Infantilization by regulation: like helicopter parenting government policies to protect people from "cognitive biases " risk stunting their ability to avoid and handle mistakes.
Klick, Jonathan ; Mitchell, Greg
In the 2001 cinema classic Bubble Boy, Jake Gyllenhaal's
character, Jimmy, is forced by his mother to live inside a system of
plastic tubes and bubbles, ostensibly because he was born without
immunities. After the woman he loves leaves town to marry another man,
Jimmy builds a portable bubble, escapes from his parents' home, and
follows his love from California to Niagara Falls to declare his
feelings at her wedding. In the film's climax, Jimmy removes his
bubble, indicating that he would rather embrace his love and die than
stay locked in his protective dome. However, it turns out he didn't
need the bubble at all; it was just part of an elaborate effort by his
mother to protect him from the ubiquitous dangers in the world outside
the bubble.
Stories of overprotective mothers and overbearing fathers are funny
in the movies. In real life, paternalism rarely goes to such extremes.
However, the protective impulse comes naturally to most parents.
Recognizing the potential to take this impulse too far, folk wisdom
traditionally cautioned moms and dads against trying to live their
children's lives for them. According to this wisdom, making their
own mistakes (and suffering through the consequences) is essential to
children's development.
In addition to the practical benefits, philosophers such as John
Stuart
Mill believed this kind of mistake-based learning is central to the
autonomy of--and even the value of--human beings in general. Protecting
individuals from making mistakes, in Mill's account, robs them of
the opportunity to genuinely flourish. Choices made in a context where
only prescribed options are available do little to exercise the skills
needed to make choices in general. Also, ex post protecting an
individual from the consequences of freely made choices has the
potential to limit the incentive to develop the capacity to make
choices. These "protections" serve to keep a person in
developmental infancy. Beyond that, if a person isn't allowed to
own his failures, how can it make sense to credit him with his
successes? Because of this, according to Mill, the overly protected
person is unfairly limited.
Somewhere along the line, this model of human flourishing and the
associated method of parenting fell out of favor. Parental involvement
moved from setting and enforcing outer limits, to micromanaging free
time and play dates, to fixing mistakes, to the proverbial helicopter
parenting we see today. Not only has this kind of parenting become
acceptable; it may well constitute the current normative expectation of
what constitutes a good parent. Parents who allow their children to walk
home alone without adult supervision prompt calls to the police and
child protective services, and leaving children alone in a safe and
comfortable car in a store parking lot is viewed as negligence or worse.
While causality is always difficult to isolate, it is hard not to
notice the correlation between this parenting approach and the calls for
trigger warnings and safe spaces breaking out on modern college
campuses. What started out as funny anecdotes of parents scheduling
their kids' classes and meeting with professors to discuss their
children's grades has evolved into sad stories of parents attending
their kids' job interviews and negotiating benefits packages for
adult children who apparently aren't equipped to do these things on
their own.
While outsiders may write these stories off as apocryphal, one of
us actually received a message from an administrator at his law school
that a student's father had called the dean's office to
complain that a test was unfair and his child should not have received
the grade awarded. Never mind that the student had not come to plead the
case personally; never mind that law school grades are generally
distributed according to a fixed curve such that not everyone can be
ranked above average; never mind that law students tend to be in their
mid-20s and in three years' time will be working as lawyers
handling real problems with real consequences; all that mattered was
that his child had gotten a "B," which clearly was not right.
Fortunately, in this case, the administrator's comments on the
matter expressed bemusement rather than condemnation.
What's worse are the signs that the students themselves appear
to view these actions not with embarrassment, but instead take them as
being completely justified, if not fully expected. In the discussions of
"microaggressions" and spaces that are safe from encountering
differing viewpoints, instead of relying on the traditional self-help
that was previously prized in academic environments--namely, reasoned
arguments and spirited rhetoric--students increasingly call for school
administrators to save them with speech codes, dedicated spaces reserved
for like-minded individuals, and more punitive measures when dissenters
don't fall in line. In addition to stunting the growth of the
complaining students who, through the requested campus protections, are
never taught to counter opposing viewpoints respectfully but forcefully
(to say nothing of the possibility of discovering that one's own
viewpoint, no matter how special, is nevertheless sometimes wrong), the
dissenters are also robbed of the lessons that come from passionate
intellectual discourse.
