Getting to the 2011-2020 National Football League collective bargaining agreement.
Quinn, Kevin G.
Introduction
The National Football League (NFL) is by leaps and bounds the
largest sports league in North America. Its annual revenues were
estimated to be $8 billion for the 2010-11 season, with nearly $1
billion of that in operating profits, and its franchises are estimated
to be worth a total of over $30 billion (Badenhausen et al., 2011).
Various reports peg 2011-12 NFL season revenues to be in excess of $10
billion. By comparison, Major League Baseball's 2010 revenues,
operating income, and average franchise value were about $6 billion,
$500 million, and $500 million, respectively (Forbes, 2011). Eight of
the most viewed U.S. television telecasts during the 2011 calendar year
were NFL contests, led by the Packers-Steelers Super Bowl, which drew
111 million viewers. (1) The 2012 Super Bowl between the Giants and the
Patriots was the most watched program in television history, drawing
300,000 more than the prior season's edition (Guthrie, 2012).
The economic manifestation of such popularity is the NFL's set
of network television contracts, which paid the league a total of $3.7
billion during the 2011-12 season and $4.1 billion in 2012-13 (Vrooman,
2012). This money is split evenly across the 32 teams in the league, as
are revenues from licensing, a substantial share of league-wide ticket
sales, and other monies generated by teams with the highest
local-generated revenues. All told, about two-thirds of total league
revenues are shared evenly by the teams. The Green Bay Packers, the
NFL's only publicly-held entity and therefore the only team
required to report its financials, generated a total of $259 million in
revenues from football-related operations in 2010-11 (Bercovici, 2011).
The team is believed to be in the top of the middle third of NFL
franchises in this category.
Labor Relations in the NFL Before the AFL Merger
The NFL was founded in 1920 as an alliance among the most
successful professional football clubs in Ohio, Pennsylvania, Illinois,
and other states in the American Midwest. Unlike MLB, which had in hand
a specific exemption from antitrust law in the form of the Federal
Baseball U.S. Supreme Court decision in 1922, the NFL has enjoyed no
such exemption. (2) However, the league pursued its labor relations
during its first three decades as though it did, a seemingly reasonable
assumption, for several decades, and even included a MLB-style reserve
player reserve system in its first constitution--which was ratified the
year before Federal Baseball (Algeo, 2006). The annual player entry
draft, an effective monopsonization device, was instituted unilaterally
in 1936 by the owners in response to a bidding war over University of
Minnesota star Stan Kostka, and not as the result of collective
bargaining with players. In 1948, during a period of player bidding wars
with the All-American Football Association, the league eliminated the
reserve system in favor of an option clause to be included in every
player contract. This allowed the team of renewing a player's
contract for an additional year (Lyons, 2010). However, in practice,
there was little material difference between the two systems as owners
interpreted the one-year renewal to include an additional option year,
in effect creating a perpetual reserve right for teams.
George Radovich was an All-Pro guard who played for the Detroit
Lions for four years before World War II, and for an additional year in
1945. His request to be traded to the Los Angeles Rams for the 1946
season so as to be closer to his ailing father was denied, so he signed
with the All-American Football Conference's (AAFC) Los Angeles
Dons, and played with them for two years. The following season, he was
denied an opportunity to coach with the Los Angeles Clippers, a minor
professional football league team with connections to the NFL, because
he had been blacklisted for jumping to the AAFC. He sued the NFL under
antitrust law, and in 1957 the U.S. Supreme Court ruled in his favor,
holding that Federal Baseball did not apply to the NFL. (3) This meant
that the league could no longer behave as if it were exempt from
antitrust laws.
Despite the Radovich decision and the NFL's subsequent failure
to win a general antitrust exemption in Congress, teams refrained from
signing each other's free agents. (4) This behavior de facto eliminated buyers for a veteran player's services beyond his
incumbent team, even if his contract had expired. In 1962, the Baltimore
Colts violated the unwritten rule against such action by signing R. C.
Owens after he had played out his option year with the San Francisco
49ers. This prompted the "Rozelle Rule" to be added to the
league constitution in 1963. The rule specified that compensation was
owed to the jilted team when a "free agent" player signed with
another club. In the event that the two teams involved could not come to
an agreement regarding that compensation, the NFL Commissioner would
unilaterally make that determination.
From 1963 through 1974, a total of 176 players played out their
options, and 34 signed with new teams. Compensation was agreed upon by
the two teams involved in 27 cases, was determined by the Commissioner
in four cases, and was waived by incumbent teams in three cases (John
Mackey et al. v. National Football League et al., 1976; Marvin Powell et
al. v. National Football League et al., 1990). The monopsonistic power
that the reserve/option/Rozelle system afforded is evidenced by sharp
player salary increases during those times when the NFL faced rival
leagues of consequence that did not honor the NFL's no-poaching
policies (e.g., AAFC, 1946-1949; American Football League, 1960-1969;
World Football League, 1974-1975; and United States Football League,
1983-1987) (Staduhar, 1996; Quirk & Fort, 1997).
The Fight Over Free Agency
In 1956, the year before the Radovich decision, NFL players formed
a union, meeting for the first time as the NFLPA in New York in a hotel
across the street from NFL headquarters. Representatives from 11 of the
12 NFL teams (except the Chicago Bears) joined the union, demanding a
$5,000 minimum salary, a per diem for players, salary protection against
injuries, and a provision that clubs pay for players' equipment.
Bert Bell, then NFL Commissioner, agreed under Congressional pressure to
recognize the union, and pledged to create a pension system, which came
into being in 1959. However, NFL owners did not formally vote to
recognize the NFLPA as the players union until 1968, after passage of a
specific Congressional antitrust exemption that allowed the AFL-NFL
merger.
