A longitudial study of private warehouse investment strategies.
Kohn, Jonathan W. ; McGinnis, Michael A. ; Spillan, John E. 等
INTRODUCTION
During the last decade of the 20th century, conventional purchasing
and logistics functions expanded into a broader strategic approach to
include materials and distribution management known as supply chain
management (Tan, 2001). Warehousing, as part of this larger system,
enables companies to store purchases, work-in-progress, and finished
goods while simultaneously performing break bulk and assembly
activities. The ability to complete these functions rapidly results in
providing faster delivery and better customer service (Wisner, et al
2009). The consequence of this capability is the establishment of a
competitive edge in the marketplace.
Traditionally, manufacturers fabricated products for storage in
warehouses and then sold from inventory. Several warehouses were
required to maintain inventory levels of 60 to 90 days supply in order
to meet productions needs, customer needs, and avert stock outs.
Warehousing of the past appeared to be an inescapable cost center that
functioned like a large stock-keeping unit (Coyle et al, 2003).
According to De Koster (1998) strong global competition that has
emerged caused warehousing to assume a considerably more important
competitive role in delivering high quality customer service, in a
timely fashion, and within budget allocations. Warehouses have been
redesigned and automated for high speed, high throughput rate, and high
productivity in order to shrink processing and inventory carrying costs.
With the arrival of innovative management ideas such as just-in-time
inventory control, strategic alliances, and integrated logistical supply
chain thinking in the 1990s, the function of warehousing changed to
facilitate the goals of a shorter cycle times, lower inventories, lower
costs, and better customer service. At present, warehouses are less
likely to be long-term storage facilities. They are more than likely to
be high-speed technologically equipped facilities with greater attention
focused on high levels of stock turnover and meeting customer service
objectives. The contemporary approach to the movement of goods allows
product to remain in a warehouse for only a few hours or days, at most
(Nynke et al, 2002). Extra emphasis is now directed towards flow-through
warehouses where products stay in the warehouse for a short period of
time and then move on to their destination (Nynke et al, 2002).
Another area of warehouse management that has become an important
focus of supply chain management is financial performance. Stock and
Lambert (2001) use a Strategic Profit Model, which highlights the
importance of logistics/supply chain management as an important part of
organizational financial performance. They show the impact of
investments in inventory, warehouse assets, fixed and variable costs,
and cost of goods sold on return on net worth.
In this context, one of the management decision's that can
affect a firm's financial performance is whether to use private or
for-hire (public or contract) warehousing. Stock and Lambert's
(2001) discussion of the advantages and disadvantages of these two
warehousing strategies can be summarized as follows: private warehouses
provide a.) higher levels of control, b.) flexibility of design, c.)
opportunity to operate the facility to meet specific product and
customer needs, d.) lower costs if utilization is high, e.) greater use
of specialized human resources, and f.) tax benefits. However, private
warehouses offer less flexibility to respond to fluctuations in demand
and require substantial investment.
Conversely, public (for-hire) warehousing can: a.) conserve
capital, b.) provide flexibility in responding to changes in market
demand, c.) avoid the risk of obsolescence of private facilities, d.)
offer a wide range of specialized services, e.) provide tax advantages,
and f.) enable a manufacturer to better manage its storage and handling
costs. Disadvantages of public (for-hire) warehousing include
communication problems, uneven availability of specialized services, and
space availability problems during peak demand. A combination of the
public and private choices is contract warehousing. With this approach,
the firm and provider enter into a long-term agreement to outsource
some, or all, of the manufacturer's warehousing requirements. When
contract warehousing operates well the advantages of both private and
public warehousing can be realized. When it does not work well the
disadvantages of both may dominate.
McGinnis, Kohn, and Myers (1990) investigated a wide range of
topics related to private warehouse investment decisions in large United
States manufacturing firms. Based on empirical data gathered in 1989,
they identified two factors (constructs) that explained private
warehouse investment decisions, developed two private warehouse
investment strategies based on these factors, and then assessed the
impact of three variables (product mix uncertainty, availability of
contract warehouse providers, and post-audit private warehouse
investment decisions) on the choice of strategy. Finally, McGinnis, Kohn
and Myers gathered data on the current, past, and expected future mixes
of private, contract, public, and other (usually supplier or customer
storage) warehousing. A review of this research presents two challenges
and an opportunity. The first challenge is that the study has not been
replicated. This means that one is not able to ascertain whether the
strategies and conclusions developed can be generalized. The second
challenge is that this topic has not been studied over time to assess
whether private warehouse investment strategies have changed since 1989.
The opportunity is that this study is reported in sufficient detail to
enable replication. This opportunity makes it possible to revisit the
topic of private warehouse investment decisions with a reasonable level
of confidence that subsequent results would be able to assess the
validity of the strategies identified earlier, and report on changes in
private warehouse investment decision constructs and strategies,
variables that may impact private warehouse investment strategy, and the
blend of (private, for-hire, and other) warehousing used.
