出版社：Sección Departamental de Biblioteconomía y Documentación
摘要：The film industry needs to enhance awareness of the importance of marketing and social media to create expectation and capture the interest of audience to the cinema. This paper assesses the state of the art in online promotion and provides guidelines to create an effective film marketing campaign through some cases study.
关键词：Film;Filmarketing;Marketing online;Social media;Promotion;Cine;Marketing de cine;Marketing online;Medios sociales;Promoción