A brief work stoppage over the summer of 1968 ensued, resulting in
the first collective bargaining agreement (CBA) between the NFL and its
players. The 1968 CBA called for a $1.5 million contribution to the
pension fund and a minimum salary of $9,000 per year for rookies and
$10,000 per year for veterans. Players would continue to receive $50 per
exhibition game as they had been. This was considerably less than the
NFLPA had demanded, but the AFLPA had already agreed to these terms,
knocking out most of the NFLPA's bargaining power (Bell, 2011;
NFLPA, 2011).
The NFLPA absorbed the AFLPA in 1970, and the National Labor
Relations Board certified the NFLPA as the bargaining representative for
players. Negotiations over a new CBA in 1970 did not go smoothly, and
the players went on strike in July. The owners threatened to cancel the
season, and two days later, the strike concluded with a new CBA. The
deal ran through 1974, increased minimum salaries, and improved some
medical and pension benefits (Bell, 2011; NFLPA, 2011).
In 1971, the union filed an antitrust lawsuit over the Rozelle Rule
and option clause. The players sought creation of real free agent
markets for veteran players via elimination of the option clause and the
Rozelle Rule. The case winded its way through the U.S. judicial system,
but had not been decided by the time the 1970 CBA expired in 1974. The
players went on strike again that July, perhaps emboldened by the
emergence that year of the rival World Football League (WFL). They
called for an end to the player entry draft, the option clause, the
Rozelle Rule, and a number of other policies that inhibited player free
agency. The players eventually ended the strike in midAugust without
having won on any of these issues (NFLPA, 2011). The union was weakened
by this failure, and by 1975, fewer than half of all players were paying
union dues (Bell, 2011). The WFL itself dissolved in the middle of its
second season, further damaging the NFLPA's leverage with owners
(Staudohar, 1996).
The 1971 antitrust suit, by now known as Mackey, was finally
decided in 1977 in favor of the players. (5) Noting a number of specific
cases in which the Rozelle Rule substantially limited player movement,
the Eighth Circuit Court of Appeals ruled that the owners'
contentions that such restraints were needed to recoup player
development costs and to maintain competitive balance--Rottenberg's
Invariance Principle notwithstanding--were not sufficient to legally
justify the Rozelle system (Rottenberg, 1956). It further held that
while some restrictions on player movement might be permissible, the
Rozelle Rule, which was not a product of the collective bargaining
process, was so severe as to constitute a violation of the Sherman
Antitrust Act (John Mackey et al. v. National Football League et al.,
1976).
Parties injured due to violations of the Sherman Act may be liable
for treble damages, three times the actual economic damages caused,
which could have been a substantial sum in the Mackey case. However, the
NFLPA, without robust union dues payments, lacked the resources to
credibly threaten further legal action, and was unable to parlay its
legal victory into either a large monetary settlement or a real free
agency system for the players. The 1977 CBA, which was struck following
Mackey, improved some player benefits and technically ended the Rozelle
system, but teams losing players after signing elsewhere still were to
receive compensation in the form of a first-round draft pick.
Furthermore, incumbent teams retained a right of first refusal to match
a contract offered by any prospective new team (NFLPA, 2011). In effect,
the NFLPA gave away most of what it had won in Mackeyand got very little
in return, and essentially nothing with respect to free agency. Between
1977 and 1988, an average of 125 players per year filed for free agency,
but only two managed to play for a different team the following season
(Leeds & von Allmen, 2011).
NFL football became increasingly popular and more lucrative during
the five-year period covered by the 1977 CBA, at least for the owners.
Game attendance increased by 23% from 1977-1982, and the league's
broadcast television revenues went from $55 million in 1977 to $163
million in 1981 (Fort, 2012; Rosner & Shropshire, 2010; Vrooman,
2012). A new set of network agreements signed prior to the 1982 season
were going to pay the league $200 million in 1982, increasing to $450
million for the 1985 season. These deals meant that broadcast revenues
per team of less than $2 million in 1977 were going to become more than
$16 million in 1985--an eightfold increase. Meanwhile, the average
nominal player salary of about $258,000 in 1977 had only grown to
$353,000 in 1981, an increase of 37% during a period in which the
Consumer Price Index increased by 54% (Fort, 2006, 2012; BLS, 2012).
The 1982 bargaining sessions began with the players proposing a
league payroll totaling 55% of the league's revenues, and that
player salaries should be determined by a set of provisions based on
years of service and performance instead of through individual
player-team negotiations. The owners dismissed the offer, and the
players voted to strike beginning on September 21, after the first two
regular season games. The timing of the action was calculated to do more
damage to owners' pockets than had the previous summer work
stoppages. The walkout dragged on for 57 days, threatening to cancel the
remaining portion of the 1982 season. It was finally settled by owners
agreeing to pay $60 million to replace a substantial portion of the
wages that had been lost by striking players, along with higher minimum
salaries and an improved medical benefit package. The deal included no
real changes to the ability of veteran players to change teams. All
players returned to work on November 16, although some teams had already
resumed practicing before the settlement, and on December 5, a new CBA
running through the 1986 season was formally signed (Bell, 2011; NFLPA
2011).
The 1987 regular season began without a CBA in place, and again the
players voted to strike after two regular season games had been played,
primarily over free agency. This time, the owners had prepared for the
work stoppage by arranging for potential replacement players, and three
weeks' worth of replacement player games were played. Playing these
games meant that the owners were able to maintain their television
revenues, and the strike failed. Eighty-nine veteran players crossed the
picket lines, including a number of stars, and on October 15, 1987, the
players officially returned to work without a new CBA (NFLPA, 2011).
