摘要：The article presents a research accomplished in Small and Medium Companies of Great Florianópolis, with the objective of the its leaders' vision in relation to the factors of success and failure in the initial phase of the company and in the phase of the company already installed. It presents a conceptual vision of the theme, followed by the methodology, presentation and analysis of the data, and final considerations. KEYWORDS: Small and medium companies; Administration of companies; Strategy
关键词：Pequenas e médias empresas (PMEs);Gestão de empresas;Estratégia