The balance of the manuscript is composed of five sections. The
first section presents an overview of the literature associated with
private warehouse investment. Next the methodology, survey used, and
data collection process are discussed. The third section presents the
data analysis. Findings based on the analysis section are discussed in
the fourth section. The final section discussed the authors'
conclusions and the implications of this research for practitioners,
educators and researchers.
LITERATURE REVIEW
McGinnis, Kohn, and Myers' (1990) work on private warehouse
investment decisions in large United States manufacturing firms provides
some major conclusions about their decision-making processes. They
discovered that 59.1% of the firms surveyed selected an
Analytic-Intuitive approach to warehouse investment strategy that
blended formal capital budgeting techniques with strategic
considerations, subjective issues, and decisions in other logistics
activities. Forty point nine percent followed an Intuitive Private
warehousing Investment strategy that focused on subjective, strategic
considerations, subjective issues, and decisions in other logistics
activities with only modest consideration of capital budgeting
techniques.
From another perspective, Thai and Grewal (2005), focused on the
location selection process for distribution centers. They documented the
importance of investment in warehouse logistical operations and argue
for its inclusion in the firm's strategic planning. Thai and Grewal
also argued that investment in warehousing is not a simple exercise.
Rather, it requires the selection of the right location with careful
consideration to the firm's special needs. Undoubtedly mathematical
models can do a comprehensive analysis of the financial alternatives and
location schemas, but good investment decisions must include a variety
of factors such as customer access, manufacturing facility
nearness/farness and the availability of transportation facilities
(Anonymous, 2004). These arguments are supported by Sanchez (2005) who
indicated that location tops the list of considerations in buying or
leasing a warehouse. Nearness to major transportation routes-highways,
arterial roads, airports, rail yards, ports and labor pools are
critical. However, these issues raise the investment cost and complicate the decision making process.
An investment in warehousing requires analysis of a variety of
options because paying too much can create a competitive disadvantage.
Warehouse building budgets, as with all capital expenditures budgets,
are always tight and consequently there is little flexibility to cover
overruns. When the warehouse logistics market is tight and costs are
increasing, the firm will not be able to compete (Sanchez, 2005). An
alternate approach is to use quantitative finance models to analyze the
return on invest (ROI) or return on asset (ROA) from warehouse
investment (McLemore, 2004).
Based on the previous paragraphs, it would be reasonable to expect
that warehouse or distribution center investment decisions would be
thoroughly evaluated to insure that decisions to invest in private
warehousing would result in a strategy which was an efficient component
of a firm's supply chain. The path to successfully achieving this
objective will depend upon how managers evaluate the qualitative and the
quantitative aspects of the investment decision. The purpose of the
research reported in this manuscript is to revisit the decision making
process of private warehouse investment decisions in United States
manufacturing firms and ascertain whether the process has evolved during
last decade of the 20th century and first decade of the 21st century.
After reviewing the literature the authors developed a series of
research questions. They are listed as follows:
a. Have private warehouse investment decisions in United States
manufacturing firms changed substantially between 1989 and 2008?
b. If they have changed, how have they changed?
c. Do market/product mix uncertainties affect private warehouse
investment decision strategies?
d. Does the availability of good contract warehousing providers
affect private warehouse investment decision strategies?
e. Has the mix of warehousing types changed during the period
studied? If so, how?
f. Does the mix of warehousing types vary with private warehouse
investment decision strategy?
METHODOLOGY
Before gathering data, the McGinnis, Kohn, Myers (1990) article was
examined. Data for this article, collected in 1989, was based on a
subset of questionnaire items in a seven-page questionnaire that was an
extensive survey of logistics managers in United States manufacturing
firms. The precise wording of these questionnaire items, the method of
data collection, and methods of analysis were adequately described in
the article for future replication. Additional data for this manuscript
was collected 1999, and 2008 using the methodology described in the
referenced article. Because the raw data on which the McGinnis, Kohn,
and Myers (1990) article was based was not available the authors were
not able to conduct any statistical analyses beyond that which appeared
in the article. However, the table in that article was adequate for
visual comparison with the results from the 1999 and 2008 data.
In 1999 the authors sent a four-page, 36-item questionnaire to 732
randomly selected managers working in United States manufacturing firms
who were members of the Council of Logistics Management. A
pre-notification letter was sent one week before the questionnaire and
cover letter, and a follow-up letter was sent one week after the
questionnaire. This criteria and methodology was similar to that of the
earlier cited 1990 study. Eighteen questionnaires were returned for a
net mailing of 714. A total of 172 questionnaires, 24.1% of the net
mailing, were returned by the response cut-off date. Contingency table analysis and Chi-square analysis of respondent ZIP codes indicated that
the respondents were geographically representative of the sample.
