or only to a limited
extent. The evidence in that respect is overwhelming. Kunreuther and
others already pointed at the low demand for earthquake insurance, even
in areas which are vulnerable to earthquake risks. (193) Well-known is
the example that after the Northridge earthquake in California in (1994)
a high number of citizens decided to buy first-party disaster insurance
as a reaction against the suffered damages. This may be the result of
the affect or availability heuristic according to which the past
experience shows the individual that the probability of the unpleasant
event is apparently that high that it is a problem worthy of attention.
However, after daily life had taken over again a large quantity of those
new insurance policies was cancelled again. (194) Eight years after the
creation of the California Earthquake Authority the coverage went down
from 30 tot 17%. (195)
The underinsurance for flooding risks has also already been
described in the literature. (196) Recently the experience with Katrina
showed once more that only a low percentage of house owners had flood
insurance. (197) Similar evidence comes from Europe. For instance after
the flooding of the river Elbe in (2002), referred to as the 'flood
of the century' (198) it appeared that only a very small percentage
of victims had insurance coverage. (199) Jolls again provides a
behavioural explanation for the fact that people fail to buy insurance
against negative events such as floods and earthquakes (despite massive
federal subsidies): an unrealistic optimism leads to an underestimation
of the probability that these events will happen to them. (200)
5.3 Result 2: mixed evidence of moral hazard and adverse selection
Not only does the behavioural research cast doubt on the ability of
individuals to choose an appropriate insurance coverage that will
maximise their utility. Empirical research equally indicates that the
well-known problems of moral hazard and adverse selection may play less
of a problem than is assumed on the basis of classic insurance economic
literature. A recent overview of the various available empirical studies
in this respect shows that the extent of adverse selection depends on
the insurance market at hand. (201) For example no evidence of adverse
selection was found as far as motor vehicle insurance in France is
concerned (202) nor as far as health insurance in the US is concerned.
(203) The extent of adverse selection thus seems to depend on the
insurance market at hand. Moreover, there is also evidence of an
opposite phenomenon: it would more particularly be the serious law
abiding citizens (and hence the good risks) that would have a demand for
insurance. There is indeed some evidence of this phenomenon of so-called
'propitious selection' for example in motor vehicle insurance
(204) but also as far as life insurance is concerned: those individuals
purchasing life insurance would have a longer life expectancy than those
who don't. (205)
There is similar evidence as far as the problem of moral hazard is
concerned. The empirical evidence seems to suggest that moral hazard is
more likely to occur in some insurance markets than others. (206) For
example as far as hospital admissions is concerned (probably not
surprisingly) moral hazard did not seem to be a major issue. (207)
In sum, also as far as moral hazard and adverse selection is
concerned empirical evidence seems to indicate that these problems play
(at least in particular cases) less of a problem than one would expect
on the basis of the economic model of insurance. (208) Let us return to
the finding that psychological research shows that as a result of
cognitive problems there may be substantial underinsurance. The question
obviously arises whether that should at the normative level give rise to
some remedy at the legislative level.
5.4 Towards mandatory (disaster) coverage?
5.4.1 Mandatory liability insurance?
Above I mentioned behavioural research showing that as a result of
overoptimism people and more particularly car drivers overestimate their
own (driving) capabilities and underestimate the probability of being
engaged in an accident. The result would be that those car drivers who
could potentially be injurers in an accident setting would also have a
too low demand for insurance coverage given their underestimation of the
risk. (209) These cognitive limitations could be considered as an
argument in favour of mandatory liability insurance. This is a result
from behavioural studies that will probably not be shocking to most
scholars familiar with the law and economics of accident law. Indeed,
information problems, together with the potential underdeterrence
resulting from the insolvency of the average car driver have always been
advanced as the main reasons in favour of mandatory liability insurance
e.g. for motor vehicles. (210)
5.4.2 Mandatory disaster insurance?
One could go one step further and not only argue in favour of the
well-known mandatory liability insurance but also in favour of mandatory
insurance against low probability events where there is a systematic
underestimation of the risk such as disasters. At the policy level
behavioural scholars argue that one way to get people to insure low
probability high damage risk is to sell disaster insurance along with
insurances against likely losses at reasonable costs. Tests confirmed
that this compounding with other risks, as a result of which a so-called
'comprehensive insurance policy' was offered was preferred:
subjects were willing to spend 30% more for compound insurance than the
sum of their expenditures for the two single earn policies. Slovic et
al. conclude: 'if it is in society's best interest for people
to insure themselves against unlikely calamites then adding protection
against a small but likely loss might help them accomplish this purpose.
(211) A consequence from this behavioural literature is thus that they
suggest compulsory insurance as an example of a policy that can play a
role in improving hazards perception. (212) Compulsory insurance also
has the advantage that risks can be spread and that risk based premiums
can provide adequate incentives e.g. not to develop in high-risk areas.
(213)
5.4.3 Information remedies?
However, if lacking information would be the reason for a duty to
insure, one could hold that regulation aiming at providing information
might to some extent be a less interventionist remedy than mandatory
insurance. Showing people the consequences of e.g. flooding with visual
displays may help to pursue the public to view insurance as a potential
remedy. (214) However, a weakness in this argument is that behavioural
experiments have shown that it is only to a limited extent possible to
cure the information asymmetry through regulation. (215) The problem is
indeed that the behavioural literature not only shows a lack of
information (in which case the information asymmetry could constitute a
reason for a regulatory duty to purchase insurance), but also that even
when potential victims are well informed about the risks, they prefer
not to purchase insurance. The reason is that insurance is apparently
perceived as an investment. In case of low probability, high loss events
there is a great likelihood that people will be paying a lot of premium
without ever having any return during a lifetime. (216) This research
hence shows that it is not primarily poor information of potential
victims which would cause the low demand, but rather the unwillingness
of victims (even if well informed) to purchase coverage against low
probability high loss events. If this were the case, there is always a
danger that the mandatory insurance in fact amounts to paternalism.
(217)
5.4.4 Potential dangers
There are, however, also several potential dangers of introducing
mandatory disaster insurance. (218) When introducing mandatory disaster
coverage, there is always a danger that the legislator in fact forces
potential victims to purchase an insurance policy even if there would be
no demand. (219) There is, moreover, a recent study by Sandroni and
Squintani showing that there is some danger with introducing compulsory
insurance based on behavioural biases. (220) They argue that compulsory
insurance is more particularly problematic when the market has a
significant fraction of overconfident agents in which case compulsory
insurance could result in a transfer of wealth from low risk to high
risk individuals. The reasoning is simple: the higher the fraction of
overconfident agents in the economy, the higher is also the average risk
of the pool of low- risk and overconfident agents and the higher thus
the price that insurance firms will charge. At high prices low risk
individuals would be better off with purchasing small amounts of
insurance and are in fact hurt by compulsory insurance. This paper
therefore shows that basing paternalistic policies on behavioural biases
is not totally unproblematic since it may not make all agents better
off, more particularly the low risk individuals. Compulsory insurance
based on behavioural biases then effectively leads to
cross-subsidisation.
A generalized duty to purchase e.g. flooding coverage always
entails the risk that the duty is also imposed on those who constitute
no risk at all: the well-known owner of an apartment on the tenth floor.
This problem plays less (221) when a generalized duty to provide cover
is imposed (for all type of risks) such as in the French case: if one
cannot be a victim of flooding, there can at least be other risks (such
as heavy rainfall, winds or tornados) to which one can be exposed. This
problem is more serious if the duty is limited to a specific risk such
as e.g. flooding. In that particular case it might be more indicated to
limit the duty to specific risk areas, but the administrative (and more
particularly political) costs of identifying those areas may be high.
This was shown in the case of Belgium: a new act of May 2003 introduced
additional mandatory coverage on voluntary insurance policies, but
proposed to apply this new solution only to persons living in specified
risk areas. These risk areas were to be identified through regulation.
However, the attempt to identify the risk areas led to political
disagreement and a subsequent impossibility to apply the Act. The result
is that in 2005 a new system was introduced with a generalized duty to
purchase additional coverage for natural hazards in addition to the fire
insurance. It seemed impossible to pursue the idea of limiting the
mandatory coverage, given the high political costs of identifying the
special 'risk areas' where the duty to insure would apply.
(222)
The duty to purchase mandatory disaster coverage in addition to
voluntarily purchased property damage contracts may cause problems from
the angle of competition law. It is a so-called tie-in agreement forcing
a consumer to buy a specific service or product together with another
product, which may restrict competition. (223)
Mandatory coverage is of course only a solution where insurance
markets are available. In many, more particularly developing, countries
a large part of the losses is not covered under insurance at all. Where
insurance markets are not available to a large part of the population,
imposing mandatory disaster insurance will of course not be the miracle
solution.
5.4.5 Advantage: risk differentiation and avoidance of ex post
government relief
Although there are thus several disadvantages of this suggestion a
clear advantage is, that through the compulsory insurance solution
suggested by behavioural law and economics an adequate risk
differentiation through insurance is possible: individuals and
communities might better adapt their risk levels if they are forced to
do so through insurance premiums rather than when they can rely on ex
post government relief. (224) Law and economics scholars and more
particularly Howard Kunreuther have therefore already since (1968)
strongly argued in favour of mandatory disaster insurance; (225) he
repeated this plea, supported by behavioural studies, many times. Also
after Katrina had again shown large underinsurance in specific
neighbourhoods, Kunreuther concluded once more that the time has come
for comprehensive disaster insurance. (226)
6 CONCLUDING REMARKS
6.1 Increasing evidence of heuristics and biases
In a publication by leading scholars in the area of behavioural law
and economics it was held 'the experimental work described in this
chapter documents man's difficulties in weighing information and
judging uncertainty. Yet, this work is quite recent in origin and still
very much in the exploratory stage. In addition its implication does not
fit with the high level of confidence that we typically accord our
higher mental processes 222 Notwithstanding this caveat the same authors
conclude 'the laboratory conclusions are congruent with many
observations of non-optimal decision-making outside the laboratory--in
business, governmental policy setting and adjustment to natural hazards.
