Tontines for the young invincibles: an idea from insurance history behavioral economics could be to entice low risks into the health pool.
Baker, Tom ; Siegelman, Peter
Over a third of all uninsured adults below retirement age in the
United States are between 19 and 29 years old. When young adults,
especially men, age out of the dependent care coverage provided by their
parents' employment benefits or public health insurance, they often
go without, even when buying insurance is mandatory and sometimes even
when that insurance is a low-cost employment benefit. In health policy
parlance, these people are known as the "young invincibles"
and are considered unreachable by ordinary health insurance. As these
young adults grow older, most of them eventually join the health
insurance pool. But some of them face serious medical needs during the
uninsured period, and their lack of insurance for those needs imposes
costs on others in society, not to mention the consequences for
themselves.
Policymakers have suggested a number of ways to get this group into
the health insurance pool. One obvious approach would be a universal
health insurance program. Alternatives include requiring employers to
increase the maximum age of children who may be covered under their
parents' health care benefits, raising the maximum age for
participation in state-based public insurance programs, or mandating
that individuals carry insurance. All of these are costly and/or involve
an element of coercion.
Instead of forcing them to buy something they do not want or making
others subsidize that purchase, what about offering the young
invincibles a product they would be more willing to pay for? Insurance
history and behavioral decision research suggest that insurance is just
like other consumer products or services different people have different
reasons for buying it (or not). Young adults in particular tend to feel
"invincible," as if no serious harm could ever befall them.
And of course, there is not much point in getting insurance that you
believe you will not need, which in part explains why this group is
reluctant to buy coverage. Whether or not their beliefs are rational,
the invincibles are unlikely to be interested in insurance for classic
prudential reasons. To reach them, we propose an idea that had great
success in the 19th century life insurance market: tontines.
Tontine health insurance would pay a cash bonus to those who turn
out to be right in their belief that they did not really
"need" insurance after all. The simplest arrangement would
award the bonus to those who did not consume more than a threshold value
of medical care during a three-year period, potentially excluding
preventive care. Tontine health insurance differs from ordinary health
insurance or managed care in one main respect: Ordinary health insurance
provides a tangible benefit only when you need health care. Tontine
insurance pays a cash benefit when you don't use it, as well as
covering your medical expenses when you do. As such, tontine insurance
is structured to be maximally attractive to those who have an overly
optimistic assessment of risk.
TONTINE INSURANCE
There are only a few current analogs to tontines--and nothing
remotely like them in health insurance, as far as we know. But insurance
products that pay off in both good and bad times were once incredibly
successful in the life insurance market. They were so successful, in
fact, that they fueled a massive inflow of funds into the coffers of
life insurers, resulting in a major political backlash that shaped the
overall architecture of the financial system in the early 20th century.
That history is worth reviewing, because it reveals how attractive a
bonus feature can be to those who are reluctant to purchase insurance.
Tontine life insurance emerged in the United States in the mid-19th
century and became a resoundingly successful alternative to traditional
life insurance. A tontine life insurance policy paid a deferred dividend
to policyholders who timely paid their life insurance premiums for a
specified period: 10, 15, or 20 years, depending on the policy that the
applicant chose. People who died earlier would get the stated death
benefit, but they would not receive any share of the dividends. The
tontine, on the other hand, offered a cash benefit to customers who
otherwise might think that they had lost their bet with the insurance
company by "living too long."
Tontines were explicitly designed to appeal to non-standard motives
for buying insurance. Historian Timothy Alborn quotes an early 20th
century English insurer--discussing the "noble work" of
selling life insurance--who suggested that "man is essentially a
gambler, and it is in this feeling that he may score off the insurance
companies ... that induces him to insure." One broker advised that
customers who were "fond of excitement" could be induced to
buy insurance by a bonus scheme that added "a zest to life compared
to which Kaffir Ketchup is insipid."
[ILLUSTRATION OMITTED]
Tontine life insurance was wildly popular and companies selling
tontine policies became the largest financial institutions of their day.
