The polls: public opinion and Secretary of Defense Donald Rumsfeld.
Panagopoulos, Costas
George W. Bush's secretary of defense, Donald Rumsfeld, has
been characterized as a "central political figure in our
time." (1) He is also one of the most controversial and contentious
cabinet members of the Bush administration. Analysts argue Rumsfeld is
simultaneously "widely admired" and "ever so widely
resented," even as critics rile charges of failed leadership
against him. (2) Republican Senator John McCain of Arizona, a senior
member of the Senate Armed Services Committee, which has oversight of
military operations and considerable influence over the Pentagon budget,
has publicly stated he has "no confidence in the defense
secretary." (3) Despite these criticisms, Rumsfeld, who has been
described as "one of the most high-profile, powerful and polarizing
Defense secretaries since Robert McNamara in the 1960s," remains a
leading advisor to the president and was tapped by President Bush for an
extended tour of duty as secretary of defense in his second
administration. (4)
The events following the terrorist attacks on September 11, 2001,
including the wars in Afghanistan and Iraq that ensued, have catapulted
Secretary Rumsfeld into the national spotlight. This attention has
enabled Americans to monitor and assess his performance as secretary of
defense. This article investigates the public's evaluations of
Secretary Rumsfeld's job performance over time. It also seeks to
explain the patterns in opinion we observe. More generally, this study
assesses the degree to which the public's evaluations of key
cabinet members, such as Donald Rumsfeld, impact public evaluations of
the president.
As a theoretical matter, we may expect that presidents, as rational
actors, may act to maximize their own popularity by replacing unpopular
cabinet members, but this is reasonable only if there exists a
relationship between cabinet member performance ratings and presidential
approval. Lacking evidence of such a direct link, it is not clear that
presidents stand to benefit much from dismissing cabinet secretaries,
even if they are unpopular. An alternative possibility is that
presidents will not mind unpopular subordinates as their lack of
popularity may deflect criticism away from the president and onto the
subordinate, distancing the president from direct fallout. In both of
these scenarios, however, unpopular subordinates are not, at a minimum,
adversely affecting public evaluations of presidential performance.
Under such circumstances, subordinates are expected to survive, whereas
a president may have incentives to dismiss unpopular administration
officials whose poor approval ratings hurt the president's
directly. This may help to explain why Secretary Rumsfeld, for example,
remains a central figure in the Bush administration despite calls for
his resignation. A growing literature reflects on conditions under which
principals (prime ministers, presidents) may sack agents (cabinet
members) (Palmer 1995), and this study aims to present an examination of
the U.S. case.
Public Opinion and Donald Rumsfeld
The American public's attitudes about Donald Rumsfeld have
been regularly assessed by polling organizations during his tenure as
secretary of defense in the George W. Bush administrations. This article
examines the dynamics of public opinion toward Rumsfeld between October
2001 and January 2005. (5) Quarterly data on Rumsfeld's job
approval ratings are displayed in Figure 1. The data presented reveal
variation in job approval between 2001 and 2005 and also show that the
public's evaluation of Rumsfeld's performance as secretary of
defense has declined steadily during this period. Rumsfeld's job
approval rating, which exceeded 90 percent in the immediate aftermath of
the September 11, 2001 attacks, has hovered around 50 percent in the
four most recent quarters included in the analysis. In fact,
Rumsfeld's job approval has declined in every quarter except two
over this time period. For the first time in the series, a majority of
Americans indicated they disapproved of Rumsfeld's job performance
during the fourth quarter of 2004. Rumsfeld's approval ratings have
ranged from a minimum of 47 percent to a maximum of 93 percent over this
time period, and Rumsfeld's average quarterly job approval rating
has been 68.9 percent. Regressing Rumsfeld's approval ratings on
time and a constant, the data indicate Rumsfeld's job approval has
declined by almost twelve percentage points every year between 2001 and
2005 (ordinary least squares regression coefficient = -3.6; standard
error = 0.20; p < 0.01; R-squared = 0.96; N = 14). The empirical
evidence confirms the American public's confidence in Secretary
Rumsfeld's ability to handle his duties has deteriorated
significantly in recent years.
