Introducing magazines and/as media: the aesthetics and politics of serial form.
Hammill, Faye ; Hjartarson, Paul ; McGregor, Hannah 等
The newness of periodical studies?
In her recent book on the ongoing relationship between modernism
and media, Jessica Pressman makes the convincing claim that
modernism--as a "strategy of innovation that employs the media of
its time to reform and refashion older literary practices in ways that
produce new art"--is "centrally about media" (3-4
emphasis added). Pressman is not the first to link modernist aesthetic
innovation to the rapid transformation of media technologies at the turn
of the twentieth century; she identifies her indebtedness to media
scholars including Friedrich Kittler, Lev Manovich, and Marshall
McLuhan, all of whom engage with the new discourse networks afforded by
the rise of phonographs, radio, and cinema. She also echoes the work of
scholars like Ann Ardis, who argued in 2013 that the turn of the
twentieth century is a period of "media in transition,"
characterized by a complex "media ecology" that demands
"scrupulous attention to both the materiality of print and its
intermedial relationships with other communication technologies"
("Towards" 1). While Pressman leaves it out, Ardis and many
other scholars make a point of including the periodical press in this
media ecology and as part of "the still broader field of
'print culture studies,' a post-disciplinary re-orientation
that Victorianists have staged very productively over the last ten to
fifteen years" ("Towards" 2).
Debates over how periodicals mediate their content--and how we, as
scholars, inevitably remediate them--have been a central tenet of the
field since at least 1989, when Margaret Beetham pointed out that the
archival practice of stripping out advertisements and binding periodical
issues into volumes changes their meaning as objects of study (97).
Similarly, Beetham's attention to television as a parallel medium,
helpful for thinking through the dynamics of seriality, signals that
media theory has long been central to the theorization of the periodical
as a form. Thus, when Sean Latham and Robert Scholes announced in 2006
that the new field of "modern periodical studies" would be
characterized by both an increased scholarly interest in periodicals as
"autonomous objects of study" and the "still-emergent
field['s] ... aggressive use of digital media" (517-18), their
oft-cited article pointed both forward to a reinvigorating of the field
and back to the field's long continuities.
Periodical studies--as a field that insists on the value of reading
across full issues and multi-year runs of serial texts rather than
cherry-picking individual items--has indeed benefited from the increase
in large-scale digitization projects that make rare periodical titles
widely available. The twenty-year-old Modernist Journals Project (MJP)
(modjourn.org) is responsible for a variety of important initiatives,
such as the digitization of full magazine runs that include advertising
as well as covers--paratextual material often stripped away during the
process of archivization and thus difficult to locate but central to our
understanding of magazines as a medium. The MJP has been joined by a
variety of other digitization initiatives. Even the briefest survey of
these projects demonstrates their historical and aesthetic range. The
UK-based Modernist Magazines Project (modernistmagazines.com) joined the
rosters in 2006, followed in 2011 by The Pulp Magazines Project
(pulpmags.org). Starting in 2009, the Chinese Women's Magazines
project (womag.uni-hd.de) has been developing a database of popular
women's magazines published between 1904 and 1937. In 2012 The
Yellow Nineties (1890s.ca) launched, offering open-access digital
facsimiles of the "avant-garde aesthetic periodicals that
flourished in Great Britain at the fin-de-siecle." Between 2011 and
2013 Magazines, Travel, and Middlebrow Culture in Canada 1925-1960
(middlebrowcanada. org) created a searchable catalogue derived from the
tables of contents of selected Canadian middlebrow magazines; (1) in
2014 Modern Magazines Project Canada (modmag.ca) continued the work on
Canadian household magazines by collaborating with the University of
Alberta Libraries Digital Initiatives to digitize the complete
thirty-two-year run of The Western Home Monthly, the largest single
magazine digitization project to date. (2)
Digitization has also opened up new methodological possibilities
for reading across massive multi-year archives, methodologies that take
advantage of machine reading to compensate for the limits of human
memory and time. In his introduction to the Journal of Modern Periodical
Studies special issue on "Visualizing Periodical Networks" J.