[ILLUSTRATION OMITTED]
GOVERNMENT IN PLACE OF PARENTS
As disquieting as this development among children and childlike
college students is, we fear that it is related to a broader development
that has gone largely unnoticed. To make matters worse, while one can,
in principle, break free of parents or avoid the campus green, the
unnoticed development often has no exit option because it comes in the
form of government laws and regulations that have been suggested and
adopted using explicitly paternalistic justifications.
This paternalism, while taking a departure from the usual academic
justifications for policy (i.e., to internalize externalities and
provide public goods), dresses itself up in language that suggests the
regulations are merely helping people make choices they really want to
make anyway. To further downplay the patronizing attitudes motivating
this so-called libertarian paternalism, its proponents insist that
individuals can opt out if the regulation is not right for them. Both of
these claims are problematic, as we discuss below.
However, even putting these concerns aside, this paternalism poses
the same concerns as traditional paternalism: specifically, a
retardation of an individual's capacity to learn from his mistakes.
We dubbed this perverse result "cognitive hazard" in a 2006
law review article. Our term plays on the related concept of moral
hazard, which captures the idea that when someone is protected from the
costs of a bad decision, the incentive to invest in precautions against
malting a bad decision is muted. When government insulates individuals
from the consequences and costs of their short-sighted planning and
impulsive choices, and from the challenges of fending off hucksters and
dealing with one's mistakes, individuals have little incentive to
do things differently in the future and little ability to learn how to
navigate the dangers and uncertainties of life. And they are likely to
develop a greater sense of entitlement to more protection, a lower sense
of agency and self-efficacy, and a greater willingness to blame others
for their own problems.
Our concerns about cognitive hazards have only grown since 2006, as
governments and other organizations' taste for paternalism has
increased. Many private institutions have adopted for their employees
programs inspired by libertarian paternalism, such as automatic
enrollment in retirement plans with automatic annual increases in
contributions unless an employee opts out. President Obama recently put
in place a new behavioral science unit modeled after the United
Kingdom's "nudge unit," a unit that ostensibly has
already embarked on ways of helping citizens avoid bad choices and bad
behavior. State and local governments have also gotten in on the act,
for example by nudging people away from the consumption of high-calorie
foods.
We are already seeing the consequences of a generation of
helicopter parenting. Studies of parenting style and child development
find that "overparenting" is associated with lower family
satisfaction and a greater sense of entitlement, lower levels of
self-worth, ineffective coping skills and greater anxiety, more
depression and less life satisfaction, lower self-efficacy and greater
alienation, greater difficulty in interpersonal relationships, and lower
levels of physical activity. We worry even more about the consequences
of a generation of helicopter governance.
To be clear, parents should be there to ensure infants and children
do not seriously harm themselves as they develop. The parents of
well-adjusted, autonomous kids provide developmentally appropriate
guidance. They do not complete homework assignments for the kids,
attribute every bad grade to the teacher, or monitor a child's
every waking moment. Likewise, there is a role for government in the
protection of its citizens. Externalities exist and markets are often
not perfect. But even the most hovering and smothering government cannot
prevent every externality or instance of market exploitation. In a free
society, citizens must be equipped to deal with problems on their own.
Government's role is to facilitate effective self-governance and
redress illegal conduct rather than take advantage of citizens'
irrationalities to nudge or shove them in the directions that government
experts deem best.
Some see libertarian paternalism as less threatening to liberal
democracy than old-fashioned paternalism because regulations animated by
this new ethos leave room for freedom of choice. We see libertarian
paternalism as particularly threatening because this paternalist
explicitly seeks to nudge irrational citizens toward choices that the
paternalist deems best and away from choices that the citizens may have
regretted.