[FIGURE 1 OMITTED]
Presidential and Rumsfeld Approval
Given the public's weakening assessments about Secretary
Rumsfeld's job performance, many analysts suggested he was a
liability to President Bush both during the 2004 presidential election
and in the second Bush administration that followed it. Intense scrutiny
and criticism directed toward Secretary Rumsfeld during the prisoner
abuse scandal at Abu Ghraib in particular fueled calls for his
resignation or dismissal during the spring of 2004. (6) To date,
however, no study of which I am aware has examined empirically the
relationship between public opinion about Secretary Rumsfeld and
President Bush. To what extent does public sentiment about Secretary
Rumsfeld's job performance impact assessments of presidential job
performance? Moreover, is President Bush's job approval related to
Secretary Rumsfeld's approval? To determine whether public
evaluations of the president and his defense secretary are
interdependent or independent, I have assembled quarterly approval
measures for President Bush for the same period spanning 2001 to 2005.
(7) Presidential approval was determined using data collected by the
Gallup organization.
In addition to quarterly job approval ratings for Secretary
Rumsfeld, Figure 1 also displays job approval ratings for President Bush
for the corresponding quarterly periods between 2001 and 2005. The data
show that the public's approval of Secretary Rumsfeld's job
performance has generally exceeded the president's job approval for
most of this period. President Bush's approval ratings surpassed
Secretary Rumsfeld's approval only starting during the third
quarter of 2004, even as President Bush's job approval has remained
higher than Secretary Rumsfeld's since.
Figure 1 also suggests a close association between the approval
measures for the two political actors over this period. An analysis of
the data reveals a high instantaneous (bivariate) correlation between
the two series (Pearson's R correlation coefficient = 0.96; p <
0.01). This initial evidence suggests a strong interdependent
relationship between Secretary Rumsfeld's job approval and
President Bush's performance evaluations.
Correlation does not necessarily signify causation, however, and
the relationship we observe may not be causal. Moreover, causality, if
it exists, can flow in either direction. In other words, President
Bush's job approval rating may influence Secretary Rumsfeld's
ratings or vice versa. To investigate these possibilities and to
determine causality, I use Granger (1969) causality tests. Granger
causality tests whether lagged information on a variable Y provides any
statistically significant information about a variable X in the presence
of lagged X. If not, then "Y does not Granger-cause X." I
estimate regressions with one lag to determine whether Rumsfeld approval
Granger-causes Bush approval and vice versa. Given that approval is
measured quarterly, I did not extend the analysis beyond one lag.
Table 1 presents the results of the causality tests. The findings
indicate no causal relationship between Rumsfeld approval and Bush
approval. In both equations, only the lagged dependent variable
influences the dependent variable and is statistically significant at
conventional levels. The inclusion of lagged Rumsfeld approval does not
help to predict Bush approval, for instance, and lagged Bush approval is
similarly unrelated to Rumsfeld approval ratings. More importantly, the
results of F-tests on the other series' coefficients displayed in
Table 1 never reach the critical values needed to reject the null
hypothesis that one variable does not cause the other. In other words,
Secretary Rumsfeld's job approval appears to be independently
derived from President Bush's approval, and President Bush's
approval is not affected directly by Secretary Rumsfeld's approval
ratings. The results of this analysis suggest each of these two
political actors derive their job approval measures independently.
Explaining Rumsfeld Approval
The task remains to explain the variation we observe in
Rumsfeld's approval ratings over this period. What forces influence
the public's assessment of Secretary Rumsfeld's job
performance? Following Burden and Mughan (1999), I establish three
general categories of explanatory variables: general political
attitudes, economic variables, and patterns of media coverage. Details
on operationalization appear in the Appendix.