Stephen Murphy explains that "The contributors to this issue share
a common commitment to not-reading magazines, as well as to reading
them," not because approaches such as data mining and network
visualization offer a shortcut for lazy readers but because they can
expose "relationships among data that would be otherwise
obscured" (vii). Jeff Drouin's contribution to that special
issue goes on to articulate the benefits of combining close and distant
reading, or "micro and macro analysis" (111): "The point
is not that digital methods in distant reading should replace
traditional techniques, but rather that they should show us where to
apply them or suggest answers where the print trail is
inconclusive....The computer shows us interesting patterns that can
shape our inquiry, prompt us to ask new questions, and test
assumptions" (130). Drouin's article also clearly explicates
how digital methods have enabled a richer understanding of magazines as
media rather than texts or repositories of historical information.
Drawing on Sean Latham's essay, "Unpacking My Digital Library:
Programming Modernist Magazines" (forthcoming), Drouin explains
that magazines are characterized by emergence, "a particular kind
of complexity that arises not from the individual elements of a system,
but only from their interaction" (Latham, quoted in Drouin 113).
The process of reading a magazine involves actively assembling the
different components--articles, advertisements, illustrations, letters
to the editor--into an unpredictable, idiosyncratic, and ultimately
unstable whole. With its capacity for reading across large quantities of
text in non-linear ways and discovering unlikely patterns, distant
reading is a promising method for capturing this quality of emergence
and thus for better understanding the unique properties of magazines as
media.
These digitization projects, alongside the methodologies and
findings to which they have led, are excitingly new, offering not only
access to previously marginalized materials but also new ways of reading
familiar texts. That exciting newness, however, poses its own dangers.
First, we risk forgetting that the history of periodical studies has
been a history of studying mediations and their remediations. From
Beetham's questioning of what is lost when periodicals are bound
into volumes to recent scholars' worries about the "offline
penumbra" of magazines that are not digitized, new technologies of
preservation bring both losses and new possibilities for studies.
Perhaps the greatest risk, as Maria DiCenzo argues in this issue's
opening essay, is the "rhetoric of newness" itself, with its
"self-reinforcing narratives about emergence and innovation,"
and the disciplinary blindness that results:
the effect of a historical approaches to the criticism (of looking
only forward and not back) is to miss or dismiss decades of
valuable scholarship. In order not to keep starting from scratch,
it is important to highlight the longer history and discourage the
idea that period- and discipline-specific or nationally-based
studies might preclude our interest. (23-24)
As we argued above, the field of periodical studies is
characterized by marked continuities--continuities that have been ill
served by the disciplinary boundaries that have siloed and divided
periodical scholars.
This special issue, and its Journal of Modern Periodical Studies
companion issue (JMPS 6.2), strive to highlight these continuities,
celebrating what is innovative in recent turns in periodical studies
while paying heed to the field's long history. In 1989, Laurel
Brake and Anne Humphreys pointed out the need to start theorizing
periodicals, to stop " 'using, more or less uncritically,
selected parts of the Victorian periodical press as reflections of
readership, attitudes, and responses" (94). That this same point
had to be made at the announcement of "modern periodical
studies" in 2006 says much about how periodical studies has
suffered from a lack of communication across fields. It is for this
reason that we, the editors, strive to contribute to a body of work that
bridges the "great divides" Ann Ardis has identified in this
field:
the divide between all things "Victorian" or
"traditional" and all things "modern" or
"modernist" (with the former often construed reductively to
privilege the newness of twentieth-century artistic and cultural
phenomena); the divides between both "literature" and what
Laurel Brake has termed the "subjugated knowledges" of
journalism and between high and low culture; and the divide between art
(or modernist high seriousness, more particularly) and everyday life.
("Editor's Introduction" v-vi)
The variety of periodicals discussed across the twelve articles in
these special issues range from the 1870s to the 1940s, from Britain to
Canada to the U.S. to Australia, from pulp to middlebrow to avant-garde,
and the methodological approaches are accordingly, and appropriately,
diverse. In fact, the sheer diversity of approaches invites another
question central to the field: whether periodical studies needs
consolidation as a field or if its strength lies in its heterogeneity
and interdisciplinarity. These joint special issues can be read as an
experiment in finding sites of exchange across disciplinary,
geographical, and chronological boundaries, united by our interest in
reading periodicals through, as, and alongside media.