In 2008 a four-page, 46-item questionnaire was electronically sent
to 905 Council of Supply Chain Management Professionals members who
worked for United States manufacturing firms and had job titles of
manager or higher in logistics, distribution, or supply chain
management. One hundred and twenty-three were undeliverable for a net
sample of 782 subjects. After two follow-ups a total of fifty (6.4%)
usable responses were returned. Forty-seven (47) responses were usable
for the subject of the research reported in this manuscript. While the
response rate was lower than the previous surveys, it is understandable
given the results of similar recent studies reported in the
logistics/supply chain management literature (Flint, Larsson, and
Gammelgaard, 2008). After examining the means, standard deviations, and
reliability coefficients for the six variables the authors concluded
that the 2008 results were adequate for inclusion in the longitudinal analysis. The eight questionnaire items that are the basis for the
research reported in this manuscript are shown as Table 1.
ANALYSIS
The analysis was conducted in three stages as described by
McGinnis, Kohn, and Myers (1990). In the first stage five questionnaire
items that addressed the private warehouse investment decision process
were factor analyzed. Factor analysis is useful for identifying any
underlying constructs that explain the variance in a set of questions.
The factor analysis method was principle components. Factors with
eigenvalues of one or greater than one were rotated orthogonally. These
results are presented as Table 2.
In the second stage of the analysis scores were calculated for each
factor for each respondent. The values for all questionnaire items
loading on a factor at 0.5 or greater were added and the sum divided by
the number of items loading on the factor. Based on the factor scores of
each respondent, cluster analysis was used classify the subjects into
mutually exclusive groupings. Each grouping was then examined and then
named based on its factor score average values. Each name reflects the
"Private Warehouse Investment Strategy" based on its average
factor scores. Table 3 presents the results of this stage of analysis.
The third stage of analysis was comprised of two evaluations using
the identified warehouse strategies as independent variables. The first
evaluation assessed mean differences of three questionnaire items
concerned with market/product mix uncertainties, perceived availability
of warehouse providers, and auditing of warehouse decisions. Next,
perceived warehouse mixes were identified and evaluated relative to
warehouse strategies. These results are shown as Tables 4 and 5.
FINDINGS AND DISCUSSION
Examination of Table 2 reveals some similarities and differences
among the three replications (1989, 1999, & 2008). First, two
factors were identified in each replication. In each replication one of
the factors is relatively "analytical" and the other is
relatively "subjective". For example "subjective"
variables WH-3 (My company/division explicitly considers subjective,
hard to measure, service issues when considering whether to invest in
private warehousing) and WH-4 (Formal cost analysis is tempered by other
subjective factors before final decisions are made in my
company/division) loaded on the same factor in all three replications
but never loaded on the "analytical" variable WH-1 (Formal
capital budgeting techniques, such as discounted cash flow, net present
value, and/or payback period dominate the decision whether to invest in
private warehousing capacity). Variable WH-2 (Strategic considerations
dominate the decision whether to invest in private warehouse capacity in
my company/division) loaded on the same factor as "subjective"
variables, WH-3 and WH-4, twice and the "analytical"
variable", WH-1, once. WH-5 (Decisions whether to invest in private
warehousing are increasingly intermingled with decisions in other
logistics activities) loaded on the "subjective" variables
only once but loaded on the "analytical" variable twice.
Based on the previous paragraph it appears that the factor analyses
in each replication identified one factor that was primarily
"analytical" and one that was primarily
"subjective". The "analytical" factors in 1989,
1999, and 2008 were "Analytical Decisions",
"Analytical/Strategic Decisions", and
"Analytical/Integrative" respectively. The
"subjective" factors were "Intuitive Decisions",
"Subjective Decisions", and "Strategic/Subjective
Decisions" respectively. Two variables, WH-2 (strategic
considerations) and WH-5 (private warehouse decisions intermingled with
other logistics decisions) appear to be less fundamental to either of
the two factors.
The major difference in the factors presented in Table 2 are that
one variable, WH-2, did not consistently load on either the
"analytical" or the "subjective" factor. In the
three replications, no clear pattern was observed that would lead to a
conclusion that strategic considerations are inherently
"analytical" or "subjective". However, an argument
could be made that variable WH-5, private warehouse investment decisions
being intermingled with decisions in other logistics activities, which
loaded on the same factor as WH-1 in 1999 and 2008 may have become
integrated into the analysis. In summary the results, shown as Table 2,
indicate that there are two constructs that affect decisions to invest
in private warehousing. They are "analytical" and
"subjective. The private warehouse investment strategies based on
the factor analysis are shown as Table 3 and are discussed in the
following paragraphs.