Scholars have demonstrated that media coverage influences
presidential approval (Burden and Mughan 1999; Ragsdale 1997). I expect
that the impact of media coverage, both quantity and tone, extends to
the secretary of defense. My measure of the amount of media coverage is
the quarterly count of stories about Secretary Rumsfeld that have
appeared in four national newspapers over the period of this study. (8)
To gauge the tone of the coverage, I group each of these stories into
two categories: non-scandal and scandal. I presume that all scandal
stories will be negative in tone with respect to Secretary Rumsfeld. I
also measure the total number of stories that have appeared in the same
outlets that discussed the number of American casualties or deaths in
either of the two wars undertaken during this period (Iraq and
Afghanistan). I expect that greater coverage of war casualties will
negatively impact Secretary Rumsfeld's performance evaluations.
Figures 2 and 3 display the quarterly counts of each of these
categories of newspaper stories. The data presented in Figure 2 show
that the number of non-scandal stories about Rumsfeld that appeared in
these outlets ranged from a low of 484 to a high of 1,403. The total
number of stories about war casualties ranged quarterly from 290 to
1,309. An analysis of these data reveals no discernible trends in the
amount of coverage in each of these categories during the period of this
study. Figure 3 displays the total number of scandal stories per quarter
about Secretary Rumsfeld that appeared in the newspaper outlets over the
same period. One clearly notices the spike in the total number of
scandal stories about Rumsfeld that follows the prisoner abuse scandal
at Abu Ghraib during the spring of 2004. Up until that time, the
national newspaper outlets included in the study rarely published
articles that connected Secretary Rumsfeld to scandals. A total of 118
such stories appeared in these outlets in the second quarter of 2004,
however. Overall, the total number of scandal stories about Rumsfeld
over the entire period increased significantly at an average rate of
about three stories per quarter. This finding may present some initial
insight to explain the decline in Rumsfeld approval we observe.
[FIGURES 2-3 OMITTED]
The second set of explanatory variables is economic. I consider two
measures of macroeconomic performance: quarterly change in unemployment
and inflation. While economic variables have been shown to influence
presidential evaluations, there is scant evidence of a similar direct
effect for cabinet members or, in this case, for Secretary
Rumsfeld's approval ratings. It is conceivable, however, that
economic indicators, viewed through the prism of war, may be conflated
with evaluations about military performance and spill over to affect
Rumsfeld's approval ratings.
The main attitudinal variable in the analysis is macropartisanship.
MacKuen, Erikson, and Stimson (1989) have demonstrated that partisan
identification can be dynamic and can affect--and be affected
by--changes in the political surroundings. Following Burden and Mughan
(1999, 243) it is measured as the proportion of partisan (Republican)
identifiers, and it is included to take account of long-standing
partisan predispositions in the electorate that may influence Secretary
Rumsfeld's approval.
Table 2 presents descriptive statistics on the range of variables
included in the analysis that follows.
To estimate the linear model while correcting for serial
correlation, I use the Prais-Winsten regression technique. The results
of the estimation are presented in Table 3. The findings indicate that
Secretary Rumsfeld's job performance evaluations are not influenced
by the economic or attitudinal variables, sets of indicators routinely
shown to affect presidential approval. Only media coverage influences
the public's assessment of Secretary Rumsfeld's job
performance. Non-scandal stories about Rumsfeld positively impact his
overall approval. The coefficient indicates that for each additional
non-scandal story, Rumsfeld's job approval will increase by 0.07
percentage points. The other two media variables also exert the
anticipated impact. More media stories that associate Rumsfeld with
scandal depress his overall approval, as do more stories about war
casualties. For each additional scandal story that appears in the
newspaper, Rumsfeld's approval declines by 0.17 percentage points.
Similarly, for each additional story about war casualties, the
secretary's performance rating will decline by 0.05 percentage
points. These findings confirm expectations about the effects of each
media coverage variable.
Conclusions
The results of this analysis suggest that Secretary Rumsfeld's
job approval ratings are independent from President Bush's
performance evaluations and vice versa. Rumsfeld's job approval is
driven by media coverage and not by the forces of macropartisanship and
national economic performance.
On a more general note, the results of these analyses suggest that
Americans are quite sophisticated with respect to ascribing
accountability for government performance to specific political actors.
Americans appear to hold the secretary of defense responsible for
matters within his purview or domain, but not necessarily beyond that.