Rational citizens may well maintain their freedom of choice under
libertarian paternalist regulations, but those are not the people who
need to learn from their mistakes. Irrational citizens--the ones who
would sign up for gym memberships they will never use or pay $5 for an
extended warranty on a $20 electronics product without reading the fine
print that renders the warranty virtually worthless--will never
experience the consequences of those actions. Regret can be a useful
emotion.
Our simple message is this: To develop a sense of agency and
self-efficacy, citizens must be allowed to make mistakes--lots of
them--just as our children do. Government should be there to help when
those mistakes are hard to overcome, and governments will understandably
choose--just as parents do--to limit the risk of some potentially
catastrophic or fatal mistakes. But the new paternalists need to ask
whether protecting people from wasting a bit of money on an impulse
purchase or from the consequences of failing to read a contract
carefully are worth the long-term costs of those protections. In some
cases, they may be, but there is no reason to assume this will generally
be the case.
THE NEW PATERNALISM
The origins of the new paternalism come from the field of
behavioral economics. Traditionally, economics takes a subjective view
of preferences: people's choices are believed to reflect their true
underlying preferences. Given that, individuals are assumed to maximize
their own welfare by making their own choices.
To justify public policy interventions from an economic
perspective, it is necessary to either invoke a redistributionist
objective or identify some market failure that creates a wedge between
individual welfare maximization and the collective good. These failures
generally boil down to externalities. If someone drives too fast because
he only considers his own costs and benefits without fully taking into
account the risk his reckless driving imposes on others, tort liability
may be needed to induce the driver to include others' welfare in
his decision process. In the case of public goods, a given
individual's provision of some goods bestows benefits on others
that are not considered when the individual provides it. In some cases,
this will lead to under-provision of the good. In extreme cases, the
good may not be provided at all, even if it would generate large
aggregate benefits, as each individual who expects to benefit from the
good hopes one of the other beneficiaries will provide it first. In both
of these scenarios, public intervention may be required to induce
private decisionmakers to internalize the external effects of their
decisions.
Behavioral economists, however, posit that individuals often make
systematic mistakes that cause a gap between their own preferences and
their resulting choices. This gap means that welfare may not be
maximized through unfettered individual choice, even when there are no
externalities. The behavioral economists came to these conclusions based
on what they regard as more plausible assumptions about human behavior,
validated to some extent by empirical evidence coming primarily from
laboratory experiments but sometimes from field experiments or
observational studies.
For example, behavioral economists cite evidence that individuals
sign up for gym memberships but then predictably do not use the gym
regularly or maybe not at all. This provides evidence, the story goes,
that people are not acting optimally because they systematically
overestimate their likelihood of working out. These economists reason
that the biased individuals should be protected from entering into the
long-term contracts offered by the gym or must be provided with
additional incentives to follow through on their exercise plans. To
these economists, it seems inconceivable that an individual would
rationally buy something he is unlikely to use. Anyone who has sat
through the individual consultation that many gyms require to start a
new membership may argue that the option value of being able to use the
gym for the foreseeable future (however slim that chance might be)
without ever having to go through the consultation again (and being
reminded of how slim you might not be) exceeds the few hundred dollars
the membership costs. Be that as it may, situations like this lead the
new paternalists to argue that people must be protected from their
choices or at least nudged toward better ones through regulations
designed to avoid spending money on gym memberships and other goods and
services that will be a waste of money for many.
We are not fully persuaded by these claims of irrational behavior,
but for the purpose of this article we take the behavioral
economists' evidence as given. This leaves us with a problem: how
to determine which decisions would be in a person's best interests.
Traditional paternalists have no trouble simply inserting their own
preferences into the regulations, though it's generally unclear why
their preferences, applied across a general population, should be
considered superior to people's individual choices. The new
paternalists, on the other hand, insist that they continue to value
individuals' liberty to make choices for themselves in two ways.
First, they suggest that, somehow, they can arrive at choices that
further individuals' own interests. Second, they claim to focus on
regulations that merely set default rules from which any individual may
opt out if the paternalists' choice does not match the regulated
individual's true preferences (or that encourage but do not require
certain behaviors).
