The good old days of 2002.
Stepp, Carl Sessions
The American Journalist in the 21st Century
By David H. Weaver, Randal A. Beam, Bonnie J. Brownlee, Paul S.
Voakes and G. Cleveland Wilhoit
Lawrence Erlbaum Associates 304 pages; $32.50
This book presents a detailed, collective portrait of journalists
in what may seem like the good old days--that heady golden age back in
2002.
Its conclusions come from a survey of 1,149 journalists, plus
additional interviews with 315 minority and online journalists. It is
the fourth in a series of once-a-decade studies, which yield a 30-year
look at a profession in transition. Overall, comparing their 2002 survey
with one 10 years earlier, the researchers found many positive signs:
"Journalists were slightly more satisfied with their work than
a decade ago.... The percentage of journalists planning to leave the
profession during the next five years dipped slightly. Salaries outpaced
inflation. The 'average grade' journalists gave their
organizations' efforts to inform the public improved
somewhat."
About 80 percent of journalists rated their news organizations as
"good" or "very good," and 84 percent were
"fairly" or "very" satisfied with their jobs--both
figures higher than the decade before.
Interestingly, working for an organization owned by a larger
corporation was actually "positively associated with job
satisfaction."
Just four years ago.
What's most striking, perhaps, is how quaint those figures
already begin to sound, these few years later. The ambition of the lofty
title--to portray journalists in a new century--seems to have barely
held up for half a decade.
This survey was taken before the dismemberment of Knight Ridder,
before the tumult at the Tribune Co., before the humiliating of the Los
Angeles Times, before the latest drumbeat of buyouts and cutbacks,
before we began to see ominous references to possible takeover attempts
of the New York Times.
Its portrait of journalists is one we would like to embrace:
confident, committed professionals, strivers not whiners, proud of their
key role and good work, determined to stave off cynicism, accustomed to
plowing forward no matter what the obstacles.
In fact, the entire 30 years of data assembled here testify to
journalists' stoutness in refusing to crumple under repeated
assaults of downsizing, profit-snatching and mission-cramping.
[ILLUSTRATION OMITTED]
But there was already evidence in 2002 that disillusionment might
be approaching critical mass, particularly in view of the full 30-year
span of data.
Where 33 percent were "very satisfied" with their jobs in
2002, the figure represented a huge drop from the 49 percent response in
1971. More than a third thought that profits outweighed quality, and
they were more likely to expect to leave the business.
The researchers also documented a "continuing erosion" in
the professional autonomy and newsroom influence that reporters felt.
The most common complaints centered on "commercial
constraints," specifically "a shortage of news-gathering
resources." "Journalist after journalist spoke of workplaces
where too few people had too much to do," say the researchers.
"Perceived autonomy and perceived influence are both
predictors of higher levels of job satisfaction," they conclude.
"Though the report on job satisfaction is good this time, it may be
hard to sustain."
So hard to sustain that just two years later, in 2004, a survey by
the Pew Research Center for the People & the Press suggested a
further plummet in morale. The Pew researchers found that 51 percent of
national journalists felt the profession was heading in the wrong
direction and 66 percent thought that profit pressures were hurting
coverage.
All these findings suggest at least a strong possibility that
disillusion is setting in faster than pollsters can keep up with it.
Perhaps that is too pessimistic, but the 2002 study offered sobering
results in several other areas.
First, journalists' numbers were dropping. Between 1992 and
2002, the number of full-time editorial workers decreased by 6,000,
nearly 5 percent.
Second, while pay rose to an average of $43,588, the actual
purchasing power of journalists "remains below that of the early
1970s."
Third, diversity remained a problem. About one-third of journalists
were female, a percentage static since 1982. About 9.5 percent were
members of racial and ethnic minority groups, compared with 31 percent
of the population.
Even if their findings already seem somewhat wilted, the American
Journalist researchers have done a priceless service by amassing data
over the decades.
If you're an optimist, you can see fortitude and resilience
here. But it is hard to ignore the steady drift toward disenchantment.
Idealism has always driven journalists more than material rewards. If it
is crumbling at an accelerating pace, then what we face isn't a
marginal loss of staff and resources. It is the moral downsizing of
journalism.
Carl Sessions Stepp (cstepp@jmail.umd.edu), AJR's senior
editor, teaches at the Philip Merrill College of Journalism at the
University of Maryland.