The condition of the economy, for example, does not appear to affect
Americans' assessments of the performance of the secretary of
defense. Additional research may reveal similar patterns for other
members of a president's cabinet, lending additional support for
the notion that Americans attribute responsibility for specific failures
or accomplishments within specific policy domains to the appropriate
executive branch official.
Generalizations from this study may be hazardous given Secretary
Rumsfeld's unusual public presence and visibility. Few cabinet
members attract the attention or generate the volume of media coverage
Rumsfeld has either enjoyed or endured. Nevertheless, we may speculate
that presidential job approval may be insulated from the deleterious
effect of unpopular cabinet officials. This may help us to understand
why presidents retain cabinet members, even in the face of deteriorating
approval ratings.
Appendix
Rumsfeld approval. Job approval ratings for Secretary of Defense
Donald Rumsfeld were collected from thirty-seven nationally
representative opinion surveys conducted between October 1, 2001 and
March 31, 2005. Survey organizations included: Gallup, Gallup/CNN/USA
Today, ABC/Washington Post, Fox News/Opinion Dynamics, Quinnipiac
University Poll, Time/SRBI, CBS News, and Time/CNN/Harris. Details are
available upon request. In most surveys, the wording for the job
approval question was consistently: "Do you approve or disapprove
of the way Donald Rumsfeld is handling his job as Secretary of
Defense?" In surveys conducted by Fox News, question wording was:
"Do you approve or disapprove of the job Donald Rumsfeld is doing
as Secretary of Defense?" In surveys conducted by Time/CNN/Harris,
question wording was: "In general, do you approve or disapprove of
the way Donald Rumsfeld is handling his job as Secretary of
Defense?" Responses other than "approve" and
"disapprove" were excluded before computing overall
percentages. The measure of "relative approval" is akin to
Stimson's (1976) indicator.
Bush approval. Job approval data for President Bush are computed in
the same manner as approval for Secretary Rumsfeld (aggregated
quarterly) as indicators of "relative approval" in order to be
comparable. Data are compiled from surveys conducted by the Gallup
organization. Question wording is: "Do you approve or disapprove of
the way President Bush is handling his job as President?"
Economic variables: unemployment/inflation. Data for these
variables were obtained from the Bureau of Labor Statistics. Measures
represent quarterly change in overall levels of unemployment and
inflation during the period of the study.
Macropartisanship. Proportion of all party identifiers in CBS News/New York Times polls (dates) or Gallup surveys (dates) who are
Republican: % Republican/(% Republican + % Democrat). Independents were
excluded.
Media coverage (newspaper).
Rumsfeld/non-scandal: The total number of stories (aggregated
quarterly) that mention Secretary Donald Rumsfeld that appeared in the
New York Times, Chicago Tribune, Los Angeles Times, or Washington Post.
Rumsfeld/scandal: The total number of stories (aggregated
quarterly) that mention Secretary Donald Rumsfeld in association with a
scandal that appeared in the New York Times, Chicago Tribune, Los
Angeles Times, or Washington Post.
War casualties stories: The total number of stories (aggregated
quarterly) that mention war casualties and/or the deaths of American
soldiers in conflicts in either Afghanistan or Iraq that appeared in the
New York Times, Chicago Tribune, Los Angeles Times, or Washington Post.
These data were acquired through Lexis/Nexis.
References
Burden, Barry C., and Anthony Mughan. 1999. Public opinion and
Hillary Clinton. Public Opinion Quarterly 63: 237-50.
Granger, C. W. J. 1969. Investigating causal relations by
econometric methods and cross-spectral methods. Econometrica 34: 424-38.
MacKuen, Michael, Robert S. Erikson, and James A. Stimson. 1989.
Macropartisanship. American Political Science Review 83:1125-42.
Palmer, Matthew. 1995. Toward an economics of comparative political
organization: Examining ministerial responsibility. Journal of Law,
Economics, & Organization 11 : 164-88.
Ragsdale, Lyn. 1997. Disconnected politics: Public opinion and
presidents. In Understanding Public Opinion, edited by Barbara Norrander
and Clyde Wilcox. Washington, DC: Congressional Quarterly Press.