Unlike 10 years earlier, however, the union now had access to
substantial resources that could be put to use pursuing antitrust claims
in court. By 1987, the majority of players had agreed to provide the
union with the rights to their likenesses for marketing purposes. These
revenues generated $2 million in 1988 and eventually grew to $11 million
in 1990. The day after the 1987 strike ended, licensing revenues now in
hand, the NFLPA sued the league again. Their main claim was that the
restrictions on free agency agreed upon for the now-expired CBA
continued to be league policy, and that the owners' continuing
unilateral imposition of these rules constituted a violation of U.S.
antitrust law. The case became known as Powell, after then-NFLPA
President Marvin Powell. (6) Judge David Doty of the U.S. District Court
in Minnesota ruled in favor of the players in early 1988, opening the
prospect for significant compensatory and punitive payments from the
league to players. During the league's appeal of Doty's
ruling, it set up a lukewarm system for free agency that was meant to
actually do as little as possible. The system, known as "Plan
B," was a reservation of each team's right of first refusal
for 37 of its 47 roster players in the event of an offer by another
team.
In November of 1989, the Eighth Circuit Court of Appeals, which had
heard the Mackey case, reversed Doty's decision, finding that
antitrust laws did not in fact apply in the specific labor-related
circumstances of the case. Essentially, the court said that the players
had no claim against the league on antitrust grounds because they
continued to be represented by a union in collective bargaining (Marvin
Powell et al. v. National Football League et al., 1990), even in the
absence of a CBA. Two days later, the NFLPA voted to decertify itself as
players' representatives in labor negotiations, thereby clearing
the way for individual players to make legal claims against the league
on antitrust grounds (Bell, 2011; NFLPA, 2011).
In early 1990, a suit challenging the Plan B system was filed by
the NFLPA on behalf of several players whose contracts had expired after
the 1989 season. The lead plaintiff was Freeman McNeil, a running back
who played for the New York Jets from 1981 to 1992. The league attempted
to choke off the suit by offering players payments for licensing rights,
thus drying up the union's main source of funding. Seven hundred
players accepted the league's offer. Judge Doty ruled in 1991 that
the decertification meant that McNeil could proceed, leading to a 50-day
jury trial that began in June, 1992 (7) The jury eventually found the
Plan B system to be more restrictive than necessary to achieve
competitive balance, and therefore in violation of antitrust law.
However, they only awarded damages totaling $543,000 to four of the
eight plaintiffs, not including McNeil, interestingly. Shortly
thereafter, Eagles star Reggie White and four other players filed a
class action suit seeking compensation for economic damages due to a
number of league rules, including the mandatory right of first refusal
system and the player entry draft. (8) Other similar suits followed. The
White case was settled on January 6, 1993, with a consent decree that
called in part for a cash settlement of $195 million for various
antitrust claims in at least 20 separate suits, the recertification of
the NFLPA as the players' collective bargaining agent, and
continuing oversight over the provisions of the agreement by a Special
Master appointed by the court. Judge Doty gave the White settlement
final approval in August of 1993. (NFLPA, 2011; White v. NFL, 2009).
The 1993 Collective Bargaining Agreement
The economic elements of the 1993 White settlement provided the
framework for the landmark 1993 CBA, the first one since the expiration
of the prior CBA in 1987. The four-year deal gave players limited free
agency in exchange for a league-wide salary cap that provided cost
containment for owners. The annual player entry draft was reduced from
12 to seven rounds, and drafting teams would retain the exclusive rights
to their players for their first three years in the league. Players with
three years of service whose contracts expired would be also be free to
negotiate with other teams, but the incumbent team retained the right of
first refusal. A player no longer under contract would be an
unrestricted free agent after four seasons of NFL service. In addition,
teams could designate one player otherwise qualified for free agency as
their "franchise player," and two others as their
"transition" players. (9) Teams could retain franchise players
by offering them a contract that paid the average of the top most highly
paid players in the league at the same position. Teams maintained the
right of first refusal for transition players as long as the contract
offered was for the minimum of the average of the top 10 players at the
position (Shapiro, 1993).
The CBA had an immediate impact on player pay. The average salary
jumped from $484,000 in 1992 to $666,000 in 1993, a 38% increase.
League-wide player costs went from $1.08 billion (57.2% of total league
revenue) to $1.20 billion (68.5% of total revenue) (Vrooman, 2012).
The salary cap, which did not take effect until the 1994 season,
was set at 64% of the league's "designated gross
revenues" (DGR), which was the part of total league revenues that
was shared equally by teams. (10) This cap fell to 63% in 1995 and 1996,
and to 62% in 1997. The result was that the player cost share of total
league revenue fell from 68.5% in 1993 to 59.3% in 1994 and 61.4% in
1995. (11) The player share of total revenue then remained under 60 %
from 1996-99. The average player salary fell by nearly 6% to $628,000 in
1994 as a result of the cap (Vrooman, 2012).
The 1993 CBA was extended by mutual agreement between the owners
and the players in 1998 (through the 2002 season), and again in 2001
(through the 2006 season). While the two extensions included some
relatively minor changes such as increases in minimum player play and
clarifications of disciplinary procedures, the 1993 economic framework
remained intact. The salary cap was set by these accords to be 63% of
DGR during 1998-2001, and between 63.0% and 65.5% for 2002-06. Both
owners and players prospered under the three agreements. From 1993-2005,
total NFL revenue grew from $1.7 billion to $6.1 billion annually, and
operating income across all teams went from an estimated loss of $12
million in 1993 to nearly $1 billion in 2005. Team salary caps increased
following the CBA from $34.6 million in 1994 to $85.5 million in 2005
(Figure 1), while the average player salary increased from $628,000 to
$1.4 million (Fort, 2012; Vrooman, 2012).