The belief that people can behave optimally when it is worthwhile for
them to do so gains little support from these studies. The sources of
judgemental bias appear to be cognitive, not motivational (228)
Indeed, notwithstanding the modesty of some of the authors in this
domain there is now a wide literature of which just a small summary was
presented in section 3, showing that some of the traditional assumptions
underlying economic models do not comply with how people behave in real
world situations.
It may at first sight seem rather worrisome, at least to law and
economics scholars, that many of us apparently do not completely act in
the way predicted by the rational actor model. However, we should
remember that in a way the heuristics and biases from which we suffer
are nothing else than shortcuts to handle a lot of complex situations
and thus make our life a lot easier. There is as such nothing wrong with
e.g. the overoptimism from which many of us 'suffer' since it
tends to correlate with happiness, contentment and the ability to engage
in productive, creative work. Jolls indicates that there is also
evidence that individuals with accurate as opposed to excessively
favourable impressions of their own personal abilities tend to be
clinically depressed. (229)
6.2 Implications for accident law
Notwithstanding this positive note the relevant question today is
of course what the implications are of the behavioural studies for the
economics of accident law. Is there a 'Behavioural Accident Law and
Economics'? Generally some authors like Jolls hasten to say that
behavioural law and economics is not a critique of law and economics.
(230) Arcuri holds that other theories may well enrich the analytical
apparatus of law and economics and she suggests an 'eclectic'
approach to law and economics which would entail a selection of what
appears to be best in various doctrines, methods or styles. (231) Posner
is, not surprisingly, more critical of such a fishing expedition for
ideas and fears that enriching the rational choice model in this way
'runs a risk similar to that of behavioural economics, of
explaining nothing by explaining everything'. (232) When addressing
the potential consequences of the behavioural literature for the
economic analysis of accident law one has again to distinguish between
the descriptive, prescriptive and normative economic analysis of law.
(233) Most relevant and least threatening is of course the relevance of
behavioural studies for descriptive and prescriptive law and economics.
If behavioural models were better able to explain what happens in real
life situations this could certainly add to the explanatory power of the
models. There is generally much more criticism on behavioural law and
economics when it concerns its implications for normative law and
economics. Some have even doubted whether there should be any change at
all to the main rules of the common law on the basis of the findings in
the behavioural literature. (234) What are the main consequences of the
behavioural literature for traditional economic models of tort and
insurance? The implications of the behavioural literature are not as
clear cut as it seems. As far as the economics of tort law is concerned
at first blush the findings of the behavioural literature suggest
important changes. Indeed, the assumptions underlying the economics of
tort law assume that potential injurers as rational decision makers have
the ability to process information concerning the probability of an
accident and expected damage in relation to the costs of preventing the
accident. Behavioural literature suggests that a lot can go wrong in the
way potential injurers process this information, being subject to a
variety of heuristics and biases. Not taking into account these
cognitive limitations may jeopardize an efficacious enforcement of tort
law. (235)
6.3 Behavioural literature multi-directional
However, as has already been shown earlier in the literature, a
problem with this strand of the behavioural literature is that the
direction of the biases is not always very clear. Some biases point in
the direction of injurers being overcautious (and thus being
inefficiently overdeterred), whereas others point in the direction of
injurers systematically neglecting specific risks and thus spending too
little care (leading to underdeterrence). I showed above that, for
example as far as the choice between strict liability and negligence is
concerned some authors (more particularly Teitelbaum) seem to favour the
negligence rule (on the basis of an analysis of certain biases) whereas
others (Korobkin and Ulen) seem to favour the strict liability rule
(more particularly to counter the hindsight bias with the judiciary).
The result therefore is that the findings of the behavioural literature
present a very nuanced and differentiated picture, whereby the liability
rule would depend upon the type of biases and whether they occur with
the parties in the accident setting (injurer or victim) or with the
judge. Even if one would already assume that the findings of the
behavioural literature are that clear cut that they warrant an
adaptation of traditional models, it is hence not that clear in which
direction that adaptation goes. Moreover some of the shortcomings of the
negligence standard (errors in factual or efficient care on the side of
potential injurers or judges) have been identified earlier by Shavell
and have been incorporated into the economic analysis of tort law.
Moreover, also mainstream economists had generally acknowledged the
problem of 'bounded rationality', although mainly as an
indicator of the parameters beyond which traditional analysis could not
go. (236) This does not lead to the conclusion that the behavioural
findings are irrelevant for the economic analysis of tort law, but
rather that first, it seems too early to replace traditional economic
analysis of accidents of which the validity has to some extent also been
proven in empirical research (237) by a behavioural approach since that
still lacks a coherent theory and second, that given the
multidirectional nature of the lessons provided by the behavioural
studies, it may be difficult to apply these results in legal practice.
6.4 Regulation?
The behavioural literature only seems to present a strong case in
favour of safety regulation where indeed individuals are not able to
adequately assess information on risks and thus not able to set
efficient care levels. Assuming that government agencies are less
vulnerable to these cognitive limitations (although there is doubt that
it is really the case) there may be reasons for increased safety
regulation. However, again some may argue that this fits into the
traditional criteria for safety regulation as advanced by Shavell,
although others could argue that in this case regulation does not merely
cure a lack of information, but bounded rationality as well and
therefore amounts to a justified type of 'regulatory
paternalism'. (238) This paternalistic call on government
interventions based on cognitive limitations is, however, highly
debated. As a reaction to these calls for paternalism some have held
that bounded rationality may increase the cost of government decision
making relative to private decision making. (239)
6.5 Mandatory insurance?
A much stronger policy conclusion is--at first blush--formulated in
the behavioural literature with respect to insurance. Not only do the
experiments cast serious doubt on the validity of the expected utility
hypothesis to explain the demand for insurance; the literature equally
suggests that a type of compulsory coverage for natural hazards, whereby
comprehensive insurance is offered would be welfare improving.
Individuals would then be forced to purchase mandatory insurance against
low probability high damage events (like natural hazards) in addition to
higher probability low damage events (e.g. housing insurance). The
behavioural literature can thus provide an important support for a
tendency in many legal systems to replace the traditional ex post
government relief for natural hazards by compulsory first party
insurance policies. The latter have, moreover, the advantage that some
type of risk differentiation can be applied whereby individuals may have
incentives for risk reduction under differentiated premiums, incentives
which would be absent in government relief programs. (240) However,
although a mandatory insurance e.g. for natural hazards may be defended
as 'libertarian paternalism' (241) there are many potential
dangers and disadvantages as well. One well-known issue, recently again
stressed by Sandroni and Squintani (242) is that mandatory insurance
could always lead to cross-subsidisation to the disadvantage of low risk
individuals.
6.6 Modest, but important
Of course some lawyers could argue that my perception of the
implications of the behavioural literature for the traditional economic
analysis of accident law is simply too modest: it may not substantially
change the economics of tort law and only leads to an argument in favour
of compulsory disaster insurance. The suggestions formulated by Shavell
to deal with uncertainties in the application of the negligence rule can
equally be used to handle human errors of the type suggested by the
behavioural literature. Moreover, the literature seems divided on the
consequences of behavioural studies for the traditional test between
negligence and strict liability. Perhaps, as was also suggested by
Korobkin and Ulen, further empirical research is necessary before one
could conclude to adaptation of traditional models. Moreover, in that
case there is of course no need to abandon the economic analysis of tort
law (based on the rational choice model) completely, but rather to
refine the models on the basis of the findings from social psychology.
That conclusion would, however, overlook the importance of this
literature. Even though there is no need (yet) to fundamentally change
the economics of tort law, the knowledge about specific heuristics and
biases can provide useful insights in the actual behaviour of potential
parties in an accident setting. Moreover, it can, have important
consequences for example for the way in which judges should be behave in
deciding negligence cases. For example the awareness of the existence of
the hindsight bias should lead the judiciary to be far more careful in
judging 'sins of the past' on the basis of norms of today.
Already a good insight with the judiciary in their own exposure to
heuristics and biases might increase the accuracy of their decision
making. Also, the importance of the behavioural findings for the
compensation of victims of catastrophes should not be underestimated
given the importance of this topic today. Many countries are
increasingly confronted with a variety of natural and technological
disasters and governments have increasing difficulties meeting the calls
on them to provide relief via the public budget. Hence the behavioural
literature can provide an important support for tendencies in some legal
systems (notably France) to solve compensation for victims of
catastrophes through the type of comprehensive disaster insurance
suggested by the behavioural literature rather than through ex post
government relief.
Finally it should be noticed that some of the implications
discussed in this contribution of the behavioural literature for
accident law (more particularly the question whether the literature
provides arguments in favour of paternalistic regulation and limits
individual autonomy) may just play a modest role in the area of tort law
(where party autonomy is essentially limited). The importance may,
however, be much greater in other areas like consumer regulation,
regulation of financial markets and securities. There are in other words
many reasons to pay a lot of attention to the implications of this
important domain of behavioural economics for the traditional economic
analysis of law, also in other fields than accident law.
* Visiting International Professor of Law, University of
Pennsylvania Law School; Professor of Comparative and International
Environmental Law, Maastricht University (NL) and Professor of
Comparative Private Law and Economics, Erasmus School of Law (NL);
faure@frg.eur.nl.