Periodical studies as media studies
In the opening essay of the JMPS companion issue, Patrick Collier
asks whether a thing called "modern periodical studies" exists
and turns to the field's journal--the very one in which his essay
appears--to find an answer to that question. Appearing in the digital
pages of the very journal that articulates the existence of such a
field, this question may seem purely rhetorical. It is certainly timely:
a moment of pause five years after the journal's establishment to
consider what the concretion of energy and scholarly attention around
this field has wrought. Collier's question echoes the MLA 2013
roundtable that was in many ways the starting point for these special
issues, although the editors were mere audience members. Organized by J.
Stephen Murphy around the similarly evocative question "What Is a
Journal?," the roundtable began from the premise that periodical
studies was fragmented due to the absence of a unified theoretical
framework--a move toward synthesis that, while important, is not new.
The conversations at that roundtable strongly emphasized the
importance of reading magazines within networks of mediation and
remediation. While Ardis argued for a media ecology perspective that
understands periodicals' "intermedial relationships with other
communication technologies" ("Towards" 1) and Sean Latham
insisted that we start "thinking about [modern magazines] as new
media technologies," James Mussell articulated directly the call
for a methodological turn shaped by attentiveness to "the way media
mediate" ("Matter" 4). Specifically, Mussell emphasized
the importance of sameness and repetition within media. This concern
resonates with our sense that periodical studies is frequently
structured by an implicit hierarchy of content that privileges the story
over the advertisement, the enduring over the fashionable, or, more
broadly, the exceptional over the repetitive. It was our desire to carry
on this conversation that led to the organization of "Magazines
and/as Media: Methodological Challenges in Periodical Studies" a
three-day workshop held at the University of Alberta, 14-16 August 2014.
The presentations and discussions at this workshop took up the MLA
panel's exhortations to think through magazines and their relation
to media in two distinct but related ways. They considered, first, how
magazines, whether as new media or the transitional remediation of old
media, relate to the other media forms that shaped the cultural
production and circulation of the late-nineteenth and earlier-twentieth
centuries, including photography, radio, and film. Second, they asked
how the advent of digital technologies opens new methodological avenues
for engaging with periodicals' "vast and unwieldy
archives" (Latham and Scholes 529). We were particularly interested
in exploring methodologies and critical perspectives that resisted the
privileging of canonical objects of study--such as high modernist
literary production--in favour of understanding magazines as miscellany,
as database, or as network, all metaphors that emphasize patterns of
repetition, interlocking systems of mediation, and a certain ludic
interplay of objects that resist easy differentiation and
categorization.
The resulting special issues strive to find common approaches by
exploring the ways in which various scholars' work generates
productive tensions via differing conceptions of the magazine as object
of study. The papers collected here and in the companion issue, JMPS
6.2, are committed to examining magazines as material objects and
locating those objects in history, which also entails understanding them
as a form of technology in transition. This focus on magazines and/as
media demands a shift beyond the modernist little magazine to explore
pulp and glossy and amateur periodicals and beyond Victorian literary
periodicals to examine digests, newspapers, and newsletters as vital
forms of media production. Challenging the restrictive norms of
discipline and brow, these special issues also strive to span a range of
historical periods and geographical locales to offer a genuinely
border-crossing conversation.
Despite the diversity of understandings of what a periodical is,
there are a few features that unify this field through a shared object
of study. Periodicals are print media characterized by both
seriality--single titles are instantiated across multiple issues--and
periodicity--titles strive for, if they don't always achieve, a
regular circulation cycle that structures reader engagement. As Mussell
has argued elsewhere:
No single issue [of a periodical] exists in isolation, but instead
is haunted by the larger serial of which it is a part. This larger
serial structure is invoked through the repetition of certain formal
features, issue after issue. It insists on a formal continuity, repeated
from the past and projected onwards into the future, providing a
mediating framework whose purpose is to reconcile difference and present
it in a form already known to readers. The new, whether it is the next
instalment of a story, a one-off essay on a new subject, or a piece of
news, is always tempered, regulated within a formal framework that
readers have seen before. ("In Our Last" forthcoming)
The continuity of a title, despite the almost complete absence of
repeated content from issue to issue, depends upon the magazine's
function as a medium. A key characteristic of how a periodical mediates
its content is, perhaps self-evidently, its periodicity. As Mark W.