Unfortunately, the vast sums that the companies accumulated proved too
tempting to some managers of the leading firms. The result was a scandal
and investigation in 1905 that rocked the life insurance industry more
profoundly than anything since. In the aftermath, tontine life insurance
was outlawed not because there was anything wrong with it per se, but
rather because its success allowed the life companies to amass enormous
reserves that led executives to public extravagance and gave them too
much influence over other companies whose shares they purchased as
investments with their reserves.
TONTINES FOR HEALTH The payoff from this history lies in what life
insurance tontines teach about the potential for insurance that allows
people to "back their own lives" (or health). Rational
economic actors understand that insurance is a way to reduce risk, and
is thus valuable even when nothing goes wrong and it is not
"used." But many people do not see insurance that way; rather,
they view health insurance as a kind of bet against their own health,
since it "pays off" only when they are sick and need to make a
claim. Just as 19th century consumers found ordinary life insurance
unattractive but rushed to buy a product that allowed them to bet on
their own longevity, the tontine feature could change the equation for
today's consumers. Tontine health insurance should be especially
enticing to people who do not purchase coverage because they think they
would "lose" the ordinary health insurance bet by being
healthy--the invincibles.
A tontine health insurance policy would pay a deferred dividend to
a policyholder who maintains his or her health insurance for a specified
period--we suggest three years, but this is an arbitrary number that
could easily be changed based on market research. Significantly, the
amount of the dividend would depend on the extent to which a customer
uses the insurance. The young invincibles who turn out not to use very
much insurance would share the dividend, while those who use more would
get their benefits from the policy exclusively in the form of the
covered health care they received.
The simplest arrangement would condition eligibility for the
dividend on the participant not having consumed an aggregate dollar
value of medical care above a pre-set threshold amount over the relevant
period, perhaps with the cost of preventive care not counting against
the threshold (in order to encourage preventive care). More complicated
plans might require participants to receive preventive care to be
eligible for the dividend and, instead of a single three-year period,
there might be annual or even quarterly periods, each subject to lower
thresholds, offering participants the ability to lock in some dividend
rights as long as they did not exceed the threshold during the shorter
periods. In addition, the program might offer periodic lottery-like
prizes to eligible participants to help address the problem of excessive
discounting of the future to which many young adults seem prone.
[FIGURE 1 OMITTED]
WHO LACKS HEALTH INSURANCE, AND WHY?
According to estimates based on the Current Population Survey, some
47 million Americans went without health insurance for some period in
2008. (There are some criticisms of this estimate, but they do not bear
on this discussion.) Economist Jonathan Gruber notes that roughly 32
million of the uninsured were in families with incomes below twice the
poverty line. Those people may be too poor to buy health insurance and
are not the targets of our proposal, although some of them might
nevertheless respond positively to it. Our chief audience is the
remaining 15 million uninsured who are not poor or near-poor.
Rather than looking at the uninsured by income, we can look by age.
One third of the non-elderly uninsured (those less than 65 years old)
are between the ages of 18 and 24, and just under one-third are between
19 and 29. Of this group, roughly half have incomes greater than 200
percent of the poverty line. They are the special focus of our proposal.
As Figure 1 illustrates, 80 percent of people have insurance at age
18 (presumably through their parents or through Medicaid), and nearly
the same share have insurance at age 30, but in the intervening years,
the proportion drops to just over 60 percent.
TOO EXPENSIVE? Many of the uninsured cannot get insurance from
their employer, and much health insurance available on the individual
market is quite expensive. One plausible story is that the uninsured are
making rational comparisons between the cost of insurance and their risk
of illness, and when they find that insurance is over-priced--given
their risk aversion and a realistic assessment of their own risk of
illness--they choose to forgo it.
But there is a problem with that story: there are low-cost health
insurance policies for young people that appear quite affordable. For
example, Tonik is a health insurance plan available in a half-dozen
states that is marketed explicitly to the young (with a website
featuring "hip" graphics, funky typefaces, and slang) and sold
directly to individuals. It offers a plan with a $5,000 deductible, $20
co-pays for four in-network office visits per year (which are not
subject to the deductible), and some benefits for prescriptions and
vision expenses (also not subject to the deductible). The premium for
California and Georgia residents is quoted as being "as low as $70
per month." That represents an annual premium of $840, only 3.7
percent of the annual income of a single person earning twice the
poverty line, and less than the cost of auto insurance in many
jurisdictions.
