Preface/Pratarme.

Kacerauskas, Tomas

Communicatio, the transmitted message is inseparable from communitas, generality and interaction. Generality is possible only in a certain kind of community that develops the individuals in the environment of historical memory and creative goals. Interaction is the sharing of attitudes and ideas of this community. Though the individual creativity always goes beyond or even denies the tradition of the community, which, while transmitted to new communication channels, changes its shape and functions. That is why the other side of communication is misunderstanding and interference, escorting individual and public creativity. Communication, the transmitted message in public environment arises not only in context of individual and public interaction, which includes the interaction of different individuals, different communities, different nations and different generations. Communication also arises in the context of different scientific communities, global society and local community, the action of artists and scientists, scientific aspirations and goals of existential interactions.

As the world gets more global all the time, the barricades of space and time are melting while postpositive thought of communication science is becoming very interdisciplinary. The conjuncture knowledge systems integrate new branches and directions with the individual and societal development rhythm. If the communication is the relationship between individual or the group of individuals and ever-changing environment, the possibility of new ideas and new empirical research is inexhaustible. In accelerating the creation of knowledge, its dissemination and usage (the waste as well), the role of the communication is--the insight of new and ever-changing societal relationship.

This volume is dedicated to the development of communication and interdisciplinary interactions. We have chosen two interdisciplinary domains: "Communication development trends" and "Communication and interdisciplinarity".

In the first one V. Pruskus and E. Kocai discuss the appearance of entertainment that was connected with the worshipping of gods, but served for political reasons. D. Eidukiene examines the ideas of one of the liberalism thought pioneer initiators, B. Constant. J. Bareviciute analyzes the theoretical base of the Panopticum project and the utilitarian society communication principles. The domain is finished by E. Rimkus, who integrates emotional phenomena to M. Heidegger's philosophy and this allows a piece of art to become the communication space.

The second domain "Communication and interdisciplinarity" starts with K. Kirtiklis's question: should communication and information science be considered as social science? R. Reimeris examines the transformation of organizational identity, the assumptions and strategic management guidelines of Creative center identity. D. Stumbrys analyzes the presentation of drugs abuse problems in Lithuanian Internet media. The domain is finished by the article of K. S. Danaitis and A. Usovaite which examines the digital technology usage for logotypes creation possibilities and results.

The volume ends with translation of M. Heidegger's work Being and Time. It is connected with the theme of this volume in two ways: it is a comeback to one of the article's characters--M. Heidegger, and also, the publication had a huge influence on the field of communication research.

Prof. Dr Tomas Kacerauskas,

Ramojus Reimeris,

Editors and scientific editors of the volume

Communicatio--tai perduodamas pranesimas, neatsiejamas nuo communitas-bendrumo ir bendravimo. Bendrumas galimas tik tam tikroje bendrijoje, kuri ugdo individus tiek istorines atminties, tiek kurybiniu siekiu aplinkoje. Bendravimas--dalijimasis siomis bendrijos nuostatomis ir idejomis. Taciau individo kuryba visada perzengia ar net paneigia bendrijos tradicija, kuri, perduodama naujais kanalais, keicia savo pavidalus ir funkcijas. Todel komunikacijos kita puse--nesupratimas ir trikdziai, lydintys tiek individo, tiek visuomenes kuryba. Komunikacija, perduodamas pranesimas bendrumo aplinkoje, iskyla kalbant ne tik apie individu ir bendrijos saveika, kuri apima skirtingu individu, bendriju, tautu ir kartu bendravima. Komunikacija iskyla ir kalbant apie skirtingu mokslo bendriju, globalios visuomenes ir lokalios bendrijos, menininku ir mokslininku veiklos, moksliniu aspiraciju ir egzistenciniu siekiu saveikas.

Globalejant pasauliui, tirpstant erdves ir laiko barikadoms, postpozityvistine komunikacijos mokslo mintis tampa itin tarpdalykiska. Konjunkturines ziniu sistemos i bendraji individo ir visuomenes raidos ritma integruoja vis naujas sakas bei kryptis. Jei komunikacija yra zmogaus ar zmoniu grupes santykis su kintancia aplinka, nauju ideju ir empiriniu tyrimu galimybes yra neissemiamos. Spartejant ziniu kurimui, perdavimui, sklaidai ir vartojimui (taip pat ismetimui) komunikacijos teorijos vaidmuo--nauju ir nuolat kintanciu visuomenes santykiu izvalga.

Sis zurnalo numeris skirtas komunikacijos raidai ir tarpdalykinems saveikoms. Cia isskyreme dvi tarpdalykines skiltis: "Komunikacijos raidos tendencijos" ir "Komunikacija ir tarpdalykiskumas". Pirmojoje V. Pruskus ir E. Kocai gvildena pramogu atsiradima, kurios susijusios su dievu kulto garbinimu, taciau naudotos politiniais tikslais. D. Eidukiene nagrineja vieno is liberalizmo minties pradininku B. Constant'o idejas apie individa, jo laisve ir santyki su visuomene. J. Bareviciute savo darbe analizuoja Panoptikumo projekto teorinius pagrindus ir utilitarizmo principais grindziamos visuomenes komunikacinius aspektus. Skilti uzbaigia E. Rimkaus straipsnis, kuriame skleidziamos M. Heideggerio meno komunikacijos idejos: integravus emocinius fenomenus i M. Heideggerio meno filosofija, meno kurinys pasirodo ir kaip komunikacijos vieta.

Antrojoje skiltyje "Komunikacija ir tarpdalykiskumas" K. Kirtiklis savo straipsnyje kelia klausima, ar komunikacijos ir informacijos mokslai laikytini socialiniu mokslu. R. Reimeris nagrineja organizacinio identiteto virsma, Kurybinio centro identiteto prielaidas ir strateginio valdymo gaires. D. Stumbrys gvildena narkotiniu medziagu vartojimo problemos pateikima Lietuvos interneto ziniasklaidoje. Skilti uzbaigia K. S. Danaicio ir A. Usovaites straipsnis, kuriame aptariamos kompiuteriniu technologiju ir kurybiniu logotipo ideju igyvendinimo galimybes bei rezultatai.

Numerio pabaigoje toliau skelbiamas M. Heideggerio veikalo Butis ir laikas vertimas. Su numerio tema tai siejasi dvejopai: griztama prie vieno straipsnio herojaus M. Heideggerio, be to, publikuojamas veikalas dare didele itaka formuojantis komunikacijos tyrimu laukui.

Prof. Dr Tomas Kacerauskas,

Ramojus Reimeris,

numerio sudarytojai ir moksliniai redaktoriai