Stimson, James A. 1976. Public support for American presidents: A
cyclical model. Public Opinion Quarterly 40: 1-21.
(1.) William F. Buckley, "Understanding Rumsfeld,"
National Review, October 24, 2003.
(2.) Ibid.
(3.) Associated Press, December 14, 2004.
(4.) Richard W. Stevenson and Thom Shanker, "Bush Sticks with
Rumsfeld," New York Times, December 4, 2004.
(5.) No single time series is available for this analysis. I have
pooled thirty-two nationally representative surveys that asked
respondents whether or not they approve of Donald Rumsfeld's
handling of his job as secretary of defense. Full descriptions of the
samples, dates, and survey organizations appear in the Appendix. Data
presented in Figure 1 represent quarterly aggregations of "relative
approval" (see Stimson [1976] and Burden and Mughan [ 1999] for a
discussion of this operationalization. Approval is measured as: percent
approve/[percent approve + percent disapprove]). In three cases, job
approval data were unavailable (first quarter 2004, fourth quarter 2002,
and second quarter, 2002). In cases where Rumsfeld approval data were
missing for a particular quarter (at time t), the value was imputed with
the mean of the observations at t - 1 and t + 1 (see Burden and Mughan
1999). When the approval question is asked multiple times within a
single quarter, the observations are averaged to create quarterly
observations.
(6.) Elisabeth Bumiller and Richard Stevenson, "Rumsfeld
Chastised by President for His Handling of Iraq Scandal," New York
Times, May 6, 2004.
(7.) Presidential job approval data are determined exactly as
Rumsfeld's job approval ratings are, thereby making these two
measures comparable over the complete time period. There were no missing
data for presidential approval.
(8.) The newspapers are the Chicago Tribune, New York Times, Los
Angeles Times, and Washington Post.
COSTAS PANAGOPOULOS
Yale University
Costas Panagopoulos is a postdoctoral research fellow at the
Institution for Social and Policy Studies at Yale University. He is also
visiting assistant professor in the department of political science at
Fordham University, where he serves as director of the Elections and
Campaign Management Program.
TABLE 1
Granger Causality Tests
Rumsfeld Approval Bush Approval
Rumsfeld [approval.sub.t-1] 1.11 ** 0.23
(0.29) (0.27)
Bush [approval.sub.t-1] -0.12 0.83 *
(0.36) (0.35)
Constant 2.95 -2.11
(7.02) (6.76)
Number of cases 13 13
Adjusted R-squared 0.93 0.92
Partial F 0.00 0.06
p-value for partial F 0.99 0.81
* p < 0.05. ** p < 0.01.
TABLE 2
Variables and Descriptive Statistics
Variable Mean SD Min. Max. Range
Rumsfeld approval 68.9 15.4 47 93 {0, 100}
Bush approval 64.9 13.0 51 90 {0, 100}
Unemployment (change) 0.04 0.25 -0.2 0.7 (-[infinity],
+[infinity])
Inflation (change) 0.02 0.60 -0.8 1.1 (-[infinity],
+[infinity])
Macropartisanship 48.1 2.68 45 55 {0, 100}
Non-scandal stories 748 295 484 1,403 {0,
+[infinity])
Scandal stories 16 31 0 118 {0,
+[infinity])
War casualties stories 752 330 290 1,309 {0,
+[infinity])
Note: N = 14 for all variables. See Appendix for operationalizations.
TABLE 3
Determinants of Opinion toward Donald
Rumsfeld (Prais-Winsten Regression)
Dependent Variable: Rumsfeld Approval
Independent Variables Coefficient
Rumsfeld stories (non-scandal) 0.07 **
(0.03)
Rumsfeld stories (scandal) -0.17 *
(0.08)
U.S. casualties stories -0.05 **
(0.02)
Unemployment (change) 13.65
(17.17)
Inflation (change) 4.66
(4.08)
Macropartisanship -1.49
(0.89)
Constant 127.87 **
(47.03)
[rho] -0.60
Number of cases 14
Adjusted R-squared 0.92
Durbin-Watson (transformed) 2.13
Note: Estimated errors are in parentheses.
* p < 0.10. ** p < 0.05.