Neither of these arguments removes our concerns about the new
paternalism. First, the argument that we will only nudge people in
directions that they wish their ideal selves would go suffers from a
lack of empirical or theoretical justification. Nudges are rarely based
on asking people what they wish they would do or asking people to
reflect on their real preferences and goals. Either approach is
problematic when viewed through a behavioral economics lens. Under the
common behavioral assumption that preferences are constructed rather
than consulted, preferences are malleable and subject to situational
influences: how and when we measure preferences will, to a large extent,
determine the content of those preferences. Lacking any theory setting
out the conditions under which "true" preferences can be
separated from "false" preferences, the empirical approach is
not feasible. Instead, nudges are typically based on judgments by a
person in power, often with a social scientist whispering in her ear,
about how people should behave to achieve some seemingly uncontroversial
goal, such as a healthier body weight or more retirement savings. Thus,
some elite's objective theory of welfare becomes the basis for the
direction in which people are nudged.
Setting aside the problem that experts and elites can fall prey to
irrationalities and biases of their own, the justification for
substituting elite preferences for those of individual citizens is that
nudges only nudge, they do not mandate choices or proscribe options.
When the cafeteria buffet is arranged to downplay the attractiveness and
availability of sweet deserts, the determined diner can still indulge;
it is just a little harder to do so. When the student loan recipient is
defaulted into one type of payment plan rather than another, the student
can still opt for another plan. Who could complain about that?
Our concern remains because the new paternalist's nudges are
designed to take advantage of the cognitive and motivational limitations
of individuals: it is expected that many people will not exercise
freedom of choice to go in a different direction. Rather, the explicit
hope is that well-designed nudges will be sticky: nudgers try to
manipulate citizens just like savvy companies try to, but the nudgers
supposedly have the best interests of the electorate at heart rather
than increasing bottom-line profits. What this means is that nudgers
will set the preferences for many people when they set the default. If
the logic behind libertarian paternalism is correct, then whoever
controls how information is presented and how default rules are set
controls how people behave.
This also means that well-designed nudges will channel people in
ways that make them wealthy, healthy, and more dependent on government.
Ironically, if a nudge is poorly designed and does not make the
irrational electorate sufficiently wealthy and healthy to stifle
complaints, then much of our concern about nudges fades away because the
nudged will be motivated to consider other options and learn how to deal
with the bad choices they were induced to make. But if the nudger does a
good job of making choices that keep the irrational satisfied and
complacent, then he will also create an electorate that is deprived of
opportunities to learn their true preferences through trial and error
and, most importantly, to develop the skills needed to navigate their
lives and handle tough choices on their own.
MORAL AND COGNITIVE HAZARDS
Moral hazard is the well-known economic idea that when individuals
do not bear the full cost of their risky behavior, they will engage in
more of the behavior than they would if they did bear the full cost.
Similarly, if some precautionary investment reduces the cost of the
risky behavior, an individual who bears less than the full cost of the
behavior is less likely to invest in the precaution than someone who
bears the full cost of the behavior. For example, an individual who
purchases premium gas for the car he owns is generally less likely to
pay for premium gas in a rental car, even if the premium gas is equally
beneficial in both cars. Such a situation can lead to inefficiencies if
the total benefit of the precaution is greater than the total cost of
the precaution. Even though purchasing the premium gas in the rental car
would improve total welfare, the gains in improved engine life and
long-run performance would not accrue to the person buying the premium
gas (i.e., the renter who will only have the car for the weekend).
Paternalistic regulations that protect individuals from the bad
outcomes of their choices limit the incentive of individuals to make
good choices. While this moral hazard can be costly, we actually are
more concerned with the potential long-run effects of paternalism on an
individual's decisionmaking capital stock. That is, if people build
their decisionmaking capacity by making decisions, learning from both
their successes and failures, paternalistic policies have the potential
to significantly limit this learning-by-doing process. Whether the
policies preempt decisionmaking altogether, rig the deck in favor of the
paternalist's preferred outcome, or undo the decision after the
fact, the edifying decisionmaking feedback loop is broken. This arrested
development may extend beyond the domain covered by the paternalistic
policy, as there is some evidence that decisionmaking competence
generalizes across different contexts.