(1.) I am grateful to Ton Hartlief (Maastricht University), Roger
Van den Bergh and Willem van Boom (both Erasmus School of Law,
Rotterdam) for helpful comments on an earlier version of this text and
to Marina Jodogne (Maastricht University) for editorial assistance.
(2.) See for evidence of lacking insurance coverage, for example
after hurricane Katrina, inter alia, Howard Kunreuther, Has the Time
Come for Comprehensive Natural Disaster Insurance?, in On Risk and
Disaster. Lessons from Hurricane Katrina (Daniels, Kettl &
Kunreuther (eds.), University of Pennsylvania Press, 2006), 175-201 and
see Michael Faure & Vdronique Bruggeman, Catastrophic Risks and
First-party Insurance, 15 Connecticut Journal of Insurance Law 2009,
1-52.
(3.) The starting point of the economic analysis of law in general
were the publications by Ronald Coase, The Problem of Social Cost,
JOURNAL OF LAW & ECONOMICS 1960, 1-44 and Guido Calabresi, Some
Thoughts on Risk Distribution and the Law of Torts, YALE LAW JOURNAL
1961, 499-553, which both also dealt with accident law.
(4.) Amos Tversky and Daniel Kahneman, Judgment under Uncertainty:
Heuristics and Biases, 185 Science 1974, 1124-1131; Daniel Kahneman,
Paul Slovic & Amos Tversky eds., Judgement under Uncertainty:
Heuristics and Biases (Cambridge University Press, 1982).
(5.) Richard A. Epstein, The Neoclassical Economics of Consumer
Contracts, 92 Minnesota Law Review 2008, 803-835.
(6.) See in this respect more particularly Christine Jolls, Cass R.
Sunstein, & Richard Thaler, A Behavioural Approach to Law and
Economics, 50 Stanford Law Review 1998, 1471, 1523-1532; Jason S.
Johnston, Bayesian Fact-Finding and Efficiency: Towards an Economic
Theory of Liability under Uncertainty, Southern California Law Review
1987, 137-181; Christine Jolls, Behavioural Law and Economics, in
Economic Institutions and Behavioral Economics (Diamond & Hannu
Vartiainen eds., Princeton University Press, 2007, 115-155); Russel B.
Korobkin & Thomas S. Ulen, Law and Behavioural Science: Removing the
Rationality Assumption from Law and Economics, 88 California Law Review
2000, 1053-1146; Joshua S. Teitelbaum, A Unilateral Accident Model under
Ambiguity, 37 Journal of Legal Studies 2007, 431-477; Avishalom Tor, The
Methodology of the Behavioural Analysis of Law, 4(1) Haifa Law Review
2008, 237-327.
7. I hereby build further on an earlier study to honour Guido
Calabresi (Michael Faure, Calabresi and Behavioural Tort Law and
Economics, 1(4) Erasmus Law Review 2008, 75-102), where I examined to
what extent some of the ideas of the behavioural literature are already
incorporated into Calabresi's work.
8. I only focus on the relevance of the behavioural literature for
accident law, although there is a broad literature dealing with its
relevance for other legal domains as well. See for example for the area
of criminal law Richard H. MacAdams & Thomas S. Ulen, Behavioural
Criminal Law and Economics, in, Criminal Law and Economics (Garoupa ed.,
Cheltenham, Edward Elgar 2009, forthcoming, chapter 18, available at
http://ssrn.com/abstract=129963).
9. The reader interested in further reading can consult the studies
concerning behavioural law and economics summarized inter alia supra in
note 6.
(10.) This optimal care is hence to be found where marginal
prevention costs equal the marginal benefits in further reduction of the
expected damage. See generally Stephen M. Shavell, Strict Liability
versus Negligence, Journal of Legal Studies 1980, 1-25; Stephen M.
Shavell, Economic Analysis of Accident Law (Harvard University Press,
1987), 5-32; as well as Stephen M. Shavell, Foundations of Economic
Analysis of Law (Harvard University Press, 2004), 175-288.
(11.) Robert Cooter & Thomas S. Ulen, Law and Economics
(Addison Wesley, 4th ed., 2004), 15.
(12.) Richard Posner, Economics Analysis of Law (Wolters Kluwer,
7th ed., 2007), 3.
(13.) Robert Cooter & Thomas S. Ulen, Law and Economics
(Austin, Addison Wesley, 4th ed., 2004), 350-351.
(14.) Although the idea that tort law can be considered as an
incentive mechanism that influences the behaviour of parties potentially
involved in an accident setting was originally of North-American origin,
it has now largely been accepted by European legal scholars as well:
see, for example for Germany, Gerhard Wagner, Prevention und
Verhaltenssteuerung des Privatrechts--AnnaBung oder legitime Aufgabe?,
Archiv fur die Civilistische Practicis 2006, Vol. 206, 352-475.
(15.) In the words of Schafer and Ott, "rationality does not,
however, imply that the agent is conscious of the choices"
(Hans-Bernd Schafer & Claus Ott, The Economic Analysis of Civil Law
(Edward Elgar, 2004), 52).
(16.) Otherwise the Coase Theorem would be applicable and the
efficient solution will automatically be reached in this low transaction
cost setting (see Coase supra note 3).
(17.) Duncan Kennedy, Cost-benefit Analysis of Entitlement
Problems: A Critique, 33 Stanford Law Review 1980- 1981, 388-445.
(18.) Abel 1989-90, A Critique of Torts, 37 UCLA Law Review
1989-1990, 785-831, at 794-795.
(19.) Ibid., at 808-809.
(20.) Ibid., at 810.
(21.) Ibid., at 812.
(22.) Keating argues that the concept of reasonableness fits the
doctrine and rhetoric of due care law better than the rationality
concept defended by law and economics scholars such as Robert Cooter,
Thomas Ulen and Richard Posner (Gregory C. Keating, Reasonableness and
Rationality in Negligence Theory, 48 Stanford Law Review 1995-96,
311-384). Compare this to Rodgers who argues that rational
decision-making by an injurer should be an argument in favour of strict
liability whereas in case of non-rational decision-making
'risk-creating
behaviour of psychological origin is unsuited to a social
cost-benefit analysis' (William H. Rodgers, Negligence
Reconsidered: The Role of Rationality in Tort Theory, 54 Southern
California Law Review 1980-81, 1-34).
(23.) See for an overview of the critics on the law and economics
approach to tort the summary in Gary T. Schwartz, Reality in the
Economic Analysis of Tort Law: Does Tort Law Really Deter?, 42 UCLA Law
Review 1994-95, 377-444, 381-382.
(24.) Difficulties also arise as far as the measurement of that
particular claim is concerned: injurers are often insured (in which case
one could only measure the extent to which insurers can control moral
hazard; the empirical evidence in that respect was recently summarized
by Willem H. Van Boom, Insurance Law and Economics: An Empirical
Perspective, in Essays in the Law and Economics of Regulation, In Honour
of Anthony Ogus (Intersentia, 2008), 253-276).
(25.) An early and interesting overview on the effects of tort law
with nuanced conclusions was provided by Gary T. Schwartz, Reality in
the Economic Analysis of Tort Law: Does Tort Law Really Deter?, UCLA Law
Review 1994-95, Vol. 42, 377-444. For an equally interesting overview
see Don Dewees, David Duff, & Michael Trebilcock, Exploring the
Domain of Accident Law. Taking the Facts Seriously (Oxford University
Press, 1996) and Van Velthoven, Empirics of Tort, in Tort Law &
Economics (Michael Faure ed., Edward Elgar, 2009), 453-498.
(26.) See for these criteria for strict liability inter alia
Hans-Bernd Schafer & Andreas Schonenberger, Strict Liability versus
Negligence, in Encyclopedia of Law and Economics, II, Civil Law and
Economics (Bouckaert & De Geest eds., Edward Elgar, 2000) 597-624
and for a more recent account see Hans-Bernd Schafer & Frank
Muller-Langer, Strict Liability versus Negligence, in, Tort Law and
Economics (Michael Faure ed., Edward
Elgar, 2009), 3-45 and Michael Faure (ed.), Deterrence,
Insurability and Compensation in Environmental Liability: Future
Developments in the European Union (Springer, 2003), 29-32.
(27.) Stephen M. Shavell, Foundations of Economic Analysis of Law
(Harvard University Press, 2004), 184.
(28.) Guido Calabresi & Jon T. Hirschoff, Towards a Test for
Strict Liability in Torts, 81 Yale Law Journal 1972, 1059.
(29.) Ibid., 1067.
(30.) So Michael Faure, Calabresi and Behavioural Tort Law and
Economics, 1(4) Erasmus Law Review 2008, 96-99.
(31.) Stephen M. Shavell, Economic Analysis of Accident Law
(Harvard University Press, 1987), 73-83. See also Stephen M. Shavell,
Foundations of Economic Analysis of Law (Harvard University Press,
2004), 224-241.
(32.) This may more particularly be the case where the legal
standard is set inefficiently low or inefficiently high and followed by
the tortfeasor. See on these errors in the determination of the
negligence standard also Robert Cooter & Thomas S. Ulen, Law and
Economics (Austin, Addison Wesley, 4th ed., 2004), 337-339.
(33.) Robert Cooter & Thomas S. Ulen, Law and Economics
(Austin, Addison Wesley, 4th ed., 2004), 352.
(34.) Stephen M. Shavell, Economic Analysis of Accident Law
(Harvard University Press, 1987), 357-374.
(35.) See James M. Buchanan & Gordon Tullock, The Calculus of
Consent: Logical Foundations of Constitutional Democracy (University of
Michigan Press, 1962); Mancur Olson, The Logic of Collective Action:
Public Goods and the Theory of Groups (Harvard University Press, 1965)
and Richard A. Posner, Theories of economic regulation, 5 Bell Journal
of Economics and Management 1974, 335. The possibilities of
inefficiencies in safety regulation have especially been stressed by
Michael T. Maloney & Robert McCormick, A Positive Economic Theory of
Environmental Quality Regulation, 25 Journal of Law and Economics 1982,
99- 123.