Examination of Table 3 reveals that two warehouse investment
strategies were identified in 1989 and 2008 and three distinct
strategies were identified in 1999. While the strategies in the data
sets are not identical, some generalizations can be made for purposes of
discussion. First, there are strategies in all three replications that
emphasize an "analytical" factor. They are
"Analytical-Intuitive" in 1989, "Intense" in 1999,
and "Analytical" in 2008. If 1999 strategies 1 (Unfocused) and
2 (Subjective) are combined and described as "non-analytical"
then some observations can be made regarding relative to trends that
have occurred during the time period studied. First, the percentage of
"analytical" focused (Analytical-Intuitive in 1989, Intense in
1999, and Analytical in 2008) strategy respondents declined steadily
(59.1% to 52.2% to 23.3% in 1989, 1999, and 2009 respectively) during
the period studied. However, the focus of "analytical" focused
strategies evolved from capital budgeting (WH-1) in 1989 to capital
budgeting (WH-1) + strategic considerations (WH-2) + warehouse
investment decisions intermingled with other logistics decisions (WH-5)
in 1999 to capital budgeting (WH-1) and warehouse investment decisions
intermingled with other logistics decisions(WH-5) in 2008. These results
suggest that "analytical" approaches to private warehouse
investment decisions evolved from a quantitative focus to include a
combination of quantitative and qualitative issues. In the process
"analytical" approaches became more inclusive (or
comprehensive).
Second, while the percentage of "non-analytical"
strategies increased (from 40.9%, to 52.2%, to 76.6% in 1989, 1999, and
2008 respectively) steadily during the period studied, the nature of
"non-analytical strategies" evolved. In 1989 the strategy
"Intuitive Decisions" included all questionnaire items that
were not capital budgeting focused. They were WH-2 (strategic
considerations), WH-3 (subjective issues), WH-4 (formal cost analysis
tempered by subjective factors), and WH -5 (warehouse investment
decisions intermingled with other logistics decisions). In 1999 the
strategy "Subjective Decisions" included only two items (WH-3
and WH-4) which focused on subjective issues. By 2008
"Strategic/Subjective" was comprised of three items, strategic
considerations (WH-2) and the two subjective items (WH-3 and WH-4).
Finally, an examination of Table 2 reveals that, although the percent
contribution of each cluster to total variance in 1989 was not
available, the percent variance of strategy clusters explained by
"analytical" and "subjective" changed from
41.3%/23.5% in 1999 to 29.9%/37.5% in 2008. While difficult to conclude
with finality, these results suggest that
a. "quantitative" and "strategic" techniques in
private warehouse investment decisions appear to remain two distinct
approaches,
b. strategic approaches to private warehouse investment decisions
increased in importance relative to formal capital budgeting techniques
between 1999 and 2008, and
c. "subjective" considerations remain a significant
component of private warehouse investment decisions.
Further examination of the results shown in Table 3 together with
the interpretations discussed in the previous paragraph indicate that
emphasis on "analytical" strategies declined from 59.1% of
respondents in 1989 to 47.8% in 1999 and 23.4% in 2008. By comparison
the percentage of respondents selecting a "subjective"
strategy increased from 40.9% in 1989 to 76.6% in 2008. Further, the
combination of Strategies 1 and 2 in the 1999 data suggests 52.2%
"non-analytical" strategies. These findings suggest that,
during the period from 1989 to 2008, the analysis of analyzing private
warehouse investment strategies became less "analytical" and
more "subjective". The implications of these findings will be
discussed later.
Inspection of the results shown as Table 4 revealed that
market/product mix uncertainties (WH-6) and the availability of good
contract warehouse providers (WH-7) were not concerns in the selection
of a private warehouse investment strategy in any of the three studies.
The 1989 and 1999 results reveal that post-audit private warehouse
investment decisions were more likely to occur in "analytical"
strategies. However, in the 1999 study the "Intense" strategy
was not significantly different, alpha <0.05, from the
"Unfocused" strategy. Further examination of these two
strategies in Table 3 revealed that the "Unfocused"
strategy's mean score on Factor 1 was between "Intense"
and "Subjective" strategies but closer to that of the
"Intense" strategy (0.52) than to the "Subjective"
strategy (0.68). Apparently, post-audits of private warehouse investment
decisions were significantly more prevalent in "analytical"
strategies, but are used equally in both "analytical" and
"subjective" strategies by the time of the 2008's
replication of the study. Again, the implications of these findings will
be discussed later. Finally, responses to the questions WH-6, WH-7, and
WH-8 suggest that the external issues, market and product mix
uncertainties and the availability of good contract warehousing
providers, and the internal issue, whether private warehouse investment
decisions are post audited, do not appear to vary systematically among
the private warehouse investment strategies.