Turner has explained, the patterns of periodicity established by the
emergence of the periodical press in the nineteenth century are central
"not only ... for understanding the press, but also for
understanding the emergence of modern culture and the history of
modernity" (183). The periodical press was both one of the
innovations of modernity that reflected shifting understandings of time
and of the "schedules and patterns [that] shape ... everyday
life" and a source of the anxiety that accompanied those shifts
(187-88). The periodicity of the periodical press, after all, was
anything but regular. Daily newspapers, weekly and monthly magazines,
and semi-annual or annual reviews competed with one another for readerly
attention, resulting not in the kind of mechanized rhythm linked with
modern time but in what Turner calls "cacophony" (192).
Periodicity might be described as one of the "protocols"
that Lisa Gitelman attributes to media, part of that "vast clutter
of normative rules and default conditions, which gather and adhere like
a nebulous array around a technological nucleus" (7). While the
materiality of media is central to their operation--as J. Matthew
Huculak's essay in our companion special issue on paper production
and little magazines makes clear--the normative rules of their use must
also be grasped. In addition to periodicity, information such as
subscription rates and policies, advertising, circulation networks, and
reading habits are key to theorizing periodicals as media. And yet this
information can be remarkably difficult to capture when approaching
historical texts, especially when archival practices have ignored
exactly what scholars today find most interesting. Periodical scholars
are finding ways around these problems. Will Straw, Andrea Hasenbank,
and Kirsten MacLeod are collectors and curators of their own objects of
study, gathering materials that institutions have not traditionally
thought worthy of archiving. Scholars like Lorraine Janzen Kooistra have
responded to the absence of resources by creating their own digital
tools and repositories. And yet some information will remain out of
reach. The issue Murphy raises concerning readers of serialized novels
can be extended to the reading of periodicals themselves: "The
great question that remains unanswered for us today is just what the
experience of those readers ... of any serialized novel was. In other
words, what was it like to read a serialized novel in an era when it was
a publishing norm?" (184). He proposes to answer that question by
using the classroom as a laboratory in which students read novels in
serial form and reflect on the experience, a fascinating approach that
acknowledges rather than resisting the inaccessibility of historical
reading experiences.
Other periodical scholars handle the problem of the reader in a
variety of ways. Mussell responds by focusing on the rhythms of
periodical production explored and exploited by one notorious periodical
producer. He explains that "Seriality was part of the way these
publications slotted into the lives of readers, coming to hand at
convenient moments while also helping provide the rhythms that
structured everyday life" (72). Debra Rae Cohen, on the other hand,
uses the bbc's Listener as a site for the exploration of competing
protocols of readership and listenership, denaturalizing the experience
of reading a magazine by teasing out the activity's connection to
listening to pre-World War II radio programming. In contrast, Andrea
Hasenbank in this issue, and Jana Smith Elford in the JMPS companion
issue, are interested in the reader as a node in a network--a complex
relationship among texts, producers, and readers in which periodicals
participated and which periodicals might, through careful analysis,
reveal. The genres of the review journal and the newsletter are both
ideal subjects for network analysis, as they point toward how
periodicals can work to inscribe the very communities that their regular
circulation also helps bring into being. And yet, as Will Straw points
out, readerships will sometimes be "impossible to reconstruct--not
simply because too much time has elapsed, but because the tokens that
normally serve to specify readers (advertisements other than those for
in-house publications, letters to the editor, references elsewhere in
popular culture to the reading of these periodicals) are virtually
non-existent" (JMPS companion issue). The fantasy of total
historical reconstruction is sometimes just that.
Similarly, digital remediation as an approach begins from the
acknowledgement that the perfect reclamation of the historical object
may be an impossibility. As Mussell argues, the archived collection of
print magazines is already remediated, and the further remediation of
print archives into digital forms can in fact increase our understanding
of periodicals: "What appears to be a deficit, a misrepresentation,
in digital resources, is actually difference, introduced through
transformation. By making them strange, digital resources demonstrate
how much more there is to know about print and print culture"
("In Our Last" forthcoming). Latham shares this perspective,
exploring in his work how digitization might expose something
fundamental about the periodical as a medium that its print form
paradoxically makes hard to discover:
Magazines share a great deal with digital culture and particularly
with the modalities of hypertext, in which documents are linked in a
non-hierarchical way.[ ... ] Thus a single article might be flattened
out and scattered across one or many issues, its columns of text
jostling with illustrations (typically unseen and unapproved by
authors), commentary, and advertisements. Readers are thus freed to
break the linear structure of most narrative texts and see on the
dynamic pages of a magazine what N. Katherine Hayles calls the
"recombinant flux" we now associate primarily with digital
textuality. ("Mess and Muddle" 410)
When Cohen warns about the potentially "originist"
implications of this argument, which risks claiming that digital
remediation might recreate the original relationship between periodical
and reader, her critique is apt (98). As part of her warning, she calls
for--and models--greater attention to how periodicals were themselves
highly intermedial objects, in conversation with the surrounding media
landscape of the day and frequently remediating the competing
temporalities or periodicities of other media such as radio.
