期刊名称：Cuadernos de Geografía : Revista Colombiana de Geografía
印刷版ISSN：0121-215X
出版年度：2010
期号：19
页码：87-96
语种：Spanish
出版社：Universidad Nacional de Colombia
摘要：This paper aims to examine the spatial distribution of pork supply and its potential demand in Resistencia (Argentina), to identify underserved areas for the location of new commercial sites. Geographic Information Systems (GIS) are used for this purpose, specifically the kernel method, to represent the variables of interest (supply and demand) as density values. Regarding the supply, butcheries are analyzed in three distinct categories according to their customer service capacity. Regarding the demand, homes are analyzed and differentiated in three strata according to their socioeconomic status. The application of these techniques allowed identifying “hot spots” with greater commercial appeal for new butcheries.
关键词：geomarketing;GIS;kernel method;points of sail;pork.;carne porcina;geomarketing;método kernel;puntos de venta;SIG.;carne suína;geomarketing;método kernel;pontos de venda;SIG.