In each study respondents were asked to estimate the percentage of
inventory stored in four warehouse options. These options were Private
(company owned), Contract (long-term for- hire), Public (short-term as
needed), and Other (usually supplier or customer storage). Examination
of the warehouse mixes of the respondents to the three studies suggests
three trends. First, the use of private warehousing declined from 68.5%
in 1989 to 53.0% in 1999 then remained steady. Second, the usage of
contract warehousing increased over the period studied, from 10.8% in
1989 to 24.5% in 1999 to 35.7% in 2008. Finally, the usage of public
warehousing declined over the period studied from 13.7% in 1989 to 11.3%
in 1999 to 6.2% in 2008. These findings provide a basis for the
following two observations. First, United States manufacturing firms may
have completed the process of assessing the appropriate mix of private
warehousing overall. However, when the percentages of inventory stored
in the combination of private and contract (we will call this
"controlled" warehousing) warehousing is examined the
percentages are 79.3% in 1989, 77.5% in 1999, and 88.9% in 2008. Second,
these figures suggest that while the emphasis on private warehousing has
declined over the period studied, the need to control warehousing
through a combination of private ownership and contractual arrangements
increased between 1999 and 2008. Perhaps the issue that is more relevant
is not "ownership" but "control" of warehouse
operations. This second observation is further supported by the decline
in public (inventory is stored in a for-hire basis on an as needed
basis) warehouse usage from 13.7% to 11.3% to 6.2% during the period
studied. Finally, the "Other" (usually supplier or customer
storage) increased from 6.9% in 1989 to 11.3% in 1999 and then declined
to 4.7% in 2008. This combined with the decline in public warehousing
reinforces the second observation that United States manufacturing firms
have increased their emphasis on the control of warehousing through a
combination of private and contract operations.
CONCLUSIONS AND IMPLICATIONS
The results of three studies of private warehouse investment
decisions suggest that emphasis of decision-making processes in United
States manufacturing firms has evolved from a heavy emphasis on
quantitative capital budgeting techniques to a heavy emphasis on
strategic/subjective processes that blends strategic and subjective
(qualitative) issues. On reflection, this change in processes over a two
decade period is not totally surprising since the maturity of strategic
planning during that period tempered earlier emphases on quantification of decision making. In addition, the results of these studies suggest
United States manufacturing firms placed increased emphasis on control
of warehousing through a combination of private ownership and
contractual arrangements with third-party providers. This increasing
emphasis on control of warehousing may be due to the increasing need to
manage the supply chain including warehousing.
While the results of the three studies reported in the research
suggest that there has been a trend in private warehouse investment
decisions away from an emphasis on capital budgeting focused processes
towards emphasis on strategic focused processes, several issues are
likely to affect the process in specific firms, or in specific
situations within a firm. They include
* The availability of reliable data regarding alternatives, costs,
forecasts regarding markets and product mixes, industry stability, and
market stability.
* The role of warehousing in the achievement of the firm's
objectives.
* The role of warehousing in the overall management of the supply
chain.
* The extent that the firm's strategies are proactive or
reactive.
* The firm's overall financial strategy.
* The extent to which warehousing is seen as important to the
firm's core competencies.
* The firm's culture regarding the importance of quantitative
versus qualitative decision making.
A summary of responses to the research questions is as follows:
a. Private warehouse investment decisions in United States
manufacturing firms have evolved.
b. They have changed from an emphasis on quantitative capital
budgeting techniques in 1989 to a process that blends strategic and
subjective (qualitative) issues in 2008.
c. Market/product mix uncertainties did not appear to have affected
private warehouse investment decision strategies during the period
studied.
d. The availability of good contract warehousing providers did not
appear to affect private warehouse investment decision strategies during
the period studied.
e. The warehouse mix evolved during the period studied. During the
period studied (1989--2008) the percentage of inventory stored in
private warehousing United States manufacturing firms declined from
68.5% to 53.0%, contract warehousing increased from 10.8% to 24.5%, and
private warehousing declined from 13.7% to 6.2%. "Other"
(usually supplier or customer storage) increased from 6.9% in 1989,
increased to 11.3% in 1999, and then declined to 4.7% in 2008. The
percentage of inventory stored in a combination of private and contract
warehousing (considered by the authors to be "controlled
warehousing") increased from 79.3% in 1989 to 88.9% in 2008. In
summary, the warehouse mix evolved during the period studied to reflect
an overall higher percentage of inventory stored in
"controlled" warehousing and a smaller percentage stored in
"owned" warehousing.
f. It was not possible to determine whether the warehouse mix of
warehouse types varied with the private warehouse investment strategy
from the 1989, McGinnis, Kohn, Myers (1990), study. In the 1999 study
contract and "other" percentages varied among strategies and
in 2008 the percentage of private warehousing varied between strategies.
Overall, these variations did not appear to be systematic in the two
(1999 and 2008) studies where comparisons could be made.