[FIGURE 1 OMITTED]
The 2006 Collective Bargaining Agreement
While labor strife led to significant work stoppages in MLB
(1994-95), the National Basketball Association (1998-99), and National
Hockey League (1992, 1994-95, and 2004-05), the NFL enjoyed a long
period of relative labor peace following the 1993 CBA. However, by 2006,
it was becoming apparent that the NFL's economic framework was
beginning to fray a bit. The primary culprit was the increase in the
portion of total revenues not counted as part of DGR, and therefore not
included in calculating the salary cap. DGR included home and visitor
shares of gate receipts and national and licensing revenues, but not
venue revenues such as parking, concessions, sponsorships, and luxury
seating income. Furthermore, personal seat license revenues used for
stadium construction were also not included in DGR. During the spate of
venue construction during the 1990s and 2000s, owners specifically
emphasized maximizing revenues that were not counted toward DGR or
shared with other teams. Consequently, the percentage of total revenues
going toward player pay fell from 70.8% in 2000 to 62.3% in 2005.
The 2006 CBA changed the basis on which the cap was determined from
DGR to all football-related revenues in the league, less $1 billion to
the owners for their risks in operating the business. The players'
share of revenues in 2006, net of the $1 billion, would be 59.6%,
instead of 62% of DGR as specified in 2005 by the prior CBA (Brandt,
2011a). (12,13) The new methodology meant that player pay increased from
55.1% of all league revenues in 2005 to 58.4% in 2006. (14) Moreover,
league revenues in 2006 were substantially greater in 2006 than 2005
courtesy of a new, even more lucrative set of television contracts. As a
result, the team payroll cap in 2006 of $102 million was 19% higher than
in 2005 (Figure 1). By 2008, the per team cap value came to $116
million, an amount equal to 56% of revenue for the lowest revenue team
in the league (Detroit Lions), but only 35% of the highest (Washington
Redskins) (Forbes, 2009; Fort, 2012). The 2006 CBA did include a new
local revenue sharing program that transferred about $500 million
annually from the 15 highest-earning clubs to the bottom 8-12 clubs,
which helped somewhat in easing inter-team disparities due to stadium
situations.
However, the real cash squeeze on some teams was substantial
because large signing bonuses are permitted to be pro-rated over the
life of a multi-year deal for salary cap purposes, even though they are
lump sum payouts. Moreover, the new deal had changed the number of years
over which bonuses could be pro-rated for salary cap purposes from four
years in 2005 to five in 2006, to six in 2007, and then back to five in
2008 (ESPN, 2006). In an ever-increasing payroll environment, the
pro-ration meant that the real cash outlays for players were about 14%
above the cap value in 2009. Consequently, actual 2009 pay as a
percentage of team revenues varied from 34.4% (Dallas Cowboys) to 71.9%
(Oakland Raiders) (Vrooman, 2012). This meant that richer teams had even
more flexibility in attracting better players than their less well-off
brethren. The Buffalo Bills and Cincinnati Bengals voted against the
CBA, but the owners still approved the deal, 30-2 (ESPN, 2006b).
The 2006 CBA included a provision that allowed either party to opt
out by November 8, 2008 (Clayton, 2008). The owners voted unanimously to
exercise that option in May of 2008. Despite claims by the league to the
contrary, Vrooman (2012) convincingly demonstrates that total player
costs did not grow more quickly than total league revenues in the wake
of the 2006 deal. Forbes (2009) estimated that only one team (Oakland
Raiders) lost money in 2008, and that the league's operating income
totaled over $1 billion. While profits were not a great deal higher in
2008 than in 2005, they were not less, either (Fort, 2012). Instead, the
real drivers of the vote to opt out were (a) the widening gap between
the have and have-not teams following the 2006 CBA and, more
importantly, (b) the owners in general figured that they could force the
players into a more favorable arrangement than was embodied in the 2006
deal.
The opt-out clause specified that the agreement now was to expire
in March of 2011, and that the 2010 season was to be played without a
salary cap. However, the 2006 CBA included a number of provisions that
kept a lid on player salaries in the event of a final uncapped season,
so average team pay fell in 2010, from $140 million in 2009 to an
estimated $122 million. (15,16)
Issues in the 2011 NFL Lockout
There were a number of differences splitting owners and players
when serious negotiations began following the 2010 season, but the
central issue was how to share revenues between owners and players. In
general, the players were happy with the status quo. The owners, on the
other hand, were not. They called for 18% to be taken off the top of
league revenues, amounting to roughly double the 2006 CBA amount of $1
billion per year, before the 59.6% was put toward player salaries. In
addition, the owners wanted to increase the regular season from 16 to 18
games per team. This would boost revenues from ticket sales, broadcast
rights, venue signage, etc., which owners believed would be attractive
to the union, too (Brandt, 2010a). In addition, the owners, still
smarting over a recent Special Master ruling that negated broad bonus
clawback provisions common in player contracts, sought to more easily
recover signing, option, and other monies from players who engaged in
misconduct or retired immediately after being paid (Brandt, 2010b).
The NFLPA responded by offering the owners an additional $138
million, not $1 billion, on top of the $1 billion already excluded from
the players' percentage of league revenues. In exchange for an
18-game schedule, the union requested roster expansions to reduce
negative impacts of a longer season on player health and safety. Total
team rosters under their proposal would increase by one or two players
from 53 to 54 or 55, and game-day active rosters from 45 to between 48
and 50. In addition, they asked that practice squads be expanded from a
maximum of eight to a maximum of 10 players. The NFLPA also called for
reduced offseason activity loads for players along with a shorter
injured reserve period--under the 2006 CBA, any player put on injured
reserve was done for the season. The union sought a partial-season
option that would be less draconian (Brandt, 2010a).
There were couple of areas of general agreement between the
parties. The league, along with some helmet manufacturers, had been
called on the carpet by Congressional hearings on player concussion
issues in late 2009 and early 2010. The league was accused of
underplaying the serious long-term effects of sustained head trauma,
despite having commissioned a study on former players' dementia
problems that was published in September of 2009 (New York Times, 2010).