(36.) See Henri Loubergd, Developments in risk and insurance
economics: the past 25 years, in Handbook of Insurance (Georges Dionne
ed., Kluwer Academic, 2000) 3-33 (providing an overview of the
developments in risk and insurance theory).
(37.) See for the basic theory of Insurance inter alia Kenneth
Arrow, Uncertainty and the Welfare Econmics of Medical Care, American
Economic Review 1963, 941-973 and Kenneth Arrow, The economics of moral
hazard: further comment, 58 American Economic Review 1968, 537-539.
(38.) The latter will of course depend upon the specific attitude
towards risk of the individual, their degree of risk aversion and the
price that ultimately needs to be paid (the premium) to have the risk
removed.
(39.) Stephen M. Shavell, On Moral Hazard and Insurance, 93
Quarterly Journal of Economics 1979, 541-562.
(40.) Goran Skogh, The Transaction Cost Theory of Insurance,
Contract Impingements and Costs, 65 Journal of Risk and Insurance 1989,
726-732.
(41.) For an overview of insurance theory based on the
"non-expected utility analysis" See Loubergd, supra note 36 at
11-12 and Mark J. Machina, Non-expected utility and the robusness of the
classical insurance paradyme, in Handbook of Insurance (Georges Dionne
ed., Kluwer, 2000), 37-96 as well as Christian Gaullier, Optimal
Insurance Design: what can we do with and without expected utility?, in
Handbook of Insurance (Georges Dionne ed., Kluwer, 2000), 97-115.
(42.) See Daniel Kahneman, Paul Slovic & Amos Tversky (eds.),
Judgement under Uncertainty: Heuristics and Biases (Cambridge University
Press, 1982).
(43.) It is more particularly through the work of Simon that the
limits of rational choice theory have been made clear, also to the law
and economics community. See, for example, Herbert A. Simon, A
Behavioural Model of Rational Choice, 69 Quarterly Journal of Economics
1955, 99-118. For a summary of the work of Simon, see Gerd Gigerenzer,
Is the Mind Irrational or Ecologically Rational?, in The Law and
Economics of Irrational Behaviour (Parisi & Smith eds., Stanford
University Press, 2005), 37-67.
(44.) Thomas S. Ulen, The Growing Pains of Behavioural Law and
Economics, 51 Vanderbilt Law Review 1998, 1747, 1748.
(45.) Cass R. Sunstein, Behavioural Analysis of Law, 64 The
University of Chicago Law Review 1997, 1176, 1194.
(46.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1653, 1654.
(47.) Ulen, supra note 44, 1748.
(48.) See Christine Jolls, Cass R. Sunstein, & Richard Thaler,
A Behavioural Approach to Law and Economics, 50 Stanford Law Review
1998, 1471-1550.
(49.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998, 1551, 1552. Posner refers
actually to 'behavioural economics' but his criticism applies
as well to behavioural law and economics.
(50.) For recent summaries see in addition to the studies quoted
supra note 6 for example the contributions to Paul Slovic. (ed.), The
Perception of Risk (Earthscan Publications, 2000) and to Cass R.
Sunstein, Cognition and Cost-benefit Analysis, 29 Journal of Legal
Studies 2000, 1065-1073, but also a useful summary provided by Anthony
I. Ogus, Regulatory Paternalism: When is it Justified?, in Corporate
Governance in Context. Corporations, States and Markets in Europe, Japan
and the US (Hopt, Wymeersch, Kanda & Baum eds., Oxford University
Press, 2005), 303-320 and Anthony I. Ogus, Costs and Cautionary Tales.
Economic Insights for the Law (Hart Publishing, 2006), 219-252 as well
as M.R.A.G. Wibisana, Law and Economic Analysis of the Precautionary
Principle, Maastricht: Universitaire Pers Maastricht 2008 and Thomas S.
Ulen, Rational Choice Theory in Law and Economics, in Encyclopedia of
Law and Economics, Vol. I, The History and Methodology of Law and
Economics, (Bouckaert & De Geest eds., Edward Elgar, 2000), 790-818.
(51.) For example Sunstein mentions the following problems: 1. The
availability heuristic; 2. Informational and reputational cascades; 3.
Loss aversion; 4. Systemic effects; 5. Emotions and alarmist bias; 6.
Separate evaluation and incoherence (Cass R. Sunstein, Cognition and
Cost-benefit Analysis, 29 Journal of Legal Studies 2000, 1065-1073).
Ogus mentions the following: 1. Status quo bias; 2. Availability
heuristic; 3. Excessive discounting; 4. Selective optimism and control;
5. Social pressure (see Anthony I. Ogus, Regulatory Paternalism: When is
it Justified?, in Corporate Governance in Context. Corporations, States
and Markets in Europe, Japan and the US (Hopt, Wymeersch, Kanda &
Baum eds., Oxford University Press, 2005), 307-310 and Anthony I. Ogus,
Costs and Cautionary Tales. Economic Insights for the Law (Hart
Publishing, 2006), 219-252).
(52.) See further M.R.A.G. Wibisana, Law and Economic Analysis of
the Precautionary Principle, Maastricht: Universitaire Pers Maastricht
2008, 229-230.
(53.) See Russel B. Korobkin & Thomas S. Ulen, Law and
Behavioural Science: Removing the Rationality Assumption from Law and
Economics, 88 California Law Review 2000, 1075. See on this issue also
Siegwart Lindenbergh, Social Rationality as a Unified Model of Man
(Including Bounded Rationality), in Roundtable 'Cognition,
Rationality and Governance, 5 Journal of Management & Governance
2001, 239-251 and D. M. Krebs, Bounded rationality, in, The New Palgrave
Dictionary of Economics and the Law (Newman ed., MacMillan, 1998),
168-173.
(54.) Christine Jolls, Cass R. Sunstein, & Richard Thaler, A
Behavioural Approach to Law and Economics, 50 Stanford Law Review 1998,
1479.
(55.) Herbert A. Simon, Rational Decision Making in Business
Organizations, 69(4) The American Economic Review 1979, 493-415; see
also M.R.A.G. Wibisana, Law and Economic Analysis of the Precautionary
Principle, Maastricht: Universitaire Pers Maastricht 2008, 230.
(56.) Russel B. Korobkin & Thomas S. Ulen, Law and Behavioural
Science: Removing the Rationality Assumption from Law and Economics, 88
California Law Review 2000, 1083.
(57.) M.R.A.G. Wibisana, Law and Economic Analysis of the
Precautionary Principle, Maastricht: Universitaire Pers Maastricht 2008,
241-242.
(58.) So M.R.A.G. Wibisana, Law and Economic Analysis of the
Precautionary Principle, Maastricht: Universitaire Pers Maastricht 2008,
242.
(59.) See Russel B. Korobkin & Thomas S. Ulen, Law and
Behavioural Science: Removing the Rationality Assumption from Law and
Economics, 88 California Law Review 2000, 1087-1090 and Timur Kuran
& Cass R. Sunstein, Availability Cascades and Risk Regulation, 51
Stanford Law Review 1999, 683-768.
(60.) Cass R. Sunstein, Behavioural Analysis of Law, 64 The
University of Chicago Law Review 1997, 1188.
(61.) Paul Slovic, Informing and Educating the Public about Risk,
in The Perception of Risk (Paul Slovic ed., Earthscan Publications
2000), 184.
(62.) M.R.A.G. Wibisana, Law and Economic Analysis of the
Precautionary Principle, Maastricht: Universitaire Pers Maastricht 2008,
243.
(63.) See Anthony I. Ogus, Costs and Cautionary Tales. Economic
Insights for the Law (Hart Publishing, 2006), 236 and M.R.A.G. Wibisana,
Law and Economic Analysis of the Precautionary Principle, Maastricht:
Universitaire Pers Maastricht 2008, 224 and Christine Jolls, Behavioural
Economic Analysis of Redistributive Legal Rules, 51 Vanderbilt Law
Review 1998, 1662.
(64.) Roger E. Kasperson, The Social Amplification of Risk: A
Conceptual Framework, in The Perception of Risk (Paul Slovic ed.,
Earthscan Publications 2002), 237.
(65.) J. X. Kasperson, The Social Amplification of Risk: Assessing
Fifteen Years of Research and Theory, in The Social Amplification of
Risk, (Pidgeon, Kasperson & Slovic eds., Cambridge University Press
2003), 15.
(66.) Ibid.
(67.) Gerd Gigerenzer, Is the Mind Irrational or Ecologically
Rational?, in The Law and Economics of Irrational Behaviour (Parisi
& Smith eds., Stanford University Press, 2005), 45.
(68.) For a summary of the literature see Russel B. Korobkin &
Thomas S. Ulen, Law and Behavioural Science: Removing the Rationality
Assumption from Law and Economics, 88 California Law Review 2000,
1107-1112.
(69.) See Thomas S. Ulen, Rational Choice Theory in Law and
Economics, in Encyclopedia of Law and Economics, Vol. I, The History and
Methodology of Law and Economics, (Bouckaert & De Geest eds., Edward
Elgar, 2000), 804-806. Recent literature, however, criticizes earlier
findings concerning this endowment effect. See in this respect more
particularly Charles R. Plott & Kathryn Zeiler, The Willingness to
Pay/Willingness to Accept Gap, 'Endowment Effect', Subject
Misconceptions and Experimental procedures for Eliciting Valuations, 95
American Economic Review 2005, 530-545.