Applied Implications
This research provides implications for practitioners, teachers,
and researchers of transportation, supply chain management, logistics,
and warehousing. For practitioners it appears that, while strategic
considerations have increased in importance in private warehouse
investment decisions, there is no one process that is ideal for all
private warehouse investment decisions. Rather, a blend of analytical,
strategic, and subjective considerations should be selected in a
proportion appropriate for the organization and situation. However, the
private warehouse investment decision is much less likely to be made
independently of other organizational considerations than it would have
been in 1989. Second, it appears that the dominant concern may not be
whether warehouse capacity is owned or outsourced. Rather the dominate
concern may be how warehousing will be controlled through a combination
of private and contract warehousing. Future decisions regarding private
warehouse investment decisions are likely to include wider participation
from internal and external stakeholders including non-supply management
professionals in the firm, key suppliers, and key customers.
While subtle, the implications of this research are relevant to the
transportation industry, and its strategies. First, the decline in
percentages of private warehousing (68.5% to 53.2%) and public
warehousing (13.7% to 6.2%) indicates that approximately 22.8% of
warehouse capacity moved from direct control of the manufacturer. As a
result, depending on the agreement between the firm and its contract
warehouse operator, responsibility for as much as 1/5 of inbound and
outbound transportation decisions may have shifted from the manufacturer
to a third-party provider. This means that transportation provider
strategies that emphasize manufacturers may face declines in business if
the contract warehouse operator also provides (or arranges for) inbound
and outbound transportation services.
However, the trend toward contract warehousing may benefit
transportation providers if their strategies (a) include providing
transportation services to contract warehouse and other third-party
logistics providers and/or (b) expansion into value-added services. The
potential of former strategy is that many contract
warehouses/third-party providers serve multiple manufacturers. This
means that increased focus on contract warehouse firms and other
third-party providers may provide traffic increases that offset declines
due to manufacturers outsourcing warehousing. The promise of the latter
strategy is that the revenues and profits of non-transportation
value-added services may more than offset decreases in transportation
revenues that may occur if warehouse outsourcing reduces the potential
of a transportation only focus.
For teachers of supply chain management, this research provides a
glimpse of the dynamic nature of decision-making in one sector of
logistics management. Presenting alternate perspectives on the topic of
this research, as well as other decision areas (such as customer
service, inventory management, supplier selection and evaluation, and
transportation management) could help better prepare students for a real
world where strategies and analysis models vary with situations.
For researchers of supply chain management and logistics this
research provides one perspective on the changing nature of one
decision-making process. The value of examining a process over a two
decade period has increase the authors' understanding of the
changing nature, and continuity, of private warehouse investment
decisions. Perhaps researchers will revisit topics that have been
previously examined with the goal of conducting additional longitudinal
research in a greater array of supply chain management and logistics
topics.
Logistics/supply management research would gain from a broader
array of longitudinal research in a larger array of manufacturing and
nonmanufacturing logistics/supply chain management topics. Such topics
as transportation alternatives, customer service measures, standards of
performance, the effectiveness of multinational supply chains, the
importance of financial performance versus logistics/supply chain
performance, and integration of supply chains versus independent supply
chains are important allied topics that would benefit from longitudinal
research. Finally, continuing longitudinal research of private warehouse
investment decisions in United States manufacturing firms provide useful
insights over time.
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Jonathan W. Kohn
Shippensburg University
Michael A. McGinnis
The Pennsylvania State University
John E. Spillan
University of North Carolina at Pembroke
John E. Spillan is associate professor of business administration
at the University of North Carolina at Pembroke, School of Business. He
received a M.B.A. degree from the College of Saint Rose in Albany, New
York and a Ph.D. from the Warsaw School of Economics. His research
interests center on crisis management, international marketing,
entrepreneurship and international business with specific interest in
Latin America and Eastern Europe.
Michael A. McGinnis, CPSM, C.P.M. is associate professor of
business at Penn State University New Kensington Campus. He holds B.S.
and M.S. degrees from Michigan State University and a D.B.A. degree from
the University of Maryland. His research areas are purchasing, logistics
strategy, negotiations, and supply chain management.
Jonathan W. Kohn is professor of supply chain management, John L.
Grove College of Business, Shippensburg University at Shippensburg, PA.
He received his masters in electrical engineering and Ph.D. in
industrial engineering from New York University. His research interests
are in logistics and supply chain strategic management, structural
modeling of the housing market, and student assessment of faculty.
TABLE 1
QUESTIONNAIRE ITEMS *
Private Warehouse Investment Decision Process Questions
WH-1 Formal capital budgeting techniques, such as discounted cash
flow, net present value, and/or payback period dominate the
decision whether to invest in private warehousing capacity.
WH-2 Strategic considerations dominate the decision whether to invest
in private warehouse capacity in my company/division.
WH-3 My company/division explicitly considers subjective, hard to
measure, service issues when considering whether to invest in
private warehousing.
WH-4 Formal cost analysis is tempered by other subjective factors
before final decisions are made in my company/division.
WH-5 Decisions whether to invest in private warehousing are
increasingly intermingled with decisions in other logistics
activities.