The NFLPA welcomed some of the neurological testing and the concussion
protocols instituted by the league in response to the report and
hearings, but players were divided along offensive/defensive lines about
stricter rules, increased number of disciplinary hearings, and higher
fines for hits to the head. Both owners and the union saw potential
public relations benefits from progress on this issue. Another point of
agreement was on rookie pay. The existing system rankled veteran players
who often earned much less than highly drafted but unproven rookies, and
owners welcomed the prospect of not having to pay unknown commodities
tens of millions before they played a single down. The union and the
league each were in favor of diverting some rookie pay to veterans.
(Brandt, 2010c).
Both the league and the union also generally agreed on the matter
of improving benefits for retired players. The league's motivation
was to help blunt the public and legal response to the
concussion/dementia issue. DeMaurice Smith, who had replaced the late
Gene Upshaw as NFLPA Executive Director in 2009, was eager to show that
he was more concerned about retirees than Upshaw had been perceived to
be (Brandt, 2010c).
The negotiations were complicated by personality issues that had
not been part of league labor relations for three decades. Upshaw and
Tagliabue had a very solid and amiable relationship that had matured
over many years. Upshaw had been a member of the NFLPA's bargaining
committee while a player with the Raiders in the 1970s, staying with the
union following his retirement in 1981. He became Executive Director in
1983 and remained in that position until his death in 2008.
Upshaw's opposite number through the 1980s strikes, the Freeman
McNeil case, and the negotiations over the 1993 CBA, was Paul Tagliabue.
Tagliabue had become Commissioner following Pete Rozelle's
retirement in 1989, but he was intimately involved with union relations
as his law firm had done the bulk of the league's business for many
years before he became Commissioner. Tagliabue retired shortly after
concluding the 2006 CBA, and Roger Goodell became Commissioner. The vote
by the owners to opt out of the 2006 CBA occurred with relatively new
leadership on both sides of the bargaining table, and many were of the
opinion that Smith, in particular, needed to appear to be a tough
negotiator to appease his constituency (Brandt, 2010c).
Reaching a New Agreement
Relations between the two sides were sour as they met on and off
for several fruitless months of talks toward a new deal in 2010 and
2011. The union accused the owners of not being forthright in their
protests of financial stress, and demanded that they open their books.
They pursued a claim of owner collusion in depressing player salaries
during the uncapped 2010 season, and sought to keep the league from
accessing revenues from their television contracts during a prospective
2011 work stoppage. Those contracts had provisions that would continue
payments--$4 billion for the entire season--against future years in the
event that regular season games were not played. The union regarded
those provisions as strike insurance purchased during the prior CBA,
which would be a violation of the deal's terms. Special Master
Stephen Burbank, a University of Pennsylvania law professor, ruled in
early February against the union's request that any of these
revenues should go into escrow rather than into owners' pockets.
Judge Doty shortly thereafter reversed Burbank's finding, ruling
that the TV deals were in fact strike insurance (ESPN, 2011a). The union
then filed a suit seeking $707 million in damages against the league for
that violation (ESPN, 2011c).
With the clock ticking toward expiration of the CBA in early March,
the two sides met for 16 more days with a federal mediator. There was
some movement on the matter of the owners' deduction from league
revenues before the salary cap calculation, but not enough. The owners
dropped their demand from an additional $1 billion to $650 million, then
to $325 million, but this still meant the sides were apart by $187
million per year on the issue. After a couple of temporary CBA
extensions for more bargaining, on March 11, the NFLPA decertified
itself as the collective bargaining representative of the players,
clearing the way for another round of antitrust suits against the
league. The next day, the owners locked out the players. Several
prominent players, including the Patriots' Tom Brady and the
Colts' Peyton Manning, filed a class action suit in federal court
in Minneapolis (Farmer, 2011; ESPN, 2011b).
The players quickly sought a legal injunction against the lockout
on antitrust grounds in federal court, which was granted in an 89-page
ruling on April 26, 2011, by Judge Susan Richard Nelson, in whose
courtroom the Brady case was being heard. Three days later, the Eighth
Circuit Court of Appeals temporarily stayed Judge Nelson's order.
This allowed the league to resume its lockout. Finally, on July 8, the
appellate court ruled in the owners' favor, on the grounds that
judges are not empowered to issue lockout injunctions in labor disputes
such as the one in question, permitting the owners to extend the lockout
indefinitely (Maske, 2011; McCann, 2011).
The two sides held some talks throughout the legal wrangling over
the injunction. In mid-May, they met with Magistrate Judge Arthur
Boylan, who had been appointed by Judge Nelson to serve as mediator, but
the talks quickly failed. In early June, a small group of players and
owners met in a secret series of talks. More discussions ensued in
mid-July in the wake of the appellate court's decision, concluding
in an agreement about rookie pay. Three days later, on July 14, 2011, a
deal for a new CBA was reached.
The owners voted 31-0 to approve the deal (the Oakland Raiders
abstained) pending approval by the NFLPA membership. On August 4, the
players voted overwhelmingly in favor of the new CBA, although some
details about player discipline and drug testing remained to be
finalized, and officially reconstituted itself as a union shortly
thereafter (Battista, 2011; USA Today, 2011).
Provisions of the 2011-2020 NFL CBA
The 2011 CBA was set to run through the 2020 season and the 2021
player entry draft, with no opt-outs, reflecting both sides' desire
to not to have to revisit their agreement for as long as possible. The
agreement settled all pending litigation, including the Brady and
television revenue lawsuits. It also rid the league of judicial
oversight of their labor relations via the Special Master, substituting
instead neutral arbitrators jointly chosen by the league and the union.
Table 1 summarizes the main elements of the deal. (17)
The salary cap for the 2011 season was set to be $120.4 million per
team (compared to the cap of $128 million in 2009), and a total of
$142.4 million per team, including all benefits, with at least those
amounts for the 2012 and 2013 seasons. Beginning with the 2012 season,
the players will share percentages of all revenue categories.