Remediation and intermediality are central terms for this special
issue, and for a media studies approach to periodicals as well as to
book history. (3) Perhaps the most familiar definition of remediation
comes from Jay David Bolter and Richard Grusin's book of the same
name, in which they define remediation as "the representation of
one medium in another" (45) and the dialectic between old and new
media that results (50). New media, they explain, is equally preoccupied
with both immediacy and hypermediacy, that is, "the transparent
presentation of the real" on the one hand and "the enjoyment
of the opacity of media themselves" on the other (21). Gitelman
further explains that successful media must obscure their own mediation
"in favour of attention to the phenomena, 'the content'
" of the thing (6). Periodicals have arguably done a very good job
of rendering themselves immediate, or, more accurately, we have done a
very good job of imagining periodicals as immediate, if reading
approaches that pluck periodical content out of its context are any
indication. And yet, as Cohen's, Janzen Kooistra's, and
Kuttainen, Liebich and Galletly's articles indicate, periodicals
were themselves dense with the remediation of old and new media, from
radio to film to woodcuts, creating a level of hypermediacy that is lost
to our analysis unless we relocate periodicals in their contemporary
media ecologies. Intermediary, or the interaction and interconnectedness
of multiple contemporary media, is a central feature of the modern
periodical, as it interacted with, incorporated, and contested other
media platforms. Kuttainen, Liebich, and Galletly turn to Madianou and
Miller's concept of polymedia "as a way to understand the use
of, and relationship to, multiple platforms of media in interpersonal
communication" particularly in terms of "the relationships
users develop through and with different media forms" (160, 161).
Media are, after all, affectively charged modes of communication, as
much as they are material instantiations of information and the
protocols that regulate circulation and use.
Collier notes that the field of modern periodical studies is riven
by implicit, although rarely stated, dissent over "what the object
of knowledge is in modern periodical studies" (JMPS companion
issue). The papers in the JMPS special issue take up his provocation by
testing a variety of answers: is the periodical a serial system that
produces social action through codified genres or is it a circulating
media object capable of carrying materials across spaces both social and
geographical? Is it a material instantiation of the multiple nodes in a
social network or a paper product that taps into transatlantic circuits
of colonial exploitation and commodity exchange? Collectively, these
papers articulate the fundamental interdisciplinarity of periodical
studies, revealing how the very contention over our object of study is
what allows the periodical to cut across disciplinary borders. The
papers gathered in this special issue, on the other hand, were chosen
for the way their individual case studies illuminate what is at stake
both theoretically and politically in our understanding not just of what
a periodical is but of how it operates.
Reading serial form
We have thus far traced a number of features that periodicals, as
part of a modern media ecology, have in common, including seriality,
periodicity, and intermediary. Perhaps even more central to the study of
periodicals--and to their interest as objects of study--is the kind of
unpredictable and exciting juxtapositions that occur within and across
their pages, the inclusion of "literary materials and cultural
materials (theater reviews, book reviews, etc.) within the rich context
of economic writings, political writings, notes on meetings and
political strategies, investigative journalism, interviews, histories,
polemical writings, essays on fashion, cartoons, and other
materials" (Green 192). As Barbara Green goes on to explain, this
juxtaposition was far from apolitical. In fact, the rise of the
periodical press in the late nineteenth century was so intertwined with
the New Woman phenomenon that anxieties about shifting gender roles were
often conflated with critiques of new genres of journalism (194).
Similarly, the commercialization of the periodical press, including the
adoption of advertising policies that were able to drastically reduce
issue prices and thus increase readerships, "was closely associated
with the emergence of the woman reader" and sometimes derided as a
sign of the feminization, and thus degradation, of the press (195).