Of course, whether Tonik is a good buy depends on one's degree
of risk aversion, one's likelihood of needing various types of
medical treatment, the coverage Tonik provides, and the possibility of
alternative (free) care for those whose medical bills exceed their
assets. Nevertheless, at least as a first approximation, the existence
of such policies suggests that at least some portion of the uninsurance
problem for young adults remains unexplained by conventional economics.
BEHAVIORAL FOIBLES A second possibility is that the young uninsured
are not making rational judgments in the face of excessively high
prices, but are instead reacting irrationally. A simple but appealing
story is that they underestimate the probability that they will get sick
and need health insurance. This is a kind of optimism bias that has been
well documented in many other contexts, and is especially common among
young people. Simply put, many young people tend to have an unfounded
belief that bad things will not happen to them. Such a belief, whether
mistaken or not, obviously makes insurance less attractive--why pay to
cover losses that you "know" you will not experience?
Psychological research suggests an important reason why the young
should be especially likely to experience optimism bias--they tend to
lack relevant experience with negative outcomes. As a 2004 paper in the
journal Psychological Science in the Public Interest put it,
Experience matters.... Drivers who have been hospitalized
after a road accident are not as optimistic as drivers
who have not had this experience. Similarly, middle-aged
and older adults are less optimistic about developing
medical conditions than their younger counterparts
are, presumably because older persons have had more
exposure to health problems and aging. Acutely ill college
students (approached at a student health center)
perceive themselves to be at greater risk for future
health problems than do healthy students, indicating
that risk perceptions can be "debiased" if the person
has a relevant health problem. Acutely ill students,
however, continue to be unrealistically optimistic about
problems that do not involve physical health.
Companies trying to market basic health insurance to young people
found that such buyers were often uninterested in plans that offer
bare-bones (major medical) coverage for premiums of $50 to $100 a month.
"What came through loud and clear in focus groups," noted a
2005 Wall Street Journal article, "was that people didn't see
value in a [catastrophic coverage] plan with just a high
deductible," apparently because they viewed such a plan as paying
for something they would probably never use.
WHY TONTINES SHOULD BE ATTRACTIVE
It is easy to see why optimism bias makes insurance less
attractive. Young invincibles do not appreciate the need for insurance,
precisely because their subjective assessment of the probability of loss
is too low. For example, imagine a loss of $100 that occurs with an
objective probability, call it p, of 10 percent. But suppose a potential
insured optimistically believes that the probability of loss is really
only S percent. We can call this subjective (and incorrect) probability
q. The objective expected loss and the fair premium are each $10, but an
optimist would conclude that he is being asked to pay twice his
subjective expected loss ($5) for coverage of this risk, making it an
unattractive proposition unless he is extremely risk-averse.
Now imagine not an insurance policy, but a "prize" that
is given out whenever, based on the previous example, the loss does
notoccur. The prize pays $25 with a 90 percent probability (1 - p) and
nothing with a probability of 10 percent. Of course, an invincible
optimistically believes that his probability of winning the prize is (1
- q =) 95 percent. Consider bundling this prize with insurance against
the $100 loss described earlier. Of course, the insurer has to charge a
premium to cover the cost of the prize, but if it charged $32.50 ($10
for the insurance plus $22.50 for the prize), it could do so and still
break even. Although the insurance contract by itself will be
unattractive to some invincibles, the perceived subsidy from bundling a
prize should induce some of them to sign up for the prize/insurance
combination. The reason is that the optimist's under-assessment of
the probability of loss is at least partially matched by his
over-assessment of the probability of gain. The availability of the
tontine "prize" balances out the young invincibles'
unwarranted undervaluation of the insurance. In fact, tontine health
insurance has a kind of "ju-jitsu" element to it, because it
uses consumers' very irrationality to induce them to make
welfare-enhancing choices they would otherwise forgo.