Specifically, the league-wide cap will be calculated to be 55% of
national media revenue, plus 45% of league licensing revenue, plus 40%
of local team revenue. The cap must average at least 47% of total league
revenue over the life of the CBA. Owners no longer take $1 billion off
the top, but teams now receive credit for actual stadium investments, up
to 1.5% of revenue each year. Each team is now required to spend in cash
at least 89% of their cap in each of the 2013-2016 and the 2017-2020
periods, with league-wide actual spending at least 99% in 2012 and 95%
for each of the 2013-2016 and 2017-2020 periods. Teams can also now
"borrow" (i.e., transfer) up to 1.5% in cap room for a current
year from a future year (Brandt, 2011b). Minimum salaries were increased
for the 2011 season by $55,000 for each category, with increases of
$15,000 per year from 2012-15 (Florio, 2011).
There is now a maximum total compensation per draft class for the
life of the CBA, with the savings relative to the prior system to be
paid into a veteran performance pool and into current and retired player
benefits funds. All drafted and undrafted players are signed to
four-year and three-year contracts, respectively, that now include
strong anti-holdout terms. Teams and first-round draftees can agree on
terms that would permit the teams the option of extending those players
to a fifth year. The draft remains at seven rounds, plus compensatory
picks for teams that lose free agents (Brandt, 2011b). The free agency
system under the 2011-2020 CBA remains essentially unchanged from the
1993-2006 agreements. Players with four years of experience without a
contract are unrestricted free agents, while those with three years are
restricted free agents whose teams retain the right of first refusal.
The franchise and transition player tagging system was also left
unchanged.
The regular season remains at 16 games with four preseason
contests, but those numbers could be changed at any time after 2013
under the CBA if the NFLPA approves of doing so. Even so, the number of
organized team activities in the off-season (OTAs) was reduced from 14
to 10, with five weeks less of off-season workouts. New limits were
imposed on full-contact and total practice time, with players getting
more off days. Players would be paid up to $1 million of their contract
salaries for the year following an injury and up to $500,000 in the
subsequent year (Brandt, 2011b). The active roster may be increased by
teams by one additional player.
All players would have an opportunity to remain on the
league's player medical plan for life, and retirees would be
provided with other improvements to their post-career medical options.
The retiree disability plan and career transition assistance program was
improved, and the" 88 Plan," a program to assist former
players diagnosed with dementia, was enhanced to now pay up to $88,000
annually for medical and custodial care. In addition, $50 million per
year during the life of the CBA will be put into a fund for medical
research, healthcare programs, and NFL Charities and NFLPA-related
charities. A new "Legacy Fund" was created, into which owners
and players will contribute a total of $620 million toward pre-1993
retirees. This plan will increase pension benefits for those players and
their beneficiaries for the remainder of their lifetimes (Brandt, 2011b;
EPSN, 2011d; NFL & NFLPA, 2012).
Final Remarks: Who Won the 2011 Lockout?
It is difficult to choose a loser of the 2011 NFL lockout--both
sides got most of what they most wanted. The owners got 10 years of
labor peace, salary certainty, smaller rookie salaries, and most
importantly, a slightly smaller percentage of their overall revenues
going to players than before. The league also shed the longtime yoke of
oversight courtesy of Judge Doty's court and the Special Master.
Players got lighter workloads, higher player and team minimum salaries,
a piece of local revenues, and significant improvements in current
player and retiree medical and other benefits. While NFL players did not
improve their free agency status, they did manage to redirect a
substantial portion of rookie pay toward more deserving veterans. They
did not have to agree to an 18-game season to win these benefits,
instead reserving the right to bargain over it sometime in the future.
At least through 2020, the NFL and the NFLPA will remain close partners
in an extremely lucrative business.
References
Algeo, M. (2006). Last team standing. Philadelphia, PA: Da Capo
Press.
Badenhausen, K., Ozanian, M., & Settimi, C. (2011, September
7). The business of football. Forbes. Retrieved from
http://www.forbes.com/lists/2011/30/nfl-valations-11_land.html
Battista, J. (2011, August 4). Deal ratified by N.F.L. players. New
York Times. Retrieved from
http://www.nytimes.com/2011/08/05/sports/football/talks-over-drug-testing-hold-up-con tract-vote.html
Bell, J. (2008, May 20). What it means: Possibilities for an
uncapped NFL year. USA Today. Retrieved from
http://www.usatoday.com/sports/football/nfl/2008-05-20-owners-labordeal_N.htm
Bell, J. (2011, March 12). Timeline of NFL labor disputes. USA
Today. Retrieved from
http://www.usatoday.com/sports/football/nfl/2011-03-03-nfl-labor-disputestimeline_N .htm
Bercovici, J. (2011, September 12). How the Green Bay Packers
became football's most improbable financial juggernaut. Forbes.
Retrieved from http://www.forbes.com/sites/jeffbercovici/2011/09/07/the-power-of-the- packers
Brandt, A. (2010a, December 22). NFL labor pains, part 4. National
Football Post. Retrived from
http://www.nationalfootballpost.com/NFL-Labor-pains-Part-Four.html
Brandt, A. (2010b, December 15). NFL labor pains, part 3. National
Football Post. Retrieved from
http://www.nationalfootballpost.com/NFL-labor-pains-Part-Three.html
Brandt, A. (2010c, December 8). NFL labor pains, part 2. National
Football Post. Retrieved from
http://www.nationalfootballpost.com/CBA-Primer-Part-Two.html
Brandt, A. (2011a, January 26). NFL labor pains, part 6. National
Football Post. Retrieved from
http://www.nationalfootballpost.com/NFL-Labor-pains-part-six.html
Brandt, A. (2011b, July 21). Details of a new collective bargaining
agreement. National Football Post. Retrieved from
http://www.nationalfootballpost.com/Details-of-new-NFL-collectivebargaining-agreement.html
Clayton, J. (2006, March 9). Owners finally come to resolution on
revenue sharing. ESPN. Retrieved from
http://sports.espn.go.com/nfl/columns/story?columnist=clayton_john&id=2360296
Clayton, J. (2008, May 20). Owners vote unanimously to opt out of
labor deal. ESPN. Retrieved from
http://sports.espn.go.com/nfl/news/story?id=3404596
ESPN. (2006, March 9). Owners approve six-year CBA extension.
