摘要:This article aimed to identify the profile of people who use the Personal Strategic Planning, and from this, evaluate the theoretical and empirical elements needed for the development of a methodological framework for Personal Strategic Planning. Extending the concept of Strategic Planning from the organizational to the personal life, the research is developed based on the literature of Personal Strategic Planning. The collection of primary data was conducted through a questionnaire with 35 questions, available for more than 60 days at two institutional sites of the UFSC – Universidade Federal de Santa Catarina. Altogether, 345 people responded the questionnaire. Among the results of the survey it is highlighted that the meaning of "wealth" goes beyond issues related to money, people in the age group of 26-30 years are the ones who most plan and 75% of respondents use some form of personal planning.