Both the suffrage press and mass-market women's magazines had,
in their different ways, a transformational effect on the histories of
women, and, as a consequence, scholars of feminist and gender studies
have made a major contribution to periodical studies. But this context,
of course, is not the only one in which periodical form can be read
politically. In Collier's "Imperial/Modernist Forms in the
Illustrated London News" he concludes that "the image-collages
of the Illustrated London News and the shaped and gathered fragments of
The Waste Land" are two versions of the same formal attempt to
engage with the "centralized, comprehensive gaze" of Empire;
while the former articulates imperialism's ability to "keep a
fragmented world in order," modernist aesthetics, disillusioned by
the failure of the imperial vision, turn the fragment into "a
purely aesthetic form" (510). In Collier's reading, the
fragmented form of the periodical is saturated with both aesthetic and
political meaning--an argument that runs through this special issue. The
periodical's fragmentation, like the rich juxtaposition of genres
to which Green draws attention, are thus not neutral understandings of
the periodical form but charged with political concerns--of gender,
class, race, and empire.
Collectively, the papers in this special issue work toward
theorizing the aesthetic and political dimensions of reading periodical
forms through case studies that delve into the enormous diversity of
periodical production. Beginning with DiCenzo's argument that
periodical studies must remember its past rather than being overhasty to
fetishize the new, this issue moves back and forth between the Victorian
and the modern to articulate the continuities of concerns between these
often bifurcated periods. Of particular interest is the
periodical's capacity to produce publics and counterpublics via its
rhythms of serialization, patterns of mediation and remediation, and
production of alternative historiographies. Rachael Schreiber, in her
introduction to Modern Print Activism in the United States, describes
the expansion of the radical press alongside the mainstream press over
the course of the late nineteenth and twentieth centuries: "With
the availability of industrialized printing methods, newspapers,
magazines, broadsides, and other forms appeared, using text and image to
give voice to a wide range of people and, equally important, connecting
readers to these authors and to each other.[ ... ] [S]uch publications
contributed to the formation of alternate and counter public spheres
whose members imagined themselves as part of larger collectives"
(3). Some of the essays in her volume focus on publications affiliated
to specific causes--the Reform Press of the late nineteenth century, the
suffrage press, Ku Klux Klan publications, Communist pamphlets, gay and
feminist magazines. But mainstream consumer publications, too, could
advance particular causes, and therefore, the collection also contains
essays on the meaning of Mother's Day in Good Housekeeping and on
the Cold War in the Ladies' Home Journal. Our special issue ranges
similarly widely, from tiny bibelot magazines to mass-market consumer
titles, from radical papers to art journals, emphasizing the sheer range
of print production that falls within the category of the periodical to
the point of testing that category's limits. The construction of
cultural value is also a political act, and these different types of
periodical align themselves with different cultural strata not only
through their visual and stylistic choices but also through their
intermedial engagements. By bringing these case studies together, we
insist on a reorientation of periodical studies that moves past the
accepted canons and bibliographies and shifts beyond the familiar
cosmopolitan centres, while also demonstrating the exciting
juxtapositions that emerge not only between diverse items on the
periodical page but also between studies of diverse periodicals.
Positioning herself as an unplugged-inclined historian of
women's media and early feminist movements, Maria DiCenzo opens
this issue with a discussion of what is at stake in the digital turn in
periodical studies and what cultural values we are implicitly adopting
through the creation of an "off-line penumbra." "As long
as the 'past' remains a site of contention," she argues
in "Remediating the Past: Doing 'Periodical Studies' in
the Digital Era,"
the periodical press will be relevant to historiographical debates
and much of this research will continue to take the form of
"samplings and soundings" combined with attempts at comprehensive
and synthetic analyses. Periodicals produced as part of early
reform campaigns or social movements, and by marginalized and
oppressed groups, are not likely candidates for digitization on a
large scale, so detailed critical studies are crucial to making
them visible. If the focus on the discursive dimension of media
does not seem strikingly new, the findings are. (35)
While engaged in such nondigital analysis, she contends, "it
is possible to acknowledge the methodological challenges, by being
reflexive about, rather than by effacing, the systems of value at
work" (35-36). Arguing that "Periodicals offer rich
opportunities to engage critically and productively with the tensions
between analog and digital skills" (35), DiCenzo convincingly makes
the case for "preserving non-digital skills and methods" and
for ensuring that the periodical press of marginalized and oppressed
groups will be visible to new generations of readers (34).
