Communication and miscommunication in corporate America: evidence from fortune 200 firms.
Hindi, Nitham M. ; Miller, Donald S. ; Catt, Stephen E. 等
ABSTRACT
The purpose of this study was to investigate the perceptions of
vice presidents of Fortune 200 companies concerning selected
communication practices and miscommunication in their companies. To
accunulate relevant data, an appropriate questionnaire consisting of
open-ended as well as check-indicator types of questions was mailed to
two vice presidents at each of the Fortune 200 companies. A total of 81
completed surveys were returned for a response rate of 20 percent. The
results showed that miscommunication can be very costly. As a result, a
majority of the vice presidents surveyed indicated that their companies
provide communication training for employees. Paperwork appears to
increase for companies that did not provide communication training.
Communication effectiveness was given significant consideration in the
performance evaluation of employees. Oral/spoken communication was the
prevailing source of communication errors, and e-mail was identified as
the media form most involved in communication miscues. The vice
presidents reported more miscommunication involving internal
stakeholders, compared to external constituents. Specifically,
interaction among business functions contributed to communication
mistakes. Increased coverage of the importance of cross functional
interactions in organizations, especially at the undergraduate level, by
schools of business appears to be warranted by the findings of this
study.
INTRODUCTION
Communication is the lifeblood of organizations. Without effective
communication, organizations will drift without direction like a ship
without a rudder. With effective communication, organizations help
empower their employees to succeed and accomplish organizational goals.
Fortune magazine conducts an annual survey to determine the 100 best
companies to work for in the United States. Invariably, the companies
identified as being best do an excellent job of listening to employee
input, which helps these companies to keep highly skilled workers. One
company, Southwest Airlines, has consistently been at or near the top of
the list of 100 best companies identified by Fortune. In a recent
interview with Colleen Barrett, President and COO of Southwest Airlines,
Barrett was asked to account for the success of Southwest.
Barrett's response was, "You have to talk and talk and talk to
your people all the time." (Gittell, 2001) In recent research on
what companies could do to improve retention, employees made it clear
that they highly valued managers who would listen. (HR Focus, 2001)
Beyond understanding the need to engage in appropriate forms of
communication interactions, organizations should also consider the
extent to which communication training is offered to employees and
realize that effective communication skills can influence
superior-subordinate relationships, employee performance evaluations,
and employee job satisfaction. This study examines these issues in
relationship to reported forms of miscommunication by company vice
presidents in Fortune 200 companies.
The paper consists of four additional sections. The next section
reviews relevant literature regarding communication and miscommunication
in Corporate America. Section three includes a description of
methodology followed in development of the study. A summary of results
is included in section four. Finally, implications and conclusions are
presented in section five.
LITERATURE REVIEW
Indeed, communication is a vital component of organizational
effectiveness. Due to an increasingly global marketplace, the pressure
to accomplish more with fewer resources, and the need to exceed customer
expectations, managers recognize the merits of effective communication:
sharing meaning and minimizing communication errors. (Axley, 2000;
Gordon, 1998; and Van Der Velde, Jansen, and Vinkenburg, 1999) New
technology that increases the number and speed of messages that require
the attention of employees emphasizes the need for clear and accurate
communication in organizations.
Increasingly, businesses are characterized by flatter
organizational structures, with the erosion of mid-management positions
leading to fewer support-staff personnel. As a result, there is
increased use of electronic technology to coordinate the flow of work in
organizations. (Fulk and DeSanctis, 1995). Adopting to these changes and
the increase in communication activities consumes vast amount of
managerial time. CMA Management (2000) confirmed that managers spend
about 80 percent of their time on communication.
Gillette (1994) observed that management communication involves
both vertical and horizontal dimensions and also noted the importance of
supplementing e-mail, information on policies, and progress reports with
personal interactions. Morrow (1982) studied feedback in federated nonprofit organizations and found that horizontal feedback was
positively related to goal attainment, superordinate approval, and
lateral approval. Vertical feedback was positively related only to goal
attainment.
Communication involving various managerial functions represents an
integral aspect of organizational effectiveness. The need to provide
essential information to all parts of an organization has become a great
challenge. Marion (1998), for example, acknowledged the importance of
providing communication to serve both overall fully-integrated
strategies as well as small business units, which need relevant
professional services. In an effort to learn how to improve
communication in organizations, Griffin and Hauser (1992) surveyed
differences between product-development teams with one team using a
phase-review process and the other a (QFD) quality-function-deployment.
