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  • 标题:Avaliação da qualidade dos serviços: uma análise dos dados e da metodologia adotada
  • 本地全文:下载
  • 作者:Altamir da Silva Souza ; Cassiano Paes da Silva ; Marcio Silva Rodrigues
  • 期刊名称:Revista de Ciências da Administração : RCA
  • 印刷版ISSN:1516-3865
  • 电子版ISSN:2175-8077
  • 出版年度:2004
  • 卷号:6
  • 期号:12
  • 页码:57-68
  • 语种:Portuguese
  • 出版社:Universidade Federal de Santa Catarina
  • 摘要:The customers' evaluation is an indicator used by the concerned organizations with the quality services. Starting from a research of evaluation of the quality services of a company of public cleaning, accomplished the denizen close to, we decided to elaborate this paper to present the found results and a critical analysis of the methodology used by the company. The research outcomes indicate a positive evaluation of the services. However, some changes are suggested on the adopted procedures.
  • 关键词:Qualidade;Metodologia de pesquisa;Satisfação de clientes
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