(70.) Anthony I. Ogus, Costs and Cautionary Tales. Economic
Insights for the Law (Hart Publishing, 2006), 235.
(71.) This explains for example that default rules in contract law
are more difficult to contract around than rational choice theory has
suggested. The status quo bias leads individuals to prefer the default
rules to alternatives (Russel B. Korobkin, The Status Quo Bias and
Contract Default Rules, 83 Cornell Law Review 1998, 608-647 and Russel
B. Korobkin, Inertia and Preference in Contract Negotiation: The
Psychological Power of Default Rules and Form Terms, 51 Vanderbilt Law
Review 1998, 1583).
(72.) Cass R. Sunstein, Behavioural Analysis of Law, 64 The
University of Chicago Law Review 1997, 1179-1181. On this basis Sunstein
criticizes the Coase theorem (Ronald Coase, supra note 3). I will come
back to that point below. See on loss aversion also Cass R. Sunstein,
Behavioural law and economics: a progress report, 1 American Law and
Economics Review 1999, 131-135.
(73.) See these powerful arguments in Richard A. Posner, Rational
Choice, Behavioural Economics, and the Law, 50 Stanford Law Review 1998,
1564-1567.
(74.) Anthony I. Ogus, Costs and Cautionary Tales. Economic
Insights for the Law (Hart Publishing, 2006), 237.
(75.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1653, 1659.
(76.) A nice example is provided in a study concerning Virginia
residents who applied for a marriage licence: even though the
respondents knew that almost half of all marriages ended in divorce,
when they had to predict the likelihood that their marriage would end in
divorce the model response was zero (L.A. Baker & R.E. Emery, When
Every Relationship is Above Average: Perceptions and Expectations of
Divorce at the Time of Marriage, 17 Law and Human Behaviour 1993, 439
and following. For a discussion of this and other studies see Russel B.
Korobkin & Thomas S. Ulen, Law and Behavioural Science: Removing the
Rationality Assumption from Law and Economics, 88 California Law Review
2000, 1091-1093).
(77.) See the study by Svenson quoted by Anthony I. Ogus, Costs and
Cautionary Tales. Economic Insights for the Law (Hart Publishing, 2006),
237-238.
(78.) See also the many studies quoted by Christine Jolls,
Behavioural Economic Analysis of Redistributive Legal Rules, 51
Vanderbilt Law Review 1998, 1658-1663. See also Cass R. Sunstein,
Behavioural Analysis of Law, 64 The University of Chicago Law Review
1997, 1182-1184, and Cass R. Sunstein, Behavioural law and economics: a
progress report, 1 American Law and Economics Review 1999, 136-137.
(79.) Russel B. Korobkin & Thomas S. Ulen, Law and Behavioural
Science: Removing the Rationality Assumption from Law and Economics, 88
California Law Review 2000, 1093-1094. This is one explanation for the
fact that many more cases than one would expect to go to trial instead
of being settled.
(80.) Slovic, Fischhoff, & Lichtenstein, Rating the Risks, in
The Perception of Risk (Paul Slovic ed., Earthscan Publications, 2000),
104-120.
(81.) Slovic, Fischhoff, & Lichtenstein, Facts versus Fears:
Understanding Perceived Risk, in Judgement under Uncertainty: Heuristics
and Biases (Kahneman, Slovic & Tversky eds., Cambridge University
Press, 2001), 477.
(82.) For a summary of these studies see M.R.A.G. Wibisana, Law and
Economic Analysis of the Precautionary Principle, Maastricht:
Universitaire Pers Maastricht 2008, 264-268. For that reason Posner is
critical of Christine Jolls, Cass R. Sunstein, & Richard Thaler, A
Behavioural Approach to Law and Economics, 50 Stanford Law Review 1998
arguing that they put too much trust in expert judgement whereas it is
not clear why they would be less subject to 'cognitive quirks'
or 'weakness of will' as ordinary people (Richard A. Posner,
Rational Choice, Behavioural Economics, and the Law, 50 Stanford Law
Review 1998, 1575).
(83.) See Christine Jolls, Behavioural Law and Economics, in
Economic Institutions and Behavioral Economics (Diamond & Hannu
Vartiainen eds., Princeton University Press, 2007), 124.
(84.) See Jeffrey J. Rachlinski, A Positive Psychological Theory of
Judging in Hindsight, 65 The University of Chicago Law Review 1998,
571-625 and See also other studies discussed by Russel B. Korobkin &
Thomas S. Ulen, Law and Behavioural Science: Removing the Rationality
Assumption from Law and Economics, 88 California Law Review 2000,
1095-1096.
(85.) For a discussion of the criticisms on behavioural law and
economics (and a reply to the critics) see Cass R. Sunstein, Behavioural
law and economics: a progress report, 1 American Law and Economics
Review 1999, 147-150.
(86.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998, 1570.
(87.) Ibid., 1571.
(88.) See Christine Jolls, Cass R. Sunstein, & Richard Thaler,
A Behavioural Approach to Law and Economics, 50 Stanford Law Review
1998, 1521 and Timur Kuran & Cass R. Sunstein, Availability Cascades
and Risk Regulation, 51 Stanford Law Review 1999, 691-698.
(89.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998, 1572-1573.
(90.) See also Cass R. Sunstein, Behavioural Analysis of Law, 64
The University of Chicago Law Review 1997, 1184: 'While people may
sometimes think that low-probability events have higher probability than
they in fact do, many individual agents think that they personally are
peculiarly less susceptible to such events, which may lead them to
underestimate rather than overestimate probabilities'. See also the
interesting study by Eric Posner (to which I will come back below)
arguing that errors may both lead to too little care and to too high
care (Eric A. Posner, Probability Errors: Some Positive and Normative
Implications for Tort and Contract Law, 11 Supreme Court Economic Review
2004, 125-141).
(91.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1663
(92.) See Avishalom Tor, The Methodology of the Behavioural
Analysis of Law, 4(1) Haifa Law Review 2008, 237 and ff. See also the
suggestive title of the paper by Gregory Mitchell, Why Law and
Economics' Perfect Rationality should not be traded for Behavioural
Law and Economics' Equal in Competence, 91 Georgetown Law Journal
2002, 67.
(93.) Russel B. Korobkin & Thomas S. Ulen, Law and Behavioural
Science: Removing the Rationality Assumption from Law and Economics, 88
CALIFORNIA LAW REVIEW 2000, 1057.
(94.) Gerd Gigerenzer, Is the Mind Irrational or Ecologically
Rational?, in The Law and Economics of Irrational Behaviour (Parisi
& Smith eds., Stanford University Press, 2005), 61.
(95.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998, 1559. He adds:
'Behavioural economics is defined by its subject rather than by its
method and its subject is merely the set of phenomena that
rational-choice models (or at least the simplest of them) do not
explain'.
(96.) Ibid., 1567. Posner there foresees the major fruit of
behavioural economics as 'The stimulus it provides to new and
better rational-choice theorizing'.
(97.) Richard A. Epstein, Behavioural Economics: Human Errors and
Market Corrections, 73 University of Chicago Law Review 2006, 111-132,
130: 'The real challenge is not to deny the experimental findings,
but to explain the full range of personal and market mechanisms that
make them disappear without a trace'.
(98.) John A. List, Does Market Experience Eliminate Market
Anomalies, 118 Quarterly Journal of Economics 2003, 41-71 and John A.
List, The Behaviourlist Meets the Market: Measuring Social Preferences
and Reputation Effects in Actual Transactions, 114 Journal of Political
Economy 2006, 1.
(99.) See Christine Jolls & Cass R. Sunstein, Debiasing through
law, 35 Journal of Legal Studies 2006, 199-241; Cass R. Sunstein,
Behavioural law and economics: a progress report, 1 American Law and
Economics Review 1999, 150-151 and Avishalom Tor, The Methodology of the
Behavioural Analysis of Law, 4(1) Haifa Law Review 2008, 292-300.
(100.) See supra section 2.2.
(101.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998, 1551.
(102.) Cass R. Sunstein, Behavioural Analysis of Law, 64 The
University of Chicago Law Review 1997, 1194.
(103.) See, for example, Robert Cooter & Thomas S. Ulen, Law
and Economics (Austin, Addison Wesley, 4th ed., 2004) who spent
substantial attention to behavioural law and economics, also in their
discussion of accident law (Robert Cooter & Thomas S. Ulen, Law and
Economics (Austin, Addison Wesley, 4th ed., 2004), 350-352) as well as
Schafer and Ott, who provide a detailed discussion of the various
cognitive biases (Schafer & Ott, supra note 15).
(104.) Posner also spends some attention to the behavioural
literature in his famous handbook Economic Analysis of Law even though
it obtained a less prominent place than in the other just mentioned
monographs (Richard Posner, Economics Analysis of Law (Wolters Kluwer,
7th ed., 2007), 17-20).
(105.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998, 1552.
(106.) So A. Arcuri, An Eclecticism in Law and Economics, 1(3)
Erasmus Law Review 2008, 59-81, 79.
(107.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1654.
(108.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998,
1557.
(109.) Ibid., 1559.
(110.) Ibid.
(111.) For a summary of the critics see Avishalom Tor, The
Methodology of the Behavioural Analysis of Law, 4(1) Haifa Law Review
2008, 318-325.
(112.) Anthony I. Ogus, Costs and Cautionary Tales. Economic
Insights for the Law (Hart Publishing, 2006), 250- 252.
(113.) E.g., concerning the overconfidence bias (Russel B. Korobkin
& Thomas S. Ulen, Law and Behavioural Science: Removing the
Rationality Assumption from Law and Economics, 88 California Law Review
2000, 1092).