The QFD approach had a positive impact and enabled members to
communicate directly without "up-over-down" flows of
information through management.
Effective management is essential for the survival and growth of
any organization. During the late 1990s and early 2000s, there were many
mergers and acquisitions. A key factor related to the success or failure
of these business combinations was effective communication. (HR Focus,
2000) Interestingly, however, fewer than 60 percent of respondent human
relations executives were involved in activities such as communicating
strategies to employees, planning/leading integration efforts, or
helping a new entity cope with change. Not surprisingly, Paterson (2000)
reported that many firms simply do not devote sufficient attention to
communication with employees early enough in the merger process.
It is common for organization to spend a lot of money training
employees. In 2001, for example, Motorola anticipated spending $20-27
million on electronic learning (Eure, 2001). However, according to Smeltzer and Fann (1993), managers surveyed at large firms and
entrepreneurial companies indicated that management development programs
should focus on the role of organizational differences, not general
communication mandates. Seibold, Kudsi, and Rude (1993) reported that
communication training does make a difference. Supervisor and co-worker
ratings of presentation skills studied improved for 12 of 16 skills that
were measured. Several studies considered the perception concerning the
role of communication in job satisfaction. Callan (1993) examined
supervisor-subordinate perceptions involving the relationship between
communication and job satisfaction. For significant comparisons,
employee job satisfaction was higher in circumstances involving more
opportunities for discussion with superiors, greater recognition of
personal views, and more frequent self-disclosure opportunities. Downs
and Hazen (1977) recognized the multidimensional construct nature of
"communication satisfaction" and concluded that personal
feedback, relationships with supervisors, and communication climate were
most relevant communication dimensions that interacted with job
satisfaction. Alexander, Helms, and Wilkins (1989) found that
organization and job information as well as explanations of rationales
for decisions positively impacted performance and satisfaction of
vocational rehabilitation personnel.
Various studies considered the role of communication in
superior-subordinate relationships (Hatfield and Huseman, 1982; Richmond
and Roach, 1992; and Waldron, 1991). Eisenberg, Monge, and Farace (1984)
found that greater levels of agreement on rules of initiation and
termination for communication between supervisors or subordinates led
higher evaluations of each other. Similarly, Wexley, Alexander,
Greenawalt, and Couch (1980) concluded that managers who were more
cognizant of subordinates' work attitudes tended to give them more
positive evaluations. Also, greater congruence by subordinates toward
attitudes of managers led to increased satisfaction with supervision
administered by them.
RESEARCH METHODOLOGY
This study used a questionnaire consisting of open-ended as well as
check-indicator types of questions. The initial draft was submitted to
administrative and faculty colleagues who suggested content revisions.
The revised questionnaire (Appendix A), which was mailed to two vice
presidents at each of the Fortune 200 companies, was designed to solicit
information regarding communication and miscommunication by Corporate
America and the existence of communication training programs. Eighty-one
completed surveys were returned for a response rate of 20 percent. Eight
returned surveys were not usable for various reasons.
The questionnaire asked respondents to identify their job titles,
type of communication where miscommunication was likely to occur, most
and least proficient communication methods, and number of hours to
resolve miscommunication problems. The questionnaire also asked whether
the firm provided communication training and whether there was a
specific position responsible for communication training. Also, survey
participants were asked to identify the level of management most likely
to miscommunicate, the educational level of persons most apt to cause
miscommunication, and the business function most responsible for
communication mistakes. Finally, the questionnaire asked about specific
sources of communication, most used methods of communication, and the
importance of employee communication skills in performance evaluation.
RESULTS
Respondents included 58 (72 percent) VPs of management and 23 (28
percent) VPs of other areas such as finance, accounting, and information
technology. Results of the survey showed that 53 (66 percent) persons
reported miscommunication most often occurred in oral/spoken
communication, followed by 32 (40 percent) responses indicating written
communication, and 8 (10%) individuals noting nonverbal body
communication. When asked specifically, 47 percent of respondents
identified e-mail as the media responsible for the most
miscommunication. Next, respondents were asked to identify the most
proficient and least proficient ways that employees expressed
themselves. While 43 percent identified written communication to be the
least proficient method of communication, 59 percent reported their
employees were most proficient with oral/spoken.