It is important to be clear that adding the prize is only
guaranteed to work if the wrongly perceived "extra" value of
the prize is as large as the wrongly perceived "discounted"
value of the insurance bundled with it. But there are several reasons to
think that, in practice, the prize/insurance bundle might be more
attractive than this. The first reason is history. The prize/insurance
bundle was tremendously successful in the life insurance context,
despite the fact that the rationally expected prizes were small. The
second reason is that real insurance is not complete (most significantly
because of deductibles) and not fairly priced because of loading
charges, both of which reduce the wrongly assessed value of the
insurance that the prize needs to offset. Third, it is plausible that
optimists may be loss-averse as well as overly optimistic. They
misperceive the risk but they are still willing to pay some amount above
the actuarially fair price of the risk that they do perceive, further
reducing the discount that the optimist places on the value of the
insurance; and they may even prefer risk for small gambles, which of
course makes the prize more attractive than it would be on purely
actuarial grounds.
Finally, the fact that insurance is socially desirable to purchase
increases its perceived value even to an optimist, who presumably is
just as motivated to do socially acceptable things as everyone else. So,
for example, a young man might be willing to pay significantly more than
what he perceives to be the actuarially fair price for health insurance,
not only because he is risk averse, but also because that will make his
mother happy and make him feel responsible. He is not willing to buy the
insurance as it exists today because the price is just too far from what
he thinks the insurance is worth, even considering risk aversion and
social expectation, but the gap between the price and the willingness to
pay is smaller than his optimism alone would predict. These other
factors should not substantially affect the prize side of the equation.
The loading charge for adding a prize element to health insurance should
be close to trivial. Risk aversion does not appear to be symmetric, as
research suggests that people actually have a taste for gambling as long
as the stakes are not too large. Finally, his mother is not likely to
care very much that he chose the insurance policy with a prize,
especially if it is called something more socially acceptable than
"prize" or "tontine." We will call the prize a
deferred dividend and market tontine health insurance as a tool that
helps young people save for the future. His mother will like that and,
we predict, so will he.
Given the political economy of health care and the widespread
belief that we will need to publicly subsidize insurance for the
currently uninsured, one legitimate concern for public policy is the
size of such subsidies and the extent to which they are directed toward
those who currently lack insurance, rather than just making health
insurance cheaper for those who already have it. Finding a way to make
insurance more attractive to the uninsured, without "wasting"
funds by making it cheaper for those who are already insured, is thus a
difficult institutional design issue. At every income level, most people
are insured. Basing subsidies for health insurance on income would thus
result in spending considerable sums on those who are already insured,
while netting relatively few uninsured. Tontine health insurance can
help to mitigate this problem. Allowing private insurers to bundle
prizes with health insurance requires no governmental outlay at all. At
least from a budgetary perspective, this is a zero-cost strategy for
reducing uninsurance.
DESIGN OPTIONS If we are to be true to the tontine idea, then the
payoff in the good state of the world should be a deferred dividend paid
to people who did not otherwise use their insurance, rather than a
monthly prize or other lottery for which all policyholders are eligible.
An actual tontine health insurance product would obviously require
extensive consumer research, for which our discussion is no substitute.
Instead, our goal here is to describe some of the ways that a tontine
health insurance product could be designed and to highlight some of the
more important choices involved in the design process.
Analytically, the components of a tontine policy are the
eligibility threshold (what it takes to qualify for the prize), the size
of the prize itself, the duration of the eligibility period, and the
size of the premium. Of course, these are not completely independent
parameters; for example, the choice of a threshold and a prize amount
will determine the premium the insurer must charge to break even.
In this section, we consider a back-of-the-envelope empirical
implementation of a tontine health insurance policy. We envision the
tontine element bundled with an ordinary health insurance policy (as
sold on the individual market), rather than being priced separately. Our
calculations are meant to give a rough sense of how much the tontine
add-on might be expected to raise premiums and what kind of
"prizes" could be offered. We rely on the Medical Expenditure
Panel Survey data for 2006 to calibrate the relevant parameters. We
divide the population of uninsured 18- to 29-year-olds by gender, but do
not attempt to differentiate them any further. We assume a tontine
period of three years and further assume that the rate of return on
invested premiums is just equal to the load factor, allowing us to
ignore those issues. In addition, we assume that individuals'
health care expenditures are independent across years. This is a
conservative assumption that, if relaxed, would in most cases allow us
to offer larger tontine prizes at the end of the period.