(114.) More particularly of the so called hindsight bias (Russel B.
Korobkin & Thomas S. Ulen, Law and Behavioural Science: Removing the
Rationality Assumption from Law and Economics, 88 California Law Review
2000, 1097).
(115.) See Richard A. Posner, Rational Choice, Behavioural
Economics, and the Law, 50 Stanford Law Review 1998, 1553, 1575. Also
Sunstein argues that normative accounts should not be confused with
descriptive accounts (Cass R. Sunstein, Behavioural Analysis of Law, 64
The University of Chicago Law Review 1997, 1175).
(116.) Given the limits of this study I will only address a few
possible effects of the behavioural literature for accident law.
However, many other could be examined as well. For example loss aversion
could have consequences for the way in which damages are calculated as
well as for the choice between specific performance and damages. See on
these issues, Jeffrey J. Rachlinski, Gains, Losses and the Psychology of
Litigation, Southern California Law Review 1996, 113-185 and Cass R.
Sunstein, Behavioural law and economics: a progress report, 1 American
law and economics review 1999, 133.
(117.) Again, given limited space I will only address a few
consequences. The reader interested in further details can be referred
to e.g. Jason S. Johnston, Bayesian Fact-Finding and Efficiency: Towards
an Economic Theory of Liability under Uncertainty, SOUTHERN CALIFORNIA
LAW REVIEW 1987, 137-181; Russel B. Korobkin & Thomas S. Ulen, Law
and Behavioural Science: Removing the Rationality Assumption from Law
and Economics, 88 California Law Review 2000, 1053-1146; Eric A. Posner,
Probability Errors: Some Positive and Normative Implications for Tort
and Contract Law, 11 Supreme Court Economic Review 2004, 125-141;
Schafer & Muller-Langer, Strict Liability versus Negligence, in Tort
Law and Economics (Michael Faure ed., Edward Elgar, 2009), 3-45 and
Joshua S. Teitelbaum, A Unilateral Accident Model under Ambiguity, 37
Journal of Legal Studies 2007, 431-477.
(118.) Cass R. Sunstein, Behavioural Analysis of Law, 64 The
University of Chicago Law Review 1997, 1179.
(119.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998, 1564-1567. See for a
behavioural criticism on the Coase theorem also Thomas S. Ulen, Rational
Choice Theory in Law and Economics, in Encyclopedia of Law and
Economics, Vol. I, The History and Methodology of Law and Economics,
(Bouckaert & De Geest eds., Edward Elgar, 2000), 810-811.
(120.) I disregard situations where also victims can affect the
accident risk (so-called bilateral accidents) and thus focus merely on
unilateral accidents. It may be clear, however, that equally victims may
suffer from similar cognitive limitations. For a discussion of the
influence of cognitive problems on the victim's side (and hence
the bilateral case) See Eric A. Posner, Probability Errors: Some
Positive and Normative Implications for Tort and Contract Law, 11
Supreme Court Economic Review 2004, 137-138, 140-141.
(121.) See, for example, with respect to smoking Paul Slovic ed.,
Smoking--Risk, Perception and Policy (Thousand Oaks, CA: Sage, 2001).
(122.) A summary of this literature is also provided in the
inauguration address of Willem H. Van Boom, Structurele fouten in het
aansprakelijkheidsrecht (inauguration address University of Tilburg, 14
March 2003), The Hague: Boom., 9-11.
(123.) Christine Jolls, Cass R. Sunstein, & Richard Thaler, A
Behavioural Approach to Law and Economics, 50 Stanford Law Review 1998,
1524-1525. They, however, equally indicate that the role of overoptimism
can vary significantly with context, since there is equally a tendency
to overestimate the likelihood of being sanctioned (for example
concerning superfund litigation).
(124.) Christine Jolls, Behavioural Law and Economics, in Economic
Institutions and Behavioral Economics (Diamond & Hannu Vartiainen
eds., Princeton University Press, 2007), 123. See also an empirical
study showing evidence of this so called self-favouring bias with
drivers by Guppy 1993, p. 375-382. See also Christine Jolls, Behavioural
Economic Analysis of Redistributive Legal Rules, 51 Vanderbilt Law
Review 1998, 1658-1660.
(125.) M.R.A.G. Wibisana, Law and Economic Analysis of the
Precautionary Principle, Maastricht: Universitaire Pers Maastricht 2008,
241-242.
(126.) Eric Posner argues also that a person who discounts remote
risks might take too much care, which would equally lead to
overdeterrence (Eric Posner, supra note 117, 126).
(127.) In the words of Ogus: 'If media coverage has given
prominence to a given contingency, say an accident, individuals will
attribute a greater probability to the contingency recurring than is
objectively justified' (Anthony I. Ogus, Regulatory Paternalism:
When is it Justified?, in Corporate Governance in Context. Corporations,
States and Markets in Europe, Japan and the US (Hopt, Wymeersch, Kanda
& Baum eds., Oxford University Press, 2005), 308).
(128.) See Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1558-1663 and
Eric A. Posner, Probability Errors: Some Positive and Normative
Implications for Tort and Contract Law, 11 Supreme Court Economic Review
2004, 125-141.
(129.) This can also be related to notions of fairness people have:
most people care about being fair and about being treated fairly, so
Cass R. Sunstein, Behavioural law and economics: a progress report, 1
American Law and Economics Review 1999, 121 and 125.
(130.) Thomas S. Ulen, The Growing Pains of Behavioural Law and
Economics, 51 Vanderbilt Law Review 1998, 1753.
(131.) Also Posner argues that there is no reason to assume that
'experts' would not be subject to the same cognitive
limitations as ordinary people (Richard A. Posner, Rational Choice,
Behavioural Economics, and the Law, 50 Stanford Law Review 1998, 1575:
'The expert, too, is behavioural many Dare we vest responsibility
for curing irrationality in the irrational?').
(132.) See Gerd Gigerenzer, Is the Mind Irrational or Ecologically
Rational?, in The Law and Economics of Irrational Behaviour (Parisi
& Smith eds., Stanford University Press, 2005), 52, 56.
(133.) Hoge Raad, 12 May 2000, NT 2001, 300, Aansprakelijkheid en
Verzekering, 2000, 106-107, with case note by Tom Hartlief,
Aansprakelijkheid met terugwerkende kracht, Ars Aequi 2005, Vol. 54,
553-563. For a discussion of this case see also Michael Faure & Tom
Hartlief, The Netherlands, in Tort and Insurance Law Yearbook European
Tort Law 2001 (Koziol & Steininger eds, Springer, 2002), 358-359.
(134.) Susan P. Baker et al (eds.), The Injury Fact Book (Oxford,
1992, 2nd ed., 135 ff).. Viscusi even argues that staircases are on
number one in the top ten of 'products most involved in
injuries' (W. Kip Viscusi, Consumer Behaviour and the Safety
Effects of Product Safety Regulation, 28 Journal of Law and Economics
1985, 530. See also W. Kip Viscusi & Richard J. Zeckhauser, The
Denominator Blindness Effect: Accident Frequencies and the Misjudgement
of Recklessness, 6(1) American Law and Economics Review 2004, 74).
(135.) Willem H. Van Boom, Structurele fouten in het
aansprakelijkheidsrecht (inauguration address University of Tilburg, 14
March 2003), The Hague: Boom., 11-13.
(136.) Christine Jolls, Cass R. Sunstein, & Richard Thaler, A
Behavioural Approach to Law and Economics, 50 Stanford Law Review 1998,
1471; Willem H. Van Boom, Structurele fouten in het
aansprakelijkheidsrecht (inauguration address University of Tilburg, 14
March 2003), The Hague: Boom., 14-15; Christine Jolls, Behavioural Law
and Economics, in Economic Institutions and Behavioral Economics
(Diamond & Hannu Vartiainen eds., Princeton University Press, 2007),
124 and Russel B. Korobkin & Thomas S. Ulen, Law and Behavioural
Science: Removing the Rationality Assumption from Law and Economics, 88
California Law Review 2000, 1095-1100 and W. Kip Viscusi & Richard
J. Zeckhauser, The Denominator Blindness Effect: Accident Frequencies
and the Misjudgement of Recklessness, 6(1) American Law and Economics
Review 2004, 72-94.
(137.) Christine Jolls, Cass R. Sunstein, & Richard Thaler, A
Behavioural Approach to Law and Economics, 50 Stanford Law Review 1998,
1524.
(138.) Jeffrey J. Rachlinski, A Positive Psychological Theory of
Judging in Hindsight, 65 The University of Chicago Law Review 1998, 571,
574.
(139.) Ibid., 624.
(140.) Hoge Raad, 2 October 1998, NT 1998, 683 with case note by
J.B.M. Vranken and Hoge Raad, 17 December 2004, Rechtspraak van de Week
2005, 4.
(141.) Hoge Raad, 15 September 1995, NT 1996, 629.
(142.) See supra note 139, 624.
(143.) See supra note 120.
(144.) Thomas S. Ulen, Rational Choice Theory in Law and Economics,
in Encyclopedia of Law and Economics, Vol. I, The History and
Methodology of Law and Economics, (Bouckaert & De Geest eds., Edward
Elgar, 2000), 815-816.
(145.) Stephen M. Shavell, Strict Liability versus Negligence,
Journal of Legal Studies 1980, 1-25 and Stephen M. Shavell, Economic
Analysis of Accident Law (Harvard University Press, 1987), 8.
(146.) See Stephen M. Shavell, Economic Analysis of Accident Law
(Harvard University Press, 1987), 73-83.
(147.) Eric A. Posner, Probability Errors: Some Positive and
Normative Implications for Tort and Contract Law, 11 Supreme Court
Economic Review 2004, 125-141.