In "American Little Magazines of the 1890s and the Rise of the
Professional-Managerial Class," Kirsten MacLeod challenges our
understanding of the category and history of "little
magazines." She focuses her analysis on the more experimental,
amateurish form of little magazines--also known as "fad
magazines" or "fadazines"--published in the United States
in the 1890s. "Although these publications took their place
alongside mass-market periodicals on the newsstands," MacLeod
observes, "they presented themselves as defiantly different from
mainstream magazines in various respects" (42). Arguing that these
magazines have suffered scholarly neglect, she engages in an act of
recovery. The strength of the essay lies in its threefold challenge to
periodical studies: to the ongoing neglect of these fad magazines by
periodical scholars, to our understanding of the networks such
periodicals organize, and to amateur magazines themselves as a material
social practice.
The faddish, the fashionable, and the novel are central to
periodical culture. Seriality, James Mussell argues in " 'Of
the making of magazines there is no end': W. T. Stead, Newness, and
the Archival Imagination," is structured by a tension between
novelty and stability, the excitement of the new issue balanced by the
steadily accumulated archive of past issues. "[M]agazines, like all
serials, are predicated on repetition" he explains, "where
novelty is tempered by formal features such as layout, typeface, certain
features or articles, even the recurrence of the name itself" (70).
As he explores Stead's manipulation of the affordances of the
periodical, particularly competing rhythms of seriality, Mussell
underlines the link between the periodical press and shifting
understandings of journalistic practice and public discourse,
culminating in the fantasy of "a simultaneity, a ubiquitous
nowness, that Stead, like many of his contemporaries, dreamed about but
never achieved" (87).
This question of competing media rhythms is also central to Debra
Rae Cohen's " 'Strange Collisions': Keywords Toward
an Intermedial Periodical Studies," which uses the example of the
bbc's weekly journal the Listener to ask how periodical studies
might engage more rigorously with the media ecologies of the past. This
periodical, she argues, is a "limit case, a visible instantiation
of a generally occluded process" that "offers a hint of how we
might think backward from our contemporary concentration on transmedial
storytelling to historicize and formally describe an earlier version of
convergence culture, one in which the periodical played an essential
role" (102). Through meditations on three keywords--ergodic, flow,
and sociability--her article insists that more formal considerations of
media's properties must remain engaged with the publics those media
hailed and the postures of reading and/or listening they encouraged.
In "The Politics of Ornament: Remediation and/in The
Evergreen" Lorraine Janzen Kooistra, co-editor of The Yellow
Nineties Online, reflects on the digital transformation of a print
periodical into electronic textuality while "focusing on the
specific editorial problem of periodical pages decorated with textual
ornaments" (105). As her case study, she takes the work of The
Yellow Nineties Online research group in digitally remediating the
fin-de-siecle Scottish magazine, The Evergreen: A Northern Seasonal
(1895 to 1897). Because The Evergreen made "remediated Celtic
ornament a structural feature of its aesthetic design and an integral
expression of its larger political agenda," Janzen Kooistra argues,
digitizing and encoding these aesthetic devices lays bare "what is
at stake if our own electronic remediation practices are not adequate to
the periodical objects we study" (105).
Rather than an act of remediation, Andrea Hasenbank, like Kirsten
MacLeod, is engaged in an act of recovery. In "Assembly Lines:
Researching Radical Print Networks," her objects of study are the
radical print publications--newspapers, magazines, pamphlets, and other
ephemera-produced in Canada in the 1930s. Although "Assembly
Lines" is concerned with a range of such publications, it focuses
on the Canadian Labour Defender (cld), a periodical launched by the
Canadian Labour Defence League in May 1930 as a monthly mimeographed
newsletter. Within the cld itself, Hasenbank focuses on "a set of
reviews of co-circulating periodicals and pamphlets published in the
Defender through 1932 and 1933" (132). An analysis of those
reviews, she argues, reveals "the dense network of writers,
artists, organizations, and labourers who worked to produce these forms
of print" (132). Hasenbank argues that the cld is an ideal site
"for both bibliographical recuperation and network analysis of
these groups" (132).