Our tontine policy can be described by four parameters, of which
any three can be chosen by the insurer. They are"
* the size of the tontine prize at the end of three years
* the amount of monthly premium collected to support the prize
* the threshold for spending over the previous three years that
defines eligibility for the tontine prize
* the share of all insureds who are eligible for the prize (i.e.,
they spend less than the threshold amount)
If we assume the insurance market is competitive, the expected
prize has to be equal to the premium, so that insurers earn neither a
profit nor a loss providing the prize.
According to a report by America's Health Insurance Plans, the
average monthly health insurance premium of 18- to 29-year-olds in the
individually insured market was about $120 in 2006-2007. We consider
additional monthly premiums for the tontine prize of $10, $25, and $50,
and eligibility thresholds of $250, $500, $750, and $2,000. This yields
a 3 * 4 matrix of possible prizes that could be offered, consistent with
the insurer's breakeven constraint, which we display in Table 1.
To see how the table works, consider an additional monthly premium
for the tontine prize of $10 in the first row. Imagine that we awarded a
prize to any male who, after three years, had spent less than $250 in
covered medical costs. In that case, we could give a prize of $878 to
those who qualified and still have the operation break even. The key
fact that underlies Table 1 is the relatively low health care
utilization rate of 18- to 29-year-old men. For example, 41 percent of
insured 18- to 29-year-old men reported spending less than $83 on
medical care in 2006 (less than $250 over three years, on our
assumptions). This means that the prize that can be awarded for spending
less than $250 over three years is only (1 / 0.41 =) 2.4 times the total
premium collected. As the threshold gets larger, the percentage of
participants qualifying for the prize necessarily increases, so a $10
per month premium can only support a $493 prize if the three-year
spending threshold is $2,000. (Women are more likely to use health care
than men, so the corresponding prizes for women are larger by a
substantial degree; at the $250 threshold, for example, the prizes for
women are almost twice as large as for men.)
Suppose instead that we want to award a prize of $5,000. Similar
calculations reveal that a monthly premium of $10 could only support an
expenditure threshold of $0, and even then, only one-third of those who
met the threshold would be able to collect.
From a policy perspective, it might make sense to exempt preventive
care expenditures from counting against the tontine threshold as a way
to encourage investments in vaccinations, routine checkups, and so on.
If we adopt a crude definition of "preventive care" as
everything except emergency room and in-patient hospital expenses, we
can examine the effects of excluding such expenses from counting against
the eligibility threshold. Since men use less "non-preventive"
care than total care, the prize that can be offered for a given premium
and threshold is smaller when "preventive" care does not count
toward eligibility. We find that the prizes that can be offered to men
for a given premium are about 50-75 percent as large as in Table 1 if we
exclude everything but emergency room and in-patient expenses from
counting toward the threshold. Excluding "preventive" care
substantially lowers the size of the prize available to women, cutting
the amount by more than two-thirds for the lowest threshold.
SO WHERE ARE THEY?
A natural response to our proposal is to ask why we do not see
tontines in today's health insurance market if they make such good
economic sense. A short answer to this question is that something very
like a health tontine is already being marketed in China. There, the
Ping An Life Insurance Company recently began selling "policies
that combine life, accident, hospitalization, critical disease,
endowment and dividend features," as described in a recent paper by
Cheris Shun-ching Chan. Like insurance companies in other developing
countries--including the United States in the 19th century and Japan in
the mid-20th century--Chinese insurers have found that deferred
dividends appeal to the insurance-resistant.
A longer and admittedly more speculative answer revolves around the
longstanding effort to separate insurance from gambling, a related
commitment among insurance practitioners to an understanding of
insurance that leaves little room for "spicy" insurance
products, the self-conscious transformation of health insurance
companies into health care companies, and lingering (but misplaced)
concerns about the legality of tontines.
GAMBLING Until Parliament passed the Gambling Act in 1774, it was
possible and indeed common to purchase insurance on a stranger's
life in Great Britain. Such insurance came to be condemned as gambling,
and the Gambling Act was part of an effort to separate insurance from
undesirable speculation. All U.S. states adopted the Gambling Act's
prohibition on the purchase of insurance for anything in which the
purchaser did not have a legitimate interest.