(148.) Joshua S. Teitelbaum, A Unilateral Accident Model under
Ambiguity, 37 Journal of Legal Studies 2007, 431- 477.
(149.) Russel B. Korobkin & Thomas S. Ulen, Law and Behavioural
Science: Removing the Rationality Assumption from Law and Economics, 88
California Law Review 2000, 1098-1099.
(150.) Eric A. Posner, Probability Errors: Some Positive and
Normative Implications for Tort and Contract Law, 11 Supreme Court
Economic Review 2004, 125-141.
(151.) Ibid., 127-128.
(152.) Ibid., 127.
(153.) Jason S. Johnston, Bayesian Fact-Finding and Efficiency:
Towards an Economic Theory of Liability under Uncertainty, Southern
California Law Review 1987, 154-164. Johnston does not explicitly deal
with implications of the behavioural literature, but the findings of his
paper (from 1987) which deal with optimal liability rules under
ambiguity, uncertainty and possibilities of error, also apply to the
cognitive biases identified in the behavioural literature.
(154.) Confirming the worry of Ogus that an intervention based on
behavioural studies should only take place when the benefits exceed the
costs (Anthony I. Ogus, Costs and Cautionary Tales. Economic Insights
for the Law (Hart Publishing, 2006), 250-252).
(155.) Guido Calabresi, Optimal Deterrence and Accidents, 84 The
Yale Law Journal 1975, 660-662.
(156.) Ibid., 666.
(157.) Ibid., 667.
(158.) Guido Calabresi & Jon T. Hirschoff, Towards a Test for
Strict Liability in Torts, 81 Yale Law Journal 1972, 1068.
(159.) Stephen Shavell, Liability for Harm versus Regulation of
Safety, Journal of Legal Studies 1984, 357-374.
(160.) See, for example, Jonathan Klick & Gregory Mitchell,
Government Regulation of Irrationality: Moral and Cognitive Hazards, 90
Minnisota Law Review 2006, 1620; Jeffrey J. Rachlinski, Cognitive
Errors, Individual Differences, and Paternalism, 73 University of
Chicago Law Review 2006, 207-229.; Jefrey J. Rachlinski, The Uncertain
Psychological Case for Paternalism, 97 Northwestern University Law
Review 2003, 1165 and Avishalom Tor, The Methodology of the Behavioural
Analysis of Law, 4(1) Haifa Law Review 2008, 314-317.
(161.) Edward L. Glaeser, Paternalism and Psychology, 73 University
of Chicago Law Review 2006,. 133.
(162.) Ibid., 142.
(163.) See also Anthony I. Ogus, Costs and Cautionary Tales.
Economic Insights for the Law (Hart Publishing, 2006), 219-252, 305.
(164.) Ibid., 306.
(165.) Ibid.
(166.) Ibid, 312.
(167.) Sunstein has a nuanced position on this point: behavioural
economics does not necessarily lead to a general sympathy for
paternalism. However, regulation may, at least in principle, ensure that
judgements will be based on facts rather than intuitions in such a way
as to reduce the problems introduced by biases and heuristics (Cass R.
Sunstein, Behavioural law and economics: a progress report, 1 American
Law and Economics Review 1999, 145-146).
(168.) Russel B. Korobkin & Thomas S. Ulen, Law and Behavioural
Science: Removing the Rationality Assumption from Law and Economics, 88
California Law Review 2000, 1099.
(169.) Russel B. Korobkin & Thomas S. Ulen, Law and Behavioural
Science: Removing the Rationality Assumption from Law and Economics, 88
California Law Review 2000, 1107. See also Thomas S. Ulen, Rational
Choice Theory in Law and Economics, in Encyclopedia of Law and
Economics, Vol. I, The History and Methodology of Law and Economics,
(Bouckaert & De Geest eds., Edward Elgar, 2000), 813 who argues
'that cognitive limitations 'might lead to principled
justifications for far more paternalistic policies than those that
rational choice theory typically recommends'.
(170.) Camerer, Issacharoff, Loewenstein, O'Donoghue &
Rabin, Regulation for Conservatives: Behavioural Economics and the Case
for 'Asymmetric Paternalism', 151 University of Pennsylvania
Law Review 2003, 1211-1254. This is what Thaler and Sunstein referred to
as 'libertarian paternalism' (Richard H. Thaler & Caas R.
Sunstein, Nudge. Improving Decisions about Health, Wealth and Happiness
(Yale University Press, 2008), 72).
(171.) Also Thaler and Sunstein provide many examples how through a
more careful 'choice architecture' individuals can be
'nudged' in beneficial directions. see Richard H.Thaler &
Caas R. Sunstein, Nudge. Improving Decisions about Health, Wealth and
Happiness (Yale University Press, 2008).
(172.) Edward L. Glaeser, Paternalism and Psychology, 73 University
of Chicago Law Review 2006,. 134.
(173.) Ibid., 135.
(174.) See the eight propositions suggested as remedies by
Christine Jolls, Cass R. Sunstein, & Richard Thaler, A Behavioural
Approach to Law and Economics, 50 Stanford Law Review 1998.
(175.) See in that respect inter alia Dana 2003, p. 1322 ff. For a
critical appraisal of the precautionary principle see Anthony I. Ogus,
Costs and Cautionary Tales. Economic Insights for the Law (Hart
Publishing, 2006), 158-161.
(176.) See Anthony I. Ogus, Costs and Cautionary Tales. Economic
Insights for the Law (Hart Publishing, 2006), 250-252 and Cass R.
Sunstein, Cognition and Cost-benefit Analysis, 29 Journal of Legal
Studies 2000, 1065- 1073. Sunstein argues that cost benefit analysis
could be used as a sensible response both to interest-group power and to
the problems in the public demand for regulation caused by cognitive
limitations.
(177.) See Slovic, Fischoff, Lichtenstein, Corrigan, & Combs,
Preference for Insuring against Probable Small Losses: Insurance
Implications, in The Perception of Risk (Paul Slovic ed., Earthscan
Publications, 2000), 53.
(178.) Ibid.
(179.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1668.
(180.) See Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 1-31.
(181.) Many more cognitive biases affecting insurance decisions are
discussed in Michael Faure & Veronique Bruggeman, Catastrophic Risks
and First-party Insurance, Connecticut Journal of Insurance Law 2009
(forthcoming).
(182.) See Anthony I. Ogus, Regulatory Paternalism: When is it
Justified?, in Corporate Governance in Context. Corporations, States and
Markets in Europe, Japan and the US (Hopt, Wymeersch, Kanda & Baum
eds., Oxford University Press, 2005), 307.
(183.) Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 7.
(184.) See Cass R. Sunstein, Risk and Reason: Safety, Law and the
Environment (Cambridge University Press, 2002), 50-52.
(185.) Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 7.
(186.) Ibid, 14.
(187.) See Howard Kunreuther, Mitigating disaster losses through
insurance, 12 Journal of Risk and Uncertainty 1996, 175; Richard A.
Epstein, Catastrophic Responses to Catastrophic Risks, 12 Journal of
Risk and Uncertainty 1996, 287, 293 and Richard Zeckhauser, The
Economics of Catastrophes, 12 Journal of Risk and Uncertainty 1996, 113,
115.
(188.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1665-1667.
(189.) See Howard Kunreuther et al., Disaster Insurance Protection:
Public Policy Lessons (John Wiley & Sons Inc., 1978), 248 and Paul
J. H. Schoenmaker & Howard Kunreuther, An Experimental Study of
Insurance Decisions, 46 Journal of Risk and Insurance 1979, 612.
(190.) Slovic, Fischoff, Lichtenstein, Corrigan, & Combs,
Preference for Insuring against Probable Small Losses: Insurance
Implications, in The Perception of Risk (Paul Slovic ed., Earthscan
Publications, 2000), 62, 70.
(191.) See Eric A. Posner, Probability Errors: Some Positive and
Normative Implications for Tort and Contract Law, 11 Supreme Court
Economic Review 2004, 138.
(192.) In some countries insurances against natural hazards were
not available or only to a limited extent. This was for instance the
case in the Netherlands where insurance for flooding and earthquake
risks was for a long time excluded as a result of a cartel agreement
between insurers who agreed not to cover the particular risks. As a
result of intervention from the European competition authorities these
so called (binding decisions) were abrogated. For details see Michael
Faure & Tom Hartlief, The Netherlands, in Financial Compensation for
Victims of Catastrophes. A Comparative and Legal Approach (Faure &
Hartlief eds., Springer 2006), 202-206.
(193.) Kunreuther, Doherty & Klefner, Should Society Deal with
the Earthquake Problem?, 15(2) Regulation 1992, 60-68.
(194.) For details see Rabin and Bratis 2006, p. 303-360 and
Slovic, Kunreuther & White, Decision Processes, Rationality and
Adjustment to Natural Hazards, in The Perception of Risk (Paul Slovic
ed., Earthscan Publications, 2000), 14.
(195.) Risk Management Solutions, the North Ridge California
Earthquake: a 10-year retrospective, May 2004.
(196.) See, e.g., Howard Kunreuther, Mitigating disaster losses
through insurance, 12 Journal of Risk and Uncertainty 1996, 171-187 and
Richard Zeckhauser, The Economics of Catastrophes, 12 Journal of Risk
and Uncertainty 1996, 135.
(197.) In Louisiana the percentage of house owners with insurance
ranged from 57,7% in St. Bernard's to 7,3%, in Tangipahoa. In
Orleans only 40% had flood insurance (see Howard Kunreuther, Has the
Time Come for. Comprehensive Natural Disaster Insurance?, in On Risk and
Disaster. Lessons from Hurricane Katrina (Daniels, Kettl &
Kunreuther eds., University of Pennsylvania Press, 2006), 175-201).