The next area involved asking respondents how many hours they spent
resolving problems arising from miscommunication. The reason for asking
the question was to gain insight into the cost of miscommunication. If
time is money, then spending time in resolving these problems will cost
Corporate America. Sixty-one percent of the survey participants reported
they spent less than 5 hours per week, and 30 percent reported they
spent from 6 to 10 hours per week resolving communication issues. When
asked if the firm provided communication training to employees, 45 (56
percent) persons responded "yes," and 35 (44 percent)
respondents indicated that their firms did not provide such training.
This was interesting considering the size of the participating
corporations. We also asked participants to estimate the amount of
annual spending on communication training. Respondents estimated
expenses ranged from less than $25,000 to $5-$10 million annually. Then,
we asked whether there was a specific job position responsible for
communication training. Sixty-eight percent responded negatively, while
32 percent indicated they had such a position. Most popular position
titles responsible for communication training included VP of Public
Affairs, Director of Corporate Human Resources, and Manager of Learning
Development.
The next area dealt with the issue of a "paperless"
business world. Interestingly, 34 percent noted the amount of the
paperwork was decreasing, and 56 percent indicated either the same or a
greater amount of paperwork. The next area of questioning asked about
the level of management that committed the most miscommunication.
Fifty-three percent stated middle-level managers; 22 percent indicated
upper-level managers, and 18 percent noted lower-level managers.
Ninety-six percent reported miscommunication occurred with internal
constituents.
The vice presidents were asked which type of communication they
used to the greatest extent. Not surprisingly, e-mail was the most used
method of communication. Fifty-eight percent of respondents identified
e-mail as the most widely used method of communication followed by
telephone calls (27 percent), oral presentations (10 percent), and
written letters and memos (5 percent).
The next question asked the vice presidents about the importance of
communication skills in performance evaluation of employees.
Seventy-five percent concluded that it was very important; 14 percent
considered it to be important; 10 percent said it was somewhat
important; and 1 percent indicated it was not important. When asked the
level of education of people most likely to miscommunicate, 41 percent
reported persons with a bachelor's degree; 19 percent responded
those with a master's degree; 10 percent considered individuals
with a high school diploma; and 5 percent indicated persons without a
high school diploma. Interestingly, 25 percent of participants did not
consider education an issue related to communication. This result was
not surprising considering VPs interacted with middle-level managers who
were more likely to posses at least a bachelor degree.
A final question asked which business function was likely to commit
miscommunication. Seventy-one percent reported that it occurred in the
interaction between functions, and 19 percent reported management. This
is thought provoking since many accreditation agencies emphasize
inclusion of cross functional learning experiences in graduate-level
business programs.
OTHER STATISTICS
The chi-square non-parametric test was used to determine whether
various relationships were statistically significant. Table 2 presents a
summary of calculated values for various chi-square tests involving
communication variables. Variables tested include position within the
firm (VP of Management vs. other VPs), importance of employees'
communication skills in performance evaluation, education level of
employees who are most likely to commit miscommunication, and the
perception of trends toward "paperless" world of business.
While a lack of significance was noted for the majority of calculations,
several significant relationships were apparent.
Vice presidents of management were more likely to notice the
nonverbal/body miscommunication than other vice presidents. Actually,
they were almost three times more likely to note that their employees
were least proficient at expressing themselves using nonverbal body
communication. While 38 percent of Management VPs felt that the
paperwork was decreasing, 62 percent of other VPs felt it was
decreasing.
The importance of employee communication skills in the performance
evaluation was tested. VPs who felt employee communication skills were
important or very important were less likely to believe miscommunication
most often occurred in nonverbal body communication. VPs who felt
employee communication skills were very important or not important were
more likely to identify oral presentations/meetings as miscommunication
than those who felt it was important or somewhat important VPs who felt
employees skills were important or very important tended to be more
likely to have a job position responsible for communication training.
Finally, VPs who felt employee communication skills were important or
very important were more likely to select telephone calls as the source
of communication consuming the most amount of time.
VPs felt that employees with high school diploma were more likely
to commit miscommunication through e-mail messages. Companies having a
job position to train employees in communication were more likely to
identify employees without high school diplomas to commit the most
miscommunication at their firms. VPs who felt miscommunication was
committed by employees with master's or bachelor's degrees
were more likely to indicate that it occurred at middle-level and
upper-level management positions. VPs who felt employee communication
skills were very important were more likely to identify employees with
bachelor's and master's degrees as a source for
miscommunication. VPs who believed employees with high school diplomas
committed the most miscommunication felt that it occurred in a
cross-functional environment with other employees.