Retrieved from http://sports.espn.go.com/nfl/news/story?id=2360258
EPSN. (2011a, March 2). Federal judge rules NFL violated deal.
Retrieved from http://sports.espn.go.com/nfl/news/story?id=6172379
ESPN. (2011b, March 12). NFL locks out players, who file suit.
Retrieved from http://sports.espn.go.com/nfl/news/story?id=6205936
ESPN. (2011c, May 13). NFL players ask judge for $707M. Retrieved
from http://sports.espn.go.com/nfl/news/story?id=653345
ESPN. (2011d, November 10). Sides agree on legacy fund
distribution. Retrieved from
http://espn.go.com/nfl/story/_/id/7217980/nfl-players-union-agree-how-distribute-retired players-legacy-fund-money
Farmer, S. (2001, March 11). NFL players decertify their union. Los
Angeles Times. Retrieved from
http://articles.latimes.com/2011/mar/11/sports/la-sp-nfl-labor-talks-fail
Florio, M. (2011, July 25). Minimums shoot up under new deal.
ProFootballTalk. Retrieved from
http://profootballtalk.nbcsports.com/2011/07/25/minimum-salaries-shoot-up-under-new deal/
Forbes. (2009, September 2). NFL team valuations. Retrieved from
http://www.forbes. com/lists/2009/30/football-values-09_NFL-Team-Valuations_Revenue.html
Forbes. (2011). The business of baseball. Retrieved from
http://www.forbes.com/ lists/2011/33/baseball-aluat ions-11_rank.html
Fort, R. D. (2006). Sports economics (2nd ed.). Upper Saddle River,
NJ: Pearson/Prentice-Hall.
Fort, R. D. (2012. Sports business pages. Retrieved from
www.rodneyfort.com
Guthrie, M. (2012, February 6). Super Bowl XLVI becomes
most-watched program in U.S. TV history. Hollywood Reporter. Retrieved
from http://www.hollywoodreporter.com/live
feed/super-bowl-ratings-giants-patriots-287279
Heitner, D. (2008, June 3). NFL collective bargaining answers.
Sports Agent Blog. Retrieved from
http://www.sportsagentblog.com/2008/06/03/nfl-collective-bargaining-answers/
John Mackey et al. v. National Football League et al., 543 F.2d 606
(8th Cir. 1976).
Leeds, M. A., & von Allmen, P. (2011). The economics of sports
(4th ed.). New York, NY: Addison Wesley.
Lyons, R. S. (2010). On any given Sunday, a life of Bert Bell.
Philadelphia, PA: Temple University Press.
Marvin Powell et al. v. National Football League et al., 930 F.2d
1293 (8th Cir. 1990).
Maske, M. (2011, July 8). NFL lockout: Federal appeals court rules
again for owners, as talks continue. Washington Post. Retrieved from
http://www.washingtonpost.com/sports/
redskins/nfl-lockout-appeals-court-rules-again-for-owners-as-talks-continue/2011/07/08/ gIQA3b1e3H_story.html?hpid=z 13
McCann, M. (2011, May 16). Ruling in favor of NFL, lockout
extension set up key June decision. Sports Illustrated. Retrieved from
http://sportsillustrated.cnn.com/2011/writers/
michael_mccann/05/16/nfl.lockout/
New York Times. (2010, October 21). Head injuries in football.
Retrieved from http://topics.nytimes.com/top/reference/timestopics/subjects/f/football/head_injuries/inde x.html
NFL and NFLPA. (2012). NFL player care. Retrieved from
https://www.nflplayercare. com/Default.aspx
NFLPA. (2011). History. Retrieved from
https://www.nflplayers.com/About-us/History/
Nielson. (2011, December 16). Nielson's tops of 2011:
Television. Nielsonwire. Retrieved from http://blog.nielsen
.com/nielsenwire/media_entertainment/nielsens-tops- of-2011 -televi
sion/
Quirk, J., & Fort, R. D. (1997). Pay dirt: The business of
professional team sports. Princeton, NJ: Princeton University Press.
Rosenthal, G. (2010, September 19). Team-by-team salary cap
numbers, if there were a salary cap. Profootball Talk. Retrieved from
http://profootballtalk.nbcsports.com/2010/
09/19/team-by-team-salary-cap-numbers-if-there-were-a-salary-cap/
Rosner, S., & Shropshire, K. L. (2010). The business of sports.
Burlingon, MA: Jones & Bartlett.
Rottenberg, S. (1956). The baseball players' labor market.
Journal of Political Economy, 6(3), 242-258.
Shapiro, J. S. (1993). Warming the bench: The nonstatutory labor
exemption in the National Football League. Fordham Law Review, 61(5),
1203.
Staudohar, P. (1996). Playing for dollars: Labor relations and the
sports business. (Cornell, NY: Cornell University Press).
U.S. Bureau of Labor Statistics (BLS). (2012). Series CUSR0000SA0.
Retrieved from www.bls.gov
USA Today. (2011, July 21). NFL lockout timeline. (July 21).
Retrieved from http://www.usato
day.com/sports/football/nfl/2011-07-21-lockout-timeline_n.htm
Vrooman, J. (2012). The economic structure of the NFL. In K. G.
Quinn (Ed.), The economics of the National Football League: The state of
the art (pp. 7-32). New York, NY: Springer.
White v. NFL, 585 F.3d 1129, 1134 (8th Cir. 2009).
Endnotes
(1) The other two programs in the top 10 were the Super Bowl
pregame show (70 million viewers, #2), and the Academy Awards (38
million, #9; Neilson, 2011).
