摘要：This paper investigated how image is built within the external communication of the State News Agency (AEN) of the government of Paraná state through a discursive analysis grounded on Orlandi (1999), following concepts from Foucault (1971), and the critical view towards Brazilian journalism pointed by Arbex Jr. (2003). The selected corpus comprised three news releases from AEN in the second semester of 2011, and the methodology, qualitative in nature and of case study type, allowed for the perception of the ways journalistic criteria are held to influence the agency role in the concept of public communication, the involvement of the population, the assurance of public debate.
关键词：Image;Public communication;Discourse analysis;Press.;Imagem;Comunicação pública;Análise do discurso;Imprensa.