Finally, the impact of VPs' perception of the trend toward
"paperless" world of business was tested. Thirty-eight percent
of VPs of management felt that the paperwork was decreasing, compared to
62 percent of other VPs. One-hundred percent of VPs who reported the
amount of paperwork at their firm was decreasing considered that
nonverbal body communication was not a problem, while 16 percent of the
VPs who reported an increase in the amount of paperwork felt their
employees miscommunicated by nonverbal body method.
Of respondents who thought miscommunication most often occurred in
nonverbal body communication, 50 percent reported the paperwork was
increasing or increasing substantially. The remaining 50 percent felt
the amount of paperwork at their firms was not changing. On the other
hand, VPs who felt their employees did not miscommunicate nonverbally,
28 percent reported an increase in paperwork; 21 percent felt the
paperwork was not changing; and 51 percent reported a decrease in
paperwork.
Sixty-two percent of companies that had job position responsible
for communication training reported the amount of paperwork at their
firms to be decreasing or decreasing substantially, compared to 27
percent who reported the paperwork was increasing or increasing
substantially. Seventy-two percent of VPs who reported the amount of
paperwork was increasing or increasing substantially did not have a
position responsible for communication training.
SUMMARY AND CONCLUSIONS
This study surveyed the views of Fortune 200 vice presidents on how
good employee communication skills impact critical issues associated
with the success of their organizations. Specifically, the vice
presidents reported that in their organizations miscommunication most
often occurs in oral/spoken interactions, when compared to written
communication and communication through nonverbal body language. When
more individualized forms of interaction were examined, e-mail was
identified as the media form most responsible for miscommunication.
Compared to written and nonverbal body communication, employees for the
companies appeared to make the most frequent use of oral/spoken method
of expressing themselves and perceived that to be the method at which
they are most skilled.
Not only do organizations experience miscommunication, they also
found that mistakes and errors that occur due to miscommunication can be
very costly. As a result, a majority of the vice presidents indicated
that their companies provide communication training for employees.
Interestingly, for companies that provided communication training, the
amount of paperwork reported was unchanged or decreasing. However, for
companies that did not provide communication training, the amount of
paperwork was increasing. Furthermore, a majority of the vice presidents
indicated that an employee's ability to communicate well plays a
very important role in performance evaluation. Actually, many employees
may be surprised at how important of a role communication skills play in
their performance evaluation. Since upper-level management values good
communication so highly, middle-level management must also appreciate
the importance of demonstrating effective communication skills. As a
sign of advances in technology in companies, the vice presidents
indicated that e-mail was the most used method of communication in their
organizations.
Many vice presidents would agree that middle-level managers have
some of the most challenging and demanding jobs in today's
organizations. Their role as a linking pin among sometimes diverse
groups in companies puts them in various situations where the risk for
miscommunication is high. In addition, middle-level managers typically
lack the valuable experience gained by vice presidents in companies. As
a result, survey results showed the vice presidents indicated that
middle-level management created the most miscommunication in their
companies. Compared to external constituents, the vice presidents
reported that they believe most miscommunication in their companies
occurred with internal constituents. We have to wonder, however, how the
employees of these companies suddenly become so good at avoiding
miscommunication when interacting with external constituents when they
experience so much miscommunication while interacting with internal
constituents. Perhaps, this finding was because vice presidents may not
be as likely to know about miscommunication that occurs with external
constituents, as compared to miscommunication with internal constituents
Most of the vice presidents surveyed reported that the interaction
between business functions created miscommunication in their
organizations. Interestingly, AACSB-International guidelines require
that business schools address the importance of cross functional
interactions in graduate programs, but coverage of this topic is
optional at the undergraduate level. Perhaps, based on the findings of
this research, coverage of the importance of cross functional
interactions in organizations should also be an AACSB-International
requirement for undergraduate programs in accredited business school
curriculums. At the undergraduate level, inclusion of this coverage will
enhance the understanding that an organization is more than a sum of its
parts.
Appendix A
Survey Instrument
1. Which of the following areas represent your current position?
--Accounting --Management --Marketing --Finance
--Information technology --Other (Please specify)--
2. In which of the following types of communication does
miscommunication most often occur at your firm?