(2) Federal Baseball Club v. National League, 259 U.S. 200 (1922).
(3) Radovich v. National Football League (NFL), 352 U.S. 445
(1957).
(4) Congress did grant professional sports leagues an antitrust
exemption limited to bundling network television contracts with the
Sports Broadcasting Act of 1961 (15 USC, Chapter 1291).
(5) Mackey v. NFL, 543 F.2d 606 (8th Cir. 1976), cert. denied, 434
U.S. 801).
(6) These were actually two separate cases, Powell I and Powell II.
Powell v. National Football League, 678 F.Supp. 777, 788 (D.Minn.1988)
was the district court case, while Powell II, Powell v. National
Football League, 930. F.2d 1293, 1304 (8th Cir. 1989) was the appellate
court case.
(7) McNeil et al. v. NFL, 790 F. Supp 871 (8th Cir. 1992)
(8) White v. NFL, 836 F. Supp. 1458, 1482 (D. Minn. 1993)
(9) The number of transition players was reduced to one in a
subsequent CBA.
(10) League-wide rookie pay was capped at 3.5% of DGR.
(11) Including player salaries and benefits. Player benefits were
set in 1993 to be 10% of player costs (Vrooman, 2012).
(12) The CBA was set to run from 2006-2012, but specified no salary
cap in the final year of the deal.
(13) The $1 billion rollback is for some marketing costs, and for
costs associated with stadium construction and financing.
(14) Vrooman (2012) indicates that 57% and 57.5% of all revenue was
used for the cap share the 2006-07 and 2008-11 periods, respectively.
(15) Heitner (2008) and Bell (2008) list a number of these
provisions and explains their impacts.
(16) Lack of availability of 2010 NFL salary data is a notorious
issue for sports economists as the lack of a cap meant that teams were
not required to report values to the NFLPA, and therefore the numbers
are not public. The accuracy of the 2010 figure and the extent to which
it compares to the 2009 figure are fair game for criticism. The 2009
value was drawn from Vrooman (2012) while the 2009 value specified here
was calculated from Rosenthal (2010).
(17) A full text of the 2011-2020 CBA can be found at
https://images.nflplayers.com/ mediaResources/files/2011CBA.pdf
Kevin G. Quinn
St. Norbert College
Kevin G. Quinn is a professor in the economics program and
associate academic dean at St. Norbert College. His research interests
include the labor and stadium economics of the NFL.
Table 1: Major Elements of 2011 -2020 NFL Collective
Bargaining Agreement
2011CBA
Component Details
Length of Deal 10 years, 2011-2020, including the 2021 draft
Salary Cap 2011: $128 million per team
Determination
2012-2020: 55% of national media revenue, plus 45%
of league licensing revenue, plus 40% of local team
revenue. Must average at least 47% of total league
revenue in each of two four-year periods
(2013-16 and 2017-2020).
Teams can claim stadium credits up to 1.5%/year
against their cap.
Teams can borrow in a current year up to 1.5% from
a future year's cap.
Minimum spends: Each team must spend in cash at
least 89% of cap in each of two four-year periods
(2013-16 and 2017-20). League-wide cash spending
must be at least 99% of cap in 2012, and 95% in
each of two four-year periods
(2013-16 and 2017-20).
Minimum 2011 Minimums:
Salaries
Rookie: $375K
2 Years of Service: $450K
3 Years of Service: $600K
4-6 Years of Service: $685K
7-9 Years of Service: $810K
10+ Years of Service: $910K
All minimums increase by $15K/yr in 2012, 2013,
and 2014.
Rookie Draft Remains at seven rounds, plus compensatory picks.
Contracts: Drafted players must sign four-year
contracts with a possible fifth-year option.
Anti-holdout provisions.
Rookie compensation pool reduced from prior CBAs,
with savings put toward veteran pay and current
and retired player funds.
Free Agency Unchanged from 2006 CBA. Drafted players are
reserved by teams for first three seasons. Players
no longer under contract with three seasons of
service are restricted free agents, with incumbent
team retaining right of first refusal. Players no
longer under contract with four or more seasons of
service are unrestricted free agents.
Franchise and Unchanged from 2006 CBA. Each team may designate
Transition Tags one Franchise player per year and pay him the
average of the top five players at that position.
Each team may designate one Transition player per
year; team maintains right of first refusal as long
as offer is at least the average of the top 10
players at that position.
Season Length Remains at four preseason and 16 regular season
games. Any changes must be approved by NFLPA.
Practice Limits OTAs reduced from 14 to 10.
Five weeks less of off-season work for veterans.
Only one three-day off-season minicamp for
veterans. No contact permitted.
Only 14 practices with pads during regular season
allowed, 11 of which must be held during the first
11 weeks of the season, and three of which must be
during the last 3 weeks of the season.
Up to two padded practices in one week during
the regular season.
Padded practices limited to three hours each.
No padded two-a-days.
Bye weeks normally must include a minimum of four
consecutive days off.
Pay Following Injured players to be paid up to $1 million of
Injuries their contracted salaries in the year following
an injury, and $500K in the subsequent year.
Retiree Benefits Players allowed to remain on league medical plan
for life. CBA improves post-career medical options.
Improvements in retiree career transition and
disability plans, particularly with retirees with
dementia.
Legacy Fund paid by players and owners to
contribute a total of $620 million to improve
benefits for pre-1993 retirees.
$50 million per year toward medical research and
other charities during life of CBA
Roster Size Active roster increased from 45 to 46 players per
team. Teams may carry as few as 43 active players
during regular season. Active plus inactive roster
maximum of 53 total players.
Other Settlement of all litigation pending as of
July 2011.
Agreement to end oversight by court via Special
Master. Disputes to be decided by agreed-upon
arbitrator.
No opt-outs, lockouts, or strikes allowed.