The final essay in this collection, Victoria Kuttainen, Susann
Liebich, and Sarah Galletly's "Place, Platform, and Value:
Periodicals and the Pacific in Late Colonial Modernity,"
concentrates on mainstream travel and leisure magazines from Australia
and the west coast of the U.S., exploring the visions of the Pacific
that they presented and their role in constructing hierarchies of
cultural value. In conversation with "a larger project that
considers the geographical imaginaries of various interwar periodicals,
with a focus on the Pacific," this essay draws on magazines
"as illustrations of how the negotiation of cultural value and
media hierarchy intersects with this space" (158). Framed using the
concept of "polymedia," their discussion considers the
magazines as host platforms for a variety of other media, looking
particularly at the way they reviewed and reported on contemporary films
and fiction about the Pacific region. Kuttainen, Liebich, and Galletly
"maintain that periodicals are particularly valuable as intermedial
technologies" (173) that both register shifting political and
cultural values and participate in the ongoing mediation and remediation
of a complex and contested modernity.
Uniting these diverse papers is a commitment to reading magazines
not as transparent containers of information but, rather, as complex
media artifacts whose relation to their cultural and political contexts
is articulated through rhythms of seriality, patterns of remediation,
and material systems of production and circulation. Like the Journal of
Modern Periodical Studies companion issue, this special issue is
committed to locating periodical studies at the interstices of a variety
of fields, methodologies, and historical periods. Our goal is not to
synthesize but to juxtapose. These papers, while focusing on a
heterogenous set of case studies, reveal the emergence of a shared
critical discourse and a shared set of methods for reading periodicals
as, and in relation to, media.
Acknowledgements
The editors would like to thank the many collaborators and sponsors
who made these joint special issues, and the workshop that inspired
them, possible: our inimitable research assistant, Clare Mulcahy; at
esc, Michael O'Driscoll, Mark Simpson, and Sylvia Vance; at JMPS,
Sean Latham and Mark Morrison; the Social Sciences and Humanities
Research Council of Canada; the University of Alberta Libraries Digital
Initiatives; the University of Strathclyde; the Royal Society of
Edinburgh; the Kule Institute for Advanced Study; James Cook University;
Eighteen Bridges magazine; the Alberta Magazine Publishers Association;
the Canadian Literature Centre; and the University of Alberta Faculty of
Arts.
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Faye Hammill
University of Strathclyde
Paul Hjartarson
University of Alberta
Hannah McGregor
University of Alberta
Faye Hammill is Professor of English at the University of
Strathclyde. Her research areas are Canadian studies and early
twentieth-century literature. She is author or co-author of five
monographs, most recently Magazines, Travel, and Middlebrow Culture,
with Michelle Smith (2015). Her earlier book Sophistication: A Literary
and Cultural History (2010), won the European Society for the Study of
English book award. She established the ahrc Middlebrow Network in 2008,
and is an associate editor of the International Journal of Canadian
Studies and former editor of the British Journal of Canadian Studies.
Paul Hjartarson is Professor Emeritus in English and Film Studies
at the University of Alberta, where he leads the Editing Modernism in
Canada research group (EMic ua). His most recent book, co-authored with
S. C. Neuman and EMic ua, is The Thinking Heart: The Literary Archive of
Wilfred Watson (uap 2014). The Thinking Heart served as the catalogue
for an exhibition of Watson's literary papers held in the Bruce
Peel Special Collections Library, University of Alberta from October
2014 to January 2015.
Hannah McGregor is a ssHRC-funded postdoctoral fellow in English
and Film Studies at the University of Alberta, where her research
focuses on media studies, Canadian literature, and digital humanities.
Part of the EMic ua research group, her postdoctoral project, Modern
Magazines Project Canada (modmag.ca), explores new methods for reading
digitized periodical archives, with a focus on the Winnipeg-based
magazine The Western Home Monthly (1899 to 1932). Her work has been
published in Archives & Manuscripts, University of Toronto
Quarterly, Canadian Literature, and the International Journal of
Canadian Studies.
(1) The study of Canadian middlebrow periodicals emerging from this
project, Magazines, Travel and Middlebrow Culture: Canadian Periodicals
in English and French, 1925-1960, models the kinds of periodical
scholarship that emerges at the intersection of media studies and
literary studies; see Hammill and Smith.
(2) For a discussion of the process of digitizing a periodical
archive, and its impact on scholarly understandings of the periodical as
a medium, see McGregor.
(3) In July 2015, for instance, a symposium at the University of
Edinburgh, titled Books and/as New Media, took up remediation and
intermediality in the context of the history of the book in the
eighteenth and nineteenth centuries.