When early 20th century reformers sought to pacify the powerful
mutual life insurance companies that profited from tontine life
insurance, they used all the rhetorical tools at their
disposal--including the conceptual link between tontines and gambling.
With their success in 1906, tontine life insurance was banned. To this
day, the fact that some life insurance companies did not participate in
the "tontine affair" of the late 19th-century life insurance
industry remains a point of pride among their employees. Tontines'
largely undeserved bad reputation helps to explain why deferred dividend
health insurance has not been offered in this country.
RISK MANAGEMENT U.S. health insurers are committed to a particular
view of insurance as a risk management device. The Blue Cross and Blue
Shield plans grew out of efforts by doctors to provide financing for
hospital care, and their leadership always resisted being considered
part of the insurance industry at all. Although the big commercial U.S.
health insurers like Aetna and CIGNA mostly grew out of the life
insurance business, the primary connection between the life and health
businesses in those companies was a shared commitment to selling group
policies to large corporate customers. Group life insurance, like group
health insurance, is marketed in the United States exclusively as a
risk-management product, not as a way to accumulate savings.
Aside from this shared marketing, the life and health divisions in
a commercial insurance company have little to do with each other, and
the designers of the health insurance products do not think of
themselves as being in the same business as more "spicy" asset
accumulation life insurance products that explicitly promote insurance
as a savings vehicle. Accordingly, both the Blues and the commercial
insurers share an understanding of health insurance as a health
risk-management and risk-spreading product, not an instrument of wealth
accumulation.
HEALTH INSURANCE AS HEALTH CARE The transformation of the
traditional indemnity health insurance product into the plethora of
managed care products that dominate the health insurance market today
has made a health insurance tontine even less thinkable for an executive
at an Aetna, CIGNA, United Health, or a Blue. Today, health insurance is
about the administration of health care, and many people in the industry
would deny that they are in the insurance business at all. The more
health insurance becomes a business of delivering and managing health
care, the less plausible the tontine feature will seem to a health
insurance company executive. Indeed, the tontine feature highlights the
messy, morally ambiguous history of the insurance business, just the
kind of thing that the health care financing industry MBAs and MDs are
running away from as quickly as they can.
The recent efforts that some health insurance companies have made
to develop new products that would be more appealing to young
invincibles provides a useful illustration of the disconnect between the
invincibles' preferences and the health insurance industry's
assessments. As Tonik demonstrates, the marketing materials for the new
policies reflect the need for some kind of "spice": there are
snappy graphics, fast cuts on websites, and slang drawn from extreme
sports. But the products are just stripped-down managed care policies
that offer less coverage for a lower price. Those bland products may
appeal to people who are not buying traditional health insurance because
they need the money to pay the rent, but they are not going to appeal to
people who do not think that they need health insurance at all. The
invincibles will reason--correctly--that they are even less likely to
"collect" under the stripped-down policies.
LEGALITY We have identified three potential legal concerns about
insurance tontines, none of which would apply to a properly designed
health tontine.
First, state insurance codes commonly prohibit insurance rebating,
which is the practice of refunding to customers some or all of their
premiums or providing some other benefit to them (other than insurance)
in return for their premiums. This is not a serious problem, however,
because the statutes explicitly permit rebating that is "plainly
expressed in the insurance contract."
Second, New York and many other states passed legislation
immediately after the 190S Armstrong investigation that prohibited life
insurance tontines. Significantly, this legislation applies only to
"life insurance companies" and not to health insurance
companies (which did not exist at the time of the 1907 legislation).
Moreover, the primary objective of this anti-life-tontine statute was to
prevent life insurance companies from using the deferred dividends to
accumulate large surpluses over long periods, tempting insurers to
engage in financial manipulation, a concern that would not apply to a
health insurance tontine.
