Preface/Pratarme.
Kacerauskas, Tomas
Communicatio, the transmitted message is inseparable from
communitas, generality and interaction. Generality is possible only in a
certain kind of community that develops the individuals in the
environment of historical memory and creative goals. Interaction is the
sharing of attitudes and ideas of this community. Though the individual
creativity always goes beyond or even denies the tradition of the
community, which, while transmitted to new communication channels,
changes its shape and functions. That is why the other side of
communication is misunderstanding and interference, escorting individual
and public creativity. Communication, the transmitted message in public
environment arises not only in context of individual and public
interaction, which includes the interaction of different individuals,
different communities, different nations and different generations.
Communication also arises in the context of different scientific
communities, global society and local community, the action of artists
and scientists, scientific aspirations and goals of existential
interactions.
As the world gets more global all the time, the barricades of space
and time are melting while postpositive thought of communication science
is becoming very interdisciplinary. The conjuncture knowledge systems
integrate new branches and directions with the individual and societal
development rhythm. If the communication is the relationship between
individual or the group of individuals and ever-changing environment,
the possibility of new ideas and new empirical research is
inexhaustible. In accelerating the creation of knowledge, its
dissemination and usage (the waste as well), the role of the
communication is--the insight of new and ever-changing societal
relationship.
This volume is dedicated to the development of communication and
interdisciplinary interactions. We have chosen two interdisciplinary
domains: "Communication development trends" and
"Communication and interdisciplinarity".
In the first one V. Pruskus and E. Kocai discuss the appearance of
entertainment that was connected with the worshipping of gods, but
served for political reasons. D. Eidukiene examines the ideas of one of
the liberalism thought pioneer initiators, B. Constant. J. Bareviciute
analyzes the theoretical base of the Panopticum project and the
utilitarian society communication principles. The domain is finished by
E. Rimkus, who integrates emotional phenomena to M. Heidegger's
philosophy and this allows a piece of art to become the communication
space.
The second domain "Communication and interdisciplinarity"
starts with K. Kirtiklis's question: should communication and
information science be considered as social science? R. Reimeris
examines the transformation of organizational identity, the assumptions
and strategic management guidelines of Creative center identity. D.
Stumbrys analyzes the presentation of drugs abuse problems in Lithuanian
Internet media. The domain is finished by the article of K. S. Danaitis
and A. Usovaite which examines the digital technology usage for
logotypes creation possibilities and results.
The volume ends with translation of M. Heidegger's work Being
and Time. It is connected with the theme of this volume in two ways: it
is a comeback to one of the article's characters--M. Heidegger, and
also, the publication had a huge influence on the field of communication
research.
Prof. Dr Tomas Kacerauskas, Ramojus Reimeris, Editors and
scientific editors of the volume
Communicatio--tai perduodamas pranesimas, neatsiejamas nuo
communitas--bendrumo ir bendravimo. Bendrumas galimas tik tam tikroje
bendrijoje, kuri ugdo individus tiek istorines atminties, tiek kurybiniu
siekiu aplinkoje. Bendravimas--dalijimasis siomis bendrijos nuostatomis
ir idejomis. Taciau individo kuryba visada perzengia ar net paneigia
bendrijos tradicija, kuri, perduodama naujais kanalais, keicia savo
pavidalus ir funkcijas. Todel komunikacijos kita puse--nesupratimas ir
trikdziai, lydintys tiek individo, tiek visuomenes kuryba. Komunikacija,
perduodamas pranesimas bendrumo aplinkoje, iskyla kalbant ne tik apie
individu ir bendrijos saveika, kuri apima skirtingu individu, bendriju,
tautu ir kartu bendravima. Komunikacija iskyla ir kalbant apie skirtingu
mokslo bendriju, globalios visuomenes ir lokalios bendrijos, menininku
ir mokslininku veiklos, moksliniu aspiraciju ir egzistenciniu siekiu
saveikas.
Globalejant pasauliui, tirpstant erdves ir laiko barikadoms,
postpozityvistine komunikacijos mokslo mintis tampa itin tarpdalykiska.
Konjunkturines ziniu sistemos i bendraji individo ir visuomenes raidos
ritma integruoja vis naujas sakas bei kryptis. Jei komunikacija yra
zmogaus ar zmoniu grupes santykis su kintancia aplinka, nauju ideju ir
empiriniu tyrimu galimybes yra neissemiamos. Spartejant ziniu kurimui,
perdavimui, sklaidai ir vartojimui (taip pat ismetimui) komunikacijos
teorijos vaidmuo--nauju ir nuolat kintanciu visuomenes santykiu izvalga.
Sis zurnalo numeris skirtas komunikacijos raidai ir tarpdalykinems
saveikoms. Cia isskyreme dvi tarpdalykines skiltis: "Komunikacijos
raidos tendencijos" ir "Komunikacija ir
tarpdalykiskumas". Pirmojoje V. Pruskus ir E. Kocai gvildena
pramogu atsiradima, kurios susijusios su dievu kulto garbinimu, taciau
naudotos politiniais tikslais. D. Eidukiene nagrineja vieno is
liberalizmo minties pradininku B. Constant'o idejas apie individa,
jo laisve ir santyki su visuomene. J. Bareviciute savo darbe anal izuoja
Panoptikumo projekto teorinius pagrindus ir utilitarizmo principais
grindziamos visuomenes komunikacinius aspektus. Skilti uzbaigia E.
Rimkaus straipsnis, kuriame skleidziamos M. Heideggerio meno
komunikacijos idejos: integravus emocinius fenomenus i M. Heideggerio
meno ilosoija, meno kurinys pasirodo ir kaip komunikacijos vieta.
Antrojoje skiltyje "Komunikacija ir tarpdalykiskumas" K.
Kirtiklis savo straipsnyje kelia klausima, ar komunikacijos ir
informacijos mokslai laikytini socialiniu mokslu. R. Reimeris nagrineja
organizacinio identiteto virsma, Kurybinio centro identiteto prielaidas
ir strateginio valdymo gaires. D. Stumbrys gvildena narkotiniu medziagu
vartojimo problemos pateikima Lietuvos interneto ziniasklaidoje. Skilti
uzbaigia K. S. Danaicio ir A. Usovaites straipsnis, kuriame aptariamos
kompiuteriniu technologiju ir kurybiniu logotipo ideju igyvendinimo
galimybes bei rezultatai.
Numerio pabaigoje toliau skelbiamas M. Heideggerio veikalo Butis ir
laikas vertimas. Su numerio tema tai siejasi dvejopai: griztama prie
vieno straipsnio herojaus M. Heideggerio, be to, publikuojamas veikalas
dare didele itaka formuojantis komunikacijos tyrimu laukui.
Prof. dr. Tomas Kacerauskas, Ramojus Reimeris, numerio sudarytojai
ir moksliniai redaktoriai