Other Questions Related to Private Warehouse Investment
WH-6 Market and/or product mix uncertainties make it difficult to
plan for future private warehouse needs.
WH-7 The use of contract warehousing by my company/division is
limited by the number of good providers that are available.
WH-8 In my company/division private warehouse investment decision are
audited after the project is in place.
* Scale: 1 = Strongly Agree, 2 = Agree 3 = Neither Agree nor Disagree,
4 = Disagree, 5 = Strongly Disagree
Table 2
FACTOR ANALYSES
1989 N = 220
Factor 1: Intuitive Decisions
Factor
Questions Loading
WH-2 Strategic considerations dominate the decision 0.640
whether to invest in private warehouse capacity
in my company/division.
WH-3 My company/division explicitly considers 0.713
subjective, hard to measure service issues when
considering whether to invest in private
warehousing.
WH-4 Formal cost analysis is tempered by other 0.730
subjective factors before final decisions are
made in my company/division.
WH-5 Decisions whether to invest in private 0.651
warehousing are increasingly intermingled with
decisions in other logistics activities.
(Reliability Coefficient = 0.621)
Factor 2: Analytical Decisions
WH-1 Formal, capital budgeting techniques, such as 0.912
discounted cash flow, net present value, and/or
payback period dominate the decision whether to
invest in private warehousing capacity.
Amount of total variance explained by both factors = 60.1%
Source: Adapted from McGinnis, Kohn, & Myers (1990)
1999 N = 170
Factor 1: Analytical/Strategic Decision
WH-1 Formal, capital budgeting techniques, such as 0.825
discounted cash flow, net present value, and/or
payback period dominate the decision whether to
invest in private warehousing capacity.
WH-2 Strategic considerations dominate the decision 0.754
whether to invest in private warehouse capacity
in my company/division.
WH-5 Decisions whether to invest in private 0.700
warehousing are increasingly intermingled with
decisions in other logistics activities.
(41.3% of variance, reliability coefficient = 0.904)
Factor 2: Subjective Decisions
WH-3 My company/division explicitly considers 0.806
subjective, hard to measure service issues when
considering whether to invest in private
warehousing.
WH-4 Formal cost analysis is tempered by other 0.808
subjective factors before final decisions are
made in my company/division.
(23.5% of variance, reliability coefficient = 0.893)
Amount of total variance explained by both factors = 64.8%
2008 N = 47
Factor 1: Strategic/Subjective
WH-2 Strategic considerations dominate the decision 0.755
whether to invest in private warehouse capacity
in my company/division.
WH-3 My company/division explicitly considers 0.689
subjective, hard to measure service issues when
considering whether to invest in private
warehousing.
WH-4 Formal cost analysis is tempered by other 0.801
subjective factors before final decisions are
made in my company/division.
(37.5% of variance, reliability coefficient = 0.633)
Factor 2: Analytical/Integrative
WH-1 Formal, capital budgeting techniques, such as 0.857
discounted cash flow, net present value, and/or
payback period dominate the decision whether to
invest in private warehousing capacity.
WH-5 Decisions whether to invest in private 0.856
warehousing are increasingly intermingled with
decisions in other logistics activities.
(29.9% of variance, reliability coefficient = 0.651)
Amount of variance explained by both factors = 67.4%
TABLE 3
PRIVATE WAREHOUSE INVESTMENT STRATEGIES
1989
Factor Scores *
Factor 1 Factor 2
Private Warehouse Percentage
Investment Intuitive Analytical Number of of
Strategics Decisions Decisions Respondents Respondents
1. Analytical- 2.38 ** 1.73 *** 130 59.1
Intuitive
2. Intuitive 2.43 3.59 90 40.9
220 100.0
Source: Adapted from McGinnis, Kohn, and Myers (1990)
** Differences between Factor 1 means not significant, alpha = 0.05
*** Difference between Factor 2 means significant, alpha = 0.05
1989
1. Unfocused 2.46 ** 3.35 ** 46 29.3
2. Subjective 3.14 2.31 36 22.9
3. Intense 1.94 2.08 81 47.8
157 100.0
** Differences among factor means significant, alpha = 0.05
2008
1. 3.18 ** 1.81 ** 11 23.4
2. 2.18 2.71 36 76.6
47 100.0
* Factor scores are the value (means) of the questionnaire item(s)
loading on the factor Scale: 1 = Strongly Agree; 2 = Agree;
3 = Neither Agree nor Disagree; 4 = Disagree; 5 = Strongly Disagree
** Differences between factor means significant, alpha = 0.05
TABLE 4
COMPARISON OF MEANS (OF SELECTED ITEMS)
AMONG WAREHOUSE INVESTMENT STRATEGIES
1989 Mean Responses *
Strategy 1: Strategy 2:
Analytical- Intuitive
Intuitive Decisions
Decisions
Questions N = 130 N = 90
WH-6 Market and/or product mix 2.86 3.01
uncertainties make it
difficult to plan for future
private warehousing needs.