As an illustration of our concern, take the case of the endowment
effect (or status quo bias), in which the value an individual places on
an object differs substantially depending upon whether the object is
currently owned by that individual. In scores of experimental studies,
researchers find that the willingness of an individual to pay for an
object is systematically lower than the amount that individual is
willing to accept to part with the very same object. Behavioral
economics research on the endowment effect has led regulators to examine
consumer protection measures to protect individuals from being
"exploited" on the basis of this bias.
However, research by University of Chicago economist John List
suggests that individuals who engage in frequent trading activities are
less likely to exhibit behavior consistent with the endowment effect (or
any gap between the price they are willing to pay to acquire a good and
the price they are willing to accept to sell the good). From a cognitive
capital standpoint, it is particularly striking that List finds that
this experience pays dividends across different markets and
institutional settings.
We resist, however, a narrow definition of citizen competence and
agency based on the standard economic model of rationality. Many people
do learn to be more rational in the narrow economic sense when they are
held accountable for their judgments and decisions and when they receive
feedback on what they did wrong in previous situations. And although it
is not the case for every irrationality observed by behavioral
economists, when people have skin in the game they tend to pay more
attention and avoid simple errors.
The quality that we fear will be lost with more and more nudging is
practical knowledge about one's own preferences, capabilities,
limitations, and problem-solving skills. This is the kind of knowledge
you get from being burned once (or perhaps twice) by an attractive but
misleading ad or packaging, from forcing yourself to do your own taxes,
and from forgetting to turn in an assignment or make a payment on time.
Satisficing--knowing what choice will be good enough--is often a more
adaptive approach than trying to maximize outcomes. Knowing what is good
enough for you requires individual experience.
IS OUR TITLE OVER THE TOP?
Yes, we admit the title of this article is hyperbolic. We
don't really believe we are on the verge of creating a nation of
infantile citizens who cannot fend for themselves. But we do believe
that many paternalistic policies and regulations are being proposed or
put in place without due consideration of the benefits of
experience--even negative experience--or with enough worry about
perverse effects.
Many of the new programs that we see implemented on our campuses,
such as emailing students to remind them to sign up for new-student
orientation and other pre-matriculation requirements, look a lot like
the kind of behavior we would expect to see from a helicopter parent.
These prompts seem to help a small percentage of students enroll in
college who would not otherwise have done so, but we worry that students
who need such prompts won't be able to navigate the demands of
college life without a benevolent Big Brother constantly sending
reminder emails. More important, valuable life lessons may be lost by
the students who were saved the hassle of missing a deadline and then
either having to fix their mistake or live with it.
With the rise of libertarian paternalism has come greater
acceptance of the view that citizens often fail to act in their best
interests and that it is the government's job to put a stop to
that. In this mindset, the market is a predator rather than a check on
stupid mistakes. If the behavioral assumptions behind libertarian
paternalism gain widespread acceptance among policymakers, then we
should prepare for an onslaught of nudges and shoves. And every time a
nudge is adopted, an opportunity for learning and individual development
is lost. Perhaps the gains from intervention will be sufficient to
justify the opportunity cost, but those costs should be included in the
cost-benefit analysis. Too often only the predicted benefits are
considered, while the attendant long-term costs go unseen.
READINGS
* "American Attitudes toward Nudges," by Janice Y. Jung
and Barbara A. Mellers. Judgment and Decision Making, Vol. 11, No. 1
(January 2016).
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Scopelliti, Carl W. Symborski, James H. Korris, and Karim S. Kassam.
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(October 2015).
* "Does Market Experience Eliminate Market Anomalies?" by
John List. Quarterly Journal of Economics, Vol. 118, No. 1 (2003).
* "Government Regulation of Irrationality: Moral and Cognitive
Hazards," by Jonathan Klick and Gregory Mitchell. Minnesota Law
Review, Vol. 90, No. 6 (2006).
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JONATHAN KLICK is professor of law at the University of
Pennsylvania Law School. GREG MITCHELL is the Joseph Weintraub-Bank of
America Distinguished Professor of Law and Thomas F. Bergin Teaching
Professor of Law at the University of Virginia School of Law.