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文章基本信息

  • 标题:A estrutura organizacional molecular
  • 作者:Edinice Mei Silva ; Altamiro Damian Preve
  • 期刊名称:Revista de Ciências da Administração : RCA
  • 印刷版ISSN:1516-3865
  • 电子版ISSN:2175-8077
  • 出版年度:2002
  • 卷号:4
  • 期号:8
  • 页码:9-18
  • 语种:Portuguese
  • 出版社:Universidade Federal de Santa Catarina
  • 摘要:Consumer market is pointing out to market one-to-one, fragmentation and segmentation, which requires a new form of organizational structure, more flexible, modern, adaptable, and capable of satisfying consumer needs, at the same time aiming at survival through defense mechanism and adaptation, just the way live beings do. Hence, it is emerging the molecular organizational structure, which is the purpose of the present
  • 关键词:Segmentação;Cliente;Capital humano;Segmentation;Client;Human capital
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