(198.) In Germany referred to as the 'Jahrhundertflut'.
(199.) Ulrich Magnus, Germany, in Financial Compensation for
Victims of Catastrophes (Faure & Hartlief eds., Springer, 2006), 130
and Schwarze & Wagner, In the Aftermath of Dresdon. New Directions
in German Flood Insurance, Geneva Papers on Risk and Insurance 2004,
156-160. See also Gerd Gigerenzer, Is the Mind Irrational or
Ecologically Rational?, in The Law and Economics of Irrational Behaviour
(Parisi & Smith eds., Stanford University Press, 2005), 45.
(200.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1660-1661.
(201.) Willem H. Van Boom, Insurance Law and Economics: An
Empirical Perspective, in Essays in the Law and Economics of Regulation,
In Honour of Anthony Ogus (Intersentia, 2008), 253-276. That paper
builds further on Faure &Van Boom, Hoe houdbaar zijn
gedragsveronderstellingen in verzekeringsrecht en--economie?, in Gedrag
en privaatrecht--over gedragspresumpties and gedragseffecten bij
privaatrechtelijke leerstukken (van Boom, Giesen & Verheij eds.,
Boom Juridische uitgevers, 2008), 305-340.
(202.) Chiappori & Salani, Testing for Asymetric Information in
Insurance Markets, 108 The Journal of Political Economy 2000, 56-78.
(203.) Cardon & Haendel, Asymetric Information in Health
Insurance: Evidence from the National Medical Expenditure Survey, 32 The
RAND Journal of Economics 2001, 408-427.
(204.) See again Chiappori & Salani, Testing for Asymetric
Information in Insurance Markets, 108 The Journal of Political Economy
2000, 56-78 and see generally on propitious selection David Hemenway,
Propitious Selection, 105 The Quarterly Journal of Economics 1990,
1063-1069.
(205.) John Cawley & Thomas Philipson, An Empirical Examination
of Information Barriers to Trade in Insurance, 89 American Economic
Review 1999, 827-846.
(206.) See Willem H. Van Boom, Insurance Law and Economics: An
Empirical Perspective, in Essays in the Law and Economics of Regulation,
In Honour of Anthony Ogus (Intersentia, 2008), 260.
(207.) Willem H. Van Boom, Insurance Law and Economics: An
Empirical Perspective, in Essays in the Law and Economics of Regulation,
In Honour of Anthony Ogus (Intersentia, 2008), 260, note 45.
(208.) The empirical evidence on this point is, however, very
mixed. For a much more detailed discussion, see again Willem H. Van
Boom, Insurance Law and Economics: An Empirical Perspective, in Essays
in the Law and Economics of Regulation, In Honour of Anthony Ogus
(Intersentia, 2008).
(209.) See Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1165.
(210.) See Peter J. Jost, Limited Liability and the Requirement to
Purchase Insurance, 16 International Review of Law and Economics 1996,
259-276 and Michael Faure, Economic Criteria for Compulsory Insurance,
31 The Geneva Papers on Risk and Insurance 2006, 149-168.
(211.) Slovic, Fischoff, Lichtenstein, Corrigan, & Combs,
Preference for Insuring against Probable Small Losses: Insurance
Implications, in The Perception of Risk (Paul Slovic ed., Earthscan
Publications, 2000), 60-61, 70-71, suggesting to combine low probability
hazards with high probability threats in one insurance
'package'.
(212.) Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 25 and Anthony I. Ogus,
Regulatory Paternalism: When is it Justified?, in Corporate Governance
in Context. Corporations, States and Markets in Europe, Japan and the US
(Hopt, Wymeersch, Kanda & Baum eds., Oxford University Press, 2005),
303-320, 304.
(213.) Louis Kaplow, An Economic Analysis of Legal Transitions, 99
Harvard Law Review 1986, 548-550.
(214.) See Slovic, Fischoff, Lichtenstein, Corrigan, & Combs,
Preference for Insuring against Probable Small Losses: Insurance
Implications, in The Perception of Risk (Paul Slovic ed., Earthscan
Publications, 2000), 71.
(215.) See Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 15.
(216.) See Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 1-31, and Slovic,
Fischoff, Lichtenstein, Corrigan, & Combs, Preference for Insuring
against Probable Small Losses: Insurance Implications, in The Perception
of Risk (Paul Slovic ed., Earthscan Publications, 2000), 51-72.
(217.) See Anthony I. Ogus, Regulatory Paternalism: When is it
Justified?, in Corporate Governance in Context. Corporations, States and
Markets in Europe, Japan and the US (Hopt, Wymeersch, Kanda & Baum
eds., Oxford University Press, 2005), 303-320.
(218.) Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 1-31 and Slovic Slovic,
Fischoff, Lichtenstein, Corrigan, & Combs, Preference for Insuring
against Probable Small Losses: Insurance Implications, in The Perception
of Risk (Paul Slovic ed., Earthscan Publications, 2000), 53.
(219.) See for a discussion of pros and cons of mandatory disaster
insurance also Michael Faure, Financial Compensation for Victims of
Catastrophes: A Law and Economics Perspective, 29(3) Law & Policy
2007, 339-367 and Michael Faure & Vdronique Bruggeman, Catastrophic
Risks and First-party Insurance, Connecticut Journal of Insurance Law
2009 (forthcoming).
(220.) Alvaro Sandroni & Francesco Squintani, Overconfidence,
Insurance and Paternalism, 97(5) American Economic Review 2007,
1994-2004.
(221.) As also indicated by Schwarze & Wagner, In the Aftermath
of Dresdon. New Directions in German Flood Insurance, Geneva Papers on
Risk and Insurance 2004, 156-160.
(222.) For a detailed discussion of disaster insurance coverage in
Belgium see Bruggeman, Faure & Haritz, Schadenersatz fpr Opfer von
Naturkatastrophen--Ein Vergleich zwischen Belgien und den Niederlanden,
Vierteljahrshefte zur Wirtschaftsforschung 2008, 18-43.
(223.) See on this issue further Roger Van den Bergh & Michael
Faure, Compulsory Insurance of Loss to Property Caused by Natural
Disasters: Competition or Solidarity?, 29 World Competition 2005, 25-54.
(224.) Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), and George L. Priest,
The Government, the Market and the Problem of Catastrophic Loss, 12
Journal of Risk and Uncertainty 1996, 219.
(225.) Howard Kunreuther, The Case for Comprehensive Disaster
Insurance, 11 Journal of Law and Economics 1968, 133-163.
(226.) See Kunreuther 2006b, p. 208-227 and Howard Kunreuther, Has
the Time Come for Comprehensive Natural Disaster Insurance?, in On Risk
and Disaster. Lessons from Hurricane Katrina (Daniels, Kettl &
Kunreuther eds., University of Pennsylvania Press, 2006), 175-201.
(227.) Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 22.
(228.) Slovic, Kunreuther & White, Decision Processes,
Rationality and Adjustment to Natural Hazards, in The Perception of Risk
(Paul Slovic ed., Earthscan Publications, 2000), 23.
(229.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1661. See
also Cass R. Sunstein, Behavioural law and economics: a progress report,
1 American Law and Economics Review 1999, 136.
(230.) Christine Jolls, Behavioural Economic Analysis of
Redistributive Legal Rules, 51 Vanderbilt Law Review 1998, 1645.
(231.) A. Arcuri, An Eclecticism in Law and Economics, 1(3) Erasmus
Law Review 2008, 59-81, 59 and 79.
(232.) Richard A. Posner, Rational Choice, Behavioural Economics,
and the Law, 50 Stanford Law Review 1998, 1567.
(233.) Christine Jolls, Cass R. Sunstein, & Richard Thaler, A
Behavioural Approach to Law and Economics, 50 Stanford Law Review 1998,
1471-1476.
(234.) See Richard A. Epstein, Behavioural Economics: Human Errors
and Market Corrections, 73 University of Chicago Law Review 2006, 118.
(235.) See Wilem H. Van Boom, Efficacious Enforcement in Contract
and Tort 9Boom Juridische uitgevers, 2006).
(236.) Anthony I. Ogus, Costs and Cautionary Tales. Economic
Insights for the Law (Hart Publishing, 2006), 233.
(237.) For on overview of the empirical findings, see Dewees, Duff
& Trebilcock, Exploring the Domain of Accident Law. Taking the Facts
Seriously (Oxford University Press, 1996) and Van Velthoven, supra note
25 and see
Frank Sloan, Automobile accidents, insurance and tort liability, in
The New Palgrave Dictionary of Economics and the Law (Newman ed.,
MacMillan, 19980, 140-144.and Daniel P. Kessler & Daniel L.
Rubinfeld, Empirical study of the civil justice system, in Handbook of
Law & Economics, Vol. 1 (Polinsky & Shavell eds., Elsevier,
20070, 342-402.
(238.) See Anthony I. Ogus, Regulatory Paternalism: When is it
Justified?, in Corporate Governance in Context. Corporations, States and
Markets in Europe, Japan and the US (Hopt, Wymeersch, Kanda & Baum
eds., Oxford University Press, 2005), 306.
(239.) Edward L. Glaeser, Paternalism and Psychology, 73 University
of Chicago Law Review 2006,. 133-156.
(240.) See also Louis Kaplow, Incentives and Government Relief or
Risk, 4 Journal of Risk and Uncertainty 1991, 167-175.
(241.) See Camerer, Issacharoff, Loewenstein, O'Donoghue &
Rabin, Regulation for Conservatives: Behavioural Economics and the Case
for 'Asymmetric Paternalism', 151 University of Pennsylvania
Law Review 2003, 1211-1254 and Richard H. Thaler & Cass R. Sunstein,
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