--Oral/Spoken communication --Written Communication
--Nonverbal body communication
3. At my firm, miscommunication most often occurs through:
--E-mail messages --Written letters and memos
--Telephone calls --Oral presentations/meetings
--Other: (Please specify)--
4. At my firm, people are most proficient at expressing themselves
through:
--Oral/Spoken communication --Written Communication
--Nonverbal body communication
5. At my firm, people are least proficient at expressing themselves
through:
--Oral/Spoken communication --Written Communication
--Nonverbal body communication
6. How many hours per week do you spend resolving problems arising
from miscommunication?
--Less than 5 --6-10
--11-15 --16 or more
7. Does your firm provide communication training to employees?
--Yes --No.
If yes, approximately how much do you estimate your firm spends per year
on communication training? $--
8. Is there a job position responsible for communication training at
your firm? --Yes --No.
If "yes", what is the title of the position? (Please specify)--
9. Much has been said about evolving toward a "paperless" world of
business. What is happening to the amount of paperwork at your firm?
(Please check one response)
--Increasing substantially --Increasing
--Unchanged/remaining about the same --Decreasing
--Decreasing substantially
10. Which level of management creates the most miscommunication at
your firm?
--Upper level management --Middle level management
--Lower level management --Other (Please specify)--
11. In terms of miscommunication, who does your firm miscommunicate
with the most?
--Internal constituents --External constituents
If external constituents, which group does your firm miscommunicate
with the most?
--Customers and potential --Suppliers and potential
customers suppliers
--Creditors and potential --Investors and potential
creditors investors
--Regulatory agencies --Other (please specify)--
12. Please rank the following based on the amount of time that you
spend on each of the following sources of communication (1 being the
most amount of time, 2 being the second most amount of time,
etc.).
--E-mail messages --Telephone calls
--Written letters and memos --Oral presentations
--Other: (Please specify)--
13. Please rank the following methods of communication based on how
much you use them (1 being the most amount of time, 2 being the second
most amount of time, etc.).
--Teleconference --Web-based communication
(chat rooms)
--E-mail --Face-to-face
--Other (Please specify)--
14. Based on your firm's performance evaluation guidelines, how
important are employees' communication skills?
--Very important --Important
--Somewhat important --Not important
15. In terms of education level, who commits the most miscommunication
in your firm?
--Individuals without high school diploma --High school graduates
--Individuals with bachelor degree --Other--
--Individuals with masters degree (Please specify)
16. In which of the following business functions does miscommunication
occur most often at your firm?
--Accounting/finance --Management
--Marketing --Information technology
--Interaction between functional areas
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Donald S. Miller, Emporia State University
Stephen E. Catt, Emporia State University
Table 1: Statistical Summary
Variable No. of % *
Resp.
Position:
Management 58 72
Other 23 28
Type of Miscommunication:
Oral/Spoken 53 66
Written 32 40
Nonverbal body 8 10
Type of miscommunication:
E-Mail 37 47
Oral presentations/meetings 18 23
Telephone calls 17 22
Written letters and memos 9 12
Other 13 17
Most Proficient:
Oral/spoken communication 47 59
Written communication 30 38
Nonverbal body comm. 5 6
Least Proficient:
Oral/spoken communication 26 33
Written communication 34 43
Nonverbal body comm. 22 22
Hours/week resolving problems
arising from miscommunication:
Less than 5 hours per week 49 61
6 to 10 hours per week 24 30
11 to 15 hours per week 3 4
16 or more hours per week 4 5
Communication training:
Yes 45 56
No 35 44
Job position responsible for
training: 26 32
Yes 55 68
No
Amount of paperwork:
Increasing substantially 12 15
Increasing 13 16
Unchanged/remain the same 20 25
Decreasing 28 34
Decreasing substantially 9 11
Variable No. of % *
Resp.
Who do we mis-comm. with?
Internal constituents 74 96
External constituents 3 4
Level of mgt. that miscomm.
Upper-level 18 22
Middle-level 43 53
Lower-level 15 18
Other 8 10
Methods of communications:
E-Mail 46 57
Face-to-face 34 42
Teleconference 1 1
Web-based communication 0 0
Other 0 0
Sources of communication:
E-mail messages 46 58
Telephone calls 22 27
Written letters and memos 4 5
Oral presentations 8 10
Other 0 0
Importance of communication
skills in performance evaluation:
Very Important 60 75
Important 11 14
Somewhat important 8 10
Not important 1 1
Who commits most miscomm.:
Without high school diploma 4 5
High school graduates 7 10
With bachelor degree 30 41
With masters degree 14 19
Other 18 25
Which business function commits
miscommunication the most?