WH-7 The use of contract 3.48 3.36
warehousing by my
company/division is limited
by the number of good
providers that are
available.
WH-8 In my company/division, 2.50 2.93
private warehouse investment
decisions are audited after
the project is in place.
Questions Significance
WH-6 Market and/or product mix Not
uncertainties make it Significant
difficult to plan for future
private warehousing needs.
WH-7 The use of contract Not
warehousing by my Significant
company/division is limited
by the number of good
providers that are
available.
WH-8 In my company/division, <0.01
private warehouse investment
decisions are audited after
the project is in place.
Source: Adapted from McGinnis, Kohn, and Myers (1990)
* Scale: 1 = Strongly Agree; 2 = Agree; 3 = Neither Agree nor Disagree;
4 = Disagree; 5 = Strongly Disagree
1999 Mean Responses *
Strategy 1: Strategy 2:
Unfocused Subjective
Questions N = 46 N = 36
WH-6 Market and/or product mix 2.98 2.69
uncertainties make it
difficult to plan for future
private warehousing needs.
WH-7 The use of contract 3.54 3.28
warehousing by my
company/division is limited
by the number of good
providers that are
available.
WH-8 In my company/division, 2.87 3.22
private warehouse investment
decisions are audited after
the project is in place.
Mean
Responses *
Strategy 3:
Intense
Questions N = 75 Significance
WH-6 Market and/or product mix 2.61 0.172
uncertainties make it
difficult to plan for future
private warehousing needs.
WH-7 The use of contract 3.22 0.236
warehousing by my
company/division is limited
by the number of good
providers that are
available.
WH-8 In my company/division, 2.57 0.003 **
private warehouse investment
decisions are audited after
the project is in place.
* Scale: 1 = Strongly Agree; 2 = Agree; 3 = Neither Agree nor
Disagree; 4 = Disagree; 5 = Strongly Disagree
** WH-8 Strategy 1 mean not significant, alpha < 0.05, from
Strategy 2 and Strategy 3 means
2008
Mean Responses *
Strategy 1: Strategy 2:
Analytical Intuitive
Questions N = 11 N = 36
WH-6 Market and/or product mix 3.27 2.89
uncertainties make it
difficult to plan for future
private warehousing needs.
WH-7 The use of contract 3.45 3.47
warehousing by my
company/division is limited
by the number of good
providers that are
available.
WH-8 In my company/division, 2.45 2.78
private warehouse investment
decisions are audited after
the project is in place.
Questions Significance
WH-6 Market and/or product mix 0.322
uncertainties make it
difficult to plan for future
private warehousing needs.
WH-7 The use of contract 0.963
warehousing by my
company/division is limited
by the number of good
providers that are
available.
WH-8 In my company/division, 0.373
private warehouse investment
decisions are audited after
the project is in place.
* Scale: 1 = Strongly Agree; 2 = Agree; 3 = Neither Agree nor
Disagree; 4 = Disagree; 5 = Strongly Disagree
TABLE 5
WAREHOUSE MIX 1989 THROUGH 2008
1989
Warehouse Mix Percentages
N Private Contract
208 68.5 10.8
Warehouse Mix Percentages
Public Other Total
13.7 6.9 99.9 *
* Totals vary from 100% due to individual respondent totals not
equaling 100%.
Source: Adapted from McGinnis, Kohn, and Myers (1990)
1999
Strategy N Private Contract *
1. Unfocused 46 50.7 34.8
2. Subjective 36 27.7 13.0
3. Intense 75 52.0 23.7
Overall 157 53.0 24.5
Strategy Public Other ** Total
1. Unfocused 9.0 5.5 100.0
2. Subjective 9.4 19.9 100.0
3. Intense 13.7 10.6 100.0
Overall 11.3 11.3 100.1 ***
* Means for contract warehousing significantly different at alpha
< 0.05. Mean of Strategy 3 not significant, alpha < 0.05 from
Strategy 1 and Strategy 2 means based on post hoc analysis.
** Means of other warehousing not significant, alpha < 0.05.
Mean of Strategy 3 not significant, alpha < 0.05, form Strategy 1
and Strategy 2 means based on post hoc analysis.
*** Total varies from 100% due to rounding.
2008
Strategy N Private Contract
1. Analytical 11 51.4 31.4
2. Intuitive 34 54.2 37.1
Overall 46 *** 53.2 35.7
Strategy Public * Other Total
1. Analytical 15.9 1.4 100.1 **
2. Intuitive 3.0 5.7 100.0
Overall 6.2 4.7 100.1 **
* Means for public warehousing significantly different at alpha = 0.05
** Total varies from 100% due to rounding.
*** On respondent whose totals did not equal 100% was not included.