Third, states closely regulate games of chance and gambling, and
there might be some concern in light of insurance history that tontine
health insurance could be characterized as being in part a game of
chance or a lottery. In our judgment, those laws would not apply to
health tontines any more than similar laws would have applied to life
insurance tontines. A health tontine is not a true lottery or game of
chance. The participants' right to the dividend would depend on
their own health experience: precisely the sort of legally permissible
contingency that lies behind traditional health and life insurance,
albeit in an opposite direction. And the amount of individuals'
dividends would depend on the health experience of the group as a whole:
precisely the sort of legally permissible contingency that lies behind
traditional mutual insurance dividends.
CONCLUSION
Our positive thesis is that there is a significant and identifiable
group of individuals--the young invincibles--who do not buy health
insurance they can afford and "should" want. They wrongly
believe that the insurance is not worthwhile because they optimistically
believe that nothing bad will happen to them. Our normative
recommendation is that health insurance should be reformulated so as to
make it more attractive to the invincibles by taking advantage of their
optimism. By bundling health insurance with a deferred dividend or
"prize," insurers should be able to entice this group to buy
coverage they would not otherwise choose to purchase. Prizes have
historically been used to sell life insurance in much the same way, with
great success.
But is this a good thing? Why should we "trick" people
into buying insurance they would not otherwise want? We think that the
case for doing so is actually quite strong, although we recognize not
everyone will be convinced. First, there are possible externalities at
play when the uninsured fail to secure care for communicable diseases,
although efforts to quantify them suggest that their magnitude is
probably small. The uninsured also rely heavily on the public fisc to
pay for the care they do receive, but the amount of uncompensated care
is also small compared to total health care expenditures, so the fiscal
externality is not large. The strongest argument comes from the evidence
that a significant number of young adults who lack insurance are
hampered in their ability to seek medical care relative to those who are
insured. So there is a plausible paternalistic rationale for getting the
young invincibles enrolled in health care for their own good. As noted
earlier, moreover, our proposal only works because it appeals to the
invincibles' optimism bias. Anyone who is rational and immune to
the bias should not find tontine health insurance attractive. Thus, we
can be fairly confident that whoever is "tricked" into buying
under our proposal suffers from a cognitive illusion that impairs his
potential claim to be the best judge of his own interests.
Tontine health insurance has an additional advantage over other
plans to cover the young invincibles: it would be much less coercive
than insurance mandates and much less costly than subsidizing insurance
to make it cheap enough to be attractive. Even those who disagree with
the idea of extending coverage to the invincibles would presumably agree
that whatever coverage we do provide should be done as cheaply and as
light-handedly as possible. Tontine health insurance meets those
objectives.
Readings
* "Covering the Uninsured in the United States," by
Jonathan Gruber. Journal of Economic Literature, Vol. 46 (2008).
* "Creating a Market in the Presence of Cultural Resistance:
The Case of Life Insurance in China," by Cheris Shun-ching Chan.
Theory and Society, Vol. 38 (2009).
* "Flawed Self-Assessment: Implications for Health, Education,
and the Workplace," by David Dunning, Chip Heath, and Jerry M.
Suls. Psychological Science in the Public interest, Vol. 5 (2004).
* "Health Insurers' New Target," by Vanessa
Fuhrmans. Wall Street Journal, May 31, 2005.
BY TOM BAKER
University of Pennsylvania Law School
AND PETER SIEGELMAN
University of Connecticut Law School
Tom Baker is the William Maul Measey Professor of Law and Health
Sciences at the University of Pennsylvania Law School.
Peter Siegelman is the Roger Sherman Professor of Law at the
University of Connecticut Law School.
This article is taken from a more fully developed article that is
forthcoming in Vol. 2010 of the Wisconsin Law Review.
The authors thank Andrew Lee for his research assistance.
Table 1
Reward for Good Health
Size of tontine prize for various monthly premiums and
spending thresholds (Insured 18- to 29-year-old men only)
Three-Year Spending Threshold
Monthly Tontine
Premium $250 $500 $750 $2,000
$10 $878 $720 $643 $493
$25 $2,195 $1,800 $1,607 $1,223
$50 $4,390 $3,600 $3,214 $2,466
SOURCE: Authors' calculations based on MEPS
data for N=1,376 men ages 18-29, for 2006.
NOTE: "Premium " is for the tontine element only, and excludes
the premium for insurance itself.