Accounting/finance 2 3
Management 15 19
Marketing 3 4
Information technology 3 4
Interaction between functions 55 71
* Percentages may total more than 100% due to inclusion of multiple
responses.
Table 2: Summary of Calculated Chi-Square Values for Selected Variables
Variables Position Performance
Evaluation
([chi square]) ([chi square])
Value Prob Value Prob
Position N/A N/A 4.4435 0.2174
Types of Mis-comm:
Oral/Spoken 1.3663 0.2424 3.2033 0.3613
Written 0.8238 0.3641 4.1769 0.243
Nonverbal Body 3.5867 .0582 * 8.1155 .0437 **
Media of Mis-comm:
E-Mail 2.3608 0.1244 1.4302 0.6985
Written letters/memos 1.0947 0.2954 3.3637 0.3389
Telephone calls 0.3711 0.5424 0.5304 0.9122
Oral presentations 1.8498 0.1738 10.397 .0155 **
Other 0.3083 0.5787 2.969 0.3964
Most proficient 3.3189 0.506 9.5749 0.6532
Training 2.1396 0.1435 1.649 0.6483
Job responsible for trainin 1.5816 0.2085 6.9723 .0728 *
Paperless 12.719 .0262 ** 12.019 0.6775
Level of Management 4.7124 0.452 10.068 0.8154
Sources of Comm:
E-Mail 2.5617 0.6336 7.678 0.8098
Telephone calls 6.5084 0.1643 23.284 .0254 **
Written letters/memos 3.4849 0.6257 16.813 0.3302
Oral presentations 3.1393 0.5348 14.137 0.292
Other 0.4317 0.8058 9.971 0.1259
Methods of Comm:
Teleconference 2.5977 0.6272 7.4258 0.8282
Web-based 1.4849 0.8293 5.835 0.9242
E-Mail 3.5607 0.1686 4.3004 0.6361
Face-to-face 5.0156 0.1707 7.11 0.6257
Other 4.5332 0.3386 2.5571 0.9979
Performance Evaluation 4.4435 0.2174 N/A N/A
Business functions 6.8285 0.1452 5.4045 0.9431
Variables Education Perception about
"Paperless"
([chi square]) ([chi square])
Value Prob Value Prob
Position 9.3079 0.157 12.719 .0262 **
Types of Mis-comm:
Oral/Spoken 7.7729 0.2552 9.2172 .1007 *
Written 6.8245 0.3374 5.6632 0.3404
Nonverbal Body 2.6979 0.8457 9.6559 .0856 *
Media of Mis-comm:
E-Mail 10.644 .1000 * 5.5689 0.3504
Written letters/memos 13.361 .0376 ** 1.8146 0.8742
Telephone calls 4.365 0.6274 4.9053 0.4276
Oral presentations 4.9584 0.5492 5.073 0.407
Other 8.4989 0.2038 4.8396 0.4358
Most proficient 11.272 0.9869 36.087 .0150 **
Training 6.7553 0.3441 7.5759 0.1812
Job responsible for trainin 10.894 .0917 * 14.728 .0116 **
Paperless 25.942 0.6781 N/A N/A
Level of Management 48.641 .0171 ** 15.381 0.932
Sources of Comm:
E-Mail 9.424 0.9965 15.178 0.7661
Telephone calls 20.173 0.6869 27.66 0.1177
Written letters/memos 19.299 0.9335 25.479 0.4358
Oral presentations 20.919 0.6435 21.305 0.3793
Other 9.1239 0.6923 6.5736 0.765
Methods of Comm:
Teleconference 13.538 0.9564 34.902 .0206 **
Web-based 21.757 0.5938 24.968 0.2026
E-Mail 17.883 0.1193 10.307 0.414
Face-to-face 17.757 0.4717 14.257 0.5061
Other 17.206 0.8397 14.575 0.8001
Performance Evaluation 26.694 .0849 * 12.019 0.6775
Business functions 36.262 .0518 * 19.684 0.4778
* Significant at 10% level
** Significant at 5% level
*** Significant at 1% level